DSA

Name

DSA

Legal name

David Sargent and Associates Ltd.

Website

https://wearedsa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Design and Build: Project-based professional services for designing and constructing custom exhibition stands. Includes conceptual planning, production drawings, manufacturing, and on-site build. Revenue recognized per project with typical timelines of 12-16 weeks.
2. Event Management Services: End-to-end event management including logistics, cross-border execution, installation, and breakdown services. Often bundled with design/build services.
3. Digital Integration Services: Digital signage solutions, immersive technology deployment, and data analytics services. Can be standalone or integrated with physical stand builds.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DSA is a global exhibition and event management agency that designs, builds, and delivers custom exhibition stands and live event experiences for enterprise clients. Its three core service lines — Planning + Design, Build & Logistics, and Digital & Interactive — are delivered as integrated projects spanning concept, manufacturing, on-site construction, cross-border logistics, and digital content integration. Add-on capabilities include the proprietary DSA Media Controller digital signage platform and spatial analytics sensors for visitor engagement measurement.

Product overview

DSA (David Sargent & Associates Ltd) is a specialist exhibition and event management company offering three integrated core services: Planning + Design (award-winning conceptual and visual design), Build & Logistics (construction and international logistics management), and Digital & Interactive (immersive technology experiences including AR/VR and AI-driven solutions). The company also offers add-on services such as the DSA Media Controller for digital signage content management and spatial analytics for visitor tracking. This is a service-based offering, not a software platform, delivered through physical event installations and project management across global exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning + Design Award-winning exhibition design service combining extensive knowledge of global shows with creative design skills to craft exhibition spaces that captivate and connect with audiences. Delivered to enterprise clients participating in major international trade shows.
• Build & Logistics End-to-end logistical management of exhibition stand construction, installation, and breakdown, with expertise in cross-border logistics and international exhibition execution. Includes manufacturing, on-site build, and project management for global events.
• Digital & Interactive Immersive digital experiences including AR/VR, AI-driven solutions, virtual showrooms, and interactive digital events designed to engage audiences at physical exhibitions and remote environments.
• DSA Media Controller A proprietary digital signage content management platform that enables users to create, schedule, and manage digital content across multiple displays remotely, eliminating printing waste and providing real-time content control for exhibition and retail environments.
• Spatial Analytics Visitor tracking technology using sensors to monitor footfall, engagement patterns, and journey data at exhibitions, providing insights for event planning and ROI measurement.

Quantifiable outcome

• NEOM stand attracted consistently high footfall with positive visitor feedback and marked increase in valuable business leads
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• DSA Media Controller Platform ProvidercoreTechnology or IntegrationDSA partnered with a global leader in digital signage solutions to enhance how clients manage and display content across exhibition and retail environments. This award-winning platform allows DSA to offer integrated digital content management alongside physical stand construction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: Freeman is a leading global brand experience and exhibition services company with end-to-end capabilities across strategy, design, logistics and digital integration. Direct comparable to DSA given overlapping focus on enterprise trade show booth design, custom fabrication, and on-site execution for global brands.
• GES (Global Experience Specialists): GES is one of the largest global providers of exhibition, event and brand experience services, with comprehensive design, fabrication and on-site logistics capabilities. Highly comparable to DSA in serving multinational enterprise clients at major trade shows across multiple continents.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, exhibits, immersive environments and digital activations for enterprise clients. Comparable to DSA in combining physical booth/exhibit build with digital and immersive experience capabilities for large corporate customers.
• George P. Johnson (GPJ): GPJ is a leading experience marketing agency specializing in trade show exhibits, event marketing and brand activations for global enterprise technology clients. Directly comparable to DSA's enterprise trade show focus and integrated design/build/digital offering.
• MCI Group: MCI Group is a global engagement and events management company offering association, congress, and corporate event services worldwide. Comparable to DSA as a global events services firm serving enterprise and association clients across multiple regions.
• T3 Expo: T3 Expo is a US-based custom exhibit and event services company focused on trade show booth design, fabrication and on-site services for enterprise clients. Directly comparable custom-build trade show service model to DSA's core offering.
• Hamilton Exhibits: Hamilton Exhibits is a US-headquartered custom exhibit and event production company providing design, fabrication, logistics and digital services for trade shows. Comparable to DSA in the design-build-exhibit space serving enterprise customers with integrated digital offerings.

Regional players

• GL Events: GL Events is a major French-headquartered provider of integrated event and exhibition services, including venue management and custom stand construction. Comparable service model to DSA though primarily operating from a France/EMEA base; relevant regional competitor for DSA's European work.

Broad incumbents

• MCH Group: MCH Group is a Swiss-based live marketing company operating major exhibition venues (e.g. Baselworld) and providing integrated event services. A broader industry incumbent with overlapping exhibition services capabilities though larger and venue-operator oriented rather than focused on enterprise trade show booth services like DSA.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers operating global exhibition venues and show portfolios. Less a direct design/build competitor and more an upstream show organizer whose shows generate demand for DSA-type booth builders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearedsa
• Instagraminstagram.com/wearedsa_
• Pinterestuk.pinterest.com/dsaexhibition
• Xx.com/wearedsa_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSA