What ICON Design and Display does

ICON Design and Display is presented in the input data as a manufacturer and designer of retail displays serving leading consumer brands worldwide. The firmographics indicate a privately held company founded in 1987, based in Lathrop, California, with 11-50 employees. However, the bulk of the supporting operational data attached to this record describes a substantially larger entity — Golden West Packaging Group — a private custom packaging manufacturer headquartered in City of Industry, California, with 1,400 employees, approximately two million square feet of manufacturing footprint across multiple facilities, and a self-described position as "one of the largest and fastest growing independent manufacturers of custom packaging products in North America." A material data-conflict disclosure is warranted: the company header and the detailed product/operational data appear to describe entities of materially different scale, and the analysis below reflects the more detailed operational record while flagging the discrepancy.

On the product side, the catalog spans multi-substrate packaging and display manufacturing — corrugated, folding carton, rigid packaging, plastic thermoforming, tubes, luxury paper bags, plastic folding cartons, temporary and permanent retail displays, foam, tins, wood, flexible pouches, and molded pulp — plus a patented "Wine Shield" E-commerce shipper for wine and spirits. Service offerings include structural design and engineering, graphic design support, certified testing lab services, contract packaging and fulfillment, and Vendor Managed Inventory (JIT delivery, forecasting assistance, contract pricing, multi-location logistics, SKU management). The display product lines (temporary and permanent) are the most directly aligned with the ICON Design and Display positioning in the firmographics.

The go-to-market model is primarily direct, quote-based B2B sales supplemented by a toll-free phone line and an e-commerce storefront for stock items (stock clamshells, packaging supplies, and equipment). The customer base spans Food & Beverage, Medical & Healthcare, Consumer Products, Wine & Spirits, Agriculture, and Health & Beauty verticals. The company holds ISO 9001, ISO security, FSC Chain of Custody, Sustainable Forest Initiative, G7 Master Facility, and EcoVadis Silver certifications, and is a member of the Sustainable Packaging Coalition and AICC. Pricing for custom work is quote-based and not publicly disclosed; managed services (VMI, contract packaging) are positioned as recurring-revenue relationships.

Name

ICON Design and Display

Legal name

Golden West Packaging Group

Website

https://icondisplay.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

ICON Design and Display manufactures and designs retail displays for leading consumer brands. The associated operational record covers a multi-substrate custom packaging and display manufacturer with corrugated, folding carton, rigid, thermoforming, tins, wood, and patented E-commerce shipper capabilities serving food, medical, wine and spirits, and consumer goods customers.

Ownership category

akta.pro rank

Product category

Custom Retail Display and Packaging Manufacturing

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK)

Keywords

• Retail display design
• Custom packaging manufacturing
• Point of purchase displays
• Consumer brand packaging
• Merchandising displays

Headquarters

HQ city

Lathrop

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Manufacturing: Manufacture and sale of custom packaging products across multiple substrates including corrugated, folding carton, rigid, plastic thermoforming, tubes, tins, wood, foam, flexible pouches, and molded pulp. High-volume production supporting brands from concept to delivery.
2. Contract Packaging & Fulfillment: Assembly, product loading, pick & pack, club store display builds, RMA inspection, shrink wrapping, cold storage warehousing, and fulfillment services.
3. Stock Items & Packaging Supplies: Sale of in-stock ready-to-ship products including stock clamshells, tape and strapping, stretch film, partitions and pads, shrink/flow wrap, bubble wrap/foam, and specialty equipment.
4. Vendor Managed Inventory (VMI): JIT delivery, forecasting assistance, contract pricing, multiple location logistics, and SKU management services.
5. Design Services: Structural design & engineering, graphic design support, and pre-production sample testing through certified testing lab.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ICON Design and Display manufactures and designs retail displays and custom packaging products for leading consumer brands worldwide. Its portfolio spans corrugated, folding cartons, rigid packaging, plastic thermoforming, tubes, tins, wood, foam, flexible pouches, molded pulp, luxury bags, and both temporary and permanent point-of-purchase merchandising displays. The company delivers end-to-end solutions from structural design and engineering through graphic design, prototyping, manufacturing, fulfillment, and vendor managed inventory.

Product overview

Golden West Packaging Group is a custom packaging manufacturer offering a comprehensive portfolio of packaging products and services. The core product lineup includes corrugated materials, folding cartons (paper and plastic), rigid packaging, plastic thermoforming, tubes, luxury bags, tins, wood boxes, flexible pouches, molded pulp, foam, and various display solutions (temporary and permanent). The company also operates an e-commerce store for stock clamshells and provides contract packaging/fulfillment services, vendor managed inventory (VMI) programs, and design engineering services. Key specialized offerings include the patented Wine Shield E-commerce shipper for wine and spirits, and single-face laminations. The product ecosystem is supported by testing, graphic design, and structural CAD capabilities to provide end-to-end packaging solutions from concept to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Shield: Patented E-commerce shippers for wine and spirits with patented design, easy set-up, flexible design, and superior performance.
• Golden West University

Products and services

• Corrugated Packaging Corrugated packaging solutions including Kraft, Kemi, #1 and #3 White, E-F-B-C Flutes, Double Wall, available in Flexo and Litho printing with Single Face options. Used by consumer brands for protective and cost-effective packaging.
• Folding Carton Folding carton packaging with 7 Colors + UV printing, SBS/CCNB/CCKB materials, Foil Board, specialty paper grades, hot stamping/cold foil, emboss/deboss, and specialty gluing/windowing. Targeted at consumer products needing innovative and attractive packaging.
• Rigid Packaging Premium rigid packaging made from Gray Board/Vat Dyed materials ranging from 800GSM-2000GSM, featuring magnets, ribbons, collapsible versions, and soft touch PP lamination. Designed for items requiring special attention.
• Plastic Thermoforming Thermoformed plastic packaging including APET/RPET/PVC/HIPS materials in clear or colored options, with flocked/ESD variants, food grade options, silk screening, distortion printing, and multi-level die cutting.
• Tubes Custom tubes available in paper, tin, and paper + tin combo configurations for various packaging needs.
• Luxury Bags Customized branded luxury bags made from specialty paper with satin or rope handles, foil stamping, embossing, reinforced bottoms, and grommets.
• Plastic Folding Cartons Clear or colored plastic folding cartons made from PET with 6 color printing, soft crease RF scores, and frosted finish options.
• Temporary Displays Affordable quick launch merchandising displays including floor stands, end caps, and countertop displays available in corrugated, folding, wood, metal, and acrylic materials.
• Permanent Displays Highly crafted permanent displays with longevity, featuring custom printed graphics, custom metal sculptures, video displays, laser engraving, and collated kits.
• Foam Protective foam packaging solutions designed to protect fragile items during shipping and handling.
• Tins Customized printed tins made from aluminum/tin with 6 colors + coating options, base and lid configurations, hinged/windows, and custom shapes including tubes.
• Wood Hand-crafted wooden boxes available in laser etched, hot stamped, pine, walnut, bamboo options with custom staining and metal hardware.
• Flexible Pouches Flexible pouch packaging options including PET, Zip Lock, Mesh, and additional configurations.
• Molded Pulp Molded pulp packaging available in wet press and dry press options with color matching, recycled paper, and sugar cane materials, available as trays and clamshells.
• Wine Shield Patented E-commerce shippers specifically designed for wine and spirits, exceeding testing standards with easy setup, flexible design, and superior performance in multiple sizes with natural kraft construction.
• Stock Clamshells In-stock, ready-to-ship clamshell packaging with low minimums available in PVC/PET, bi-folds, blisters, and insert cards for immediate deployment.
• Packaging Supplies & Equipment In-stock packaging supplies and equipment including tape and strapping, stretch film, partitions and pads, shrink/flow wrap, bubble wrap/foam, and specialty equipment.
• Contract Packaging Assembly, fulfillment, and shrink wrapping services including display assembly, product loading, pick and pack, club store display builds, RMA inspection, and cold storage warehousing.
• Vendor Managed Inventory (VMI) JIT (Just-In-Time) and warehousing program offering inventory programs, forecasting assistance, contract pricing, multiple location logistics, and SKU management.
• Structural Design & Engineering Engineering service creating durable packaging structures that protect products while enhancing brand presence through structural integrity-focused design.
• Graphic Design Support Creative design services for new package designs or refreshing legacy brands, collaborating with creative department for visual package enhancement.
• Sample & Testing Pre-production samples and certified testing lab services to ensure products arrive as intended, including compression testing, drop/shake testing, rub testing, ink draw downs, and structural CAD design.

Quantifiable outcome

• Exceeds testing standards for Wine Shield packaging

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smurfit Westrock: Largest global paper-based packaging company post Westrock-Smurfit Kappa merger. Overlaps with Golden West across corrugated, folding cartons, displays, and consumer products end markets, but with materially greater scale and global reach.
• Sonoco Products Company: Diversified global packaging manufacturer spanning rigid paper containers, flexible packaging, protective packaging, and fulfillment services. Comparable vertical breadth and end-market diversification, but operating at much larger global scale.
• Sealed Air Corporation: Global packaging company best known for protective and food packaging (Bubble Wrap, Cryovac). Comparable in protective/foam and food-grade packaging offerings and e-commerce shipper category overlap with Wine Shield.
• Packaging Corporation of America: Large U.S. producer of containerboard and corrugated packaging, plus folding cartons and protective packaging. Comparable corrugated and folding-carton manufacturing platform, though more concentrated in containerboard.

Direct peers

• Pratt Industries: Privately held, U.S.-based independent corrugated and paper-based packaging manufacturer with comparable custom B2B focus and sustainability positioning (100% recycled content). Highly comparable to Golden West's corrugated and folding carton platform and independent ownership profile.
• Novolex Holdings: Major North American manufacturer of paper, plastic, and sustainable packaging products across food service, retail, and consumer end markets. Comparable substrate breadth (paper, plastic, flexible) and custom B2B model under private (PE) ownership.
• Graphic Packaging Holding Company: Leading global paperboard packaging manufacturer focused on folding cartons and food/beverage packaging. Comparable in folding-carton manufacturing scale, food & beverage end-market, and sustainability-driven substrate mix.
• Pactiv Evergreen: Major North American manufacturer of paper-based and plastic packaging, including foodservice and consumer products. Directly comparable substrate breadth (paperboard, plastics, molded pulp) and end-market overlap in food and consumer goods.
• Berlin Packaging: Largest U.S. rigid packaging supplier offering bottles, jars, closures, and containers, plus design and fulfillment services. Comparable hybrid of manufacturing plus design/fulfillment services and custom B2B go-to-market.
• TricorBraun: Large North American rigid packaging distributor and manufacturer serving consumer products, food & beverage, and wine & spirits. Direct overlap in rigid boxes, wine & spirits packaging, and custom design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICON Design and Display