What Cargraphic does

Cargraphic (legal entity: CARGRAPHIC Thomas Schnarr GmbH) is a privately-held German manufacturer and supplier of high-performance aftermarket automotive parts, founded in 1998 and headquartered in Landau in der Pfalz, Germany. The company specializes in tuning and performance components — exhaust systems, active sound systems, high-performance catalysts, engine technology, wheels, chassis components, and aerodynamic/lightweight parts — with deep specialization in Porsche models (964, 993, 991, 992, 718 series and others) and incremental programs for Audi, Ford GT, Lamborghini, Mercedes-Benz, and other exclusive brands. Manufacturing is in-house in Germany, and many products carry TÜV certification and ABE (general operating permit) approval, allowing street-legal installation in Germany and Europe. The company also operates a workshop offering installation, TÜV services, and full restorations, and runs a Signature line of high-end conversions and complete vehicles under the Kurt Ecke Motorsport brand.

The business model combines proprietary hardware sales (own-brand components plus exclusive partner-brand accessories including HJS catalysts, MICHELIN, PIRELLI, BBS, BILSTEIN, Öhlins, Brembo-equivalent lines such as GiroDisc, RECARO, and others) with professional workshop services. Pricing is not publicly disclosed and transactions are individually negotiated or routed through the partner e-commerce entity performance Automobildesign GmbH. Distribution is omnichannel: direct-to-consumer through a multilingual website and headquarters workshop, plus a branded dealer/distributor network spanning 35+ countries with dedicated subsidiaries in Germany, Switzerland, Abu Dhabi, Belgium, Brazil, China, Dubai, Japan, Kuwait, Luxembourg, Singapore, and South Korea. Marketing relies on detailed vehicle-specific web content, motorsport sponsorship (Team White Angel at the 24h Nürburgring 2026), and motorsport partnerships (Kremer Racing K3R system supplier).

Key competitive assets include the exclusive aftermarket partnership with HJS for Porsche catalysts, a patented pneumatic front-axle lifting system (VA-LiftSystem Evolution), a proprietary wheel series produced continuously since 1998 in sizes 18–22 inches (including forged and central-lock variants), and emissions-compliant products (OBD HD catalyst with OPF) for modern Euro 6 Porsche platforms. The company is privately held by the Schnarr family with no disclosed external funding or parent company.

Name

Cargraphic

Legal name

CARGRAPHIC Thomas Schnarr GmbH

Website

https://cargraphic.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Cargraphic is a privately-held German manufacturer (founded 1998) of high-performance aftermarket parts — exhausts, catalysts, wheels, chassis, and aero components — primarily for Porsche models, distributed via a 35-country branded dealer network plus an in-house installation and restoration workshop.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)

Keywords

• Automotive performance parts
• Aftermarket tuning components
• Exhaust systems manufacturing
• Forged wheels production
• Porsche parts specialist

Headquarters

HQ city

Landau In Der Pfalz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Aftermarket Performance Parts: Sale of proprietary high-quality vehicle accessories including exhaust systems, catalytic converters, active sound systems, engine technology, wheels, chassis/suspension components, and aerodynamic/lightweight components for exclusive automobiles, particularly Porsche models.
2. Workshop and Service: Comprehensive workshop services including installation of components, oil changes, small and major maintenance per factory specifications, extensive repairs, and full restorations for Porsche and sports cars.
3. Partner Brand Accessories: Sale of accessories from exclusive brand partners including HJS, MICHELIN, PIRELLI, IPD, FUCHS, BILSTEIN, OEHLINS, GIRODISC, PAGID, BMC, RECARO, BBS, H&R, KW, MAHLE, and CARRILLO.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Cargraphic (CARGRAPHIC Thomas Schnarr GmbH) is a German manufacturer of high-quality aftermarket performance parts and accessories for exclusive automobiles, particularly all Porsche model series. The portfolio includes proprietary exhaust systems, active sound systems, high-performance catalysts (via exclusive partnership with HJS), engine tuning components, custom wheels (18–22 inch), aerodynamic and lightweight components, and the patented VA-LiftSystem Evolution. The company also operates a Classic Workshop offering installation, maintenance, repair, and restoration services, alongside the "Signature" line of high-end vehicle conversions and restorations by Kurt Ecke Motorsport.

Product overview

CARGRAPHIC is a German manufacturer of high-quality vehicle accessories specializing in exclusive automobiles, particularly all Porsche models. The company offers a comprehensive product portfolio consisting of exhaust systems (Abgassysteme), Active Sound Systems, catalysts (Katalysatoren), engine technology (Motorentechnik), wheels (Räder), chassis technology (Fahrwerkstechnik), aerodynamics and lightweight components (Aerodynamik und Leichtbau-Komponenten), and a Classic Workshop/Service division. The wheel lineup includes multiple sub-brands: MOTORSPORT (18-inch racing wheels), RACING (18-20 inch), Turbo-R (19-20 inch for turbo models), SPORT (21-22 inch), performance17 Evo (forged wheels 20-22 inch with central lock option), performance18 Evo (five-lug forged 20-21 inch), performance17 (21-22 inch), and IS-ONE (five-lug 19 inch lightweight). Additionally, the Signature line by Kurt Ecke Motorsport offers high-end conversions, restorations, and complete vehicles. All products are manufactured in-house or by exclusive manufacturers to German quality standards, with many products TÜV-certified or having ABE approval.

Differentiator

Problem solved

Functional benefit

Products and services

• CARGRAPHIC Abgassysteme (Exhaust Systems) High-performance exhaust systems, mufflers, and exhaust components featuring reduced backpressure, extended lifespan, and increased power output with sporty sound characteristics. Designed for owners of exclusive sports cars and Porsche vehicles seeking performance and acoustic upgrades.
• CARGRAPHIC Active Sound System Innovative sound-generation system that produces a powerful, realistic combustion engine sound for nearly all diesel, hybrid, or electric vehicle models. Aimed at owners of electrified or diesel vehicles wanting an enhanced driving acoustic experience.
• CARGRAPHIC Katalysatoren (High-Performance Catalysts) High-performance catalysts for sporty road vehicles and motorsport use, leveraging HJS motorsport-derived catalyst technology exclusively distributed by Cargraphic for Porsche tuning programs. Targeted at performance tuners and motorsport applications.
• CARGRAPHIC Motorentechnik (Engine Technology) Engine technology components including displacement expansion kits, software calibration adapted to modified exhaust systems, engine control units, and high-performance ECUs for modern petrol and diesel engines. Used by car enthusiasts and tuners to increase power output.
• CARGRAPHIC Räder (Wheels) Proprietary CARGRAPHIC wheel series in three-piece and one-piece constructions, available in sizes from 18 to 22 inches, including motorsport, racing, turbo, sport, performance, and lightweight forged variants (some with central lock options). Designed for Porsche and other exclusive sports cars.
• CARGRAPHIC VA-LiftSystem Evolution Patent-protected pneumatic front-axle lifting system that raises the front of the vehicle to provide additional ground clearance when needed (e.g., speed bumps, driveways). Intended for low-slung sports cars and Porsche models.
• CARGRAPHIC Aerodynamik und Leichtbau-Komponenten (Aerodynamics and Lightweight Components) Comprehensive range of aerodynamic and lightweight construction body components that enhance the sporty appearance of the vehicle and positively influence its handling characteristics. Targeted at owners of exclusive sports cars.
• CARGRAPHIC Sport Endrohre (Sport Tailpipes) Next-generation sport tailpipes with visible carbon fiber matte finish and heat-resistant matte-black stainless steel liner, offered in 89mm, 100mm, and 114mm diameters with or without CARGRAPHIC logo. Aimed at owners wanting visible exhaust aesthetic upgrades.
• CARGRAPHIC Zusatz Ölkühler Kit (Oil Cooler Kit) Additional oil cooler kit designed for Porsche 964 and 993 Carrera/RS and Turbo models, available in large and small variants. Reduces oil temperature by approximately 20 degrees during intensive operation, extending engine life and improving performance and operational safety.
• CARGRAPHIC Signature In-house high-end vehicle conversions, complete restorations, and finished bespoke vehicles produced under the Signature label by Kurt Ecke Motorsport. Targeted at affluent Porsche and sports car enthusiasts seeking one-off or limited builds.
• CARGRAPHIC Classic Workshop / Service Comprehensive in-house workshop services performed by experienced motorsport technicians and certified master craftsmen at the Landau in der Pfalz headquarters, including component installation, oil changes, small and major maintenance per factory specifications, extensive repairs, TÜV services, and full restorations for Porsche and sports cars.

Quantifiable outcome

• CARGRAPHIC oil cooler kit reduces oil temperature by approximately 20 degrees during intensive operation, extending engine life, improving performance, and increasing operational safety.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• HJScoreTechnology or IntegrationCARGRAPHIC is the exclusive aftermarket development and distribution partner of HJS for Porsche model series. HJS has been developing and producing catalysts for motorsport since 1990, applying this experience to produce tuning catalysts for road-legal vehicles. CARGRAPHIC exclusively offers HJS catalysts for their Porsche tuning programs.
• Kremer RacingcoreStrategic or Co-development PartnerCARGRAPHIC serves as system supplier for Kremer Racing K3R competition vehicle, providing complete exhaust systems and performance components for motorsport applications.
• HJScoreTechnology or IntegrationCARGRAPHIC is exclusive aftermarket partner of HJS for Porsche model series.
• HJScoreTechnology or IntegrationCARGRAPHIC is exclusive aftermarket partner of HJS for Porsche model series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brabus: Germany-based high-end automotive tuning company focused on Mercedes-Benz, Maybach, and Porsche vehicles. Overlaps with CARGRAPHIC in premium German performance tuning, exhaust systems, and wheel programs, but operates at significantly larger scale with broader OEM coverage.
• KW Automotive: Leading manufacturer of high-end suspension and chassis components that CARGRAPHIC itself resells as a partner brand (KW is listed among CARGRAPHIC's exclusive partner brands). Comparable on the chassis/suspension product line with much greater scale and brand reach.

Direct peers

• Techart Automobildesign: German Porsche aftermarket specialist offering performance upgrades, aerodynamic kits, and wheels. Closely comparable to CARGRAPHIC in customer base (Porsche owners), product categories (exhausts, wheels, body kits), and Made-in-Germany positioning, though at larger scale.
• Hamann Motorsport: German premium vehicle tuning house producing aerodynamic components, wheels, exhausts, and performance upgrades across luxury brands. Comparable product categories and German craftsmanship positioning, though broader brand coverage than CARGRAPHIC's Porsche focus.
• Lumma Design: German tuner of premium SUVs and sports cars offering wide-body aerodynamic kits, wheels, and exhaust systems. Comparable in Made-in-Germany premium positioning and product mix, with somewhat different vehicle focus (SUV-heavy).
• Gemballa: German Porsche tuner offering performance upgrades, aerodynamic components, and bespoke conversions. Overlapping customer base and product mix with CARGRAPHIC.
• Fabspeed Motorsport: US-based Porsche and exotic performance specialist focused on exhaust systems, ECUs, and aerodynamic components. Comparable product portfolio with similar niche-positioning, but serving primarily the North American market.
• Ruf Automobile: Germany-based manufacturer of complete Porsche-based performance vehicles and components. Comparable in Porsche-centric aftermarket positioning, premium pricing, and Made-in-Germany identity, but with full-vehicle manufacturing scope.
• Manthey Racing: Specialist Porsche motorsport and performance parts brand (now majority-owned by Porsche AG), offering exhausts, brake kits, and chassis components. Directly comparable product portfolio with deeper motorsport DNA.

Others

• HJS Emission Technology: German manufacturer of catalysts and emission systems with motorsport heritage (since 1990). CARGRAPHIC's exclusive aftermarket partner for Porsche catalyst technology; comparable as an enabler/supplier in the catalyst and emissions value chain rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cargraphic
• LinkedInlinkedin.com/company/cargraphic-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cargraphic