Fish Monkey

What Fish Monkey does

Fish Monkey is a Destin, Florida-based specialty apparel company that designs and sells performance fishing and hunting gloves, merino wool socks, and sun-protective headwear and apparel. The company operates two product sub-brands — Fish Monkey for anglers and Hunt Monkey for hunters — plus a limited-edition Americana Collection. Its core technical differentiation rests on three proprietary fabric and grip platforms: LongHaul Life-of-the-Glove Sun Protection (a finer fabric weave plus treatment that resists wash-out), Griptanite Non-Slip Grip Technology (silicone, rubber, synthetic leather, or PVC grip formulations), and Dry-Tec waterproof membranes used in cold-weather and ice-fishing models. Products are priced by unit, with most fishing gloves between $14.99 and $89.95, hunting gloves and mittens up to $95.95, and merino wool socks in the $18–$33 range.

The company's go-to-market is a hybrid DTC-and-wholesale model. The primary revenue stream is direct-to-consumer e-commerce through its Shopify-powered website, supported by free shipping above $75 and a "Killer Comfort and Coverage" 100% satisfaction guarantee. A secondary wholesale channel routes product through a network of independent retail dealers across at least 10 US states, including outdoor shops, bait-and-tackle stores, and Ace Hardware locations, with onboarding via a dedicated dealer portal. The company also ships internationally to 40+ countries in local currencies, runs Captain & Guide and Pro Staff ambassador programs, and holds co-branding partnerships with Mossy Oak (camouflage licensing) and Tropic Star Lodge (lodge endorsement).

Fish Monkey is privately held, founder-owned (Tim Mossberg), and operates with an 11–50 employee base. The company has no disclosed institutional investment, no M&A history, and no AI/ML capability in its product stack. Customer segments center on professional fishing captains and guides, hunters across multiple sub-disciplines, and recreational anglers, with the brand positioning itself as the first and leading line of performance fishing gloves.

Name

Fish Monkey

Legal name

Fish Monkey Gloves

Website

https://fishmonkeygloves.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fish Monkey designs and sells performance fishing and hunting gloves, merino wool socks, and sun-protective headwear to professional anglers, hunters, and recreational sport fishermen via DTC e-commerce and a US dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Performance Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Gloves & Mittens (CRAAAJAG), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Performance fishing gloves
• Hunting gloves
• Merino wool socks
• UPF 50 sun protection
• Outdoor hand protection

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Fish Monkey generates revenue through direct-to-consumer sales via their e-commerce website, selling fishing gloves, hunting gloves, socks, and accessories at various price points ranging from $14.99 to $95.95 per item.
2. Dealer/Retail Distribution: Revenue generated through network of independent retail dealers who purchase wholesale and resell to end customers. Dealers can apply through dealers.fishmonkeygloves.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fish Monkey designs, manufactures, and sells performance fishing gloves, hunting gloves, merino wool socks, UPF 50+ face guards, fishing shirts, and related outdoor accessories through direct-to-consumer e-commerce and a network of independent retail dealers. Products integrate proprietary technologies such as LongHaul Life-of-the-Glove Sun Protection, Griptanite Non-Slip Grip, Dry-Tec Waterproof membranes, and Merino Wool sock construction under The System: Hands, Head & Feet protection framework.

Product overview

Fish Monkey is the outdoor performance gear industry's first and leading line of performance fishing and hunting gloves, specializing in sun-protective, cut-resistant, and weather-resistant hand protection. The product portfolio centers on the core glove offerings organized into two main sub-brands: Fish Monkey (fishing gloves) and Hunt Monkey (hunting gloves), complemented by a merino wool socks line and headwear accessories. Key proprietary technologies include Griptanite Non-Slip Grip Technology and LongHaul Life-of-the-Glove Sun Protection. The company also offers the Americana Collection featuring patriotic red/white/blue designs. Products range from lightweight sun-protection half-finger gloves ($24.95-$35.95) to extreme cold waterproof gloves and mittens ($59.95-$95.95), merino wool socks ($18-$33), and UPF 50+ face guards and shirts. All products are backed by a 100% Killer Comfort and Coverage Satisfaction Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Hunt Monkey: Performance hunting gloves and gear line including face guards, balaclavas, beanies, and socks designed for hunting applications.
• Americana Collection

Products and services

• Half-Finger Guide Sun Protection Fishing Glove Half-finger fishing glove with sun protection and Griptanite non-slip grip technology for all-day rod handling comfort; designed for captains, guides, and recreational anglers.
• Stubby Enhanced-Grip Sun Protection Fishing Glove Short-fingered fishing glove with enhanced grip for maximum dexterity while protecting against sun and abrasions.
• Pro 365 Sun-Protective Guide Fishing Glove All-weather sun-protective guide glove designed for year-round fishing performance with LongHaul Life-of-the-Glove Sun Protection.
• Free Style Custom Performance Fishing Glove Custom performance fishing glove with silicone grip palm offering versatility for various fishing conditions.
• Full Finger Warm-Weather Performance Fishing Glove Full-finger fishing glove for warm weather with breathable materials and non-slip grip for extended use.
• Stealth Dry-Tec Waterproof Cold-Weather Fishing Glove Waterproof insulated fishing glove designed for cold-weather and ice fishing conditions with full hand protection.
• The Blocker Lightweight Neoprene Fishing Glove Lightweight neoprene fishing glove offering basic protection and grip for moderate conditions.
• Quick Release Kevlar Leader Grip Fishing Glove Heavy-duty fishing glove with Kevlar palm for leader grip and quick-release functionality for saltwater fishing.
• The Beast Master Kevlar Wiring Fishing Glove Premium heavy-duty Kevlar wiring glove for serious saltwater anglers handling heavy tackle and leaders.
• Gripper Cut-Resistant Fish Filleting Glove Cut-resistant glove designed for safe fish filleting and processing tasks.
• The Heater Flip-Top Insulated Hunting Glove Flip-top insulated hunting glove with Sherpa fleece lining and Monkey Grip palm for cold weather hunting.
• Stealth Hunt Dry-Tec Waterproof Hunting Glove Waterproof hunting glove with touchscreen index finger and Monkey Grip palm, featuring Mossy Oak camo patterns.
• Sneaky Pete Exposed-Finger Bow Hunting Glove Bow hunting glove with exposed fingertips for trigger control and shooting precision.
• YETI HUNT Extreme Cold Sherpa Hunting Mitten Premium extreme cold hunting mitten with Sherpa fleece lining for the harshest winter conditions.
• Wooly Precision Grip Half Finger Glove Merino wool blend half-finger glove offering exposed fingertips for dexterity with warmth and grip.
• Wooly Long Full Coverage Wool Fishing Glove Full-finger cold-weather glove made with merino wool for warmth during fishing and hunting.
• Wooly Long Convertible Cold-Weather Mitten Glove Convertible mitten design with fold-away fingers for versatility in changing conditions.
• Guide Series No-Show Merino Cushioned Socks Lightweight no-show merino wool socks with built-in arch support and cushioning for fishing boots.
• Guide Series Mini Crew Lightweight Merino Socks Mini crew length lightweight merino socks designed for fishing and outdoor activities.
• The Yeti Extreme Cold Merino Wool Hunting & Ice Fishing Sock Heavyweight merino wool sock designed for extreme cold conditions during ice fishing and winter hunting.
• UPF 50+ Face Guards UPF 50+ sun-protective face guards and balaclavas for head and face protection while fishing.
• Performance Long Sleeve Fishing Shirt UPF 50 UPF 50+ rated long sleeve fishing shirt providing sun protection for the torso and arms.
• Americana Collection Limited edition product line featuring bold red, white, and blue patriotic designs across gloves, socks, and headwear.

Quantifiable outcome

• 100% Satisfaction Guarantee - 'Killer Comfort and Coverage' guarantee allows returns if not completely satisfied

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Mossy OakcoreStrategic or Co-development PartnerFish Monkey has a partnership with Mossy Oak, a leading camouflage brand. Products feature Mossy Oak camo patterns including Original Bottomland, Shadow Grass, and Terra Gila. This partnership provides hunting gloves and accessories with authentic concealment patterns developed specifically for hunting applications.
• Tropic Star LodgeflagshipStrategic or Co-development PartnerFish Monkey was named the Official Glove of Tropic Star Lodge, a prestigious fishing lodge. This partnership positions Fish Monkey as the preferred glove brand for serious saltwater fishing enthusiasts at the lodge.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelagic: Offshore saltwater fishing apparel and gear brand offering performance gloves, sun protection, and tackle. Direct overlap with Fish Monkey on premium saltwater fishing glove SKUs and tournament/serious-angler customer segment.
• AFTCO (American Fishing Tackle Co.): Long-standing fishing apparel brand offering sun-protection shirts, gloves, and offshore tackle. Comparable as a vertically-positioned fishing apparel specialist with shared tackle-shop distribution and pro-staff advocacy model.
• Drake Waterfowl Systems: Hunting apparel specialist producing gloves, base layers, and outerwear with camouflage patterns. Most direct peer to Fish Monkey's Hunt Monkey sub-brand, particularly in cold-weather and waterfowl hunting glove SKUs.
• Mechanix Wear: Performance glove specialist whose Mechanix-brand gloves dominate the work, tactical, and outdoor hand-protection category. Most direct peer on product form factor (gloves) and target user (outdoor/active professionals), though Mechanix spans a broader use-case portfolio.
• Sitka Gear: Premium hunting apparel brand offering gloves, base layers, and outerwear with technical fabrics and camo. Comparable to Hunt Monkey on cold-weather hunting glove positioning, with similar pro-staff and brand-story-driven GTM.
• Grundéns: Heritage fishing apparel and rainwear manufacturer serving commercial and recreational anglers. Comparable as a fishing-specialist apparel brand with overlapping dealer distribution through marine and tackle retailers.
• Simms Fishing Products: Premium fishing apparel and gear brand owned by Yeti. Directly competes with Fish Monkey in fishing gloves, sun-protection apparel, and accessories for saltwater/freshwater anglers, with overlapping distribution through tackle shops and DTC.

Broad incumbents

• Rapala: Global fishing tackle and gear conglomerate with apparel and accessory line extensions. Adjacent incumbent peer — competes for angler wallet share via tackle shop distribution rather than direct glove specialization.
• Orvis: Iconic outdoor lifestyle brand offering fly fishing gear, apparel, and accessories including gloves. Overlaps with Fish Monkey on fly fishing glove and apparel SKUs, but operates as a broad incumbent with much wider product portfolio.

Emerging players

• Frogg Toggs: Outdoor apparel brand known for rain gear and lightweight hunting/fishing apparel. Comparable to Fish Monkey's waterproof Dry-Tec line and shares the hunting + fishing dual-vertical go-to-market approach.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT6lPzP6Z6mZYStrDsJRTVg
• Facebookfacebook.com/FishMonkeyHuntMonkeyGloves
• Instagraminstagram.com/fishmonkeygloves
• LinkedInlinkedin.com/company/fish-monkey-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish Monkey