Alliance Machine & Engraving

What Alliance Machine & Engraving does

Alliance Machine & Engraving, LLC is a privately held industrial manufacturer founded in 2011 and headquartered in a 25,000 square foot climate-controlled facility at 10190 Maple Leaf Court in Ashland, Virginia. The company designs and manufactures custom engraved cylinders, embossing machinery, calendering equipment, and specialty rolls for industrial customers in the composite decking and siding, nonwovens, fine paper, packaging and foil, metals, and plastics and film industries. Core manufacturing capabilities include mill-method gravure engraving on semi-hard steel and copper-plated cylinders, induction-hardened matched steel roll sets (63-65 Rockwell C with chrome plating on approximately 90% of rolls), roll grinding and turning, and an 18-inch electrically heated pilot lab capable of 300 ft/min line speeds at 500°F and nip pressures exceeding 1500 PLI for customer trials. Approximately 90% of customers are in the United States with the remaining 10% in Canada and Central America.

The company's go-to-market is enterprise field sales targeting manufacturers, with a sales-led motion leveraging strategic partnerships that materially extend its reach. Alliance holds exclusive North American representation for Sirtres Sinvex nylon sleeve technology (signed 2019) and an exclusive global agreement (announced August 2022) with the Memco division of Pamarco Global Graphics for marketing, maintenance, and production of Memco brand Metal Embossing Machinery, Matched Steel Roll Sets, and Mill Engraved Products. A long-standing strategic partnership with Bradbury Corporation provides access to world-class machining and production facilities through the Bradbury Group consortium. Revenue is generated through custom hardware sales of engraved rolls and embossing/calendering machinery, plus professional services including roll servicing (chrome plating, grinding, turning), machinery upgrades and rebuilding, on-site engraving technicians, machinery installation, and mechanical evaluations.

Alliance was founded by Tom Greenberg, Owner and President, who began his career in industrial engraving in 1975 and is supported by Brad Foster (VP of Sales) and Roger Bessette (Manager of Engineering), both with over 20 years in the field. Employees average more than 25 years of application-specific experience, the company has expanded its facility three times since founding, and management reports over 40% revenue growth over the past two years alongside the addition of six new positions, with a planned 12,500 square foot facility expansion dedicated to machinery manufacturing, shipping, and receiving.

Name

Alliance Machine & Engraving

Legal name

Alliance Machine & Engraving, LLC

Website

https://alliancemachineandengraving.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Machine & Engraving designs and manufactures custom engraved cylinders, embossing machinery, and calendering equipment for industrial customers in composite decking, nonwovens, paper, packaging, metals, and plastics/film markets, primarily across the United States.

Ownership category

akta.pro rank

Product category

Industrial Engraving & Embossing Machinery

NAICS

Packaging Machinery Manufacturing (333993), Machine Shops (33271), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Industrial engraving services
• Embossing machinery manufacturing
• Calendering equipment
• Engraved cylinders
• Roll manufacturing

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Engraved Rolls and Cylinders: Custom manufactured engraved cylinders designed to create and enhance products. Rolls are manufactured according to client specifications with rigorous quality procedures and extensive testing.
2. Machinery Manufacturing: Manufacture of embossers, calenders, and specialty machinery. Equipment ranges from over 260 inches wide to less than 12 inches wide, designed for specific applications.
3. Roll Servicing: Chrome plating, grinding, and turning services to extend roll life and enable re-engraving. Turn-key refurbishment services for used equipment.
4. Machinery Upgrades and Rebuilding: Upgrades including new drives and controls, hydraulics, safety interlocks, journal repairs. Used equipment rebuilding at fraction of new equipment cost.
5. On-Site Services: On-site engraving technicians, machinery installation, mechanical evaluations and engineering review services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Alliance Machine & Engraving is a U.S.-based manufacturer of custom engraved cylinders (textured rolls, gravure rolls, nylon rolls) and the industrial embossing and calendering machinery that uses them. The company produces matched steel roll embossers, multi-roll calenders for nonwovens/paper/film, and specialty pilot lines for material trials, plus a portfolio of supporting services including chrome plating, roll grinding/turning, machinery installation, upgrades, and on-site engraving technicians.

Product overview

Alliance Machine & Engraving is a privately held machinery manufacturer and engraving services company offering a comprehensive portfolio of embossing and calendering equipment along with roll products and technical services. The core product lines include Embossers (Composite Decking & Siding, Metal, Plastic and Film, Packaging and Foil) and Calenders (Nonwoven, Paper, Film) as primary machinery categories, supplemented by Specialty Machinery including Pilot Lines. The company also produces specialized rolls including Engraved Rolls, Gravure/Applicator Rolls, Nylon Rolls, and Heat Transfer/Chilled Rolls. Supporting services include Roll Servicing (Chrome Plating, Grinding/Turning), Research and Development (Texture Analysis, Pilot Line & Lab Calendering Trials, Pattern and Product Development), Service Technicians (Mechanical Evaluations, Machinery Installation, On-Site Engraving), and Machinery Remodeling (Upgrades, Used Equipment Rebuilding). The company operates in partnership with Bradbury Corporation and holds exclusive North American representation for Sirtres Sinvex nylon sleeve technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Engraved Rolls Custom manufactured engraved cylinders designed to create and enhance products, with patterns for function (nonwovens absorption, filter permeability) and fashion (decking wood rings, crosscuts, cathedrals). For industrial manufacturers across multiple sectors.
• Gravure | Applicator Rolls Cylinders engraved via mill method on semi-hard steel, solid copper, or copper plated surfaces, with patterns including Pyramid Cell, Quadrangular Cell, Tri-helical Cell, and Sphere Cell configurations. For industrial coating and application processes.
• Nylon Rolls (Alliance Sirtres) Resilient backing rollers for high heat and high pressure calendering applications, with exclusive North American representation for Sirtres Sinvex sleeve technology, available up to 264-inches length and 24-inches diameter. For nonwovens calendering manufacturers.
• Heat Transfer Rolls | Chilled Rolls Engineered rolls for efficient and uniform heat transfer to products, available in single or double shell construction with mono or dual flow configurations. For calendering and web processing manufacturers.
• Composite Decking & Siding Embossers Embossing machinery designed for synthetic decking and siding to create realistic wood-like appearances while diminishing gloss, enhancing traction, and shedding water. Features hydraulically assisted nip pressure, A-C variable speed motors, and precision gap controls. For composite decking manufacturers.
• Metal Embossers Hardened matched steel roll embossers with flame hardened herringbone gear sets for top-to-bottom registration. For automotive, building materials, appliances, and aerospace metal manufacturers.
• Plastic and Film Embossers Matched steel roll embossers for plastic films (LDPE, HDPE), rigid plastics, and printing/packaging applications, geared for top-to-bottom pattern registration. For plastic film and rigid plastics manufacturers.
• Packaging and Foil Embossers Embossing machinery for packaging, gum wrappers, beer labels, butter wrap, candy wrap, board and gift box applications. Features matched steel roll sets and carbon steel roll options against composite backing. For packaging manufacturers.
• Nonwoven Calenders Multi-roll steel calenders for nonwovens web processing, ranging from 260 inches wide to less than 12 inches wide. Serves medical, wipes, building products, furniture, and automotive sectors. For nonwoven fabric manufacturers.
• Paper Calenders Two or more steel roll calenders for smoothing, compressing and bonding paper substrates in offline or integrated production facilities, widths ranging from 260 inches to less than 12 inches. For paper manufacturers.
• Film Calenders Steel roll calenders for film processing with 50-2500 PLI capabilities, widths up to 6.5 meters, featuring automatic bearing lubrication, skewable housings, and PLC/touchscreen control systems. For plastic film manufacturers.
• Pilot Lines Cost-efficient pilot lines for material trials before full scale production, configurable for calendering, embossing, laminating, thermal bonding, and thermal laminating with electric or oil heated options. For manufacturers trialing new products before full production.
• Chrome Plating Roll servicing providing chrome plating that creates a hard, durable layer preventing corrosion and extending texture life on cylinders, with 90% of rolls engraved being chrome plated. For industrial roll users.
• Grinding | Turning Roll grinding and cylinder turning services integral to extending the life of embossing and calendering cylinders, removing textured surfaces to enable re-engraving. For industrial roll users.
• Pilot Line & Lab Calendering Trials In-house pilot scale heated rolls embossing and calendering machine allowing customers to trial products before full scale production, with capabilities up to 18 inches wide, 300 ft/min speeds, 500F temperatures, and 1500 PLI nip pressures. For manufacturers validating production processes.
• Texture Analysis Research and development service evaluating textures on micro and macro levels using equipment including Keyence VR 6200, ALE Omniscan 16bit depth scanner, Mitutoyo Profilometer, and gloss meters for pattern development and analysis. For manufacturers developing textured surfaces.
• Pattern and Product Development Digital technology services for creating or modifying textures, manipulating and analyzing performance and appearance using high definition 3D scans, graphic analysis, laser engraved samples and silicone rubber castings. For product and pattern developers.
• Machinery Upgrades Evaluation and upgrade services for enhancing machinery performance, including mechanical, hydraulic, or electrical upgrades with options for automatic bearing lubrication, motors, drives, sensors, and controls. For owners of embossing and calendering equipment.

Quantifiable outcome

• Over 40% revenue growth in last 2 years while adding 6 new positions
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Memco (Pamarco Global Graphics)flagshipStrategic or Co-development Partner · 1 August 2022Alliance announced formal agreement to become exclusive provider of all marketing, maintenance, and production of Memco brand Metal Embossing Machinery, Matched Steel Roll Sets, and Mill Engraved Products. Memco brand components can be manufactured and serviced from Alliance facility in Ashland, VA or through Bradbury Group divisions globally. All Memco agents in Europe, Central America, South America, Asia, and Africa will be retained.
• Bradbury CorporationcoreStrategic or Co-development PartnerAlliance Machine and Engraving is partnered with Bradbury Corporation, the premier producer of roll forming, metal processing and automated manufacturing systems. Alliance can draw on partners' assets of a large corporation while maintaining nimble small business structure. Full access to Bradbury's world class machining and production facilities. The Bradbury Group is described as a consortium of manufacturing companies with respective expertise.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sotema Group: Sotema manufactures industrial embossing equipment and engraved rollers for nonwovens, paper, and converting applications, offering directly comparable calendering and embossing machinery to Alliance's core product portfolio.
• IKS Klingelnberg: IKS Klingelnberg produces embossing rollers and counter rollers for tissue, nonwovens, and paper industries, directly competing with Alliance's engraved rolls and calendering product lines in the European nonwovens and tissue converting markets.
• SPGPrints: SPGPrints (formerly Stork Prints) produces engraved gravure cylinders and printing machinery, competing directly with Alliance's gravure applicator rolls and metal embossing product lines serving packaging and converting industries.
• TKM GmbH: TKM manufactures laser-engraved cylinders, screen printing rollers, and doctor blades for industrial printing and converting — directly comparable to Alliance's engraved rolls and gravure applicator offerings across shared end markets.
• Pamarco Global Graphics: Pamarco Global Graphics is the parent of Memco, Alliance's exclusive partner, and itself produces gravure and anilox rolls and printing equipment, making it a closely comparable peer in engraved roll manufacturing and printing trades machinery.
• Harper Corporation of America: Harper Corporation manufactures laser-engraved anilox rolls and related printing components, directly competing with Alliance in precision roll engraving for industrial applications including packaging, nonwovens, and converting.
• Daetwyler Group: Daetwyler produces precision components for the printing industry including engraved rollers and doctor blades, competing with Alliance in high-precision engraved cylinders serving packaging, label, and decorative foil applications.
• RotoMetrics: RotoMetrics manufactures precision rotary tooling including dies and anvils for the converting industry, with shared competencies in precision metalworking, custom manufacturing, and engraving-adjacent techniques serving packaging converters.

Broad incumbents

• Xerium Technologies: Xerium Technologies is a larger, publicly-traded incumbent providing industrial roll products and services (clothing, mechanical, recovering) to paper and nonwoven manufacturers, overlapping with Alliance's calender and roll servicing offerings but across a much broader product portfolio.

Others

• Bradbury Corporation: Bradbury Corporation is Alliance's strategic manufacturing partner and a producer of roll forming, metal processing, and automated manufacturing systems — adjacent rather than competing, sharing customer overlap in industrial metal processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Machine & Engraving