Xacta Business Solutions
Xacta Business Solutions is a Jordan-based automotive technology company that builds dealership management software and AI-powered customer engagement tools for automotive dealers across seven MENA countries, serving both enterprise dealerships and independent showrooms.
- Company typePrivate
- Founded2008
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xacta Business Solutions does
Xacta Business Solutions is a Jordan-headquartered automotive technology company that builds and sells dealership management software (DMS) and AI-powered customer engagement tools for automotive dealers across the MENA region. Founded in 2008 as a small IT team in Amman, the company has grown over 16+ years to serve dealerships in seven MENA countries — Jordan, UAE, Saudi Arabia, Egypt, Lebanon, Libya, and Sudan — operating from its headquarters at Dabouq, Jresat Plaza 1, Khair AlDeen AlMaani St., Amman. The customer base spans large multi-brand enterprise dealerships and independent showrooms, with named customers including Hyundai Jordan, Prime Drive Motors, Bustanji Motors, Akamas Automotive, FBB Motors, and Levant Machineries.
The product portfolio centers on three offerings. Xacta Automotive DMS is an on-premise enterprise platform covering vehicle management, service center/workshop operations, spare parts, CRM with lead tracking, accounting and finance, HR and payroll, and business intelligence for large dealers. Xacta Automotive Connect is a cloud SaaS showroom management product for independent dealers with CRM, vehicle stock, quotation/sales, multi-branch support, partner/consignment management, and embedded AI. ZAIA is an AI agent that autonomously handles customer conversations on WhatsApp, Instagram, Messenger, and phone calls in natural Arabic and English, supporting appointment booking, product catalog sharing, order/lead capture into CRM, and 24/7 customer support.
The business operates a sales-led GTM combining direct enterprise field sales for large DMS deployments and a SaaS direct model for cloud products, with lead capture through the corporate website, WhatsApp, and email. Revenue is generated through subscription licensing (annual billing for enterprise DMS, monthly for cloud SaaS) with quote-based pricing tied to dealership size, features, and deployment model. The OEM brand portfolio — Hyundai, MG, LADA, Hongqi, EXEED, MAXUS, Wuling, OMODA JAECOO, Lynk & Co, and ZEEKR — indicates platform penetration across multiple franchise networks. No revenue, headcount, or institutional funding is disclosed in the available data, and the company appears privately held with no parent company identified.
Xacta Business Solutions firmographics
Firmographics- Name
- Xacta Business Solutions
- Legal name
- Xacta Business Solutions
- Website
- https://xactasolutions.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xacta Business Solutions is a Jordan-based automotive technology company that builds dealership management software and AI-powered customer engagement tools for automotive dealers across seven MENA countries, serving both enterprise dealerships and independent showrooms.
- Ownership category
- akta.pro rank
Where Xacta Business Solutions is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
Xacta Business Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise DMS Software Licensing: On-premise enterprise dealership management system deployment for large-scale automotive operations. Revenue generated through software licensing with implementation services.
- Cloud SaaS Subscription: Cloud-based showroom management solution (Xacta Automotive Connect) with subscription model. Scalable per dealership/branch with AI assistant Zaia included.
- AI Agent Services: AI-powered customer interaction services through Zaia platform, handling sales, bookings, and customer support 24/7 across multiple channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise DMS - On-Premise |
| Subscription | Monthly | Cloud SaaS - Automotive Connect |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Xacta Business Solutions product offering
Product offeringCore offering
Xacta Business Solutions develops and sells automotive dealership management software (DMS) for the MENA region. Its flagship products are Xacta Automotive DMS, an enterprise on-premise dealership management system with modules for vehicle management, service center, spare parts, CRM, accounting, HR/payroll, and business intelligence; Xacta Automotive Connect, a cloud-based showroom management SaaS for independent dealers with CRM, multi-branch, partner network, and built-in AI; and ZAIA, a proprietary AI agent that autonomously engages customers in Arabic and English across WhatsApp, Instagram, Messenger, and phone calls 24/7 for sales, bookings, and lead capture.
Product overview
Xacta Business Solutions offers a platform-plus-modules product architecture centered on dealership management software. The core portfolio consists of two DMS products: Xacta Automotive DMS (enterprise on-premise solution) and Xacta Automotive Connect (cloud SaaS for independent dealers), both serving the MENA automotive market. The AI Agent ZAIA functions as an add-on module that integrates with Xacta Automotive Connect to provide AI-powered customer interaction capabilities across messaging channels and phone calls, completing the product ecosystem for intelligent dealership management.
Differentiator
Problem solved
Functional benefit
Brands
- Xacta Automotive DMS: A comprehensive dealership management system for large-scale operations with features including vehicle management, service center, spare parts, CRM, accounting, HR, payroll, and business intelligence. Available as on-premise deployment.
- Xacta Automotive Connect
- ZAIA
Products and services
- Xacta Automotive DMS Enterprise-grade, on-premise dealership management system designed for large-scale automotive dealership operations. Covers vehicle management, service center & workshop, spare parts inventory, CRM & lead tracking, accounting & finance, HR & payroll, and business intelligence, sold to multi-brand enterprise dealerships across the MENA region.
- Xacta Automotive Connect
Quantifiable outcome
- 16+ years of automotive technology experience powering MENA dealerships
- +1 more outcomes
Companies that use Xacta Business Solutions
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Xacta Business Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
Xacta Business Solutions partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- HyundaicoreHyundai is listed as a trusted partner/client of Xacta Business Solutions. Hyundai dealerships in the MENA region use Xacta's automotive dealership management solutions.
- MG MotorscoreMG Motors is listed as a trusted partner/client. Xacta provides dealership management solutions for MG brand operations across MENA.
- LADAcoreLADA automotive brand listed as partner/client for dealership solutions in the MENA region.
- HongqicoreHongqi luxury automotive brand served through Xacta's dealership management software.
- EXEEDcoreEXEED automotive brand partnered with Xacta for dealership technology solutions.
- MAXUScoreMAXUS commercial vehicles brand using Xacta dealership management solutions.
- WulingcoreWuling automotive brand served through Xacta's software solutions.
- OMODA JAECOOcoreOMODA and JAECOO automotive brands listed as partners for dealership solutions.
- Lynk & CocoreLynk & Co brand powered by Xacta dealership management technology.
- ZEEKRcoreZEEKR electric vehicle brand using Xacta's automotive technology solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Xacta Business Solutions competitors and assessment
Company assessmentDirect peers
- PBS Systems: Canadian DMS provider serving dealerships across North America with dealership management, CRM, and accounting modules. Comparable to Xacta's product architecture, but focused on the North American dealer market.
- CDK Global: One of the largest global DMS providers serving automotive dealerships with dealership management, CRM, and F&I software. Directly comparable to Xacta's enterprise DMS in product category, although CDK operates at a much larger scale and primarily in North America.
- Incadea: Cox Automotive-owned DMS provider serving automotive retailers across more than 90 countries, with strong presence in EMEA and emerging markets. Directly comparable to Xacta in international multi-country dealership software deployment.
- Auto/Mate (Dealertrack DMS): US DMS provider (now part of Cox Automotive) offering dealership management software including F&I, accounting, and CRM. Comparable to Xacta Automotive DMS in core product functionality.
- Pinewood Technologies: UK-headquartered cloud-native DMS provider for automotive retailers, with an AI-powered product suite. Closely comparable to Xacta Automotive Connect in its cloud SaaS model and modern AI integration, though focused on UK and European markets.
- Reynolds and Reynolds: Long-established US-based DMS provider offering integrated dealership management systems, document services, and retail solutions. Highly comparable to Xacta Automotive DMS, with a similar full-suite dealership workflow approach.
- DealerSocket (Fullpath): US-based dealership CRM and DMS platform now operating as Fullpath, focused on AI-driven customer engagement and data for dealers. Directly comparable to Xacta's combined DMS + AI agent positioning (ZAIA).
Emerging players
- Impel: AI platform purpose-built for automotive retail, providing conversational AI agents across chat, web, and voice. Directly comparable to ZAIA's AI agent capabilities for dealer lead engagement and customer interaction.
Regional players
- FINE Automotive Solutions: Saudi Arabia-based automotive technology provider with regional focus on dealership and fleet solutions across MENA. The closest MENA-headquartered regional peer to Xacta's market focus and product scope.
Broad incumbents
- Cox Automotive: Broad automotive technology incumbent encompassing Dealertrack, Kelley Blue Book, Autotrader, and Incadea. Overlaps with Xacta through Incadea and Dealertrack DMS offerings, but operates globally as a multi-product portfolio rather than a focused MENA specialist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Xacta Business Solutions social profiles
Digital presenceXacta Business Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xacta Business Solutions leadership team
Management profileNumber of profiles
Xacta Business Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xacta Business Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xacta Business Solutions
What does Xacta Business Solutions do?
Xacta Business Solutions develops and sells automotive dealership management software (DMS) for the MENA region. Its flagship products are Xacta Automotive DMS, an enterprise on-premise dealership management system with modules for vehicle management, service center, spare parts, CRM, accounting, HR/payroll, and business intelligence; Xacta Automotive Connect, a cloud-based showroom management SaaS for independent dealers with CRM, multi-branch, partner network, and built-in AI; and ZAIA, a proprietary AI agent that autonomously engages customers in Arabic and English across WhatsApp, Instagram, Messenger, and phone calls 24/7 for sales, bookings, and lead capture.
Is Xacta Business Solutions a public or private company?
Xacta Business Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xacta Business Solutions founded?
Xacta Business Solutions was founded in 2008. It employs 11 to 50 people.
Where is Xacta Business Solutions based?
Xacta Business Solutions is headquartered in Amman, Jordan, in the Middle East region.
How does Xacta Business Solutions make money?
Three revenue lines are on record. Enterprise DMS Software Licensing is the primary driver. The others are cloud SaaS Subscription and AI Agent Services.
Who are Xacta Business Solutions's main competitors?
Direct peers on record are PBS Systems, CDK Global, Incadea, Auto/Mate (Dealertrack DMS), Pinewood Technologies, Reynolds and Reynolds and DealerSocket (Fullpath). Impel is listed as an emerging player. FINE Automotive Solutions is listed as a regional player. Cox Automotive is listed as a broad incumbent.
Does Xacta Business Solutions have an API?
No public API is recorded for Xacta Business Solutions.