Nevada Public Radio

Public Radio Broadcastingknpr.org

Nevada Public Radio is a Las Vegas-based 501(c)(3) public media organization operating News 88.9 KNPR and Classical 89.7 KCNV, the Desert Companion regional magazine, and original podcasts, serving 2.7 million+ people across Nevada through a listener-supported nonprofit model.

Company typePrivate
Founded1980
HeadquartersLas Vegas, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Nevada Public Radio does

Nevada Public Radio is a Las Vegas-based, nonprofit 501(c)(3) public media organization (EIN 23-7441306) that operates the first NPR member station licensed in the state of Nevada, having signed on as KNPR on March 24, 1980. It runs a dual-format network combining News 88.9 KNPR (news, talk, and NPR/BBC/APM/PRX-affiliated programming plus regional reporting) and Classical 89.7 KCNV (classical music), distributed through seven FM stations, 11 translators, HD digital channels, and live streaming via StreamTheWorld and TritonDigital, with additional reach through the NPR app, Apple Music, and smart speakers. The organization complements its broadcast output with Desert Companion, an award-winning regional magazine (print and digital via Issuu), and a portfolio of original podcasts including State of Nevada, The Daily Rundown, Nevada Yesterdays, Desert Air, Desert Bloom, and Digging In, as well as community programming such as The Guide cultural calendar and Tiny Desk Radio.

The business model is a listener-supported nonprofit structure with no commercial pricing. Revenue is generated across five principal streams: voluntary recurring listener/member donations, corporate underwriting (day sponsorships and member reward partnerships), planned giving and legacy donations through the KNPR Legacy program (bequests, IRA rollovers, donor-advised funds, vehicle donations), Desert Companion print and digital subscriptions, and KNPR Box Office ticketing for concerts and events. Audience reach is reported at 2.7 million+ people across Nevada and neighboring areas, served by 51-100 employees from the Torrey Pines Drive headquarters, with content verticals spanning local news, politics, education, health, environment, arts, culture, dining, and Mountain West regional investigative reporting through the Mountain West News Bureau partnership.

Nevada Public Radio firmographics

Firmographics

Name: Nevada Public Radio
Legal name: Nevada Public Radio
Website: https://knpr.org
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 51–100 employees
Short description: Nevada Public Radio is a Las Vegas-based 501(c)(3) public media organization operating News 88.9 KNPR and Classical 89.7 KCNV, the Desert Companion regional magazine, and original podcasts, serving 2.7 million+ people across Nevada through a listener-supported nonprofit model.
Ownership category
akta.pro rank

Nevada Public Radio industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
akta.pro secondary industries: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

Public radio broadcasting
Regional magazine publishing
Podcast production
NPR member station
Classical music programming

Where Nevada Public Radio is headquartered

Location

Headquarters

HQ city: Las Vegas
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Nevada Public Radio business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

Listener/Member Donations: Southern Nevada residents and listeners anywhere can become members or make one-time gifts. Membership provides access to member rewards, day sponsor messages, and various perks from community partners.
Corporate Underwriting: Underwriting on Nevada Public Radio delivers dual marketing benefits: messages reach an exceptionally devoted audience. Corporate support includes day sponsorships, member reward partnerships, and promotional opportunities.
Planned Giving and Legacy Donations: Legacy giving programs include bequests, IRA rollovers, donor advised funds, and vehicle donations through KNPR Legacy organization.
Desert Companion Magazine Subscriptions: Desert Companion magazine subscriptions and digital magazine offerings through Issuu platform.
Events and Box Office: KNPR Box Office sells tickets to concerts and events, with proceeds supporting public radio.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Membership contributions are voluntary and variable

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Nevada Public Radio product offering

Product offering

Core offering

Nevada Public Radio is a nonprofit public media organization that operates two FM radio stations (News 88.9 KNPR delivering news, talk, and NPR/BBC/APM/PRX programming, and Classical 89.7 KCNV broadcasting classical music), publishes the Desert Companion regional magazine covering arts, culture, and food, and produces multiple original podcasts. Content is distributed via FM broadcast, HD digital channels, livestream, podcasts, the NPR app, smart speakers, and print/digital magazine formats to listeners across Southern Nevada and statewide.

Product overview

Nevada Public Radio operates as a multi-platform public media organization offering a unified portfolio of radio broadcasting, digital publishing, and podcast content. The core offerings include two FM radio stations (News 88.9 KNPR delivering news and Classical 89.7 KCNV for classical music), Desert Companion magazine for long-form print and digital journalism, and multiple original podcasts including KNPR's State of Nevada (weekly news magazine), The Daily Rundown (daily news), Nevada Yesterdays (history), Desert Air (arts and culture), and Desert Bloom (gardening). Additional products include The Guide community events calendar, Tiny Desk Radio music programming, and Mountain West News Bureau regional investigative content. All content is accessible through FM broadcast, livestream radio, podcast subscriptions, and the NPR app, creating an integrated news and entertainment experience across Southern Nevada.

Differentiator

Problem solved

Functional benefit

Brands

KNPR: News radio station broadcasting NPR national programming and local news at 88.9 FM frequency
KCNV
Desert Companion
Mountain West News Bureau

Products and services

News 88.9 KNPR News radio station delivering local, national, and international coverage through affiliations with NPR, BBC, American Public Media, and PRX, alongside regional reporting via the Mountain West News Bureau and KNPR newsroom. Targeted at Southern Nevada listeners seeking trusted journalism and NPR programming.
Classical 89.7 KCNV Classical music radio station broadcasting classical music throughout the day to the Las Vegas metropolitan area. Targeted at Southern Nevada listeners seeking dedicated classical music programming.
Desert Companion Magazine Award-winning regional magazine covering arts, culture, food, and community life in Southern Nevada, available in print and online with long-form storytelling. Targeted at Southern Nevada readers interested in regional arts, culture, food, and community lifestyle content.
KNPR's State of Nevada Podcast Weekly news magazine podcast covering issues, people, and events shaping Southern Nevada, available on demand for local journalism listeners.
The Daily Rundown Podcast Daily podcast delivering the week's biggest news and ideas, with delivery to inbox every Wednesday morning and available as a daily newscast segment.
Nevada Yesterdays Podcast Podcast diving deep into Silver State (Nevada) history and folklore for audiences interested in regional history.
Desert Air Podcast Podcast exploring Southern Nevada's vibrant arts, culture, and community stories through thoughtful storytelling.
Desert Bloom Podcast Podcast providing expert advice for growing a perfect desert garden in Southern Nevada's climate.
KNPR Livestream Radio Online live streaming service allowing listeners to tune in to KNPR or KCNV via web browser or media player at knpr.org, powered by StreamTheWorld and TritonDigital.
The Guide Community-submitted cultural calendar listing arts, entertainment, and cultural events of interest to the Southern Nevada community.
Tiny Desk Radio Radio adaptation of NPR's Tiny Desk Concert series featuring performances by various artists on KNPR.
Mountain West News Bureau Regional newsroom partnership investigating issues that define the Mountain West region, producing content for Nevada Public Radio and partner stations, including Indigenous Affairs coverage.
KNPR Box Office Event ticketing service selling tickets to concerts and community events, with proceeds supporting Nevada Public Radio operations.
KNPR Legacy Planned Giving Legacy giving program including bequests, IRA rollovers, donor advised funds, and vehicle donations through KNPR Legacy organization, supporting Nevada Public Radio.

Quantifiable outcome

Reaches more than 2.7 million people in Nevada and neighboring areas
+1 more outcomes

Companies that use Nevada Public Radio

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Nevada Public Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Nevada Public Radio partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

NPR (National Public Radio)coreTechnology or IntegrationNPR affiliation provides national and international coverage programming to News 88.9 KNPR. Nevada Public Radio is a member station of the NPR network, receiving curated news content and national programming.
BBCcoreTechnology or IntegrationBBC World Service programming available on News 88.9 KNPR, providing international news coverage to Southern Nevada listeners.
American Public Media (APM)coreTechnology or IntegrationAmerican Public Media provides additional national programming to News 88.9 KNPR, complementing NPR content.
PRX (Public Radio Exchange)coreTechnology or IntegrationPRX provides national programming distribution services to News 88.9 KNPR.
Mountain West News BureaucoreStrategic or Co-development PartnerNevada Public Radio is a partner of the Mountain West News Bureau, a regional newsroom investigating issues that define the Mountain West. The partnership includes an Indigenous Affairs Reporter and Producer for 'Our Living Lands' show focusing on climate change impact on Indigenous communities.
City of HendersonminorGTM or Marketing PartnerThe City of Henderson sponsored the Family Concert with 123 Andres event at Sloan Canyon as a community cultural event.
Member Reward PartnersminorChannel Partner/ Reseller/ DistributorCommunity businesses including Barter Beer+Mall, Bronze Cafe, Davy's, Freed's Bakery, Pasta Shop Ristorante, ReBar, Spring's Cafe, and Winnie & Ethel's Downtown Diner offer member rewards certificates to Nevada Public Radio supporters as part of membership benefits.
TritonDigitalcoreTechnology or IntegrationTritonDigital provides audio streaming services that support KNPR streaming capabilities across platforms.
Double the DonationminorGTM or Marketing PartnerPartner company for employee matching gift program database, helping supporters find corporate matching donation programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Nevada Public Radio competitors and assessment

Company assessment

Direct peers

KCRW (Santa Monica): Listener-supported NPR member station in Southern California known for pioneering music programming, podcasts (e.g., Left, Right & Center), and a multi-platform distribution model that closely mirrors KNPR's radio + podcast + digital strategy.
KUNR (University of Nevada, Reno): Northern Nevada's NPR member station operated from UNR in Reno — the most direct comparable to KNPR as the other NPR licensee in the same state, sharing the Mountain West News Bureau partnership and statewide public-radio mandate.
KUNC (Northern Colorado): Greeley-based NPR member station serving Northern Colorado with a mix of news, talk, and music — directly comparable to KNPR in station size, listener-supported funding model, and regional Mountain West focus.
Boise State Public Radio (KBSU/KBSX): Boise State University-licensed NPR member station serving Idaho — a Western U.S. university-affiliated public radio with similar news/talk plus classical format, member-funding model, and Mountain West regional orientation.
KUT 90.5 (Austin, TX): University of Texas at Austin-licensed NPR member station — closely comparable to KNPR in university-licensed station model, news/talk format, member-supported nonprofit structure, and emphasis on local civic journalism.

Broad incumbents

KQED (San Francisco): Major-market Bay Area NPR/PBS member station operating radio, television, and award-winning digital journalism — overlaps with KNPR's multi-format (radio + Desert Companion magazine + podcast + digital) integrated media model at substantially larger scale.
WBEZ (Chicago Public Media): Chicago's primary NPR member station with a comparable news/talk format, listener-supported model, and notable podcast expansion (e.g., puts reallocated local news resources into branded podcasting) — a larger-scale analog to KNPR's podcast strategy.
WAMU 88.5 (Washington DC): American University-licensed NPR member station serving the DC metro — operates a comparable news/talk + member-supported model with substantial original local journalism (e.g., 1A program), paralleling KNPR's State of Nevada and Mountain West News Bureau output.
Oregon Public Broadcasting (OPB): Large Pacific Northwest public broadcaster operating a multi-station FM network across Oregon and Southern Washington — comparable to KNPR's statewide Nevada network build-out but at materially greater scale and regional footprint.

Regional players

KJZZ 91.5 FM (Phoenix): Tempe-based NPR member station operated by Rio Salado College, serving the Phoenix metro with similar news/talk and jazz programming. Comparable business model, reliance on member donations, and Southwestern U.S. regional public-radio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Nevada Public Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nevada Public Radio leadership team

Management profile

Number of profiles

Profiles6 records

Nevada Public Radio subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Nevada Public Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nevada Public Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada Public Radio

What does Nevada Public Radio do?

Is Nevada Public Radio a public or private company?

Nevada Public Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Nevada Public Radio founded?

Nevada Public Radio was founded in 1980. It employs 51 to 100 people.

Where is Nevada Public Radio based?

Nevada Public Radio is headquartered in Las Vegas, United States, in the North America region.

How does Nevada Public Radio make money?

Five revenue lines are on record. Listener/Member Donations are the primary driver. The others are corporate Underwriting, planned Giving and Legacy Donations, desert Companion Magazine Subscriptions and events and Box Office.

Who are Nevada Public Radio's main competitors?

Direct peers on record are KCRW (Santa Monica), KUNR (University of Nevada, Reno), KUNC (Northern Colorado), Boise State Public Radio (KBSU/KBSX) and KUT 90.5 (Austin, TX). Broad incumbents are KQED (San Francisco), WBEZ (Chicago Public Media), WAMU 88.5 (Washington DC) and Oregon Public Broadcasting (OPB). KJZZ 91.5 FM (Phoenix) is listed as a regional player.

Does Nevada Public Radio have an API?

No public API is recorded for Nevada Public Radio.

What industry is Nevada Public Radio in?

Nevada Public Radio's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus). Its NAICS code is 516110 and its SIC code is 4832.