Jess Briley Manufacturing Company

What Jess Briley Manufacturing Company does

Jess Briley Manufacturing Company (Briley MFG, DBA Briley Manufacturing) is a privately held, Houston, Texas-based precision manufacturer and retailer founded in 1974, specializing in shotgun chokes and firearms accessories. Its flagship product line is precision-machined shotgun choke tubes — including Spectrum, Helix, 360CLICK quick-change, thin-wall, and Advanced Impact (AI) series — manufactured in proprietary configurations (flush, extended, ported, titanium) for 50+ shotgun brands. The company is vertically integrated: it designs and machines chokes in-house, runs a full-service gunsmithing operation (action jobs, back-boring, recoil systems, stock work, match triggers), operates a Houston showroom retailing complete firearms from Benelli, Beretta, Browning, Caesar Guerini and others, and distributes US-market Mattarelli trap and skeet machines.

The business extends well beyond chokes through a portfolio of sub-brands and divisions: Briley 3Gun (3-gun competition parts and gun packages), Briley Pistol Department (handgun parts and co-developed 1911s, including the Briley/Salassa 1911 Paradigm and Springfield Armory Prodigy enhancement packages), Briley 22 Raptor (.22LR rifles and components for the 10/22 platform), Briley Electronics (firearm-related electronic accessories), and Briley Gunsmithing. Revenue is generated primarily through unit-priced hardware sales (chokes, tube sets, parts, firearms), supplemented by gunsmithing services, FFL transfer fees ($50 standard, $50 rush surcharge), and OEM/distribution agreements. Distribution runs through direct e-commerce with international shipping, the Houston showroom, an authorized dealer network, and OEM supply relationships; the company also runs a sponsored-shooter program across competitive 3Gun and Sporting Clays disciplines for brand visibility.

Name

Jess Briley Manufacturing Company

Legal name

Briley Manufacturing

Website

https://briley.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Briley Manufacturing is a Houston-based precision manufacturer of shotgun choke tubes and firearms accessories, serving competitive shooters, hunters, gunsmiths, and firearms dealers worldwide through direct e-commerce, dealer networks, and OEM partnerships.

Ownership category

akta.pro rank

Product category

Firearms Accessories Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Screw Machine Products (3451), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Shotgun choke tubes
• Firearm accessories
• Gunsmithing services
• Tube set conversions
• Shooting sports equipment

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Choke Tubes and Accessories: Primary revenue stream from manufacturing and selling shotgun choke tubes in various configurations (flush, extended, ported, titanium) for multiple gauge sizes and shotgun brands
2. Tube Sets: Multi-gauge tube set conversions allowing shooters to shoot smaller gauges from larger gauge shotguns
3. Firearm Parts and Accessories: Magazine extensions, bolt handles, trigger components, handguards, and other aftermarket parts for shotguns and handguns
4. Gunsmithing Services: Professional gunsmithing including choke installation, action jobs, stock work, and custom firearm modifications
5. Complete Firearms Sales: Sales of complete shotguns, rifles, and handguns through their showroom and website
6. Firearm Transfer Services: FFL transfer services for firearms being shipped to Briley from other dealers, with $50 standard fee and $50 rush order option

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jess Briley Manufacturing Company (Briley MFG) designs, manufactures, and retails precision-machined shotgun choke tubes, multi-gauge tube sets, and related firearm accessories, alongside full-service gunsmithing, choke installation, firearm transfer, and retail sale of complete shotguns, rifles, and handguns. Its portfolio spans proprietary choke technologies (Spectrum, Helix, 360CLICK, Advanced Impact), tube-set gauge conversions, sub-brands such as Briley 22 Raptor, Briley 3Gun, Briley Pistol Department, and Mattarelli USA trap machines, and OEM/private-label supply to other firearms manufacturers.

Product overview

Briley Manufacturing is a precision shotgun choke manufacturer and firearms retailer offering a comprehensive portfolio centered around its flagship shotgun choke products (including Spectrum, Helix, and 360 Quick Change Chokes), complemented by tube sets, gunsmithing services, and related firearm accessories. The company operates distinct product lines including Briley 22 Raptor (.22LR rifles), Briley 3Gun (competition products), Briley Electronics, Briley Pistol Department (handgun parts/custom 1911s), and Mattarelli USA (trap machines). Additional offerings include complete firearms, optics, shooting accessories, cases, and installation services, with sister sites for firearms sales and gunsmithing.

Differentiator

Problem solved

Functional benefit

Brands

• Briley 3Gun: Division focused on 3-gun competition shotgun parts, chokes, and gun packages.
• Briley Gunsmithing
• Briley Showroom
• Briley Raptor
• Briley Electronics
• Briley Pistol Department
• Mattarelli USA

Products and services

• Shotgun Chokes and Choke Tubes Precision-machined shotgun choke tubes in flush, extended, ported, and titanium configurations for multiple gauge sizes and shotgun brands; the company's flagship product line.
• Tube Sets, Accessories and Cases Drop-in and fitted multi-gauge tube set conversions that allow shooters to fire smaller gauges from larger gauge shotguns, along with matched chokes, cases, and installation accessories.
• Choke Installation Services Professional choke installation services for automatic/pump, over/under, side-by-side, and top-single shotgun configurations across all gauges.
• Briley 22 Raptor Complete .22LR rifles and modular components including barrels, bolt assemblies, receivers, triggers, stocks, and accessories built around the 10/22 platform.
• Briley 3Gun 3-gun competition shotgun parts, accessories, and complete gun packages including M-LOK handguards, competition chokes, and full build packages.
• Briley Electronics Division providing electronic shooting accessories and technology products for firearms.
• Briley Pistol Department Handgun parts, custom 1911 pistols (including the Briley/Salassa 1911 Paradigm), and enhancement packages for Springfield Armory Prodigy pistols.
• Gunsmithing Services Full-service gunsmithing for shotguns, handguns, and rifles, including action jobs, back boring, recoil systems, match triggers, stock work, and barrel porting.
• Firearms (Retail Sales) Retail sale of complete shotguns, rifles, and handguns from various manufacturers, sold through the Briley Showroom in Houston.
• Optics Optical sighting systems, scopes, and mounts for shotguns and rifles.
• Shooting Accessories Shooting accessories including barrel protectors, cleaning kits, eye and hearing protection, recoil pads, range bags, and shell pouches.
• Mattarelli USA Trap Machines U.S. distribution of Mattarelli trap, skeet, sporting clay, and Olympic target-throwing machines, including Smart Box controls and accessories.
• Firearm Parts and Accessories Aftermarket replacement and upgrade parts for shotguns, handguns, and rifles, including barrel extensions, weights, handguards, safeties, optics mounts, magazine extensions, bolt handles, and trigger components.
• Firearm Transfer Services FFL transfer service for firearms shipped to Briley from other dealers, with a $50 standard per-firearm fee and an optional $50 rush surcharge; volume discounts available for additional firearms on one 4473 form.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Briley/Salassa 1911 ParadigmcoreStrategic or Co-development PartnerCo-branded 1911 pistol developed with Salassa. Represents the Briley Pistol Department's flagship 1911 platform product line.
• Springfield ArmorycoreStrategic or Co-development PartnerBriley offers enhancement packages for Springfield Armory Prodigy pistols through the Briley Pistol Department, adding Briley's custom touch to Springfield products
• Mattarelli USAminorChannel Partner/ Reseller/ DistributorBriley serves as distributor for Mattarelli trap machines in the US market. Products include Olympic, Skeet, Sporting, and Trap machines along with Smart Box controls and accessories.
• Sponsored Shooters ProgramminorGTM or Marketing PartnerSponsorship of competitive 3Gun and Sporting Clays shooters including Bill Corcoran, Kyleigh Hayworth, Lan Nguyen, Nick Miller, Reanna Kadic, Sean Burrows, Sydney Rockwell, Bobby Fowler, Mike Peterson, and Travis Mears for brand visibility in shooting sports

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nighthawk Custom: Direct peer in the custom 1911 / high-end pistol market that overlaps with the Briley/Salassa Paradigm offering. Comparable in target customer (professional and competition shooters) and premium pricing strategy.
• Patternmaster: Direct competitor in specialty shotgun chokes using proprietary internal geometry (their Code Black/Deadly Coyote tubes), overlapping with Briley's Helix and AI choke technology positioning.
• Kick's Industries: Long-standing choke tube specialist competing directly with Briley on precision-engineered aftermarket chokes for hunting and competitive shotgun shooting. Similar product positioning and customer overlap.
• Volquartsen: Closely comparable competitor in precision aftermarket components for the Ruger 10/22 platform — the same category Briley 22 Raptor competes in. Both sell barrels, triggers, stocks, and complete custom rifles to enthusiast shooters.
• Carlson's Choke Tubes: One of the most direct competitors in precision-machined shotgun choke tubes, offering flush, extended, and ported chokes across many gauges. Closely comparable in product mix, target customer (sporting clays/trap/hunters), and direct-to-consumer + dealer distribution model.
• Wilson Combat: Closely comparable in the Briley Pistol Department's high-end custom 1911 and pistol accessory space. Both serve professional shooters, gunsmithing customers, and compete in precision-machined handgun parts and complete pistols.
• Trulock Chokes: Specialty choke tube manufacturer competing in the same flush/extended aftermarket segment for major shotgun brands. Comparable product portfolio, distribution channels, and end customer base as Briley.

Broad incumbents

• Vista Outdoor: Diversified outdoor/shooting products conglomerate owning multiple accessory and ammunition brands. While not a direct choke-tube specialist, it represents the broad-incumbent competitive dynamics and OEM/aftermarket channel relationships Briley competes against.
• Hevi-Shot: Established shotshell and shotgun-accessory brand serving waterfowl and upland hunters. Overlaps with Briley's hunting customer base and shotgun accessories and competes for share of wallet in the same shooting sports channel.
• Beretta: Global shotgun OEM (and owner of Benelli/Stoeger) whose factory choke and aftermarket accessory lines compete with Briley. Much broader portfolio (firearms, optics, apparel), but the choke/accessory overlap makes it a meaningful incumbent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrileyMFG
• LinkedInlinkedin.com/company/brileymfg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jess Briley Manufacturing Company