What Goolsby Customs does

Goolsby Customs Inc. is a privately held custom automotive restoration and fabrication shop founded in 2004 and headquartered at 16 Commerce Ave, Hueytown, Alabama. The company specializes in frame-off restorations and restomod conversions of classic American vehicles, with a focus on 1960s-1970s Chevrolet Camaros, Chevelles, C10 pickups, Ford Mustangs, 1932 Ford roadsters, and similar muscle-era platforms. Core technical capabilities include custom sheet metal fabrication, door handle pocket pressing, LS and LT engine swaps, Kenne Bell Mammoth and LT4 supercharger installations, and integration of modern braking, handling, and powertrain systems into vintage chassis (pro-touring builds).

The business operates on a project-based, quote-driven custom build model where individual customers commission one-off vehicles, typically multi-year projects. Pricing is not publicly disclosed for builds; each project is scoped to the customer's specification. A secondary revenue stream comes from a direct-to-consumer e-commerce shop selling proprietary Goolsby-branded parts — including billet exterior 12-volt door handles (~$562/pair), billet aluminum exhaust tips ($1,116-$1,289/pair), and 18-gauge steel press-formed door handle pockets ($50/pair) — as well as apparel and merchandise, with global shipping. The go-to-market motion is sales-led: the company website serves as a portfolio and lead-generation asset, supplemented by email newsletters, organic social showcasing build progress, and event marketing through Goodguys Rod & Custom Association, where builds have been featured as grand prize giveaway vehicles.

Customer segments span classic car enthusiasts (primary), collectors and investors seeking show-quality builds (secondary), and industry partners such as Lokar Inc. (promotional commissions). The company maintains supplier relationships with Advanced Plating, GUNIWHEEL, and Don Hardy Racing for finishing, wheels, and engines respectively. Headcount is reported in the 11-50 range, and the company is actively recruiting skilled fabricators with sign-on bonuses and relocation support, indicating capacity-constrained growth. No institutional investment, M&A activity, or parent company is disclosed.

Name

Goolsby Customs

Legal name

Goolsby Customs Inc.

Website

https://goolsbycustoms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Goolsby Customs is a custom classic car and truck restoration shop in Hueytown, Alabama performing restomod, pro-touring, and metal fabrication builds for individual enthusiasts, collectors, and industry partners. It also sells proprietary billet parts and merchandise via an e-commerce shop.

Ownership category

akta.pro rank

Product category

Custom Automotive Restoration

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Custom car restoration
• Classic car fabrication
• Restomod conversions
• Pro-touring builds
• Automotive metal fabrication

Headquarters

HQ city

Jefferson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Vehicle Builds: Project-based custom car and truck builds for individual customers. Each build is a unique project combining classic vehicle restoration with modern performance upgrades. Revenue is earned through direct customer contracts for full builds or partial fabrication work.
2. Parts and Merchandise Sales: Sale of proprietary custom parts including billet door handles, exhaust tips, and other fabricated components. Also includes apparel and merchandise. Products sold through e-commerce shop on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goolsby Customs performs project-based custom classic car and truck builds, including full frame-off restorations, restomod conversions, pro-touring builds, and hot rod constructions centered on 1960s-1980s American muscle cars and trucks. The shop also manufactures and sells proprietary fabricated parts (billet door handles, billet aluminum exhaust tips, steel door handle pockets) and branded apparel through an online shop.

Product overview

Goolsby Customs is a custom classic car and truck restoration and building company with over 20 years of experience. Their core offering consists of custom vehicle builds including restomods, pro-touring builds, hot rods, and muscle car restorations. They specialize in classic Chevrolet vehicles (Chevelle, Camaro, C10 trucks), Ford Mustangs, and other American muscle cars from the 1960s-1980s. Additionally, they manufacture and sell proprietary parts including billet exterior door handles, exhaust tips, and door handle pockets. The company also offers apparel and merchandise. Their build process involves full custom restorations rebuilt from the ground up with modern performance and handling, featuring engines like LS3, LT4, 502ci Big Block, and modern supercharging systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Vehicle Builds Project-based custom classic car and truck builds for individual vehicle owners, encompassing full frame-off restorations, restomod conversions, pro-touring modifications, and hot rod construction. Each build is a unique contracted project combining vintage styling with modern performance, handling, and powertrain systems.
• Classic Chevrolet Camaro Restorations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GoodguyscoreGTM or Marketing PartnerGoolsby Customs has a significant partnership with Goodguys Rod & Custom Association. Their builds have been featured as Grand Prize Giveaway vehicles at Goodguys events, including the 1987 Monte Carlo Aerocoupe for 2025 and the 1967 Camaro for 2017-2018. This partnership provides high-visibility marketing exposure to the enthusiast community.
• Lokar Inc.coreStrategic or Co-development PartnerLokar Inc. commissioned Goolsby Customs to build a custom 1969 Camaro convertible for promotional purposes. The build showcases Lokar's products including door handles and other components, with extensive documentation on the Goolsby website featuring the Lokar partnership.
• CarBuff NetworkminorChannel Partner/ Reseller/ DistributorCarBuff Network listing for Goolsby Customs as a shop/service provider within their automotive enthusiast network directory.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Classic Recreations: Texas-based custom shop specializing in Shelby, Bronco, and C-10 truck restomods with modern 5.0 Coyote and supercharged powertrains. Overlaps directly with Goolsby's C-10 and classic muscle car restoration focus.
• Speedkore Performance Group: Custom performance vehicle builder offering carbon-fiber body panels, modern drivetrain integration, and full-frame restorations for classic muscle cars. Directly comparable to Goolsby's pro-touring builds and modern powertrain integration capabilities.
• Ringbrothers: Boutique custom car builder in Spring Green, WI specializing in high-end pro-touring restomods and carbon-fiber fabrication. Most direct comp to Goolsby's pro-touring/restomod model, with similar custom engine swaps, body fabrication, and award-winning SEMA builds.
• Vanguard Motorworks: Full-service classic car restoration and customization shop with in-house fabrication and engine building. Comparable service breadth and target customer (high-end classic car collectors and enthusiasts).
• Gateway Classic Mustang: Classic Mustang restoration and customization specialist, restoring vintage Ford models with modern performance upgrades. Direct competitor in the classic Mustang restoration segment where Goolsby also operates.

Emerging players

• Revology Cars: Modern reinterpretation of classic Mustangs built on proprietary chassis with modern drivetrains and warranty. Adjacent restomod business model with a more productized, lower-customization approach than Goolsby's build shop model.
• Factory Five Racing: Kit car manufacturer offering replica Cobra, Daytona, GT40, and Type 65 Coupe kits. Adjacent in the classic performance enthusiast ecosystem but competes for buyer attention rather than directly for Goolsby's restoration project slots.

Others

• Goodguys Rod & Custom Association: Enthusiast events organization and media company in the rod/custom industry. Not a competing shop, but a key marketing channel and grand prize giveaway partner for Goolsby that defines the audience they both serve.
• RK Motors / RKMotorCo: Classic car dealer, broker, and auction platform with adjacent restoration services. Operates in the same high-end classic car buyer market as Goolsby but functions as a marketplace rather than a custom build shop.
• Barrett-Jackson Collector Cars: Collector car auction house. Not a build peer but directly influences resale value of Goolsby-restored vehicles and shapes buyer expectations for high-end restoration work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goolsbycustoms
• Facebookfacebook.com/GoolsbyCustomsInc
• LinkedInlinkedin.com/company/goolsbycustoms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goolsby Customs