SAM Sales & Marketing

What SAM Sales & Marketing does

SAM Sales & Marketing is an Australian sales promotion and marketing communications agency headquartered in Port Melbourne, Victoria. Operating since 1981, the firm provides end-to-end promotional campaign services including consumer and trade-level sales promotion, campaign planning and implementation, marketing communication, point-of-sale marketing, online marketing, in-house creative and copywriting services, trade promotion permit (lottery license) applications, and full-service campaign management including prize sourcing and fulfillment. Its customer base spans manufacturers, wholesalers, consumer brands, retailers, and trade/distributor networks across industries such as FMCG, automotive, beverage, telecommunications, and retail; named clients include Ford, Lactalis, Motorola Australia, Coopers, Yalumba, Meritor, Saputo, Fletcher Building, and FoodWorks.

The company's primary technology asset is the proprietary Digital Campaign Manager platform, which powers interactive sales promotions using HTML5 game mechanics (Spin to Win, Scratch & Win, Instant Win, quizzes, surveys) accessible via QR code or URL across mobile, tablet, and desktop without app downloads. The platform includes real-time dashboards, secure backend access, live campaign monitoring, data export, and integrations with Google Analytics and Facebook Pixels. Campaign execution is supported by an SMS/QR/mail entry system, unique-code validation, prize draw management (with scrutineer services), and dedicated promotion microsites.

SAM operates a direct-to-client services model with bespoke, project-based pricing quoted upfront. The firm generates revenue through professional services engagements — campaign strategy, creative production, permit lodgement, and managed execution — and is differentiated by its authorized agent status for Australian state-specific Trade Promotion Permits. The company has 1–10 employees, is privately held with no parent company, and has no disclosed funding, M&A, or external investors. Geographic reach is primarily Australia with an additional New Zealand presence; the firm states more than 30 years of operating history and a single named contact (Peter McKinnon, Account Representative).

Name

SAM Sales & Marketing

Legal name

SAM Sales & Marketing

Website

https://samsales.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

SAM Sales & Marketing is a Port Melbourne-based Australian sales promotion and marketing communications agency providing end-to-end promotional campaign services — including trade promotion permit lodgement, creative design, point-of-sale marketing, and a proprietary Digital Campaign Manager platform — to enterprise brands across FMCG, automotive, beverage, and retail.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Sales promotion services
• Marketing communications
• Trade promotion permits
• Campaign management
• Promotional creative design

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Promotion Services: Full-service sales promotion agency providing campaign strategy, creative services, campaign management, and promotional execution. Services are quoted upfront and priced on a project basis.
2. Trade Promotion Permit Application Services: Authorized agent services for applying for state-specific Trade Promotion Permits (Licenses) on behalf of marketers or agencies. Services include consultancy, application preparation, and lodgement.
3. Campaign Management and Fulfilment: Comprehensive campaign management including prize draws, prize sourcing and fulfillment, winners notification, fulfilment services, Australia Post parcel and mail services.
4. Creative Services: In-house graphic design studio providing brand identity, corporate branding, packaging design, point of sale design, and promotional collateral.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAM Sales & Marketing is an Australian sales promotion and marketing communications agency that provides end-to-end promotional campaign services. Offerings include campaign strategy and creative design, trade promotion permit (lottery license) applications, point-of-sale marketing, digital interactive promotions (Spin to Win, Scratch & Win, Instant Win), and full campaign management through fulfillment. The agency serves marketers, brands, agencies, and retailers across consumer and trade promotion levels.

Product overview

SAM Sales & Marketing is a sales promotion and marketing communication company with over 30 years of experience. The company operates as a unified service offering rather than a platform-plus-modules architecture. Core services include Sales Promotion at Consumer & Trade Level, Campaign Planning & Implementation, Marketing Communication, Point of Sale Marketing, Online Marketing, Creative Services (design/copywriting), Trade Promotion Permit Applications, and Campaign Management. The company's primary technology product is the Digital Campaign Manager platform, which powers interactive promotional experiences including Scratch & Win, Spin & Win, Instant Win games, and prize draws through dedicated Promotion Microsites. Additional sub-products include SMS Entry Systems, Email & Mobile Marketing, and Prize Draw Management services.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Campaign Manager: A digital platform for managing interactive sales promotions including spin-to-win, scratch-and-win, instant win games, quizzes, and surveys.
• Campaign Manager

Products and services

• Sales Promotion at Consumer & Trade Level Sales promotion campaigns targeting both end consumers and trade partners to drive purchase behaviour and brand engagement for marketers, brands, and agencies.
• Campaign Planning, Creative & Implementation End-to-end campaign development from strategy through creative design to execution across multiple channels for brands and agencies.
• Marketing Communication Marketing communication services including messaging strategy, advertising design, and multi-channel content delivery.
• Point of Sale Marketing Design, production, and distribution of point-of-sale marketing materials including counter displays, shelf wobblers, and retail theming.
• Online Marketing & Content Creation Digital marketing services including company websites, SEO, Google AdWords, social media, and online content creation.
• Creative Services (Studio Design, Copywriting) Studio design, copywriting, branding, graphic design, packaging, video, animation, and signage design services delivered through in-house graphic design studio.
• Trade Promotion Permit Applications Lottery permit application services for Australian trade promotions, including consultancy, terms & conditions drafting, and permit lodgement across Australian states/territories as an authorized agent.
• Campaign Management & Fulfilment Comprehensive campaign management including lottery permits, print management, SMS/online/mail entry systems, prize draws, winners notification, and fulfilment services.
• Digital Campaign Manager SAM's proprietary digital platform for creating, managing, and reporting on interactive sales promotions using HTML5 game mechanics (Spin to Win, Scratch & Win, Instant Win games, quizzes, surveys) with real-time dashboard access and data capture.

Quantifiable outcome

• Over 37,000 customer entries achieved in a single month-long FoodWorks supermarket promotion
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Impact.com: A global partnerships and consumer promotion platform supporting affiliate, influencer, and brand-driven promotional campaigns — competes for budget that might otherwise flow to SAM's trade promotion engagements.
• Gleam.io: A self-serve digital giveaway and contest platform that competes with SAM's Digital Campaign Manager on gamified online promotions, providing brands a DIY alternative to agency-built instant-win and sweepstake mechanics.
• Spin The Wheel Apps: A DIY spin-to-win digital promotion builder that replicates the kind of gamified mechanics SAM builds custom in its Digital Campaign Manager — a low-friction alternative for SMB clients.

Direct peers

• Marlin Communications: Australian sales promotion and shopper marketing agency with overlapping services in trade and consumer promotions, prize promotions, and campaign management — directly comparable to SAM's portfolio.
• Activation Group Australia: An Australian-based promotional and shopper marketing agency offering consumer promotions, retail activations and sales promotion services — directly comparable in offering and geography to SAM's core trade and consumer promotion work.

Broad incumbents

• DDB Group Australia: A leading Australian creative network whose integrated marketing services span campaigns that frequently include sales promotion, retail marketing, and brand activations adjacent to SAM's offering.
• Saatchi & Saatchi Australia: A leading Australian creative and integrated advertising agency whose promotional and shopper marketing capabilities intersect SAM's services, while also offering full creative, media, and brand strategy.
• Ogilvy Australia: A multinational advertising and PR network with established promotional marketing, shopper marketing, and creative capabilities in Australia — a broader incumbent in overlapping service lines.
• The Marketing Store: A larger global promotional marketing agency that serves enterprise brands across loyalty, shopper marketing, and consumer promotions — overlapping SAM's offering but at multinational scale.

Others

• Vuelio (formerly Public Knowledge): A marketing-tech vendor for campaign management and stakeholder communications — adjacent to SAM's Campaign Manager product area but oriented to PR rather than consumer promotions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sam-sales-and-marketing
• Instagraminstagram.com/samsalesandmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAM Sales & Marketing