Solar Royal
Solar Royal, LLC, founded in 2010 and based in Austin, Texas, manufactures and distributes solar-powered attic ventilation fans, gable fans, and accessories — including its flagship SR1800 Series — to residential, commercial, and agricultural customers through certified installer partners and direct e-commerce.
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solar Royal does
Solar Royal, LLC is a privately held Austin, Texas-based manufacturer and distributor of solar-powered attic ventilation products founded in 2010. Its portfolio is anchored by the SR1800 Series solar attic fan (available in 35W and 70W configurations) and extends to the SolaVent reversible gable fan, the SolaSensorPRO adjustable thermostat/humidistat controller, and the PowerShield whole-home surge protection system. Core technology pairs photovoltaic solar panels with brushless DC motors and modular installation hardware — including a patent-pending two-piece hood design, an aluminum water-tight base, and a 6-inch modular riser for tile, sod, and snow-load roofs.
The company sells residential, commercial, agricultural, and utility-scale ventilation hardware at a $379 MSRP for its flagship unit, with 30% Federal Tax Credit eligibility and a 15-year motor/panel warranty (versus a 5-year industry standard). Solar Royal runs a dual go-to-market combining direct-to-consumer e-commerce through store.solarroyal.com with a Certified Installer Program that delivers training, trade-show support, and customized bid assistance through partner distributors across Texas, California, and Florida. Quality and regulatory positioning is established through BBB A+ accreditation, ASTM-E330 and TAS100a-95 wind certifications, Texas Department of Insurance verification, and Florida Product Approval (#41921).
Revenue generation is product-driven hardware sales to homeowners, contractors, and small commercial operators. Independent financials are not disclosed, the company has not raised institutional capital, and leadership is concentrated under founder Roy Stocker. Geographic reach remains regional (Texas-led with secondary California/Florida distribution), and the customer base is fragmented across many small-volume buyers rather than concentrated in enterprise accounts.
Solar Royal firmographics
Firmographics- Name
- Solar Royal
- Legal name
- Solar Royal, LLC
- Website
- https://solarroyal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solar Royal, LLC, founded in 2010 and based in Austin, Texas, manufactures and distributes solar-powered attic ventilation fans, gable fans, and accessories — including its flagship SR1800 Series — to residential, commercial, and agricultural customers through certified installer partners and direct e-commerce.
- Ownership category
- akta.pro rank
Solar Royal industry classification
Industry- Product category
- Solar Attic Ventilation Products
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industries
- Roof Ventilation & Attic Venting Upgrades (HSAPAKAI), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Solar Royal is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solar Royal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Solar Attic Ventilation Fan Sales: Primary revenue stream from manufacturing and selling solar-powered attic ventilation fans including SR1800 Series (35W and 70W), SolaVent reversible gable fans, and accessories like SolaSensorPRO.
- PowerShield Power Conditioning System: Whole home surge protection, surge suppression, and power factor correction solution - additional product line revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SR1800 Solar Attic Fan - Premium Tier |
| One time/ perpetual license | Pay-as-you-go | Competitor Comparison (GAF, US Sunlight, SolaTube) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Solar Royal product offering
Product offeringCore offering
Solar Royal designs, manufactures, and sells solar-powered attic and roof ventilation fans, anchored by its SR1800 Series (35W and 70W), along with the SolaVent reversible gable fan, the SolaSensorPRO smart thermostat/humidistat controller, the PowerShield whole-home power conditioning system, and modular riser/curb accessories. The products are engineered with brushless DC motors, photovoltaic panels, and patent-pending aluminum housings certified to ASTM-E330 and TAS100a-95 wind and wind-driven rain standards, and are sold for residential, commercial, agricultural, and utility-scale ventilation applications.
Product overview
Solar Royal offers a modular solar attic ventilation product line anchored by the SR1800 Series Solar Attic Fans (available in 35W and 70W models). The core offering includes the flagship SR1800 with patent-pending two-piece design and brushless motor, paired with the SolaVent Reversible Gable Fan for passive vent conversion. Add-on modules include the SolaSensorPRO smart thermostat/humidistat controller and PowerShield surge protection system. Accessories include 6" riser and 3.5" curb components for installation flexibility. All products are designed for residential, commercial, agricultural, and utility applications, with a focus on active solar-powered ventilation to reduce HVAC costs and extend roof lifespan.
Differentiator
Problem solved
Functional benefit
Brands
- SR1800 Series: Premium solar attic ventilation fans with patent-pending two-piece design for easy installation and maintenance, brushless motors, and high-quality construction. Includes 35W and 70W models.
- SolaVent
- SolaSensorPRO
- PowerShield
Products and services
- SR1800 Series Solar Attic Ventilation Fans Flagship modular solar attic ventilation fan available in 35W and 70W configurations with brushless motor, 1,300 rated CFM, 22W solar panel, 15-year motor and panel warranty, and patent-pending two-piece industrial aluminum housing for residential, commercial, agricultural, and utility applications.
- SolaVent 30-Watt Reversible Gable Fan and Passive Vent Converter Reversible 30-Watt solar gable fan that converts passive vents to active ventilation, with thermostat control for automatic operation based on temperature settings.
- PowerShield Power Conditioning System Whole-home power conditioning system providing surge protection, surge suppression, and power factor correction to protect home electronics and appliances from power surges while improving energy efficiency.
- SR1800 6" Riser Accessory Patent-pending modular 6-inch riser accessory that raises the SR1800 hood an additional six inches to accommodate sod roofs, tile roofs, and snowy weather locations.
- SR1800 3.5" Curb Accessory 3.5-inch curb accessory for SR1800 Series installations requiring elevated mounting on roof curbs or raised surfaces.
Quantifiable outcome
- 1300 CFM rated ventilation capacity (highest in class)
- +4 more outcomes
Companies that use Solar Royal
Customer profileSegments5 records
Ideal customer profiles3 records
Solar Royal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Solar Royal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Certified Installer PartnerscoreCertified Installer Program for professional installers and contractors who sell and install Solar Royal products. Partners receive training events, trade-show support, and customized bids support. Certified installers can offer the NO SLOP Guarantee to customers.
- Partner DistributorscoreNationwide distribution partners covering various U.S. markets. Strong partner presence in California, Florida, and Texas markets including Houston, Dallas, San Antonio, Fort Worth, and surrounding communities with specific zip code coverage.
- North Texas Roofing Contractors Association (NTRCA)minorIndustry association membership providing credibility and referral network within the Texas roofing contractor community.
- Roofing Contractors Association of Texas (RCAT)minorIndustry association membership providing credibility and referral network within Texas roofing contractors.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Solar Royal competitors and assessment
Company assessmentDirect peers
- Attic Breeze: Specialist manufacturer of solar-powered attic ventilation fans — the closest 1:1 competitor to Solar Royal's SR1800 line in both product and go-to-market (residential installer + direct). Comparable wattages (20W–40W), comparable certifications, and identical solar-powered attic-fan positioning.
- Natural Light Energy Systems: Sells solar attic fans and tubular skylights through a dealer/installer network — overlapping with Solar Royal in solar attic ventilation and explicitly cited as a benchmark competitor in Solar Royal's own comparison matrix.
- US Sunlight: Solar attic fan specialist cited in Solar Royal's comparison matrix — directly comparable in product offering, price band, and target residential customer.
- Solatube: Daylighting and attic ventilation company named by Solar Royal as a comparison point. Competes for the same contractor-driven residential attic-improvement budget.
- QuietCool: Whole-house and attic fan manufacturer selling through dealers/installers — overlapping residential attic ventilation category with solar and AC-powered options adjacent to Solar Royal's offering.
- Ventamatic: Manufacturer of solar and electric-powered attic ventilation fans, gable vents, and whole-house fans — directly comparable product mix and similar residential/installer channel.
- Air Vent: Roof-attic ventilation products (ridge vents, roof louvers, attic fans) sold through building-materials distributors — overlapping attic ventilation category with a comparable mid-market channel.
Broad incumbents
- GAF (Master Flow): Largest North American roofing manufacturer; its Master Flow line includes solar and powered attic ventilation. GAF is explicitly named as a Solar Royal competitor on its Dare-to-Compare page and brings dramatically larger contractor reach.
- Broan-NuTone: Major residential ventilation brand (fans, range hoods, IAQ) — competes with Solar Royal in attic ventilation but as part of a broader building-products portfolio with much larger distribution.
Emerging players
- EcoSmart ECO-Worthy: Smaller online-direct brand offering solar attic fans and panels at lower price points — competes on price-sensitive online traffic against Solar Royal's e-commerce channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar Royal social profiles
Digital presenceSolar Royal compliance and trust
Trust signalCompliance4 records
Solar Royal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Royal leadership team
Management profileNumber of profiles
Profiles1 record
Solar Royal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Royal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Royal
What does Solar Royal do?
Solar Royal designs, manufactures, and sells solar-powered attic and roof ventilation fans, anchored by its SR1800 Series (35W and 70W), along with the SolaVent reversible gable fan, the SolaSensorPRO smart thermostat/humidistat controller, the PowerShield whole-home power conditioning system, and modular riser/curb accessories. The products are engineered with brushless DC motors, photovoltaic panels, and patent-pending aluminum housings certified to ASTM-E330 and TAS100a-95 wind and wind-driven rain standards, and are sold for residential, commercial, agricultural, and utility-scale ventilation applications.
Is Solar Royal a public or private company?
Solar Royal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Royal founded?
Solar Royal was founded in 2010. It employs 11 to 50 people.
Where is Solar Royal based?
Solar Royal is headquartered in Austin, United States, in the North America region.
How does Solar Royal make money?
Two revenue lines are on record. Solar Attic Ventilation Fan Sales are the primary driver. The others are powerShield Power Conditioning System.
Who are Solar Royal's main competitors?
Direct peers on record are Attic Breeze, Natural Light Energy Systems, US Sunlight, Solatube, QuietCool, Ventamatic and Air Vent. Broad incumbents are GAF (Master Flow) and Broan-NuTone. EcoSmart ECO-Worthy is listed as an emerging player.
Does Solar Royal have an API?
No public API is recorded for Solar Royal.
What industry is Solar Royal in?
Solar Royal's product category is Solar Attic Ventilation Products. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of HSAPAKAI, Roof Ventilation & Attic Venting Upgrades. Its NAICS code is 333413 and its SIC code is 3564.