Maury L. Carter & Associates
Maury L. Carter & Associates is a privately held Florida land and commercial real estate brokerage founded in 1977 and headquartered in Orlando, serving investors, developers, and landowners across Central Florida with transactional brokerage, investment analysis, and development oversight services.
- Company typePrivate
- Founded1977
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maury L. Carter & Associates does
Maury L. Carter & Associates is a Florida-based commercial real estate and land brokerage firm founded in 1977 and headquartered in Orlando. The company serves real estate investors, developers, landowners, and sellers across Florida — with a concentration in Central Florida counties including Orange, Seminole, Lake, Volusia, Osceola, Polk, and Marion. Its service offering spans investment analysis, development oversight, asset management, portfolio building, and the brokerage of complex land transactions across categories such as commercial development, residential development, agricultural, ranch, recreational, and conservation lands.
The firm operates without a proprietary technology platform; its core capability is relationship-driven brokerage execution, supported by a searchable property listings website, an email newsletter subscription, and a modest social media presence on YouTube and LinkedIn. Its deal-sourcing strength is grounded in the long-tenured reputation of its founder and principals in the Florida land market, including access to family-owned parcels that have not previously been listed for sale.
Maury L. Carter generates revenue through transactional brokerage commissions on land and commercial property sales, with no recurring or subscription revenue component. Pricing is bespoke and property-specific — for example, listings range from a 16.99-acre parcel at $850,000 to multi-thousand-acre ranches with "Call for price" pricing. The firm has participated in notable transactions including co-brokering the $130.4 million sale of five central Florida shopping centers to Publix Super Markets alongside CBRE, and currently reports 408+ acres under contract. The firm is privately held, Florida-incorporated, and operates with 11–50 employees.
Maury L. Carter & Associates firmographics
Firmographics- Name
- Maury L. Carter & Associates
- Legal name
- Maury L Carter & Associates Inc.
- Website
- https://maurycarter.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maury L. Carter & Associates is a privately held Florida land and commercial real estate brokerage founded in 1977 and headquartered in Orlando, serving investors, developers, and landowners across Central Florida with transactional brokerage, investment analysis, and development oversight services.
- Ownership category
- akta.pro rank
Maury L. Carter & Associates industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industry
- Multifamily Brokerage (BPAJABAD)
Keywords
Where Maury L. Carter & Associates is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maury L. Carter & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Brokerage and Transaction Fees: The company generates revenue through real estate brokerage commissions on land and commercial property sales, acting as broker on transactions. Revenue is transactional rather than recurring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Property-specific pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Maury L. Carter & Associates product offering
Product offeringCore offering
Maury L. Carter & Associates is a Florida-based real estate investment and brokerage firm that specializes in the sale of land and commercial properties across Central Florida. The firm lists and brokers properties—including residential development land, commercial development sites, ranch, agricultural, recreational, and undeveloped land—while providing investment analysis, development oversight, asset management, and transaction facilitation services to investors, developers, and landowners.
Product overview
Maury L. Carter & Associates is a real estate investment firm that serves as a property listing and brokerage platform for land and commercial real estate across Florida. The company offers a searchable property database organized by property type categories (commercial development, residential development, ranch, recreational land, agricultural land, undeveloped land), along with investment analysis and development oversight services. Featured listings include waterfront development properties, Seminole County riverfront parcels, and mixed-use development opportunities near Walt Disney World.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial and Land Real Estate Brokerage
- Investment Analysis and Advisory
- Development Oversight Services
- Asset and Portfolio Management
Companies that use Maury L. Carter & Associates
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Maury L. Carter & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maury L. Carter & Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CBREminorCBRE co-brokered the sale of five central Florida shopping centers (411,980 square feet) on behalf of the seller, Maury L. Carter Management Corporation. Publix purchased the portfolio for $130.4 million.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Maury L. Carter & Associates competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: Global commercial real estate services firm. Directly comparable as Maury L. Carter & Associates co-brokered the $130.4M Publix portfolio alongside CBRE, operating in the same commercial brokerage space.
- Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and advisory. Comparable as a broad incumbent competing for institutional Florida commercial mandates alongside the subject firm.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm. Comparable as a broad incumbent providing commercial brokerage, capital markets, and advisory services across Florida.
- Colliers International: Global commercial real estate services and investment firm. Comparable as a broad incumbent in commercial brokerage and investment sales across U.S. markets including Florida.
Direct peers
- Marcus & Millichap: Specialized commercial real estate investment sales brokerage with strong focus on investment property transactions. Comparable as a direct peer in investment-oriented commercial brokerage for smaller and mid-market deals.
- SVN International (Commercial Real Estate): Commercial real estate brokerage franchised network with strong regional advisor presence. Comparable as a direct peer operating in land and commercial investment sales, with advisor-led model similar to Maury L. Carter.
- Republic Ranches: Specialized ranch and land brokerage firm. Comparable as a direct peer in the ranch, recreational, and large-tract land brokerage segment that Maury L. Carter also serves.
- Murray Wise Associates: Real estate auction and brokerage firm specializing in farmland, ranches, and development land. Comparable as a direct peer in land and rural property transactions, particularly for institutional and estate sellers.
Regional players
- The Land Group: Land-focused real estate brokerage serving Texas and the Southwest. Comparable as a regional peer in the land and large-tract development brokerage niche, though operating in a different U.S. region.
Emerging players
- AcreTrader: Online platform for buying and selling farmland and land via fractional and whole-ownership offerings. Comparable as an emerging digital player reshaping land transaction discovery and execution that competes for the same landowner and investor clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Maury L. Carter & Associates social profiles
Digital presenceMaury L. Carter & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maury L. Carter & Associates leadership team
Management profileNumber of profiles
Profiles1 record
Maury L. Carter & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maury L. Carter & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maury L. Carter & Associates
What does Maury L. Carter & Associates do?
Maury L. Carter & Associates is a Florida-based real estate investment and brokerage firm that specializes in the sale of land and commercial properties across Central Florida. The firm lists and brokers properties—including residential development land, commercial development sites, ranch, agricultural, recreational, and undeveloped land—while providing investment analysis, development oversight, asset management, and transaction facilitation services to investors, developers, and landowners.
Is Maury L. Carter & Associates a public or private company?
Maury L. Carter & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maury L. Carter & Associates founded?
Maury L. Carter & Associates was founded in 1977. It employs 11 to 50 people.
Where is Maury L. Carter & Associates based?
Maury L. Carter & Associates is headquartered in Orlando, United States, in the North America region.
How does Maury L. Carter & Associates make money?
One revenue line is on record: real Estate Brokerage and Transaction Fees.
Who are Maury L. Carter & Associates's main competitors?
Broad incumbents on record are CBRE Group, Cushman & Wakefield, JLL (Jones Lang LaSalle) and Colliers International. Direct peers are Marcus & Millichap, SVN International (Commercial Real Estate), Republic Ranches and Murray Wise Associates. The Land Group is listed as a regional player. AcreTrader is listed as an emerging player.
Does Maury L. Carter & Associates have an API?
No public API is recorded for Maury L. Carter & Associates.
What industry is Maury L. Carter & Associates in?
Maury L. Carter & Associates's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 53121 and its SIC code is 6531.