The Reel Theatre

What The Reel Theatre does

The Reel Theatre is a privately held regional movie theater chain operating under parent Casper Management Inc across Idaho, Oregon, and Utah. It runs five locations under a hybrid ownership model: three company-owned Luxe Reel Theatre sites in Caldwell, ID (913 Arthur St), Eagle, ID (170 E Eagles Gate Dr), and Ontario, OR (477 SE 13th Street), plus two independently owned and licensed sites in Pocatello, ID and Richfield, UT. The Luxe sub-brand is differentiated through premium-format technology including Dolby Atmos immersive sound at Caldwell and Eagle, RealD 3D projection at Ontario, and recliner seating at Caldwell, with format surcharges of $1-$2 per ticket layered on top of base admission of $9.00-$13.50.

Revenue is generated from four streams: ticket sales (transaction-based with variable pricing by day, time, and format), concessions (popcorn, drinks, combo deals), private event rentals (birthday parties, corporate screenings, group bookings), and pre-show advertising sold through partner 1Better in ID, CA, and OR. Customer acquisition is primarily local and direct-to-consumer, supported by a website with online ticketing (carrying a $1.50 per-ticket surcharge), a Facebook and Twitter presence, and the Luxe Reel Member Rewards loyalty program (1 point per dollar spent, redeemable for concessions, capped at 500 points/day). The employee base is reported at 1-10 (likely corporate/management only), with frontline staff hired through Casper Management Inc's Paylocity recruiting portal. No revenue, funding, or financial details are publicly disclosed.

Name

The Reel Theatre

Legal name

The Reel Theatre

Website

https://reeltheatre.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reel Theatre is a private regional movie theater chain operating five locations across Idaho, Oregon, and Utah, offering standard and Luxe premium-format screenings, concessions, private events, and a points-based loyalty program under parent Casper Management Inc.

Ownership category

akta.pro rank

Product category

Movie Theater Exhibition

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYMPADAKAN

Cinema Concessions & On-site F&B Operations

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

Keywords

• Movie theater exhibition
• Cinema operations
• Film exhibition services
• Private event hosting
• Loyalty rewards program

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from movie ticket sales at box office and online. Variable pricing based on show type (standard, 3D, Dolby Atmos), time of day, and day of week.
2. Concessions: Food and beverage sales including popcorn, drinks, and combo deals. Points from Member Rewards program encourage concession purchases.
3. Private Events: Revenue from hosting private screenings, birthday parties, and corporate events at theater locations.
4. Pre-Show Advertising: Pre-movie advertising opportunities sold through 1Better for Idaho, California, and Oregon markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Reel Theatre is a regional movie theater chain that operates company-owned and licensed cinema locations across Idaho, Oregon, and Utah, offering theatrical film screenings, food and beverage concessions, and private event rentals. The premium Luxe Reel Theatre sub-brand provides recliner seating, Dolby Atmos sound, and RealD 3D projection at select locations, while the standard brand and the Pocatello licensee offer more budget-priced viewing.

Product overview

The Reel Theatre operates as a regional movie theater chain with a two-tier brand strategy: standard Reel Theatre locations offering traditional cinema experiences, and the premium Luxe Reel Theatre sub-brand featuring recliner seating, Dolby Atmos surround sound, and RealD 3D projection. The company provides complementary services including online ticketing, a loyalty rewards program (Luxe Reel Member Rewards), gift cards, private event hosting, and pre-show advertising services. Locations include Caldwell, Eagle, Ontario (Oregon), Pocatello, and Richfield (Utah), with Pocatello and Richfield operated under license.

Differentiator

Problem solved

Functional benefit

Products and services

• Reel Theatre (Standard Cinema)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 1BetterminorGTM or Marketing PartnerThird-party advertising partner handling pre-show advertising sales for Reel Theatre locations in Idaho, California, and Oregon markets. Contact: 1-877-723-8837 or visit 1better.net
• RealDcoreTechnology or IntegrationRealD 3D projection technology provider for digital 3D movie presentation at Ontario Luxe and other Luxe locations. Enables 3D movie experiences for customers.
• Dolby LaboratoriescoreTechnology or IntegrationDolby Atmos immersive sound technology installed at Eagle Luxe and Caldwell Luxe locations for enhanced audio movie experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• B&B Theatres: Family-owned regional movie theater chain operating across the central and western US with a mix of standard and premium auditoriums — closely comparable to Reel Theatre's regional, multi-state footprint and Luxe/premium sub-brand strategy.
• Goodrich Quality Theaters: Independently owned Midwestern regional cinema chain offering premium-format screens (including IMAX, recliner seating, dine-in) — comparable as a family/operator-run chain serving secondary markets with tiered experiences similar to Reel's Luxe tier.
• Marcus Theatres: Mid-size publicly affiliated regional cinema chain operating across the Midwest and select Western states with premium formats and loyalty programs — comparable in multi-state regional scale and premium-format positioning to Reel Theatre.
• Emagine Entertainment: Regional cinema operator focused on premium large-format, recliner seating, and dine-in theaters in Midwest markets — comparable as a smaller premium-format chain pursuing differentiated viewing experiences similar to Luxe Reel.
• Santikos Entertainment: Texas-based regional theater operator known for luxury recliner seating and premium formats across multiple sites — directly comparable to Reel Theatre's Luxe tier positioning and multi-location regional strategy.

Broad incumbents

• Cinemark Holdings: Large national movie theater chain operating hundreds of locations across the US, including secondary markets in the West — comparable as a broader incumbent exhibitor with similar theatrical programming and loyalty program (Cinemark Movie Rewards).
• AMC Theatres: Largest US movie theater chain operating thousands of screens with a national loyalty program (AMC Stubs) — comparable as a broad incumbent that competes for the same theatrical audiences and sets the technology/format benchmark.
• Regal Cinemas: National movie theater chain (Cineworld subsidiary) with hundreds of locations and a Regal Crown Club loyalty program — comparable as a major incumbent competitor in theatrical exhibition with similar loyalty and premium-format offerings.

Emerging players

• Premiere Cinemas: Smaller regional theater chain with locations primarily in the southern US — comparable as an emerging/independent regional chain pursuing premium experiences in secondary markets similar to Reel Theatre.
• Studio Movie Grill: Dine-in movie theater concept offering in-seat food service with multiple locations — comparable as a regional operator competing on premium in-theater experience rather than pure ticket/concession economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reeltheatre
• Facebookfacebook.com/reeltheatre
• LinkedInlinkedin.com/company/casper-management-inc-aka-reel-theatres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reel Theatre