Publicis Groupe Poland

What Publicis Groupe Poland does

Publicis Groupe Poland is the Polish operating arm of Paris-listed Publicis Groupe (Euronext: PUB), legally conducted through Starcom sp. z o.o. and headquartered at Platinium Business Park V in Warsaw. The group operates a "Power of One" model that consolidates 17 agency brands under one roof, spanning creative (Leo Burnett, Saatchi & Saatchi, Publicis Warsaw, Arc), media (Starcom, Zenith, Spark Foundry, PMX), performance and commerce (Performics, Publicis Commerce, LiquidThread), public relations (MSL, Publicis Consultants), production (Prodigious) and technology/analytics (Yotta), plus an EMEA regional delivery hub. It serves more than 300 Polish and international enterprise clients across industries with annual marketing budgets ranging from PLN 500K to above PLN 5M.

The core technology stack is anchored by the proprietary "Connected ID" data ecosystem, which unifies planning, activation and measurement around real people across media, CRM, commerce and influencer marketing. Internal operations are supported by "Marcel," an AI-powered learning platform for employee development, and "CMCS (Carbon Media Cost per Sale)," a proprietary indicator that quantifies the carbon footprint of client media campaigns. Platform-level integrations span Meta, Google, LinkedIn, Amazon, TikTok, Salesforce, The Trade Desk, Criteo, Allegro, Spotify, Teads, Twitch and Pinterest, and the firm holds memberships in IAB, SAR and IAA.

Publicis Groupe Poland generates revenue through professional service fees, multi-year retainers and project-based engagements structured around three core competencies — Connected Media, Intelligent Content and Business Transformation — plus internal Practices (Talent, Communications, Finance). Pricing is custom-quoted and not publicly disclosed, with a direct enterprise field-sales motion executed through a dedicated business development team and a structured inquiry form that captures client investment scale.

Name

Publicis Groupe Poland

Legal name

Starcom sp. z o.o.

Website

https://publicisgroupe.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Publicis Groupe Poland is the Warsaw-based Polish arm of Publicis Groupe, operating 17 agency brands (creative, media, performance, PR, production, analytics) under a "Power of One" model to deliver integrated marketing, commerce and digital transformation services to more than 300 enterprise clients.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Marketing communications services
• Media planning buying
• Creative advertising agency
• Digital transformation consulting
• Performance marketing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Communication Services: Full-service marketing communications agency providing integrated services including media planning and buying, creative production, digital transformation, content creation, and analytics. Revenue is generated through professional service fees, retainer contracts, and project-based engagements with enterprise clients across Poland and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Publicis Groupe Poland is a full-service marketing communications group delivering integrated marketing, sales and digital transformation services to enterprise clients through 17 specialized agency brands. Offerings span media strategy and buying, creative production, performance marketing, eCommerce, CRM, data analytics, content and influencer marketing, PR and corporate communications, all powered by the proprietary Connected ID data ecosystem.

Product overview

Publicis Groupe Poland is a leading marketing communications group in Poland operating under a Power of One model that integrates 17 agency brands. The portfolio is organized into four main competencies: Connected Media (Performics, Spark Foundry, Starcom, Zenith, PMX, Publicis Commerce, LiquidThread) providing integrated media ecosystems, analytics, CRM, commerce and influencer marketing; Intelligent Content (Leo Burnett, Publicis Warsaw, Saatchi & Saatchi, Publicis Consultants, MSL, Prodigious, LiquidThread) delivering creative strategy, content production, CGI, video and influence/PR; Business Transformation (YOTTA) offering technology-driven consulting, data analytics, AdTech/MarTech implementation; and Practices (Talent, Communications, Finance) providing internal support functions. The group also provides employees access to Marcel, an AI-powered internal learning platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Winner of Effie, Mixx Awards, Innovation, KTR, Golden Drum awards in 2025
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Meta Business PartnercoreTechnology or IntegrationMeta Business Partner relationship enabling advertising and marketing solutions across Meta platforms including Facebook and Instagram for client campaigns
• GooglecoreTechnology or IntegrationGoogle partnership providing access to Google Ads, Google Analytics, and digital marketing technology stack for client campaigns
• LinkedIncoreTechnology or IntegrationLinkedIn partnership enabling B2B marketing, recruitment advertising, and professional audience targeting for enterprise clients
• AmazoncoreTechnology or IntegrationAmazon partnership supporting e-commerce strategy development and retail media solutions for brands on Amazon platform
• TikTokcoreTechnology or IntegrationTikTok partnership enabling short-form video advertising and influencer marketing solutions for brand campaigns
• SalesforcecoreTechnology or IntegrationSalesforce partnership supporting CRM, marketing automation and customer data integration for client campaigns
• CriteocoreTechnology or IntegrationCriteo partnership enabling retargeting, display advertising and commerce media solutions
• The Trade DeskcoreTechnology or IntegrationTrade Desk partnership providing programmatic advertising platform access for independent media buying
• AllegrocoreTechnology or IntegrationAllegro partnership supporting e-commerce strategy and retail media solutions on Poland's largest e-commerce platform
• IAB (Interactive Advertising Bureau)coreStrategic or Co-development PartnerIAB membership demonstrating commitment to industry standards and best practices in digital advertising
• SAR (Stowarzyszenie Reklamodawców Polskich)coreStrategic or Co-development PartnerPolish Advertisers Association membership representing client interests in advertising industry
• IAA (International Advertising Association)coreStrategic or Co-development PartnerIAA membership supporting industry self-regulation and ethical advertising standards globally

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Havas: Global marketing communications group with Polish operations including Havas Media and Havas Creative. Comparable in offering integrated creative, media and PR services to enterprise clients in Poland and CEE.
• McCann Poland: IPG creative network operating in Poland with full-service brand and communications capabilities. Directly competes with Publicis's Leo Burnett, Saatchi & Saatchi and Publicis Warsaw brands for Polish enterprise creative mandates.
• Interpublic Group (IPG): Global marketing services holding company with Polish operations through McCann, FCB, MullenLowe and Mediabrands. Directly comparable multi-agency group competing for Polish enterprise marketing mandates and global client roll-outs.
• WPP: Global marketing communications holding company operating Ogilvy, VML, GroupM and other agencies in Poland. Directly competes with Publicis Groupe Poland for the same enterprise marketing budgets and platform partnership tiers in the Polish market.
• DDB Warsaw: Omnicom creative network with Polish operations offering brand strategy, advertising and digital services. Direct competitor for enterprise creative and integrated communications mandates in Poland.
• Omnicom Group: Global advertising holding company with Polish operations including DDB, BBDO and TBWA. Competes head-to-head with Publicis Pologne's creative and media brands for the same Polish enterprise client roster and award cycles.
• Dentsu: Global advertising group operating Dentsu Creative, Dentsu Media and Merkle in Poland. Competes with Publicis Pologne across creative, media and customer experience transformation mandates in the Polish enterprise market.
• Ogilvy Poland: WPP-owned creative and media agency in Poland offering brand strategy, advertising and digital transformation. Directly comparable single-market competitor pitching for the same Polish enterprise client roster as Publicis Pologne.
• BBDO Poland: Omnicom-owned creative network operating in Warsaw. Comparable creative and integrated communications services competing for the same enterprise Polish clients as Publicis Pologne's creative agency brands.
• VML Poland: WPP agency in Poland combining creative, commerce and MarTech capabilities. Comparable in offering integrated connected-media and intelligent-content services to enterprise Polish clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrupaPublicis
• LinkedInlinkedin.com/company/publicis-groupe-poland
• Instagraminstagram.com/publicisgroupe_kariera

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicis Groupe Poland