French Quarter Festival

What French Quarter Festival does

French Quarter Festivals, Inc. (FQFI) is a 501(c)(3) nonprofit organization founded in 1984 and headquartered at 400 N Peters St #205 in New Orleans, Louisiana. The organization produces three signature cultural events: the flagship French Quarter Festival (a free, four-day April event featuring 20+ stages of local music and 60+ Louisiana restaurants), Satchmo SummerFest (an August celebration of Louis Armstrong held at the New Orleans Jazz Museum, now in its 26th year), and Holidays New Orleans Style (a seasonal holiday-themed event). FQFI employs 11-50 staff and engages 1,700+ local musicians annually to deliver programming for hundreds of thousands of attendees.

FQFI's technology stack is operationally modest: a cashless payment system built on RFID festival cards for on-site food, beverage, and merchandise transactions, paired with a festival mobile application for schedules, maps, and event information. The digital stack also includes Authorize.Net payment processing, Google Analytics for Firebase, Google Site Search, and WordPress.com for website hosting. There is no public or partner-facing API.

FQFI's business model is diversified across four revenue streams: corporate sponsorships (formerly anchored by a 13-year Chevron title sponsorship that ended in early 2026), on-site food/beverage/merchandise sales via the cashless system, individual donations encouraged in lieu of admission, and performance sponsorships starting at $250. The organization pursues a community-led go-to-market strategy combining press coverage, tourism partnerships (New Orleans & Company, NOTCF, Omni Royal Orleans), and word-of-mouth, with all festival admission kept free to maximize cultural accessibility.

Name

French Quarter Festival

Legal name

French Quarter Festivals, Inc.

Website

https://frenchquarterfest.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

French Quarter Festivals, Inc. is a 501(c)(3) nonprofit founded in 1984 that produces three annual cultural events in New Orleans — French Quarter Festival, Satchmo SummerFest, and Holidays New Orleans Style — funded by corporate sponsorships, donations, and on-site sales, serving hundreds of thousands of attendees with free admission.

Ownership category

akta.pro rank

Product category

Cultural Festival Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

akta.pro secondary industries

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

Keywords

• Cultural music festival
• Nonprofit event production
• New Orleans festivals
• Live music events
• Culinary festival programming

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food, Beverage & Merchandise Sales: Revenue generated from on-site food, beverage, and merchandise booths. The festival is cashless, requiring customers to use credit cards or pre-loaded RFID festival cards.
2. Corporate Sponsorships: Title and brand partnerships with corporations seeking visibility at the festival. Chevron had a 13-year partnership that has now ended. Current sponsors include NOTCF, Abita, Pepsi, Jack Daniels/Brown-Forman, Omni Royal Orleans, and others.
3. Individual Donations: Voluntary donations encouraged in lieu of admission to keep the festival free and accessible to all.
4. Performance Support Sponsorships: Individual and business sponsors can support specific performances, with opportunities starting at $250, directly funding local musician payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

French Quarter Festivals, Inc. is a 501(c)(3) nonprofit that produces free cultural festivals in New Orleans, principally the French Quarter Festival, Satchmo SummerFest, and Holidays New Orleans Style. These events showcase local music across 20+ stages and Louisiana cuisine from 60+ restaurants, funded through sponsorships, donations, and on-site food, beverage, and merchandise sales.

Product overview

French Quarter Festivals, Inc. (FQFI) is a 501(c)(3) nonprofit organization that produces three signature cultural events in New Orleans: the French Quarter Festival (the flagship annual music and food festival featuring 20+ stages and 60+ restaurants), Satchmo SummerFest (a free two-day celebration of Louis Armstrong at the Jazz Museum), and Holidays New Orleans Style (a seasonal holiday event). Supporting offerings include a Festival App for attendee navigation, Fest Family VIP experiences, a 5K run event, and a food vendor program featuring Louisiana restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Satchmo SummerFest: A premier American festival dedicated to the life, legacy, and music of Louis Armstrong, held annually in August
• Holidays New Orleans Style

Products and services

• French Quarter Festival The flagship annual free music and cultural festival celebrating New Orleans heritage, featuring over 20 stages with local music genres (traditional jazz, brass bands, Zydeco) and culinary offerings from 60+ Louisiana restaurants. For music lovers, cultural tourists, and local residents.
• Satchmo SummerFest A free two-day festival dedicated to honoring Louis Armstrong, held annually in early August at the New Orleans Jazz Museum. Features live music, Louisiana cuisine, and a lecture series about Armstrong's legacy.
• Holidays New Orleans Style A seasonal holiday-themed event celebrating New Orleans traditions and cultural heritage during the holiday season.
• Festival App Mobile application providing schedules, maps, and festival information for attendees to navigate events.
• Fest Family (VIP) Premium VIP experience offering exclusive access and hospitality amenities for festival attendees.
• 5K Run A 5K run event associated with the festival, offering an athletic activity option for participants.
• Food Vendor Program Program featuring over 60 Louisiana restaurants showcasing culinary excellence at the festival.

Quantifiable outcome

• Over 1,700 local musicians employed annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered former title sponsor (ended), core and supporting.

• Chevronformer title sponsor (ended)GTM or Marketing Partner · 27 February 2026Chevron was the title sponsor of French Quarter Festival for 13 years before ending the partnership in early 2026. The festival is now seeking a new title sponsor to replace Chevron's long-standing support.
• New Orleans Tourism and Cultural Foundation (NOTCF)coreGTM or Marketing PartnerNOTCF is the presenting sponsor of Satchmo SummerFest and provides significant support for FQFI events. Powers the volunteer program and is a key funding partner.
• New Orleans & CompanycoreStrategic or Co-development PartnerTourism promotion partner that helps drive visitor attendance to FQFI festivals.
• Omni Royal OrleanscoreGTM or Marketing PartnerOfficial hotel partner for both French Quarter Fest and Satchmo SummerFest, offering discounted rates for festival attendees.
• AbitasupportingGTM or Marketing PartnerLouisiana-based brewery sponsoring the festival with beverage offerings.
• PepsisupportingGTM or Marketing PartnerBeverage sponsor providing soft drinks and beverages at the festival.
• Jack Daniels/Brown-FormansupportingGTM or Marketing PartnerSpirits sponsor for the festival.
• LCMC HealthsupportingGTM or Marketing PartnerOfficial healthcare partner providing 'Keeping You Well' program with first aid tents, nutrition tips, and free sunscreen stations.
• New Orleans Jazz MuseumcoreStrategic or Co-development PartnerHost venue for Satchmo SummerFest, with the majority of programming outdoors on museum grounds and some indoor programming. Museum admission is free during the festival.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• New Orleans Jazz & Heritage Festival: The flagship ticketed music and cultural festival in New Orleans, run by the New Orleans Jazz & Heritage Foundation. Directly comparable to FQFI in mission (celebrating Louisiana music, food, and culture), audience, and city, but operates a paid ticketing model.
• Essence Festival: Major New Orleans-based cultural and music festival drawing hundreds of thousands of attendees, competing for the same corporate sponsors, NOLA tourism audience, and weekend festival calendar.
• Voodoo Music + Arts Experience: New Orleans music festival operating in the same city, competing for the same sponsor pool, local musician talent, and fall festival tourism window.
• Festival International de Louisiane: Free-admission community-led music and cultural festival in Lafayette, Louisiana, with a directly comparable free, community-driven, music-and-food model and similar nonprofit/sponsorship revenue mix.
• Hangout Music Festival: Beachside multi-stage music and food festival on the Gulf Coast with a similar community-tourism positioning, food-vendor programming, and corporate sponsorship revenue model.
• New Orleans Wine & Food Experience: NOLA-based food-and-beverage-festival nonprofit with a directly comparable free/affordable event format, restaurant-vendor programming, and corporate sponsorship revenue model targeting cultural tourists.

Broad incumbents

• Bonnaroo Music & Arts Festival: Large multi-stage destination music festival with similar scale (tens of thousands of attendees per day) and a comparable multi-stage, multi-genre, food-vendor programming model, though ticketed and commercially owned.
• Austin City Limits Music Festival: Major city-based multi-stage music festival with a comparable cultural-festival positioning, food-vendor programming, and corporate-sponsor-driven model, though ticketed and operated by a large live-events promoter.

Regional players

• Buku Music + Art Project: New Orleans-based multi-stage music festival targeting a younger demographic, competing for the same local music audience, sponsor dollars, and spring festival window as FQFI.
• Tales of the Cocktail: Major New Orleans-based beverage industry event sharing the same local beverage sponsors (Brown-Forman, Abita, etc.) and NOLA tourism audience, though focused on spirits professionals rather than music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FQFestNOLA
• Facebookfacebook.com/FQFestInc
• Instagraminstagram.com/fqfest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Quarter Festival