Marketing Match

What Marketing Match does

Marketing Match Sp. z o.o. is a Warsaw-based digital marketing agency founded in 2015 that delivers SEO, digital advertising, programmatic buying, and marketing strategy services to B2B and e-commerce clients in Poland. The firm operates as a strategic consultancy, opening each engagement with a discovery workshop before executing tactically through dedicated Client Success Managers; its go-to-market is sales-led and focused on long-term retainers. Documented customers include Calamari (HR-Tech), Mudita (wellness), Inchcape (Jaguar/Land Rover) and Carsmile (automotive), L37 (fashion e-commerce), Horseway, and Unbroken Store, spanning mid-market and enterprise tiers.

The company does not develop proprietary marketing technology and instead executes on industry-standard platforms including Google Ads, Meta Ads, Surfer, Ahrefs, LinkedIn Ads, TikTok Shop, Allegro Ads, and Display & Video 360. Its product portfolio covers SEO campaigns (positioned as "SEO+AI"), a Generative Engine Optimization (GEO) service for AI-generated search visibility, comprehensive paid media across Google, Meta, LinkedIn, TikTok, and Polish marketplaces, programmatic via DV360, strategic marketing workshops, and an "AI w biznesie" corporate training program. The team of approximately 20 specialists is led by co-founders Michał Padała (CEO) and Filip Okrój (Head SEO Expert), with named department heads for Client Success, Performance, and SEO.

Revenue is generated through monthly retainer contracts and project-based engagements, with a one-month termination clause that reduces client lock-in. Pricing is quote-based and not publicly disclosed. The company is privately held, founder-owned, and has no external institutional investment, no parent company, no subsidiaries, and no disclosed funding history. Geographic focus is concentrated in Poland, with no stated international expansion. Forward strategy centers on service-line extension (GEO, AI training, TikTok Shop) and content-led demand generation rather than geographic or platform-led scale.

Name

Marketing Match

Legal name

Marketing Match Sp. z o.o.

Website

https://marketingmatch.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing Match is a Warsaw-based digital marketing agency offering SEO, paid media, programmatic, and marketing strategy services to Polish B2B and e-commerce clients through monthly retainer engagements delivered by a team of approximately 20 specialists.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• SEO services
• Digital advertising
• Marketing strategy
• Programmatic advertising
• Generative engine optimization

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Marketing Match generates revenue through professional services engagements including SEO campaigns, Digital Ads management, Programmatic advertising, and strategic marketing consulting. Services are delivered through retainer contracts or project-based engagements with flexible one-month termination periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marketing Match is a Polish digital marketing consultancy that delivers SEO campaigns (including Generative Engine Optimization for AI search), paid media management across Google Ads, Meta Ads, LinkedIn Ads, TikTok Shop, and Allegro Ads, programmatic advertising via DV360, and strategic marketing consulting workshops. Services are sold as monthly retainer or project-based engagements to B2B and e-commerce clients, with a strategic-first methodology and dedicated Client Success Managers.

Product overview

Marketing Match is a marketing consulting agency offering a comprehensive suite of digital marketing services. Their core offerings include: SEO+AI services (SEO campaigns, Generative Engine Optimization/GEO, SEO audits, content marketing, SEO copywriting, website optimization, link audits, SEO PR), Digital Ads/SEM (Google Ads across all formats including Performance Max and Shopping, Facebook Ads, Instagram Ads, TikTok Shop, LinkedIn Ads, Allegro Ads, programmatic advertising via Display & Video 360), Marketing Strategy (strategic workshops and planning), and AI Training programs. The agency positions itself at the intersection of traditional marketing and AI-powered solutions, offering specialized GEO services to ensure visibility in AI-generated search results.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services (SEO+AI) Comprehensive search engine optimization services including SEO campaigns for AI-era positioning, SEO audits, content marketing, SEO copywriting, website optimization, link audits, and SEO PR. Designed for B2B and e-commerce companies seeking to grow organic visibility and traffic.
• Generative Engine Optimization (GEO) Specialized service focused on ensuring brand visibility in AI-generated responses and optimizing content for generative search engines. Positions the agency's clients for the AI-driven search landscape.
• Digital Ads (SEM) Paid media management across Google Ads (Search, GDN, Remarketing, YouTube Ads, Discovery Ads, Performance Max, Google Shopping, CSS), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Shop, Allegro Ads, Bing Ads, Pinterest Ads, plus internet analytics. Designed for B2B and e-commerce advertisers.
• Programmatic Advertising Programmatic ad buying services leveraging Display & Video 360 (DV360) for automated display and video advertising campaigns at scale.
• Marketing Strategy Consulting Strategic marketing planning services delivered through workshops to define business foundations, target customers, and competitive positioning. Establishes the strategic framework that guides downstream tactical execution.
• AI Business Training (Szkolenie "AI w biznesie") Training program teaching businesses how to leverage artificial intelligence in their operations. Knowledge transfer offering complementary to the agency's SEO+AI and GEO positioning.
• Case Studies Portfolio Documented client success stories demonstrating quantified results across industries including HR-Tech (Calamari), e-commerce fashion (L37), automotive (Carsmile, Inchcape/Jaguar/Land Rover), e-commerce sports (Horseway, Unbroken Store), and wellness (Mudita).

Quantifiable outcome

• 393% organic traffic increase over 2 years (Carsmile)
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elephate: Polish SEO and digital marketing agency operating out of Warsaw with comparable size and services (SEO, content, performance marketing), and a similar mid-market to enterprise client base.
• Whites (formerly Whites Interactive): Polish digital agency offering integrated SEO, performance ads and content services to Polish and international clients; directly comparable in service mix and scale.
• Grupa Tense: Polish full-service marketing agency with strong performance ads and e-commerce practice serving Polish mid-market and enterprise clients comparable to Marketing Match's positioning.
• Sempai: Warsaw-based digital marketing agency focused on SEO, paid media and analytics for B2B and e-commerce clients in the Polish market, similar scale and service portfolio.
• KERRIS: Polish digital agency providing performance marketing, programmatic and SEO services to mid-market and enterprise clients — direct competitor for the same client pool.
• MindTheAd: Polish media planning and buying agency focused on paid performance campaigns (Google, Meta, programmatic) for e-commerce, directly comparable to Marketing Match's SEM program.

Broad incumbents

• Publicis Groupe Poland: Global network with full Polish operations offering end-to-end advertising, media, SEO and digital marketing services; competes for the same enterprise clients via a much broader portfolio.
• Ogilvy Poland: Global creative and digital agency network with Polish presence; competes for larger Polish and CEE brand assignments while offering broader services than a specialized performance/SEO shop.
• WPP / VMLY&R Poland: WPP-owned global agency (including VMLY&R) with Polish operations providing digital advertising, SEO and media services; a multi-service incumbent competing for the same enterprise marketing budgets.

Emerging players

• Digital Kingdom: Smaller Polish digital/e-commerce marketing specialist with focus on paid acquisition for online stores; partial overlap with Marketing Match's e-commerce performance offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/MarketingMatchPL
• LinkedInlinkedin.com/company/marketing-match-sp.-z-o.o.
• Facebookfacebook.com/MarketingMatchPL

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Match