EcoSmart Home Services

What EcoSmart Home Services does

EcoSmart Home Services is a Connecticut residential home-performance contractor operating as a division of R Pelton Builders, Inc., the Pelton family business founded in 1985 by Stephen and Rebecca Pelton and headquartered at 105A Clark Drive in East Berlin, CT. The company delivers an integrated bundle of home energy services — home energy audits, HVAC, insulation, solar PV, battery storage, electrical, roofing, and windows — to homeowners across Connecticut. Technical credentials include BPI-certified auditors, LEED-accredited staff, GAF-certified roofing installation, EPA Lead-Safe certification, and Enphase Gold Installer status; the firm deploys Enphase microinverter-based solar systems and participates in utility demand-response through the ConnectedSolutions program.

The company monetizes primarily through project-based installation revenue per homeowner, with the solar, HVAC, insulation, and roofing lines representing the largest average ticket sizes. Its go-to-market is consultative and sales-led, beginning with a home energy audit that diagnoses the building envelope and HVAC system and then converts into cross-sold retrofit work. Authorized-partner status with Eversource, United Illuminating, Connecticut Green Bank, and EnergizeCT allows the firm to channel homeowners into state and utility incentive programs (including the income-eligible HES-IE track), which functions as both a customer-acquisition channel and a price-elasticity lever.

EcoSmart is privately held and family-owned, with no disclosed funding rounds, acquisitions, or M&A activity. Distribution is reinforced by a digital footprint of town-specific landing pages covering 14 Connecticut municipalities, supporting statewide SEO capture. The firm has no public AI/ML, software-platform, or API surface area; its technology stack consists of third-party hardware (Enphase), utility program systems, and standard marketing/CRM tooling. The strategic posture is consistent with a mature regional contractor steadily widening product line, certifications, and geographic reach within a single state rather than pursuing venture-scale expansion.

Name

EcoSmart Home Services

Legal name

R Pelton Builders, Inc.

Website

https://ecosmartct.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoSmart Home Services is a Connecticut residential contractor (division of R Pelton Builders, founded 1985) that delivers home energy audits, solar, battery storage, HVAC, insulation, electrical, roofing, and window services to homeowners statewide via authorized utility-program partnerships.

Ownership category

akta.pro rank

Product category

Residential Home Energy Efficiency Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Smart HVAC, IAQ & Energy Optimization (HSAPAPAB)

akta.pro secondary industries

Energy Efficiency & Weatherization Retrofit (HSAPAEAF), Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Smart HVAC Monitoring, Diagnostics & Predictive Maintenance (HSAOANAC)

Keywords

• Residential energy efficiency
• Solar installation services
• Home energy audits
• HVAC and heat pumps
• Insulation and air sealing

Headquarters

HQ city

Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Audit Services: Home Energy Solutions (HES) program audits at $50 copay, with free audits for income-eligible residents through HES-IE program. Audits include on-the-spot improvements, LED bulb replacement, and comprehensive reporting.
2. Installation Services (HVAC, Insulation, Roofing, Windows, Electrical): One-time installation fees for heating/cooling systems, insulation, roofing, windows, and electrical upgrades. Revenue from labor and materials for comprehensive home improvement projects.
3. Solar System Sales and Installation: Direct purchase or financing of solar panel systems. Customers can buy outright or finance with $0 down options. Also offers leasing programs with no upfront cost and fixed monthly rates. Revenue includes system sales, installation, permitting coordination, and interconnection applications.
4. Solar Leasing Programs: Flexible leasing programs allowing homeowners to go solar without ownership. Includes professional maintenance, no upfront cost, and fixed monthly rates. Revenue generated through lease payments over the contract term.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EcoSmart Home Services conducts residential home energy audits and installs energy-efficiency and renewable-energy upgrades for Connecticut homeowners, including insulation, HVAC (heat pumps and high-efficiency furnaces), solar PV systems, electrical work (EV chargers, batteries, generators), roofing, and windows. The company's model is audit-first, designing efficiency improvements before sizing solar systems, and it is delivered by in-house (non-subcontracted) crews using Enphase microinverter technology and GAF-certified roofing.

Product overview

EcoSmart Home Services is a division of R Pelton Builders, Inc., founded in 1985, offering comprehensive home energy efficiency and solar solutions across Connecticut. The company's portfolio centers on a holistic approach: beginning with Home Energy Audits to identify inefficiencies, followed by Insulation, HVAC (including heat pumps), Electrical (EV chargers, batteries, generators), Roofing, and Windows services. Solar panel installation with Enphase microinverters forms the renewable energy core, supported by flexible leasing programs and Smart-E financing. Services are delivered through BPI-certified technicians and licensed professionals, integrating with utility programs including Eversource, United Illuminating, and EnergizeCT's HES/HES-IE rebate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Energy Audit BPI-certified comprehensive home energy assessments using blower door testing, infrared insulation analysis, and combustion appliance evaluation to identify energy-saving improvements for Connecticut homeowners.
• Solar Panel Installation Rooftop and ground-mounted solar PV systems using high-quality panels and Enphase microinverters, with direct purchase, financing, and flexible leasing options for Connecticut homeowners.
• Flexible Solar Leasing Programs Subscription-style solar leasing that allows homeowners to go solar without ownership, with no upfront cost, professional maintenance, fixed monthly rates, and lower monthly energy bills via utility credits.
• HVAC Services Complete residential HVAC solutions including heat pump installation, high-efficiency propane and natural gas furnace installation with 0% financing, and heat pump hot water heaters.
• Heat Pump Installation Residential heat pumps for heating and cooling that use electricity efficiently as an alternative to oil or gas systems, featuring quiet operation and low maintenance.
• Heat Pump Hot Water Heaters Energy-efficient water heating using heat pump technology that can reduce electricity consumption by approximately 75% compared to conventional electric water heaters.
• Insulation Services

Quantifiable outcome

• Reduce home energy costs by up to 30%
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EversourcecoreChannel Partner/ Reseller/ DistributorEversource Approved Partner and authorized provider of Home Energy Solutions (HES) program. EcoSmart conducts energy audits and installations that qualify homeowners for Eversource rebates and incentives. Also provides access to the ConnectedSolutions battery program.
• Energize ConnecticutcoreStrategic or Co-development PartnerAuthorized provider of Home Energy Solutions (HES) and Home Energy Solutions - Income Eligible (HES-IE) programs. EcoSmart conducts assessments and installations funded by Connecticut Energy Efficiency Fund.
• United IlluminatingcoreChannel Partner/ Reseller/ DistributorAuthorized provider of Home Energy Solutions (HES) program for United Illuminating customers in Connecticut.
• Enphase EnergycoreTechnology or IntegrationEnphase Gold Installer status. EcoSmart exclusively uses Enphase microinverters in solar installations, backed by 25-year warranty and panel-level monitoring technology.
• Building Performance Institute (BPI)coreOthersBPI certification for building analysts who conduct home energy audits. EcoSmart staff hold BPI certifications for professional energy auditing services.
• U.S. Green Building Council (USGBC)minorOthersEcoSmart has LEED-accredited professionals qualified to help homeowners achieve LEED certification for green building and remodeling projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunrun: National residential solar, battery, and energy services company that actively serves Connecticut. Competes head-to-head on solar leasing, PPAs, and turnkey installation against EcoSmart's local solar offering, with a much larger national footprint and capital base.
• Trinity Solar: One of the largest regional residential solar installers in the Northeast, with deep Connecticut operations. Directly competes with EcoSmart on rooftop solar, battery storage, and financing for CT homeowners, and operates a similar consultative field-sales model.
• PosiGen: Residential solar and energy efficiency provider focused on moderate- and low-income homeowners. Closely mirrors EcoSmart's dual-segment strategy (market-rate + income-eligible) and offers solar + efficiency upgrades as a bundled proposition.
• Palmetto Solar: Residential solar and clean energy provider offering own-financing models and battery storage. Competes with EcoSmart on turnkey solar + electrification for homeowners, with a national sales and digital acquisition platform.
• Momentum Solar: Employee-based residential solar installer operating across the U.S. Northeast, including Connecticut. Competes directly on full-service solar installation, in-house crews, and financing options for CT homeowners.
• Ion Solar: Regional residential solar installer expanding into the Northeast. Competes with EcoSmart on rooftop solar, financing, and turnkey installation for homeowners, with a similar field-sales approach.

Others

• Enphase Energy: EcoSmart's core technology partner and exclusive microinverter supplier (Enphase Gold Installer status). Compared as an ecosystem enabler rather than a direct competitor; upstream relationship that defines EcoSmart's core solar offering.

Regional players

• Renu Energy Solutions: Regional residential solar and energy efficiency installer in the U.S. Southeast/regional markets. Comparable in service mix (solar + EV chargers + whole-home efficiency) but operates in a different geography than EcoSmart's Connecticut-only footprint.

Broad incumbents

• Generac: Manufacturer of home standby generators and clean energy products (PWRcell battery). Compared as a broad incumbent and adjacent home-energy player; EcoSmart sells and installs Generac generators as part of its electrical services portfolio.
• Tesla Energy: Operates the national Tesla Solar + Powerwall business, including Connecticut. A broad incumbent with brand, scale, and integrated battery product; competes with EcoSmart's solar and battery offerings but does not provide insulation, HVAC, or roofing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecosmartberlin
• LinkedInlinkedin.com/company/ecosmart-home-services
• Xx.com/ecosmartct

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoSmart Home Services