FALC Immobilien
- Company typePrivate
- Founded2009
- HeadquartersHennef, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
FALC Immobilien firmographics
Firmographics- Name
- FALC Immobilien
- Legal name
- FALC Immobilien GmbH & Co. KG
- Website
- https://falcimmo.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FALC Immobilien industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where FALC Immobilien is headquartered
LocationHeadquarters
- HQ city
- Hennef
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FALC Immobilien business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commission: FALC Immobilien earns commissions on property transactions (sales and rentals). Standard buyer commission is 3.57% including 19% VAT of the notarized purchase price. The company mediates approximately 1,000 properties annually with total transaction value exceeding one billion euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard buyer commission on property purchases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
FALC Immobilien product offering
Product offeringCore offering
FALC Immobilien is a German real estate brokerage franchise network that mediates the buying, selling, and renting of residential and commercial properties through approximately 300 self-employed local franchise brokers across Germany and select international markets (Spain, Croatia, Switzerland, Hungary, UAE). Revenue is earned through transaction commissions (standard buyer commission 3.57% incl. 19% VAT of notarized purchase price) on roughly 1,000 properties mediated annually, with a transaction volume exceeding €1 billion. The core service is augmented by proprietary digital tools (free online valuation, digital bidding procedure, 360° virtual tours) and partner-supported add-ons (FALC Finance for financing/insurance, home staging, energy certificates).
Product overview
FALC Immobilien operates as a real estate brokerage franchise system offering a unified platform of property marketing services through a network of approximately 300 independent brokers. The core offering consists of Immobilienvermarktung (property marketing for buying, selling, and renting) and Immobilienangebote (property listings portal). This is supplemented by add-on services including Wertermittlung (free online property valuation), Digitales Angebotsverfahren (digital bidding process to maximize sale prices), FALC Finance (financing and insurance), and Home Staging. The company extends internationally through FALC Real Estate Mallorca and Auslandsimmobilien covering Spain, Hungary, UAE, and Switzerland. FALC also operates a franchise model (FALC Franchisesystem) with the FALC Akademie training program for new partners. Additional specialized services cover energy certificates, inheritance planning, senior living consulting, and property search alerts.
Differentiator
Problem solved
Functional benefit
Brands
- FALC Finance: Immobilienfinanzierung und Versicherungen - real estate financing and insurance services offered through the FALC network.
- FALC Real Estate Mallorca
Quantifiable outcome
- Approximately 1,000 properties mediated annually with transaction volume exceeding €1 billion
- +1 more outcomes
Companies that use FALC Immobilien
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
FALC Immobilien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature3 records
FALC Immobilien partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- FALC Real Estate MallorcacoreInternational partner specializing in Mallorca and Spanish properties. FALC Real Estate Mallorca operates under the FALC brand providing dedicated services for clients seeking properties on the island. Herbert Malten serves as contact for international Mallorca listings.
- FALC FinancecoreFinancial services partner providing mortgage financing, insurance products, and financial advisory services for property buyers. Located at falcfinance.de, the team assists clients with financing their property purchases and insurance needs around their home.
- Immowelt (Platinum Partner)majorMajor German property portal partnership. FALC Immobilien holds Platinum Partner status with Immowelt, one of Germany's leading property listing platforms.
- ImmobilienScout24majorLeading German real estate portal partnership. FALC Immobilien is a recognized partner of ImmobilienScout24, Germany's largest property marketplace.
- Immobilie1minorPartnership with Immobilie1, a German real estate portal providing additional listing distribution for FALC properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FALC Immobilien competitors and assessment
Company assessmentBroad incumbents
- Postbank Immobilien: Bank-affiliated German real estate brokerage leveraging Postbank's customer base. Overlaps with FALC in residential brokerage but with different lead-generation economics.
- Engel & Völkers: Hamburg-based global real estate franchise specializing in premium and international properties. Comparable to FALC in franchise-driven brokerage but with much broader international scale and a luxury skew.
- ImmobilienScout24: Germany's largest property portal and a key distribution channel for FALC listings. Overlaps through its own brokerage service and exerts significant power over buyer-seller lead flow.
- Deutsche Bank Immobilien: Real estate brokerage arm of Deutsche Bank's Postbank franchise. Comparable to FALC in residential brokerage across Germany but with a captive bank-customer funnel.
Direct peers
- McMakler: Tech-enabled German real estate brokerage offering both traditional percentage and flat-fee services. Direct competitor to FALC for residential mandates, with a stronger digital/VC-backed operating model and growing national footprint.
- PlanetHome: German real estate services firm offering brokerage, financing, and valuation. Comparable to FALC in bundling brokerage with adjacent financial services.
- RE/MAX Germany: Global franchise brokerage operating a German licensee network. Closely comparable to FALC's franchise distribution model and residential/commercial brokerage focus.
- Homeday: German digital-first real estate brokerage competing on transparent flat fees. Comparable to FALC in serving German residential sellers and buyers, but differentiated by a leaner, technology-led model rather than a franchise network.
- Century 21 Germany: International real estate franchise with German licensee network. Direct peer to FALC in franchise economics and residential/commercial brokerage across Germany.
- Von Poll Immobilien: German-headquartered real estate franchise with a similar shop-in-shop/partners model and premium positioning. Comparable to FALC in franchise economics, German depth, and focus on residential/commercial brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FALC Immobilien social profiles
Digital presenceFALC Immobilien compliance and trust
Trust signalCompliance1 record
FALC Immobilien financial estimates
Financial estimateRevenue estimate
Valuation estimate
FALC Immobilien leadership team
Management profileNumber of profiles
Profiles1 record
FALC Immobilien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FALC Immobilien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FALC Immobilien
What does FALC Immobilien do?
FALC Immobilien is a German real estate brokerage franchise network that mediates the buying, selling, and renting of residential and commercial properties through approximately 300 self-employed local franchise brokers across Germany and select international markets (Spain, Croatia, Switzerland, Hungary, UAE). Revenue is earned through transaction commissions (standard buyer commission 3.57% incl. 19% VAT of notarized purchase price) on roughly 1,000 properties mediated annually, with a transaction volume exceeding €1 billion. The core service is augmented by proprietary digital tools (free online valuation, digital bidding procedure, 360° virtual tours) and partner-supported add-ons (FALC Finance for financing/insurance, home staging, energy certificates).
Is FALC Immobilien a public or private company?
FALC Immobilien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FALC Immobilien founded?
FALC Immobilien was founded in 2009. It employs 51 to 100 people.
Where is FALC Immobilien based?
FALC Immobilien is headquartered in Hennef, Germany, in the Europe region.
How does FALC Immobilien make money?
One revenue line is on record: real Estate Brokerage Commission.
Who are FALC Immobilien's main competitors?
Broad incumbents on record are Postbank Immobilien, Engel & Völkers, ImmobilienScout24 and Deutsche Bank Immobilien. Direct peers are McMakler, PlanetHome, RE/MAX Germany, Homeday, Century 21 Germany and Von Poll Immobilien.
Does FALC Immobilien have an API?
No public API is recorded for FALC Immobilien.
What industry is FALC Immobilien in?
FALC Immobilien's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 5312 and its SIC code is 6531.