Member Benefits

What Member Benefits does

MemberCard, operating under Member Benefits, is a three-sided loyalty platform founded in 1990 that connects nonprofit organizations, local and national merchants, and donor/cardholders through an exclusive discount network. The company's core product is a white-label benefits program offered to public broadcasting stations and other nonprofits as a donor retention and fundraising incentive; qualifying donors receive access to 2-for-1 and special offers from a network of 15,000+ participating merchants spanning 23 U.S. states and Canada. The technology stack includes a Digital MemberCard mobile app (iOS/Android) with GPS-enabled offer discovery, touch redemption at point-of-sale, and category/radius filtering, alongside a web portal (membercard.enjoymydeals.com) for cardholders without smartphones.

The business model is a hybrid B2B/B2C structure in which nonprofit organizations pay annual subscription fees for turnkey or fully customized loyalty program deployments, while merchants participate at no cost by offering the advertised discounts. The platform is operated as a product under Allegiance Group, LLC, a private holding entity that also owns adjacent fundraising and CRM subsidiaries—The Pursuant Group, Allegiance CRM, GivingDNA, and Allyra (formerly WeDidIt)—creating a broader nonprofit technology portfolio. MemberCard distributes primarily through public broadcasting station partnerships (channel/reseller motion), supported by pledge-drive promotions, direct mail/newsletters, digital content, and a self-serve mobile and web experience for end cardholders. No public funding, no disclosed revenue, and no AI capabilities are evidenced in the source material.

Name

Member Benefits

Legal name

Allegiance Group, LLC

Website

https://membercard.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

MemberCard is a three-sided loyalty platform, founded in 1990, connecting nonprofit organizations, merchants, and donor/cardholders through exclusive discounts via mobile app and web portal across 23 U.S. states and Canada.

Ownership category

akta.pro rank

Product category

Nonprofit Loyalty & Discount Platform

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Nonprofit loyalty programs
• Donor retention solutions
• Merchant discount networks
• Membership benefit platforms
• Fundraising incentive programs

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Nonprofit Organization Subscriptions: MemberCard provides loyalty program solutions to nonprofit organizations as a donor benefit and retention tool. The company charges organizations for access to the platform, offering turnkey to fully customized solutions. Nonprofits use MemberCard to retain donors, drive acquisition, and upgrade donors to higher giving levels.
2. Merchant Network Participation: Merchants participate at no cost, providing exclusive 2-for-1 or unique savings offers to MemberCard holders. This creates value for merchants through customer acquisition from nonprofit donor communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Member Benefits operates the MemberCard community-minded loyalty program, providing nonprofit organizations with a donor retention and fundraising incentive platform that delivers exclusive 2-for-1 and member-only discounts from a network of over 15,000 local, regional, and national merchants. The offering is delivered through a web portal and dedicated iOS/Android mobile applications, with category- and location-filtered offer discovery and a touch-based point-of-sale redemption flow for participating merchants.

Product overview

MemberCard is a loyalty program platform consisting of three integrated components: the core MemberCard program (a white-label benefit offering exclusive merchant discounts to nonprofit donors), the Digital MemberCard mobile app (iOS/Android), and the MemberCard web portal. Nonprofits use MemberCard to retain and incentivize donors; merchants receive promoted listings to quality audiences at no cost; and cardholders redeem one-time 2-for-1 or exclusive discounts at participating businesses across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• MemberCard Program A community-minded loyalty and fundraising platform that connects nonprofit organizations with local, regional, and national merchants. Provides exclusive member-only deals and discounts to qualifying donors as an incentive program for nonprofits seeking fundraising and donor retention solutions.
• Digital MemberCard Mobile App iOS and Android mobile application that allows MemberCard holders to access offers, browse local and national merchant discounts, redeem deals by presenting digital coupons at the point of sale, and filter benefits by category and geographic radius (5-200 miles).
• MemberCard Web Portal Web-based portal accessible at membercard.com where cardholders select state and participating organization to browse available merchant discounts, provided as an alternative access channel for users who do not have a smartphone or prefer the web.

Quantifiable outcome

• Higher conversion rate and lower cost-per-acquisition compared to competing loyalty programs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered parent company and core.

• Allegiance Group, LLCparent companyOthersAllegiance Group, LLC is the parent company and operator of MemberCard. The privacy policy covers Allegiance Group, LLC and its agency services, subsidiaries such as The Pursuant Group, and products including GivingDNA, Allegiance CRM, MemberCard, and Allyra (formerly known as WeDidIt).
• Public Broadcasting StationscoreChannel Partner/ Reseller/ DistributorPublic broadcasting stations (PBS) across the United States are primary channel partners for MemberCard. Stations offer MemberCard as a membership benefit to their supporters and donors. Examples include KUED (University of Utah), PBS Utah, SCETV, Iowa PBS, New Hampshire Public Radio, and numerous other PBS member stations.
• Various Nonprofit OrganizationscoreChannel Partner/ Reseller/ DistributorNonprofit organizations beyond public broadcasting utilize MemberCard as a donor loyalty and retention tool. These organizations offer MemberCard benefits to members who make qualifying donations, helping to retain donors and drive fundraising response.

Scale indicators4 records

Broad incumbents

• Groupon: Mass-market digital deals marketplace with overlapping merchant categories (dining, entertainment, activities). A much larger incumbent whose scale and marketing budget force MemberCard to compete for consumer mindshare.

Direct peers

• Abenity: Provides a private member perks and discount platform for associations, credit unions, and nonprofits — directly comparable in targeting membership-based organizations with turnkey discount benefits.
• Plum Benefits: Curated discount marketplace sold to employers and member organizations as a voluntary benefit — overlapping nonprofit and association-channel distribution.
• Beneplace: Employee and member discount marketplace focused on voluntary benefits; competes for the same organizational budgets (nonprofits, associations, employers) seeking perks/discounts for constituents.
• Corporate Perks: Employee discount program offered to businesses and member organizations; comparable two-sided model (organization buys subscription, members redeem merchant discounts).
• Working Advantage: Member discount program traditionally sold to nonprofits, public-sector employees, and association members for entertainment, dining, and attractions — overlapping merchant mix and customer base.
• Access Development (Annex Cloud): Operates a discount network sold to membership organizations and associations (including nonprofits and affinity groups) as a member benefit. Closest direct analog to MemberCard's nonprofit-channel-led discount marketplace.
• TicketsatWork: Discount marketplace for entertainment, travel, and retail sold through employer and association channels — overlapping GTM (membership/employee benefit distribution) and discount categories.

Emerging players

• New Benefits (limited-benefit insurance & discount bundles): Markets limited-benefit products and discount programs to associations and non-employer groups; indirectly competes by packaging discount access into broader member benefit offerings.
• Entertainment Benefits Group (EBG): Provider of entertainment, travel, and lifestyle benefits programs to employers and membership organizations; expanding aggressively into the same member-discount and voluntary-benefits category.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themembercard
• LinkedInlinkedin.com/company/member-benefits-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Member Benefits