What ICLUBcentral does

ICLUBcentral Inc. is a Michigan-domiciled, privately-held software and financial-media company that builds web-based tools and publishes equity-investing newsletters for individual investors and investment clubs. The company traces its roots to 1989 and currently operates as a wholly-owned for-profit subsidiary of BetterInvesting (the National Association of Investors Corporation), a nonprofit investment-education organization with more than 637,000 members. Its product portfolio centers on myICLUB.com, a hosted investment-club accounting and operations platform that handles portfolio tracking, transaction recording, file sharing, voting, calendars, and partnership tax-form generation (Form 1065, Schedule K-1, Schedule D) with e-filing for federal returns and 16-17 state returns. Complementary products include StockCentral (a financial data and analysis community covering 7,000+ U.S. and Canadian companies via Morningstar data), MyStockProspector.com (a 120-criterion stock screener), and the Equity Research Service division's three monthly newsletters — Investor Advisory Service (general equity, 50-year track record, 16 consecutive years on the Hulbert Honor Roll), SmallCap Informer (small-cap focus), and Dividend Informer (dividend-paying stocks, launched 2026 on Substack). Tax preparation is delivered through myICLUB Club Tax Basic and Deluxe tiers; legacy desktop products (Toolkit 6, Club Accounting 3) have been discontinued in favor of the hosted platform.

ICLUBcentral makes money primarily through subscription and per-filing software revenue. Annual and multi-year subscriptions are sold direct via iclub.com/store and through the BetterInvesting BIStore reseller channel, with BetterInvesting members receiving 50% discounts via promo codes. StockCentral subscriptions range from $125 to $356, MyStockProspector from $9.99 to $54.99, and newsletters are sold as annual subscriptions with charter-subscriber and promotional pricing (e.g., promo code CHAMPION for IAS). Tax software is sold on a per-return basis with free federal e-filing included. The go-to-market model is product-led and self-serve: free trials, sample newsletter issues, and content marketing (blogs, webinars, YouTube) drive organic discovery, while the BetterInvesting chapter network provides grassroots distribution. The company is headquartered in Troy, Michigan, operates with 11-50 employees under a hybrid work model, and is led by CEO Wayne A. Thorp (appointed September 2025) and President Doug Gerlach (since 2005).

Name

ICLUBcentral

Legal name

ICLUBcentral Inc.

Website

https://iclub.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ICLUBcentral Inc. is a Michigan-based, for-profit subsidiary of BetterInvesting that provides web-based investment-club accounting software (myICLUB.com), stock screening and data tools, and three monthly equity-research newsletters to individual investors and 36,000+ investment clubs in the United States.

Ownership category

akta.pro rank

Product category

Investment Research and Club Accounting Software

NAICS

Portfolio Management and Investment Advice (523940), Periodical Publishers (513120), Software Publishers (5132)

SIC

Investment Advice (6282)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Investment club accounting
• Stock screening software
• Investment newsletters
• Financial data services
• Partnership tax software

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Products: Annual and multi-year subscriptions for software tools including StockCentral ($125-$356/year), MyStockProspector.com ($9.99-$54.99 for 1-12 months), and myICLUB.com club accounting platform. Revenue recognized over subscription period with high renewal rates implied by long-term customer relationships.
2. Newsletter Subscriptions: Monthly publications including Investor Advisory Service (print and online editions), SmallCap Informer, and Dividend Informer (via Substack). Premium subscription model with charter subscriber offers and promotional discounts.
3. Club Tax Preparation Software: Federal and state tax filing products for investment clubs including basic and deluxe tiers. Additional revenue from e-filing services and Form 7004 extension filings. State products available for 16 states.
4. One-time Software: Club Tax Federal and State printers and related products sold as one-time purchases or renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

ICLUBcentral develops and sells subscription-based software tools and newsletters for individual investors and investment clubs. Its flagship offering, myICLUB.com, is an online platform providing investment club accounting, portfolio tracking, file sharing, voting, and tax preparation (Form 1065/K-1). The company also operates StockCentral, MyStockProspector.com (stock screener), and publishes three equity newsletters: Investor Advisory Service, SmallCap Informer, and Dividend Informer.

Product overview

ICLUBcentral operates as a platform-plus-modules architecture consisting of core investment tools and services. The flagship platform is myICLUB.com, a comprehensive online investment club accounting and management system. Complementary products include StockCentral (financial data and analysis community) and MyStockProspector.com (stock screening tool) sourced from Morningstar. The Equity Research Service division publishes three newsletters: Investor Advisory Service (general equity), SmallCap Informer (small-cap stocks), and Dividend Informer (dividend-focused securities). Tax preparation is handled through myICLUB Club Tax (Federal Basic/Deluxe and State versions for 17 states), while legacy products include Toolkit 6 and Club Accounting 3 (both discontinued). The company serves individual investors and investment clubs with tools for accounting, stock analysis, screening, and tax compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Investor Advisory Service: Award-winning equity investing newsletter with 50-year track record
• SmallCap Informer
• Dividend Informer
• StockCentral
• MyStockProspector.com
• myICLUB.com

Products and services

• myICLUB.com Online investment club accounting and operations platform providing portfolio tracking, transaction recording, file sharing, discussion boards, voting tools, calendar, and end-of-day stock quotes with TLS encryption. Designed for investment clubs of 10-15 members managing joint portfolios.
• StockCentral
• MyStockProspector.com
• Investor Advisory Service (IAS)
• SmallCap Informer (SCI)
• Dividend Informer Premium newsletter delivered via Substack focusing on dividend-paying stocks with detailed analysis on high-quality securities providing income and long-term appreciation through dividends, share repurchases, and debt reduction.
• myICLUB Club Tax
• Club Data Archive & Protection Plan

Quantifiable outcome

• 11.7% annual return vs. Wilshire 5000 outperformance of nearly 20% per year (2007-2025)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BetterInvesting (NAIC)coreStrategic or Co-development Partner · 1 June 2009In 2009, BetterInvesting (formerly National Association of Investors Corporation/NAIC) and ICLUBcentral joined forces. ICLUBcentral operates as a wholly-owned for-profit subsidiary of BetterInvesting, delivering investment guidance to individual investors and investment clubs. BetterInvesting is a non-profit organization dedicated to investment education with 637,000+ members. The partnership provides deep integration with BetterInvesting's methodology and chapter network.
• The Financial CafeminorStrategic or Co-development Partner · 5 February 2001The Financial Cafe was the first financial community to adopt the iClub platform in 2001, integrating investment club tools into their free trading platform for online investors. This partnership demonstrated iClub's ability to provide low-cost customer acquisition and retention tools for financial communities.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ICLUBcentral
• Facebookfacebook.com/ICLUBcentral
• LinkedInlinkedin.com/company/iclubcentral

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICLUBcentral