Immobilie1

What Immobilie1 does

Immobilie1 AG operates immobilie1.de, a German online real estate portal headquartered in Munich (Marsstraße 21, 80335 München) and launched on July 15, 2022 as a joint initiative of multiple large market participants including Dahler & Company, Engel & Völkers, Sparkassen Immobilien, Von Poll Immobilien, RE/MAX Deutschland, LBS Immobilien, Wüstenrot Immobilien, PlanetHome Group GmbH, Deutsche Bank Immobilien, Falc Immobilien, and regional associations of the Immobilienverband Deutschland (IVD). The platform restricts listings to professional real estate providers (brokers, developers, housing companies) and is ad-free and subscription-free for property seekers, with all listings viewable without registration and sorted chronologically rather than by paid promotion. By April 2023 the platform carried 90,000+ property listings (up from approximately 60,000 at launch), covering all major German cities.

The core product is a marketplace portal with search, filtering, favorites, and a provider directory, augmented by modular add-ons: 360° virtual tours via Ogulo GmbH, a property valuation tool via on-geo GmbH, floor plan services, an email "search agent" notification feature (hourly to weekly cadence), and a partner-portal syndication interface (OneAPI) for automated distribution into Sparkassen-Finanzgruppe portals. The platform also integrates with onOffice for property data transfer and with Google Maps, HERE Maps, Google Analytics, Facebook Pixel, Hotjar, and Google reCAPTCHA on the operational/analytics layer. AI-generated virtual staging (KI-Generiert) is applied to property imagery as a marketing enhancement.

Revenue is generated via recurring listing fees paid by professional real estate providers, who simultaneously become co-owners (shareholders) of immobilie1 AG. The customer base is two-sided: an unrestricted free consumer segment of property seekers and a B2B segment of approximately 50+ professional providers, of which the largest (Engel & Völkers, RE/MAX, Von Poll, Sparkassen Immobilien, Deutsche Bank Immobilien, LBS, Wüstenrot, PlanetHome, Dahler, Falc) are both paying customers and shareholders. Additional cooperative partners include industry associations BFW and BVFI. Headcount is 11–50 employees; the executive board comprises Norman Meyer (Vorstand Vorsitzender / CEO) and Julian Rother (Vorstand Stellv. Vorsitzender / Deputy CEO), with Jochen Dörner as Aufsichtsratsvorsitzender (Chairman of the Supervisory Board).

Name

Immobilie1

Legal name

immobilie1 AG

Website

https://immobilie1.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Immobilie1 AG operates immobilie1.de, a Munich-based, ad- and subscription-free German real estate marketplace restricted to professional providers (who are also shareholders) and serving property seekers searching rental and purchase listings across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Provider listing fees: Professional real estate providers (brokers, developers, housing companies) pay for listing services on the platform. These providers are also co-owners of the platform, creating a unique aligned incentive structure.
2. Premium placement (implied): While the platform emphasizes chronological sorting, additional visibility services for providers may generate revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Immobilie1 operates immobilie1.de, a German online real estate marketplace that aggregates property listings from professional real estate providers including brokerage firms, banks, and developers. The portal is free for property seekers and offers chronological listing order, 360-degree virtual tours, AI-generated virtual staging, and a property valuation tool. Professional providers subscribe to list their properties and can become shareholders in immobilie1 AG through a cooperative ownership structure.

Product overview

Immobilie1 is a digital real estate marketplace operated by immobilie1 AG (Munich). The core product is the immobilie1 Online Immobilienportal — an ad-free, subscription-free real estate platform where only professional real estate providers can list properties. The platform operates on a co-ownership model where providers are also shareholders. The product portfolio includes the core search/listing portal, enhanced with 360° virtual tours (via Ogulo), property valuation tools (via on-geo/STmate Lead), a search agent/email alert service, partner portal syndication via OneAPI, and floor plan services. Listings span residential (apartments, houses) and commercial properties (offices, retail, warehouses, hotels) across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• immobilie1.de Online Real Estate Portal Free-to-use online real estate marketplace listing over 90,000 properties in Germany, allowing property seekers to browse, search, and contact providers without registration or subscription fees. Listings are displayed in chronological order rather than paid promotion.
• Provider Listing Subscriptions Recurring subscription packages that allow professional real estate providers to list properties on immobilie1.de, with the option to become co-shareholders of immobilie1 AG through the cooperative ownership model.
• 360-Degree Virtual Tours (Ogulo integration)

Quantifiable outcome

• 90,000+ property listings available on platform
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• BFW (Bund freier Immobilienunternehmen)minorStrategic or Co-development Partner · 14 April 2023German association for independent real estate companies, joined as supporter and shareholder after initial launch
• BVFI (Bundesverband für die Immobilienwirtschaft)minorStrategic or Co-development Partner · 14 April 2023Real estate industry association that joined as supporter and shareholder post-launch
• onOfficecoreTechnology or Integration · 12 April 2023Strategic partnership for property marketing software. onOffice integration enables real estate companies to transfer property data and manage listings seamlessly. Joint webinars and regional roadshows planned to promote the software solution.
• Dahler & CompanycoreStrategic or Co-development Partner · 15 July 2022Major real estate franchise brand and co-founder of the Immobilie1 portal, listing properties and providing platform governance as a shareholder
• Engel & VölkerscoreStrategic or Co-development Partner · 15 July 2022Global real estate franchise company and founding partner of Immobilie1
• Sparkassen ImmobiliencoreStrategic or Co-development Partner · 15 July 2022Real estate arm of German savings banks network and founding partner, with automated listing syndication via OneAPI to Sparkassen portals
• Von-Poll-ImmobiliencoreStrategic or Co-development Partner · 15 July 2022Premium real estate brokerage and founding partner of Immobilie1
• RE/MAX DeutschlandcoreStrategic or Co-development Partner · 15 July 2022International real estate franchise network and founding partner of the platform
• LBS ImmobiliencoreStrategic or Co-development Partner · 15 July 2022Real estate services of German building societies savings banks
• Wüstenrot ImmobiliencoreStrategic or Co-development Partner · 15 July 2022Real estate subsidiary of Wüstenrot building society group
• PlanetHome Group GmbHcoreStrategic or Co-development Partner · 15 July 2022Real estate brokerage and founding partner of Immobilie1
• Deutsche Bank ImmobiliencoreStrategic or Co-development Partner · 15 July 2022Real estate services arm of Deutsche Bank and founding partner
• Falc ImmobilienminorStrategic or Co-development Partner · 15 July 2022Real estate franchise brand participating in the Immobilie1 initiative
• IVD (Immobilienverband Deutschland)coreStrategic or Co-development Partner · 15 July 2022German real estate association and founding supporter of the platform through its regional associations
• ituso GmbHminorOthersExternal data protection officer (Datenschutzbeauftragter) contracted by Immobilie1: Klaus Reinhard

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Rightmove: UK's dominant property portal and a useful analog on marketplace mechanics, monetization, and competitive dynamics in a more mature national portal market — relevant for benchmarking rather than direct competition.
• Idealista: Leading residential property portal in Spain, Italy, and Portugal; similar chronological/quality-focused positioning. Useful comparator for national-portal economics and European expansion paths.

Broad incumbents

• Engel & Völkers: Global premium real-estate franchise and a founding shareholder of immobilie1; also operates its own property listing portal under its brand. Relevant as both a partner and a potential channel/incumbent competitor.
• Von Poll Immobilien: Premium German brokerage and founding immobilie1 partner, with its own branded property portal and valuation tools. Comparable on premium-segment listing supply and brand-level provider relationships.
• Sparkassen Immobilien: Real-estate arm of the German Sparkassen savings banks network; founding partner and syndication target of immobilie1 via the OneAPI. A core distribution incumbent both upstream and downstream of immobilie1.
• RE/MAX Deutschland: German arm of the international real estate franchise; also a founding partner of immobilie1. Operates its own agent network and listing site and shares overlap in agent relations and listing supply.
• eBay Kleinanzeigen (Immo): Generalist classifieds portal with a large real-estate vertical in Germany, widely used by private and professional sellers. Competes on seeker volume and listing breadth rather than professional-only curation.

Direct peers

• Immoscout24: Germany's largest online real estate portal for buying and renting residential and commercial property. Most direct competitor on geography, audience, and product, but unlike immobilie1 it is paywalled, ad-supported, and backed by a major media group.
• Immowelt: Major German real estate marketplace with national listings of residential and commercial properties. Competes head-on with immobilie1 on supply aggregation, but operates a traditional subscription/premium-listing model rather than a provider co-ownership model.

Emerging players

• WG-Gesucht: German flat-share and rental platform with strong SEO presence among renter seekers. Overlaps with immobilie1 on rental seeker traffic and could expand into broader listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/immobilie1
• Facebookfacebook.com/immobilie1.de
• LinkedInlinkedin.com/company/immobilie1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immobilie1