Sutton Québec

What Sutton Québec does

Sutton Québec is a privately held real estate brokerage franchise network headquartered in Montreal, founded in 1995 and operating for 30 years across Quebec and Ottawa. The company aggregates independent real estate brokers (courtiers) and franchise agencies under the Sutton Québec brand, providing residential, commercial, and rental transaction services, plus investor and first-time buyer support. Its technology stack centers on a web-based property listing and search platform at suttonquebec.com, complemented by a proprietary broker extranet (Homebase) for listing management, client relationships, and transaction workflows.

The business model is commission-based, with Sutton Québec earning transaction fees on real estate deals facilitated by its franchisee brokers. Revenue is generated indirectly through the franchise/network structure, with specific commission rates not publicly disclosed. The company segments its offering through sub-brands including PLATINE (luxury property collection), Bientôt chez toi (first-time homebuyer program), and Esprit Sutton (community engagement initiative), and maintains a dedicated recruitment pipeline for new brokers, franchised agencies, and agency executive officers. Distribution is via the franchise broker network, the website, and physical agency offices across all Quebec administrative regions and Ottawa.

Strategic positioning emphasizes Quebec regional depth, brand recognition, and local market expertise over technology differentiation. Recent activity includes a corporate brand identity refresh in June 2024, geographic expansion into the Outaouais region through a new Gatineau agency in January 2026, and sustained digital platform investment via a long-tenured web partnership with Vortex Solution. The company serves individual buyers and sellers as its primary segment, with commercial property buyers, tenants and landlords, real estate investors, and prospective brokers/franchisees as secondary segments.

Name

Sutton Québec

Legal name

Sutton Québec

Website

https://suttonquebec.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sutton Québec is a privately held, Montreal-based real estate brokerage franchise network founded in 1995 that serves residential buyers, sellers, and renters across all Quebec regions and Ottawa through its affiliated broker network, web listing platform, and Homebase extranet, with sub-brands covering luxury and first-time buyer segments.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Property rental services
• Franchise broker network

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Brokerage Commissions: Sutton Québec operates as a real estate brokerage franchise network. Revenue is generated through commissions charged to buyers and sellers on real estate transactions facilitated by Sutton brokers. The company earns fees through its network of franchisee brokers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sutton Québec is a real estate brokerage franchise network that connects buyers, sellers, tenants, and landlords with affiliated brokers (courtiers) across Quebec and Ottawa. Its core offering centers on facilitating residential, commercial, and rental property transactions through a brand-name broker network, supported by a property listing website and a proprietary broker extranet (Homebase). The network also operates branded programs such as PLATINE for luxury properties and Bientôt chez toi for first-time homebuyers.

Product overview

Sutton Québec operates as a real estate brokerage platform offering residential and commercial property buy/sell/rent services across Quebec and Ottawa. The core offering consists of a property search platform with broker support, supplemented by the PLATINE luxury sub-brand, the Bientôt chez toi first-time buyer program, and educational resources including buyer's guides and selling guides. Additional tools include property assessment, broker finder with specialty filtering, and a news/blog section. The company maintains a proprietary broker extranet (Homebase) for agent operations.

Differentiator

Problem solved

Functional benefit

Brands

• PLATINE: Luxury real estate collection featuring high-end properties for sale
• Bientôt chez toi

Products and services

• Sutton Québec Real Estate Brokerage Platform Online property listing platform for buying, selling, and renting residential and commercial properties across Quebec and Ottawa, featuring property search, broker directories, and market resources for individual consumers and businesses.
• PLATINE by Sutton Québec Luxury real estate collection featuring premium properties for high-value transactions, with exclusive branding and dedicated marketing for high-end sellers and buyers.
• Bientôt chez toi First-time home buyer program providing guidance and resources for new property purchasers looking to enter the Quebec real estate market.
• Sutton Homebase Extranet Proprietary broker portal enabling Sutton Québec agents to manage property listings, client relationships, and transaction workflows.
• Groupe Sutton – GO (Gatineau Agency) New franchise real estate agency located in Gatineau, delivering brokerage services to residents and businesses in the Outaouais region as part of the Sutton Québec network.

Quantifiable outcome

• Home staging accelerates property sales by 73% on average compared to un-prepared homes (Real Estate Staging Association study, referenced by Sutton Québec).
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vortex SolutioncoreTechnology or IntegrationVortex Solution is a Quebec-based web agency that has designed, evolved, and maintained Sutton Québec's website for over 25 years. The partnership includes website design, UX, development, SEO optimization, security, user experience updates, and secure local hosting on Canadian infrastructure compliant with cybersecurity standards.
• SPCA de MontréalminorOthersErik Hamon, a Sutton broker, has organized a supporter group for the SPCA de Montréal during the St. Patrick's Day parade for over 15 years to raise awareness for animal welfare.
• Chez DorisminorOthersErik Hamon supports Chez Doris, an organization that helps women in precarious situations, through donations of essential items like boots and winter coats.
• Projet GenèseminorOthersErik Hamon works with Projet Genèse, a community organization in Côte-des-Neiges that assists residents with housing, income, and access to services. He helps advocate for tenant rights and educates landlords about their obligations.
• Hôpital de Montréal pour enfantsminorOthersErik Hamon helped organize superhero visits at the Hôpital de Montréal pour enfants, in collaboration with the Montreal Comiccon, to bring joy to young patients.
• Fondation Gisèle FaubertminorOthersJacqueline Delsemme, a Sutton broker affiliated with Groupe Sutton – Clodem, is committed to the Fondation Gisèle Faubert, dedicating time and energy to this community cause.
• Comiccon de MontréalminorOthersErik Hamon collaborated with the Montreal Comiccon to organize superhero visits at the Hôpital de Montréal pour enfants, bringing joy to young patients.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Engel & Völkers: Premium international real estate brand with Canadian offices including Montreal. Competes with Sutton's PLATINE program for luxury listings in overlapping Quebec and Ottawa markets.
• Proprio Direct: Quebec-based real estate platform that enables sellers to list without a traditional agent, directly competing on the seller-services side of Sutton's offering and pressuring commission economics.
• DuProprio: Quebec-based self-serve real estate platform for for-sale-by-owner transactions. Represents a competitive alternative to traditional brokerage commissions in the Quebec market.
• eXp Realty Canada: Cloud-based brokerage attracting agents with lower-fee, high-equity models. Represents a structural competitive threat to traditional franchise networks like Sutton on broker recruitment and retention.

Direct peers

• RE/MAX Québec: Largest competing franchised real estate brokerage network in Quebec, offering residential and commercial brokerage across the province. Directly competes with Sutton Québec for brokers, franchisees, and listings.
• Royal LePage: Major Canadian franchised real estate brokerage with significant Quebec presence. Competes head-to-head with Sutton Québec on residential listings, broker recruitment, and brand recognition.
• Via Capitale: Quebec-headquartered franchised real estate brokerage operating across the province. Directly comparable in business model, regional coverage, and target customer segments.
• Century 21 Canada: Global franchised real estate brand with a Canadian franchise network including Quebec operations. Competes for residential brokerage share with comparable agent-network economics.
• Coldwell Banker Canada: Established franchised real estate brokerage in Canada with Quebec presence. Comparable franchise-based brokerage model targeting similar buyer and seller segments.
• Sotheby's International Realty Canada: Luxury-focused international real estate brand with Canadian operations. Directly comparable to Sutton's PLATINE luxury collection in addressing high-net-worth buyers and sellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SuttonQuebec
• YouTubeyoutube.com/user/suttonquebectv
• Facebookfacebook.com/SuttonQuebecOfficiel
• LinkedInlinkedin.com/company/sutton-quebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Québec