Joyce Crane
Joyce Crane is a privately held heavy-duty crane rental and rigging services provider in the Ark-La-Tex region, operating five terminals across Texas, Louisiana, and Arkansas with a 40-to-900-ton fleet serving oil & gas, petrochemical, power, and industrial clients. Founded in 1985 and owned by Marmon Crane Services (Berkshire Hathaway) since 2019.
- Company typePrivate
- Founded1985
- HeadquartersLongview, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Joyce Crane does
Joyce Crane (legal entity Joyce Steel Erection LLC) is a privately held heavy-duty crane rental and rigging services company headquartered in Longview, Texas. Founded in 1985 by Joe Bob Joyce as a single-crane steel erection firm, the company strategically realigned in 1991 to focus on crane and rigging as its core business. Since 2019, it has operated as a member of the Marmon Crane Services Group, Inc., a Berkshire Hathaway company, while retaining the Joyce Crane brand, leadership, and operating autonomy. The company employs over 175 professionals and operates five terminals across Texas, Louisiana, and Arkansas, also serving Oklahoma and Mississippi.
The company's core offering is project-based heavy-duty lifting and rigging services for industrial clients. Its fleet comprises hydraulic truck cranes, all-terrain cranes, and crawler cranes with lift capacities ranging from 40 to 900 tons, including the Liebherr LTM 1750-9.1 900-ton mobile crane, one of fewer than 10 in the United States. Supporting the fleet are full-service rigging packages, R.T. cherry pickers (30-60 ton), and carry decks (8-15 ton). All jobs are executed by certified operators with NCCCO credentials, and every job includes a no-charge $15 million lift coverage package. Customers include ExxonMobil, GE, BP, Eastman Chemical, Georgia-Pacific, Domtar, American Electric Power, and Luminant across oil & gas, petrochemical, power generation, paper mills, wind energy, and construction verticals.
Revenue is generated through custom-quoted, multi-year project contracts delivered via direct enterprise sales through phone, website quote requests, and in-person consultation at branch locations. Go-to-market emphasizes safety credentials (NCCCO, ISNetworld, EMR of 0.72-0.74 sustained over 20+ years), capital-intensive fleet capability, and 40 years of regional operating history. The company does not use channel partners or intermediaries; all five terminals feed directly into a centralized enterprise sales motion targeting industrial clients in the South Central United States.
Joyce Crane firmographics
Firmographics- Name
- Joyce Crane
- Legal name
- Joyce Steel Erection LLC
- Website
- https://joycecrane.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Joyce Crane is a privately held heavy-duty crane rental and rigging services provider in the Ark-La-Tex region, operating five terminals across Texas, Louisiana, and Arkansas with a 40-to-900-ton fleet serving oil & gas, petrochemical, power, and industrial clients. Founded in 1985 and owned by Marmon Crane Services (Berkshire Hathaway) since 2019.
- Ownership category
- akta.pro rank
Joyce Crane industry classification
Industry- Product category
- Heavy-Duty Crane Rental and Rigging Services
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
- akta.pro secondary industries
- Mobile & Crawler Cranes (IMAHAJAA), Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Joyce Crane is headquartered
LocationHeadquarters
- HQ city
- Longview
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Joyce Crane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Crane Rental Services: Heavy-duty crane rental with certified operators for projects large or small, from new construction to plant maintenance. Services include lift planning, crane operation, and rigging solutions tailored to customer project requirements.
- Project-Based Lifting Contracts: Comprehensive heavy duty lifting and rigging services for planned outages, construction projects, and industrial maintenance. Services span from planning through execution for projects in power, petrochemical, and construction industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based heavy-duty lifting services with certified operators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Joyce Crane product offering
Product offeringCore offering
Joyce Crane provides heavy-duty crane rental and rigging services for industrial projects, ranging from new construction to plant maintenance and outage work. The company deploys a fleet spanning 40 to 900 tons of lift capacity—anchored by a Liebherr LTM 1750-9.1 900-ton mobile crane—along with full-service rigging packages, rough-terrain cherry pickers, and carry deck cranes, all operated by NCCCO-certified personnel. Services are delivered via five regional terminals across Texas, Louisiana, and Arkansas, with project-specific quotes and a no-charge $15 million lift coverage package included.
Product overview
Joyce Crane operates as a heavy-duty lifting and rigging services company offering a unified fleet of cranes ranging from 40 to 900 tons capacity, complemented by rigging packages, cherry pickers, and carry decks. The core offering consists of crane rental services with certified operators, featuring the flagship Liebherr 900-ton mobile crane (LTM 1750-9.1) alongside a diverse fleet of hydraulic truck, all terrain, and crawler cranes. Additional services include full-service rigging packages and R.T. Cherry Pickers for specialized lifting needs across industries including oil & gas, petrochemical, power, and construction.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Duty Lifting and Rigging Services Comprehensive heavy-duty crane rental and lifting services with NCCCO-certified operators for projects ranging from new construction to plant maintenance, outage work, and equipment installation across the power, oil & gas, petrochemical, chemical, paper, mining, and construction sectors.
- Crane Fleet Rental (40–900 Ton Capacity) Rental of hydraulic truck cranes, all-terrain cranes, and crawler cranes with lift capacities spanning 40 to 900 tons, deployed to industrial customer projects with certified operators.
- Liebherr LTM 1750-9.1 900-Ton Mobile Crane German-manufactured mobile crane with 900-ton lift capacity, offering mobility, faster set-up, and access to tighter spaces compared with conventional or crawler cranes; available for project-based rental to industrial customers requiring very high-capacity lifts.
- Full-Service Rigging Packages Complete rigging equipment packages bundled with crane services to provide end-to-end heavy-duty lifting solutions for industrial customers.
- Rough Terrain (R.T.) Cherry Pickers Rough terrain cherry picker crane equipment in 30-ton and 60-ton configurations, designed for specialized lifting in challenging ground conditions where standard cranes are impractical.
- Carry Deck Cranes Compact carry deck cranes available in 8-ton and 15-ton capacities with various boom and jib configurations, used for smaller-scale lifting operations.
Quantifiable outcome
- Averaged EMR of 0.72-0.74 for over 20 years
- +4 more outcomes
Companies that use Joyce Crane
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Joyce Crane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Joyce Crane partnerships and signals
Strategic signalScale indicators8 records
Recent moves11 records
Expansion highlights5 records
Joyce Crane competitors and assessment
Company assessmentDirect peers
- ALL Erection & Crane Rental: Crane rental company with a fleet spanning hydraulic truck, rough terrain, and crawler cranes, serving industrial, commercial, and power customers — directly comparable in service mix and customer profile to Joyce Crane.
- Barnhart Crane & Rigging: National heavy-lift crane rental and rigging company with a comparable fleet of large-capacity hydraulic and crawler cranes, serving the same industrial and power generation end markets as Joyce Crane. Direct competitor in the heavy-lift and engineered rigging segment.
- Lampson International: Specialist in heavy lift and heavy haul, operating some of the world's largest crawler cranes for industrial, power, and wind energy projects. Comparable to Joyce in mega-lift capacity and end-market focus.
- Maxim Crane Works: One of the largest crane rental companies in North America, operating a fleet of hydraulic, crawler, and tower cranes with lift capacities from small to 750+ tons. Direct competitor to Joyce in power, petrochemical, and industrial lifting services.
- Bigge Crane and Rigging: Heavy-lift and crane rental specialist with a large fleet including 600+ ton crawler cranes, focused on power, petrochemical, and infrastructure projects comparable to Joyce Crane's core work.
Broad incumbents
- United Rentals: Largest equipment rental company in the world, offering aerial, crane, and material handling equipment to industrial and construction customers. Significantly larger scale than Joyce but expanding crane capabilities into the same end markets.
- BrandSafway: Industrial services company providing scaffolding, forming, shoring, and access solutions, with overlapping industrial customer relationships in petrochemical and power — adjacent to Joyce's lifting and rigging services.
- H&E Equipment Services: Public equipment rental company offering cranes, aerial work platforms, and earthmoving equipment to industrial and construction customers. Broader portfolio than Joyce, but overlapping in the crane rental category.
Regional players
- Sterling Crane: Canada-based crane rental company operating across North America with mobile, crawler, and boom truck cranes serving industrial and energy customers. Comparable in fleet mix and project types, though primarily operating in different geographies.
- Deep South Crane & Rigging: Regional crane and rigging company headquartered in the Gulf South, serving industrial, petrochemical, and power customers in overlapping geographies with Joyce. Direct regional competitor with similar fleet composition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joyce Crane social profiles
Digital presenceJoyce Crane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joyce Crane leadership team
Management profileNumber of profiles
Profiles2 records
Joyce Crane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joyce Crane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joyce Crane
What does Joyce Crane do?
Joyce Crane provides heavy-duty crane rental and rigging services for industrial projects, ranging from new construction to plant maintenance and outage work. The company deploys a fleet spanning 40 to 900 tons of lift capacity—anchored by a Liebherr LTM 1750-9.1 900-ton mobile crane—along with full-service rigging packages, rough-terrain cherry pickers, and carry deck cranes, all operated by NCCCO-certified personnel. Services are delivered via five regional terminals across Texas, Louisiana, and Arkansas, with project-specific quotes and a no-charge $15 million lift coverage package included.
Is Joyce Crane a public or private company?
Joyce Crane is a private company. It is classified as corporate owned and is currently operating.
When was Joyce Crane founded?
Joyce Crane was founded in 1985. It employs 101 to 250 people.
Where is Joyce Crane based?
Joyce Crane is headquartered in Longview, United States, in the North America region.
How does Joyce Crane make money?
Two revenue lines are on record. Crane Rental Services are the primary driver. The others are project-Based Lifting Contracts.
Who are Joyce Crane's main competitors?
Direct peers on record are ALL Erection & Crane Rental, Barnhart Crane & Rigging, Lampson International, Maxim Crane Works and Bigge Crane and Rigging. Broad incumbents are United Rentals, BrandSafway and H&E Equipment Services. Regional players are Sterling Crane and Deep South Crane & Rigging.
Does Joyce Crane have an API?
No public API is recorded for Joyce Crane.
What industry is Joyce Crane in?
Joyce Crane's product category is Heavy-Duty Crane Rental and Rigging Services. Its primary akta.pro industry code is TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing, with a secondary code of IMAHAJAA, Mobile & Crawler Cranes. Its NAICS code is 53241 and its SIC code is 3531.