Your Boat Club

What Your Boat Club does

Your Boat Club is a privately held membership-based boat sharing network operating across the Upper Midwest and Florida. The company provides recurring annual memberships (Explorer, Executive, and Early Bird tiers) plus daily and multi-day boat rentals, annual and transient boat slip leases at marina locations, full-service marina operations (winterization, storage, rigging, parts), and used boat sales from its regularly refreshed fleet. It targets individual consumers, families, and recreational boaters who want on-water access without the costs and responsibilities of ownership, and operates a secondary channel delivering boats to partner resorts, marinas, and hospitality businesses as an amenity or overflow rental solution.

The platform is built on a Squarespace-hosted website with a proprietary online reservation management system, FareHarbor booking integration for daily slip rentals, and an SMS communications layer for member notifications and marketing. The company operates 35+ locations across Minnesota, Wisconsin, Illinois, and Florida with a fleet of 400+ boats (runabouts, pontoons, and fishing boats from brands including Beneteau, Glastron, Bennington, and Lund) and an average fleet age of 1.5 years.

Revenue is generated through five streams: annual membership subscriptions, usage-based daily rentals, recurring annual slip leases, one-time used boat sales, and professional marina services. The company is independently owned (no institutional investors disclosed), headquartered in Minneapolis, MN, and employs 101-250 people across its service centers, marinas, and corporate office.

Name

Your Boat Club

Legal name

Your Boat Club LLC

Website

https://yourboatclub.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Your Boat Club operates a membership-based boat sharing network across 35+ locations in Minnesota, Wisconsin, Illinois, and Florida, offering 400+ boats via annual memberships, daily rentals, and slip leases to individual consumers, families, and recreational boaters.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Annual Unlimited Boating Memberships: Annual memberships provide unlimited or tiered access to boats across the YBC fleet. Higher-tier memberships include 7-day/week boating including holidays; lower tiers offer weekday-only or limited-hour access. Membership fees are recurring annual charges with tiered pricing based on access level and location.
2. Daily and Multi-Day Boat Rentals: Non-members can rent boats by the day or for multiple consecutive days through the online reservation system. Rental fees are charged per reservation and include the boat rental cost; fuel is billed separately upon return.
3. Boat Slips (Annual and Daily): Seasonal (annual) slip leases for boat owners at YBC marina locations, plus transient daily slip rentals at select locations.
4. Used Boat Sales: YBC sells meticulously maintained used boats (typically 1–3 years old, average fleet age 1.5 years) from its regularly refreshed fleet to members and the public. Boats include pontoons, runabouts, and fishing boats.
5. Marina Services (Service Centers): Full-service marina offerings including winterization, storage, in-and-out service, rigging, parts and accessories, and gas sales. Services available at Gull Lake, Lake Vermilion, Eagle River, and Antioch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Your Boat Club operates a membership-based boat sharing network providing access to 400+ boats across 35+ locations in Minnesota, Wisconsin, Illinois, and Florida. The core offering combines annual unlimited boating memberships (with Explorer, Executive, and Early Bird tiers) alongside daily and multi-day boat rentals for non-members, with full-service marina operations supporting maintenance, storage, winterization, and boat slip leases.

Product overview

Your Boat Club operates a membership-based boat sharing network offering flexible access to over 400 boats across 35+ locations in the Midwest and Florida. The core offering combines Annual Unlimited Boating Memberships (with Explorer, Executive, and Early Bird tiers) alongside Daily & Multi-Day Rentals for non-members. The product portfolio spans full-service marina operations (winterization, storage, rigging, parts), annual and daily Boat Slip rentals at 10+ locations, and Used Boat Sales from their meticulously maintained fleet of late-model vessels (typically 1-3 years old). Supporting services include a retail shop (apparel/accessories), an online reservation system, and a partnership program with local businesses offering member discounts. Boat brands include Beneteau and Glastron (runabouts), Bennington (pontoons), and Lund (fishing boats).

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Unlimited Boating Memberships Unlimited annual membership providing tiered access to boats across 35+ locations in Minnesota, Wisconsin, Illinois, and Florida. Tiers include Explorer (7 days/week including holidays, highest tier), Executive (Monday-Thursday AM+PM, no holidays), and Early Bird (Monday-Thursday AM only, no holidays). Members enjoy priority booking and no additional rental fees, with access to runabouts, pontoons, and fishing boats.
• Daily & Multi-Day Boat Rentals Flexible short-term boat rentals for non-members via online booking. Offers pontoons, runabouts, and fishing boats at all YBC locations. Rental fees are charged per reservation with fuel billed separately upon return.
• Long Term Rentals Extended boat rental options for members and non-members seeking rental periods beyond single-day use, such as long-term vacation or seasonal access.
• Used Boat Sales Sale of meticulously maintained used boats from the YBC fleet, typically 1-3 years old with average fleet age of 1.5 years. Brands include Beneteau and Glastron (runabouts), Bennington (pontoons), and Lund (fishing boats). Sold to members and the public, often via K-Bid online auctions.
• Full Service Marinas Full-service marina offerings including winterization, indoor/outdoor storage, in-and-out service, rigging, parts and accessories, and gas sales. Service centers operate at Gull Lake, Lake Vermilion, Eagle River, and Antioch locations.
• Boat Slips Annual seasonal slip leases for boat owners at YBC marina locations plus transient daily slip rentals at select locations, available at 10+ facilities across Minnesota, Wisconsin, and Illinois.
• YBC Retail Shop Online retail store offering hand-picked apparel, accessories, branded merchandise, and boat-related gear for boaters and members.

Quantifiable outcome

• Fleet average age of 1.5 years — YBC members experience newer boats than typical boat owners, who often own vessels 5–15+ years old.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Member Benefits Partners (Local Businesses)minorGTM or Marketing PartnerYBC partners with local businesses (restaurants, shops, resorts) to offer discounts to YBC members. In exchange, YBC highlights partners on its website and in member newsletters, directing member traffic to partner businesses. This is a broad network of small, local cross-promotional relationships rather than formal strategic partnerships.
• Promo Code PartnersminorGTM or Marketing PartnerYBC creates unique promo codes for partner businesses offering up to 10% off daily boat rentals. Partners distribute the codes and receive a revenue share (kickback) at mid-October each season. This is a limited partnership program focused on driving mutual customer acquisition.
• Big Sandy Lodge & Resort (McGregor, MN)minorChannel Partner/ Reseller/ DistributorYBC operates a marina at Big Sandy Lodge & Resort, providing boat rentals to lodge guests and day visitors. The partnership allows the lodge to offer boating as an amenity without owning boats.
• Chase on the Lake (Walker, MN)minorChannel Partner/ Reseller/ DistributorYBC's Leech Lake marina operates at Chase on the Lake resort, offering boat rentals and memberships to resort guests. The location features lakeside dining and lodging, creating a combined hospitality and boating experience.
• Fortune Bay Resort Casino (Tower, MN)minorChannel Partner/ Reseller/ DistributorYBC mentions Fortune Bay Resort Casino as a dock-and-dine destination accessible by boat from Lake Vermilion. The resort has a marina and multiple restaurants. This is primarily a customer/referral relationship rather than a formal partnership.
• On-the-Water Business Partners (Restaurants, Resorts, Boutiques)minorChannel Partner/ Reseller/ DistributorYBC offers boat delivery to on-the-water businesses (restaurants, bars, resorts) as a service. Businesses can use YBC as a 'Plan B' when they sell out of their own boat rentals, positioning YBC as a white-label or overflow rental solution.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Freedom Boat Club: Brunswick-owned national membership boat club offering members access to a maintained fleet across hundreds of locations; the closest direct analog to YBC's membership-access model, competing in Florida and the Midwest.
• Carefree Boat Club: Franchised membership boat club providing unlimited boating access without ownership across many US locations, directly competing with YBC's annual membership offering.
• Nautical Boat Club: US membership boat club offering access to a premium, well-maintained fleet at lake and coastal locations, mirroring YBC's club and fleet-refresh model.
• SailTime: Membership and fractional boating network giving members scheduled access to boats without ownership, comparable to YBC's subscription access value proposition.

Emerging players

• Boatsetter: Peer-to-peer boat rental marketplace serving consumers who want boating access without ownership; overlaps with YBC's daily rental customer base but via an asset-light marketplace model.
• GetMyBoat: Global boat rental and charter marketplace connecting renters with boat owners; competes for the same on-demand rental demand YBC serves through its reservation system.

Regional players

• Click&Boat: Europe-centric boat rental and charter marketplace offering bareboat and crewed rentals; comparable model and customer but operating primarily outside YBC's US territory.

Broad incumbents

• Safe Harbor Marinas: Largest US marina network (owned by Sun Communities) offering slip leases, storage, and marine services; overlaps with YBC's marina, slip-leasing, and service-center operations at far greater scale.
• Suntex Marinas: Major operator of marinas and waterfront facilities providing slips, storage, fuel, and services, overlapping with YBC's full-service marina and slip-lease business as a broader incumbent.

Others

• Dream Yacht Charter: Global bareboat and crewed yacht charter company offering boating access without ownership; thematically related to YBC's bareboat/self-skippered access model but focused on yacht charters in coastal destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourboatclub
• Instagraminstagram.com/yourboatclub
• Xx.com/yourboatclub
• LinkedInlinkedin.com/company/yourboatclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Boat Club