Generali Group Indonesia
Generali Group Indonesia is a Jakarta-based life, health, critical illness and pension insurer serving more than 1 million Indonesian policyholders via agency, bancassurance and digital channels as a subsidiary of European insurer Generali Group.
- Company typePrivate
- Founded2008
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Generali Group Indonesia does
Generali Group Indonesia, operating under the legal name PT Asuransi Jiwa Generali Indonesia, is a private life, health, critical illness and pension insurer headquartered in Jakarta with regional offices in Medan and Surabaya. The company is a wholly owned subsidiary of Assicurazioni Generali S.p.A., one of the largest insurance groups in Europe, and serves more than 1 million Indonesian policyholders across individual, family, corporate-group and Sharia segments through a nationwide agency network, bancassurance partnerships and direct digital channels.
Its product portfolio covers roughly two dozen named SKUs spanning term and whole-life protection (GEN Prime Link, GEN Proteksi Utama, BeSmart, Cemerlang Prime, RAYA Pro Maxima, iFLEXYGUARD), investment-linked savings (GEN Wealth), health coverage (GEN MediCare Protection, GEN HealthCare Protection, Generali Lite Healthcare, Generali HealthCare Solution), critical illness (MCI PRO, Cristal Prime), pension plans (Bravo Individu, Bravo Perusahaan) and group corporate solutions, alongside a parallel Sharia-compliant lineup operating under a dedicated Dewan Pengawas Syariah. Underlying technology includes the Gen iClick mobile and web platform for policy self-service, Genvestment for investment-fund information, GEN Quick Discharge for digital claim settlement, and the Generali Health Network for cashless hospital access.
Revenue is generated through recurring insurance premiums across individual, group corporate, unit-linked and Sharia products, priced via quote-based underwriting tied to age, health, coverage amount and policy term. Distribution mixes licensed agents, bank partners and direct digital channels, supported by brand-activation programs such as the Generali Lion Heart Run, Borobudur Marathon and a content-marketing platform called Generali Healthy Living, with the company reporting more than 50 industry awards.
Generali Group Indonesia firmographics
Firmographics- Name
- Generali Group Indonesia
- Legal name
- PT Asuransi Jiwa Generali Indonesia
- Website
- https://generali.co.id
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Generali Group Indonesia is a Jakarta-based life, health, critical illness and pension insurer serving more than 1 million Indonesian policyholders via agency, bancassurance and digital channels as a subsidiary of European insurer Generali Group.
- Ownership category
- akta.pro rank
Generali Group Indonesia industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Group Universal Life (GUL) (FSAIADAC)
- akta.pro secondary industries
- Network-Model HMOs (HLAEAMAC), Group HMO Plans (FSAIAFAK)
Keywords
Where Generali Group Indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Generali Group Indonesia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Individual Life Insurance Premiums: Recurring premium income from individual life insurance products including term life, whole life, and investment-linked policies.
- Health Insurance Premiums: Premium income from individual and group health insurance products, including inpatient, outpatient, and comprehensive healthcare coverage.
- Group Corporate Solutions: Premium income from employer-sponsored group insurance including group life, health, and accident coverage for corporate clients.
- Unit-Linked Products: Investment-linked insurance products combining protection with investment fund components.
- Syariah (Islamic) Insurance: Sharia-compliant insurance products following Islamic financial principles for Muslim customers.
- Critical Illness Insurance: Lump-sum benefit payments for policyholders diagnosed with specified critical illnesses.
- Pension/DPLK Products: Defined contribution pension plans for individual and corporate retirement savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual life and health insurance products with customizable coverage and premium amounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Generali Group Indonesia product offering
Product offeringCore offering
Generali Group Indonesia (PT Asuransi Jiwa Generali Indonesia) is a life insurance company that provides a portfolio of life, health, critical illness, and pension insurance products to individuals and corporate clients in Indonesia. The company distributes conventional and Sharia-compliant policies through a nationwide licensed agency network, bancassurance partnerships, regional offices, and digital platforms including the Gen iClick mobile application, GEN Quick Discharge claims service, and Genvestment investment portal. It serves over one million customers with headquarters in Jakarta and regional centers in Medan and Surabaya.
Product overview
Generali Indonesia is an insurance company offering a comprehensive portfolio of life, health, and pension insurance products through both individual and corporate channels. The product lineup includes life protection products (GEN Prime Link, GEN Wealth, GEN Proteksi Utama, BeSmart, BeSmart Lite, Cemerlang Prime, RAYA Pro Maxima, iFLEXYGUARD), sharia-compliant products (GEN Syariah Perlindungan Aman, RIZQIA), health insurance solutions (GEN MediCare Protection, GEN HealthCare Protection, Generali Lite Healthcare, Generali HealthCare Solution), critical illness coverage (MCI PRO, Cristal Prime), pension plans (Bravo Individu, Bravo Perusahaan), and corporate solutions (group health, group term life, group personal accident). The company also provides digital services through Gen iClick mobile app and maintains a network of partner hospitals for cashless claims processing. The Generali Healthy Living platform offers educational content to support customer wellness.
Differentiator
Problem solved
Functional benefit
Brands
- Gen iClick: Digital application platform for insurance services and policy management
- Generali Healthy Living
- Here Now
- The Human Safety Net
- Generali Lion Heart Run
- WE Community
- Generali Syariah
Products and services
- GEN Prime Link Life protection insurance product providing financial security for individuals and families against future risks.
- GEN Syariah Perlindungan Aman Sharia-compliant life protection insurance based on mutual assistance (tolong-menolong) principles.
- GEN Wealth Investment-linked life insurance product combining protection with wealth building opportunities.
- GEN Proteksi Utama Primary life protection insurance offering comprehensive financial coverage for policyholders.
- BeSmart Lite Simplified life insurance product with basic protection coverage.
- BeSmart Life insurance product designed for smart financial planning and protection.
- Cemerlang Prime Premium life insurance product with enhanced protection features.
- RAYA Pro Maxima Comprehensive life insurance product with maximum protection benefits.
- RIZQIA Sharia-compliant life insurance providing protection with Islamic principles.
- iFLEXYGUARD Flexible life protection insurance with adaptable coverage options.
- GEN MediCare Protection Health insurance product providing coverage for medical treatment costs.
- GEN HealthCare Protection Comprehensive health insurance protection covering medical expenses.
- GEN HealthCare Protection Syariah Sharia-compliant health insurance based on Islamic principles of mutual assistance.
- Generali Lite Healthcare Entry-level health insurance with essential coverage for basic medical needs.
- Generali Lite HealthCare Syariah Simplified sharia-compliant health insurance with essential protection.
- Generali HealthCare Solution Complete health insurance solution with comprehensive medical coverage.
- MCI PRO Critical illness insurance product providing protection against major diseases.
- Cristal Prime Premium critical illness insurance with extensive coverage for serious health conditions.
- Bravo Individu Individual pension plan for retirement preparation and financial security.
- Bravo Perusahaan Corporate pension solution for employee retirement benefits.
- Asuransi Kesehatan Kumpulan Group health insurance solution for corporate clients covering employee medical needs.
- Asuransi Jiwa Berjangka Kumpulan Group term life insurance for corporate workforce protection.
- Asuransi Group Personal Accident Group personal accident insurance covering employees against unexpected incidents.
Quantifiable outcome
- Serves over 1 million customers in Indonesia
- +1 more outcomes
Companies that use Generali Group Indonesia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Generali Group Indonesia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Generali Group Indonesia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Generali Group Indonesia competitors and assessment
Company assessmentDirect peers
- Prudential Indonesia (Prudential Life Assurance): One of Indonesia's largest life insurers and a direct competitor offering individual life, health, unit-linked, and Sharia products through a multi-channel distribution model including agency and bancassurance. Highly comparable business mix and target customer base.
- Allianz Life Indonesia: Major multinational life and health insurer in Indonesia offering individual and group life, health, and unit-linked products. Comparable multinational parent backing and product portfolio targeting Indonesian consumers and corporate clients.
- AIA Financial Indonesia: Leading pan-Asian life insurer with a strong Indonesia franchise offering life, health, accident, and investment-linked products through agency and bancassurance channels. Direct competitor with similar product breadth.
- Astra Life: Indonesian life insurer affiliated with the Astra Group, offering individual and group life, health, and unit-linked products. Comparable product mix targeting middle-class Indonesian consumers and corporate clients.
- BNI Life Insurance: Indonesia-based life insurer affiliated with Bank Negara Indonesia (BNI), offering individual and group life, health, and unit-linked products with strong bancassurance distribution. Comparable product mix with bank-led channel.
- Manulife Indonesia: Major global life insurer with strong Indonesian presence offering individual life, health, unit-linked, pension, and Sharia products. Comparable multinational backing and similar agency-led distribution model.
- AXA Mandiri Financial Services: Joint venture between AXA and Bank Mandiri offering life and health insurance in Indonesia. Comparable multi-channel distribution, especially through bancassurance, and similar individual and group product mix.
- BRI Life (Asuransi BRI Life): Life insurer affiliated with Bank Rakyat Indonesia, distributing through BRI's massive rural and micro banking network. Comparable life and unit-linked product offerings with a distinct bancassurance strength.
Emerging players
- FWD Life Indonesia: Pan-Asian life insurer with a growing Indonesia presence emphasizing digital distribution and simplified products. Comparable life and health offerings but with a digital-first positioning that competes for the same younger customer segment.
- Cigna Indonesia: Global health and life insurer operating in Indonesia with strong focus on health insurance and group benefits. Comparable health product positioning and group/corporate client base, though with narrower life product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Generali Group Indonesia social profiles
Digital presenceGenerali Group Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generali Group Indonesia leadership team
Management profileNumber of profiles
Generali Group Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generali Group Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generali Group Indonesia
What does Generali Group Indonesia do?
Generali Group Indonesia (PT Asuransi Jiwa Generali Indonesia) is a life insurance company that provides a portfolio of life, health, critical illness, and pension insurance products to individuals and corporate clients in Indonesia. The company distributes conventional and Sharia-compliant policies through a nationwide licensed agency network, bancassurance partnerships, regional offices, and digital platforms including the Gen iClick mobile application, GEN Quick Discharge claims service, and Genvestment investment portal. It serves over one million customers with headquarters in Jakarta and regional centers in Medan and Surabaya.
Is Generali Group Indonesia a public or private company?
Generali Group Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was Generali Group Indonesia founded?
Generali Group Indonesia was founded in 2008. It employs 501 to 1,000 people.
Where is Generali Group Indonesia based?
Generali Group Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does Generali Group Indonesia make money?
Seven revenue lines are on record. Individual Life Insurance Premiums are the primary driver. The others are health Insurance Premiums, group Corporate Solutions, unit-Linked Products, syariah (Islamic) Insurance, critical Illness Insurance and pension/DPLK Products.
Who are Generali Group Indonesia's main competitors?
Direct peers on record are Prudential Indonesia (Prudential Life Assurance), Allianz Life Indonesia, AIA Financial Indonesia, Astra Life, BNI Life Insurance, Manulife Indonesia, AXA Mandiri Financial Services and BRI Life (Asuransi BRI Life). Emerging players are FWD Life Indonesia and Cigna Indonesia.
Does Generali Group Indonesia have an API?
No public API is recorded for Generali Group Indonesia.
What industry is Generali Group Indonesia in?
Generali Group Indonesia's product category is Life Insurance. Its primary akta.pro industry code is FSAIADAC, Group Universal Life (GUL), with a secondary code of HLAEAMAC, Network-Model HMOs. Its NAICS code is 52411 and its SIC code is 6311.