What TECHART does

TECHART Automobildesign GmbH is a privately held German automotive individualization company founded in 1987 and headquartered in Leonberg, Germany. The company specializes exclusively in premium customization of Porsche vehicles and is explicitly independent of Porsche AG. It employs between 101 and 250 people and operates through a three-director management team (Christ Johann Collenberg, Marcel Wieduwilt, Benedict v. Canal).

TECHART's product portfolio covers the full vertical stack of Porsche individualization across the 911 (992.2, 992.1, 991.2, 991.1), Cayenne, Panamera, Macan, Taycan, and Boxster/Cayman ranges. The offering spans aerodynamic and styling kits, the Formula-series and Daytona II light-alloy wheels, engine power upgrades (Leistungssteigerungen), exhaust systems (Abgasanlagen), carbon-fiber components, chassis and suspension modifications (Fahrwerk, including the TECHART Noselift front-axle lift system), bespoke interior manufacturing (Interieur-Manufaktur), and custom steering wheels. Above this a la carte portfolio sit signature programs such as the limited-run GTstreet R performance package (Flyweight at 19 units, Touring at 25 units, plus Monochrome) and the design-led MAGNUM package, alongside the TECHART PROTECT extended warranty product.

The business model is built on one-time bespoke vehicle builds and the sale of branded aftermarket parts, distributed through a global authorized dealer and reseller network (notably Urban USA in North America) and supported by direct channels including a dedicated e-commerce shop (shop.techart.com), a 3D vehicle configurator, and a 360° VR experience. Pricing is not publicly disclosed; customers obtain individual quotes via the dealer network or the Leonberg headquarters. The company markets itself as the 'international premium brand for individualization of any Porsche model,' targeting affluent Porsche owners seeking exclusivity, performance enhancement, and design differentiation beyond factory offerings.

Name

TECHART

Legal name

TECHART Automobildesign GmbH

Website

https://techart.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

TECHART Automobildesign GmbH is a German, privately held premium automotive individualization company that designs, manufactures, and installs bespoke aerodynamic, wheel, performance, exhaust, carbon, chassis, and interior upgrades exclusively for Porsche vehicles, selling globally through authorized dealers and direct channels.

Ownership category

akta.pro rank

Product category

Automotive Parts and Vehicle Customization

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE), Automotive Interior Trim & Cockpit Components Manufacturing (Dash/Console/Door Panels/Headliners) (IMACAKAB)

Keywords

• Porsche tuning
• Automotive customization
• Performance upgrades
• Vehicle aerodynamics
• Aftermarket parts

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Customization and Modification Services: TECHART provides bespoke individualization services for Porsche vehicles, including installation of aerodynamic kits, performance upgrades, exhaust systems, and interior modifications. Work is performed at company facilities or through authorized partners.
2. Aftermarket Parts and Accessories: Sale of TECHART-branded parts including wheels, carbon components, steering wheels, and other customization products for Porsche vehicles.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TECHART designs, manufactures, and sells bespoke individualization products and services for Porsche vehicles. Its portfolio spans aerodynamic styling, custom light-alloy wheels, power upgrades, exhaust systems, carbon fiber components, chassis/suspension modifications, bespoke interior craftsmanship, and custom steering wheels, applied across the full Porsche model range (911, Cayenne, Panamera, Macan, Taycan, Boxster/Cayman). Customers can order complete conversion programs (e.g., GTstreet R, MAGNUM) or individual components, with installation performed at the Leonberg headquarters or through authorized international dealers.

Product overview

TECHART is a premium Porsche vehicle customization company offering a comprehensive portfolio of individualization options across multiple product categories. The core offering includes Aerodynamics & Styling, Custom Light Alloy Wheels (Formula series and Daytona II), Power Upgrades, Exhaust Systems, Carbon Fiber Components, Chassis/Suspension, Interior Craftsmanship, and Steering Wheels. The company provides customization programs for the entire Porsche model range including 911 (992.2, 992.1, 991.2, 991.1), Cayenne (E3 II, E3 I, 92A), Boxster/Cayman (718, 981), Taycan, Panamera (971, 971 II), and Macan (95B). Notable product lines include the GTstreet R performance package (limited editions: Flyweight at 19 units, Touring at 25 units) and the new MAGNUM design package. TECHART also offers digital services including a 3D configurator and 360° VR experience, plus the TECHART PROTECT extended warranty program.

Differentiator

Problem solved

Functional benefit

Brands

• TECHART PROTECT: A warranty program for individualized Porsche new and used vehicles, providing independence from manufacturer warranties.
• TECHART Formula
• GTstreet R
• MAGNUM

Products and services

• TECHART Aerodynamik & Styling Aerodynamic body components and styling upgrades for Porsche vehicles, including body kits, spoilers, and aerodynamic enhancements applied across the 911, Cayenne, Panamera, Macan, Taycan, Boxster, and Cayman lines.
• TECHART Light Alloy Wheels (Formula, Formula IV/V/VI/VII Race, Daytona II) Custom light-alloy wheels offered in multiple design lines, including Formula, Formula IV, Formula V, Formula VI, Formula VII Race, and Daytona II, engineered for Porsche vehicles.
• TECHART Power Upgrades (Leistungssteigerungen) Engine power-upgrade kits and performance enhancements that increase horsepower and torque output for Porsche engines.
• TECHART Exhaust Systems (Abgasanlagen) Performance exhaust systems and exhaust components for Porsche vehicles, designed to enhance sound and performance.
• TECHART Carbon Components Carbon fiber body components and interior parts for Porsche vehicles, providing weight reduction and aesthetic enhancement.
• TECHART Chassis and Suspension (Fahrwerk) Chassis and suspension upgrades for Porsche vehicles, including coilovers, lowering kits, performance suspension components, and the TECHART Noselift front axle lift system.
• TECHART Interior Manufactory (Interieur-Manufaktur) Bespoke interior customization services for Porsche vehicles, including seat designs (e.g., shell seat center sections), trim options, and personalized cabin elements.
• TECHART Steering Wheels (Lenkräder) Custom steering wheel designs and replacements for Porsche vehicles.
• TECHART PROTECT Warranty Program Extended warranty program for TECHART-individualized Porsche new and used vehicles, providing coverage independent of the Porsche manufacturer warranty.
• TECHART GTstreet R Performance Package Limited-edition high-performance conversion package for the Porsche 911 Turbo S, featuring extensive aerodynamic modifications, power upgrades, and lightweight construction; offered in Flyweight (limited to 19 units) and Touring (limited to 25 units) variants.
• TECHART MAGNUM Design Package Signature design and styling package featuring bold exterior modifications and interior refinements for Porsche vehicles.
• TECHART 3D Configurator Interactive online 3D vehicle configurator that allows customers to visualize TECHART customizations on their Porsche models before ordering.
• TECHART 360° VR Experience Immersive 360° virtual reality experience allowing customers to explore TECHART customization options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Urban USAregionalChannel Partner/ Reseller/ DistributorUrban USA from Knoxville, Tennessee serves as an authorized reseller and distribution partner for the entire TECHART product portfolio in the United States. TECHART North America announced this partnership to expand their presence in the US market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lumma Design: Premium aftermarket tuner focused on visual and aerodynamic customization for Porsche, BMW, and Range Rover; competes in the same wide-body and bespoke wheel categories.
• Manthey Racing: Closely aligned Porsche-focused performance tuner offering chassis, braking, aerodynamics, and endurance-racing-proven upgrades; competes for the same Porsche-owner wallet with motorsport-credible positioning.
• RUF Automobile: German manufacturer of bespoke Porsche-based vehicles (recognized as a separate manufacturer), selling complete cars with deep performance and interior customization; directly comparable in target customer and price band.
• TopCar Design: Designer and producer of carbon-fiber aerodynamic and interior packages for Porsche (and other luxury brands), competing head-to-head in body-styling and bespoke interior segments.
• Prior Design: German tuner offering wide-body aerodynamic kits, wheels, and interior customization for Porsche and other premium marques; directly comparable product mix and customer base.
• Fabspeed Motorsport: US-based Porsche aftermarket specialist offering exhaust, performance, and aerodynamics with strong e-commerce and direct-to-consumer positioning; comparable business model and customer segment.
• Cargraphic: Long-established German Porsche aftermarket manufacturer of exhaust, suspension, wheel, and styling products; directly comparable geographic origin and product breadth targeting Porsche owners.

Broad incumbents

• Mansory: Established luxury-car tuner active across Porsche, Ferrari, Lamborghini, Bentley, and Rolls-Royce; broader portfolio than TECHART but targets the same ultra-wealthy customer seeking visual and performance differentiation.
• Brabus: Incumbent high-end German tuner, primarily Mercedes-Benz but expanding to other premium brands; comparable on craftsmanship, limited editions, and global dealer presence for affluent buyers.

Others

• Akrapovič: Premium Slovenian exhaust-system manufacturer that supplies TECHART-competitive tier-one and aftermarket exhausts for many European performance brands; adjacent supplier/comparable technology to TECHART's Abgasanlagen line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TECHARTnews
• YouTubeyoutube.com/techartchannel
• Facebookfacebook.com/fanpage.TECHART
• LinkedInde.linkedin.com/company/techart-automobildesign-gmbh
• Instagraminstagram.com/techart

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECHART