What ODEC does

ODEC (legal name ODEC Centro de Cálculo y Aplicaciones Informáticas, S.A.) is a privately held Spanish data management and digital transformation company founded in 1966, headquartered in Gandía, Valencia, with additional offices in Valencia, Madrid, and Barcelona, and a wholly-owned subsidiary in Brazil established in 2013. The company provides multichannel data capture (PAPI document digitization, CATI telephone interviews, CAWI online surveys, and the proprietary COMPLET platform), information processing and tabulation, custom software development, business process outsourcing, and an expanding suite of AI-powered modules including Verbalyze for open-comment NLP analysis, AiCall for omnichannel conversational agents, AI Audit for call-quality analysis, Integrated Virtual Assistants for database/RAG interaction, Intelligent Document Auditing (OCR + LLM with ICR), and automated report generation. ODEC's core technology stack spans Java, JavaScript, SQL, AngularJS, Bootstrap, Oracle, and cloud infrastructure, with proprietary platforms including the TOM Micro/Web/Galileo media-planning suite, Fusión Óptima data-fusion methodology (validated by AIMC since 2008), RadioStreaming, eVodec secure voting, and FullExam exam correction. The company holds ISO 9001, ISO 27001, and Spain's Esquema Nacional de Seguridad (ENS) at the maximum "ALTO" level, and operates a 160-position CATI platform and a marketing team of 35+ specialists.

ODEC's revenue model blends professional services (project-based data capture, processing, census/electoral operations), subscription/recurring software licenses (TOM and Galileo platforms), and managed services (BPO, customer service, virtual agents). Pricing is uniformly quote-based with no public tiers. The customer base is organized by vertical: Public Administrations (INE for census operations since 1991; Spain's Ministry of Interior for official vote counting; PSOE electoral processes), Advertising Media (AIMC for the EGM study of ~48,000 annual respondents; GEOMEX for outdoor advertising; CIES for Basque Country and Navarra since 1984), Automotive (Hyundai España, which won a 2024 Gold Award at the Hyundai Global Digital Awards in Korea), Marketing, Market Research, Elections, and Education (via FullExam). Distribution is enterprise field sales through dedicated account managers organized by vertical, with inside-sales customer service via phone and email and physical offices in four Spanish cities supporting regional client engagement.

The company's strategic positioning rests on six decades of accumulated expertise in regulated, data-intensive workflows for Spanish public and private institutions, a deep portfolio of proprietary platforms, and the highest-tier security certifications required for sensitive government work. Recent strategic emphasis has shifted toward embedding AI/LLM capabilities — across NLP, speech, computer vision, document intelligence, and autonomous agents — across the existing service portfolio and productizing them as standalone modules, while expanding selectively into new verticals (education via FullExam) and geographies (Brazil/Latin America). No funding rounds, acquisitions, or leadership changes are disclosed, and the company remains privately held without public revenue disclosure.

Name

ODEC

Legal name

ODEC Centro de Cálculo y Aplicaciones Informáticas, S.A.

Website

https://odec.es

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

ODEC is a privately held Spanish data management and digital transformation firm, founded 1966 in Gandía, providing multichannel data capture, AI-powered processing, media research, electronic voting, and BPO services to public administrations (INE, Ministry of Interior), advertising media (AIMC), automotive (Hyundai), and other enterprises.

Ownership category

akta.pro rank

Product category

Data Management and Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (54191), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), AI/ML Engineering & Model Development Services (BPAEAHAF), Electronic Data Capture (EDC) Platforms (HLACAOAA)

Keywords

• Data capture services
• Market research solutions
• Media planning software
• Electronic voting systems
• Document digitization services

Headquarters

HQ city

Gandía

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data Capture Services: Multichannel data collection including document digitization (PAPI), online surveys (CAWI), telephone interviews (CATI), and the COMPLET system. Revenue generated through project-based engagements for survey design, field execution, and data delivery.
2. Information Processing: Data processing, tabulation, depuration, and analysis services for market research, advertising media, marketing, and public statistics. Customized solutions with proprietary technologies.
3. Software Development: Custom software development services spanning cloud infrastructure, open source solutions, low code platforms, Data & AI applications, Business Intelligence, web and mobile applications, e-government solutions, and consulting.
4. Business Process Outsourcing: Outsourcing services including customer service, sales management, AI audit, text processing, integrated virtual assistants, advanced analytics, and consulting. Specialized team adapting to client needs.
5. Media Planning Software (TOM): Software tools for media analysis, planning, and reporting including TOM Micro, Galileo, and TOM Web platforms. Revenue from licenses and platform access.
6. Electoral Services: Electronic voting systems, election management, and official vote counting services for political parties, government bodies, and organizations.
7. Market Research Services: End-to-end market research services including multichannel capture, data treatment, tabulation, database maintenance, and online dissemination.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ODEC provides end-to-end data management and digital transformation services including multichannel data capture (PAPI, CATI, CAWI), information processing, AI-powered analysis, custom software development, and business process outsourcing. The company also develops and operates proprietary platforms such as COMPLET (survey collection), TOM/Galileo (media planning), Fusión Óptima (data fusion methodology), eVodec (electronic voting), and FullExam (examination correction), serving public administrations, automotive, advertising media, and market research clients.

Product overview

ODEC is a comprehensive data management and digital transformation company with over 60 years of experience offering an integrated portfolio of products and services. The core offering consists of Data Capture (PAPI, CAWI, CATI, COMPLET), Information Processing, Presentation of Results, Software Development, Business Process Outsourcing, and AI Solutions/Gen AI. Key proprietary platforms include COMPLET (multi-channel survey system), TOM Web/Galileo/TOM Micro (media planning and analysis), RadioStreaming (streaming data), Fusión Óptima (data fusion methodology), and Multiverso (cross-media 360° integration). AI-powered modules include Integrated Virtual Assistants, AiCall (virtual agents), End-to-End Ticket Resolution, AI Audit, Verbalyze (text analysis), Report Generation, Intelligent Document Auditing, and Automatic Questionnaire Generation. The company also serves specific verticals including automotive, public administrations, elections (eVodec), advertising media, and education (Full Exam).

Differentiator

Problem solved

Functional benefit

Brands

• TOM Micro: Media planning software for advertising campaigns providing tools for support rankings, plan evaluation, and media plan optimization.
• Galileo
• TOM Web
• Complet
• FullExam
• Verbalyze
• eVodec
• RadioStreaming
• Optimal Fusion (Fusión Óptima)

Products and services

• AI Solutions / Gen AI Comprehensive AI and generative AI solutions that transform data into strategic insights for market research and business optimization, integrating LLMs for text analysis, document processing, virtual assistants, and autonomous agents. Targeted at enterprise and government clients seeking AI-powered automation.
• Data Capture Multi-channel data capture services including document digitization (PAPI), online surveys (CAWI), telephone surveys (CATI), and exam processing with automated scoring. Targeted at research institutes, government statistical offices, and enterprises needing field data collection.
• Information Processing Customized information processing services using advanced technology to optimize processes and facilitate accurate decisions in market research, advertising, marketing, and public statistics sectors. Targeted at enterprises needing data processing and tabulation.

Quantifiable outcome

• AI reads 500,000 comments per hour compared to 50 by human analyst
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature12 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Brazil Office OperationsminorOthers · 1 January 2012International expansion to Brazil in 2012 to serve Latin American markets with data processing and media planning services.
• AIMC (Asociación para la Investigación de Medios de Comunicación)coreStrategic or Co-development Partner · 1 January 2008Long-standing partnership with AIMC for EGM (Estudio General de Medios) studies. ODEC's Fusión Óptima methodology was validated by AIMC since 2008 for combining EGM with AIMC Marcas data. ODEC develops and maintains platforms for AIMC studies including EGM, AIMC Marcas, Navegantes en la Red, and GeoEGM.
• Government of PortugalminorStrategic or Co-development Partner · 1 January 1998Provided electoral census management services for the Government of Portugal, supporting their electoral processes with data management expertise.
• INE (Instituto Nacional de Estadística)coreStrategic or Co-development Partner · 1 January 1991Partnership since 1991 for census operations support. ODEC provides digitization of Population and Housing Census using OCR and video-capture technologies, Agricultural Census multichannel capture, and ongoing statistical operations for Spain's national statistical office.
• Universidad Politécnica de València (ITI)minorStrategic or Co-development PartnerCollaborative partnership with ITI (Universidad Politécnica de València) for development of optical character recognition engines, specifically the mixed team that developed the OCR system for exam and document processing.

Scale indicators5 records

Recent moves30 records

Expansion highlights6 records

Direct peers

• NetQuest: Spain-headquartered online panel and digital data collection provider serving market research agencies and enterprises. Operates in the same CAWI/data collection category as ODEC's Complet system, with strong overlap on Spanish-language online panel research.
• Comscore: Digital media measurement and cross-platform audience analytics provider. Comscore's audience segmentation, campaign measurement, and media planning tools directly overlap with ODEC's TOM/Galileo/Multiverso offerings for advertisers and media owners.
• Kantar Media (Spain): Global media audience measurement and advertising research firm with a strong Spanish presence. Kantar Media competes directly with ODEC's EGM, GEOMEX and AIMC Marcas-based media research stack, addressing the same advertiser, agency, and media owner customers.
• GES (Spain): Spanish market research and audience measurement firm operating the Estudio General de Audiencias (similar to EGM) and serving advertisers/agencies in Spain. Closest direct competitor to ODEC in the Spanish media audience research ecosystem.
• Ipsos (Iberia): Global market research and survey-based analytics firm operating in Spain and Portugal. Ipsos offers CATI/CAWI data collection, market research services, and analytics that overlap directly with ODEC's traditional market research and data capture business.

Broad incumbents

• Indra: Spain's largest IT services and digital transformation company with a major Public Administration and electoral technology footprint, including e-government and census-related contracts. Indra competes with ODEC for Spanish public-sector data capture, census, and election technology engagements as a much larger incumbent.
• Nielsen (Spain): Global measurement and data analytics company with established Spanish operations covering media, consumer and retail. Nielsen competes with ODEC in audience measurement and market research, but as a much larger incumbent with broader portfolio offerings beyond Spain.
• NTT Data (formerly Everis Spain): Major IT services and consultancy group formed around Everis with deep presence in Spain and Latin America. Competes with ODEC in IT services, custom software development, public sector projects, and increasingly in data/AI services for Spanish and LatAm clients.
• Dynata: Global leader in first-party data and audience insights, providing sample provision, data collection (online + CATI), and research enablement. Overlaps with ODEC in panel/sample and survey operations but at a much larger scale and broader geographic reach.

Emerging players

• Cognigy: Conversational AI and autonomous agent platform for enterprise customer service automation. Cognigy competes with ODEC's AiCall and End-to-End Ticket Resolution offerings in the AI-driven CX/BPO automation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/odec_sa
• Facebookfacebook.com/odec.sa
• LinkedInlinkedin.com/company/odec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODEC