Agatha Paris
- Company typePrivate
- Founded1974
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Agatha Paris firmographics
Firmographics- Name
- Agatha Paris
- Legal name
- AGATHA
- Website
- https://agatha.fr
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Agatha Paris industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Dress/Formal Watches (CRAKADAF)
Keywords
Where Agatha Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Agatha Paris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Jewelry Product Sales: One-time purchase of fashion jewelry including bracelets, necklaces, earrings, rings, piercings, watches, and accessories. Products are sold at fixed retail prices with periodic sales promotions. Revenue is generated through individual transactions with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price jewelry across all categories |
| Unit Pricing | Pay-as-you-go | Sale and discounted items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Agatha Paris product offering
Product offeringCore offering
Agatha Paris is a French jewelry brand founded in 1974 that designs, manufactures, and sells fashion jewelry—including earrings, necklaces, bracelets, rings, piercings, watches, charms, and accessories—through its own e-commerce site (agatha.fr) and physical boutiques in France. Products are crafted primarily from gold-plated brass, rhodium-plated brass, and sterling silver, with select signature collections such as SAINT HONORE handcrafted in Parisian ateliers, and customization offered through the proprietary TALISMANS personalization system.
Product overview
Agatha Paris is a French jewelry brand with over 50 years of history, offering a comprehensive range of fashion jewelry through both online and physical retail channels. The product portfolio centers on core jewelry categories including earrings, necklaces, bracelets, rings, charms (breloques), and piercings, supplemented by watches and accessories. The brand emphasizes personalization through its TALISMANS concept, allowing customers to compose custom jewelry by mixing and matching charms. The collection strategy includes seasonal lines like CALYPSO (maritime themes) and RIVIERA (coastal aesthetics), signature lines like SAINT HONORE (handcrafted Parisian pieces) and PALAIS ROYAL (tortoiseshell patterns), as well as a dedicated sterling silver collection. Products are primarily made from gold-plated brass (750/1000 - 18 carats), rhodium-plated brass, and sterling silver 925/1000, featuring materials such as natural stones, pearls, enamel, and zirconium.
Differentiator
Problem solved
Functional benefit
Brands
- Agatha Paris: Main brand offering French-designed jewelry including bracelets, necklaces, earrings, rings, and piercings.
Products and services
- Earrings (Boucles d'oreilles)
Quantifiable outcome
- Free delivery on orders over €55
- +1 more outcomes
Companies that use Agatha Paris
Customer profileSegments2 records
Ideal customer profiles2 records
Agatha Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Agatha Paris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PangeacoreCollaboration on the AGATHA x PANGEA collection, a special capsule line combining both brands' design aesthetics. This represents a creative partnership for a limited-edition collection featured prominently on the website.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Agatha Paris competitors and assessment
Company assessmentRegional players
- Histoire d'Or: France's largest jewelry retail chain selling jewelry and watches to consumers for gifting and personal wear, competing with Agatha's boutique network domestically.
- Gas Bijoux: French designer fashion jewelry house selling earrings, necklaces and bracelets through boutiques and e-commerce, a close home-market comparable to Agatha.
Emerging players
- Missoma: DTC demi-fine fashion jewelry brand with charm/personalization and strong social-first marketing, an emerging competitor to Agatha's accessible-jewelry niche.
- Astrid & Miyu: Fast-growing DTC jewelry and piercing brand offering charm-led personalization and boutiques, overlapping Agatha's piercing and customization categories.
- CLUSE: European accessible watch-and-jewelry brand selling minimalist timepieces and jewelry DTC, comparable to Agatha's watch and fashion-accessory lines.
Broad incumbents
- Pandora: Global charm-and-personalization jewelry leader selling accessible fashion jewelry via DTC and retail; directly parallels Agatha's Talisman/charm model at far larger scale.
- Swarovski: Established accessible-luxury fashion jewelry and crystal brand targeting women for personal wear and gifting through omnichannel retail, overlapping Agatha's positioning.
Direct peers
- APM Monaco: Monaco-based accessible fashion jewelry brand with silver and plated pieces and seasonal collections sold DTC and via boutiques, closely mirroring Agatha's product and price positioning.
- Thomas Sabo: European fashion jewelry brand built around charms, pendants and personalization, directly comparable to Agatha's Talisman/charm-driven offering and gifting focus.
- Les Georgettes by Altesse: French customizable fashion jewelry brand emphasizing interchangeable, personalized pieces, competing directly with Agatha in the French accessible-jewelry market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agatha Paris social profiles
Digital presenceAgatha Paris compliance and trust
Trust signalCompliance1 record
Agatha Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agatha Paris leadership team
Management profileNumber of profiles
Agatha Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agatha Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agatha Paris
What does Agatha Paris do?
Agatha Paris is a French jewelry brand founded in 1974 that designs, manufactures, and sells fashion jewelry—including earrings, necklaces, bracelets, rings, piercings, watches, charms, and accessories—through its own e-commerce site (agatha.fr) and physical boutiques in France. Products are crafted primarily from gold-plated brass, rhodium-plated brass, and sterling silver, with select signature collections such as SAINT HONORE handcrafted in Parisian ateliers, and customization offered through the proprietary TALISMANS personalization system.
Is Agatha Paris a public or private company?
Agatha Paris is a private company. It is classified as unknown and is currently operating.
When was Agatha Paris founded?
Agatha Paris was founded in 1974. It employs 501 to 1,000 people.
Where is Agatha Paris based?
Agatha Paris is headquartered in Paris, France, in the Europe region.
How does Agatha Paris make money?
One revenue line is on record: jewelry Product Sales.
Who are Agatha Paris's main competitors?
Regional players on record are Histoire d'Or and Gas Bijoux. Emerging players are Missoma, Astrid & Miyu and CLUSE. Broad incumbents are Pandora and Swarovski. Direct peers are APM Monaco, Thomas Sabo and Les Georgettes by Altesse.
Does Agatha Paris have an API?
No public API is recorded for Agatha Paris.
What industry is Agatha Paris in?
Agatha Paris's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKABAE, Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo). Its NAICS code is 45831 and its SIC code is 3960.