Ciro
- Company typePrivate
- Founded2014
- HeadquartersHudson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ciro firmographics
Firmographics- Name
- Ciro
- Legal name
- Ciro
- Website
- https://ciro3d.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ciro industry classification
Industry- Product category
- Motorcycle aftermarket accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Ciro is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ciro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of motorcycle accessories through e-commerce and dealer network. Products include LED lighting, phone holders, drink holders, luggage, footpegs, and other motorcycle accessories. Prices range from under $10 for small items to over $500 for premium lighting kits.
- Dealer/Distribution Sales: Wholesale distribution through dealer network with dealer locator program and dealer partnership opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium LED lighting products (Lightstrike, GOAT-E, underglow) |
| Unit Pricing | Pay-as-you-go | Phone and drink holders |
| Unit Pricing | Pay-as-you-go | DRYFORCE Waterproof Luggage |
| Unit Pricing | Pay-as-you-go | Chicane comfort products |
| Unit Pricing | Pay-as-you-go | Mounting systems and hardware |
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ciro product offering
Product offeringCore offering
Ciro designs, manufactures, and sells premium aftermarket accessories for Harley-Davidson and Indian touring motorcycles as well as UTV side-by-sides. Its catalog spans LED lighting systems (Lightstrike® fairing, saddlebag, and underglow lights), waterproof luggage (DRYFORCE® roll-top bags, duffels, and coolers), modular mounting hardware (ADJUST-A-BALL™ and GEN 2 ball mounts), phone and drink holders (Constrictor®, Cybercharger®, BIG ASS®), Chicane™ foot controls and mirrors, seats, headlights, and turn signals. Products are sold direct-to-consumer via ciro3d.com and through an authorized dealer network in the US and internationally.
Product overview
Ciro is a US-based manufacturer of premium motorcycle accessories primarily serving Harley-Davidson and Indian Motorcycle riders. The company offers a diverse portfolio of proprietary product lines organized around core technology platforms: Lightstrike® (synchronized LED lighting control), Chicane™ (premium foot controls and mirrors), DRYFORCE® (waterproof luggage), and Shock & Awe® (underglow lighting). The product ecosystem includes phone/GPS holders (Constrictor®, Cybercharger®), drink holders (BIG ASS®), mounting systems (ADJUST-A-BALL™, GEN 2 ball mounts), fairing lights (GOAT-E™), tail lights (Latitude, Bag Blades®), saddlebag lights (MACHETE™), auxiliary lights (TAC-10®), seats (Sandoval), and general styling/accessory products. Ciro sells direct-to-consumer through ciro3d.com with free domestic shipping over $99, supported by US-based customer service and a limited lifetime LED warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Chicane™: Product line featuring convex mirrors, floorboards, footpegs, and footrests for motorcycles
- GOAT-E™
- DRYFORCE®
- Shock & Awe®
- Lightstrike®
- Bag Blades®
- ADJUST-A-BALL™
- MACHETE™
- TAC-10®
- Constrictor®
- Cybercharger®
Products and services
- Lightstrike Commander® Bluetooth-controlled LED lighting system controller compatible with Ciro's Lightstrike-enabled products, enabling customization of lighting patterns, colors, and synchronization across accessories.
- Lightstrike® LED Lighting Platform Proprietary LED lighting technology platform that enables synchronized, app-controlled lighting across multiple Ciro accessories such as fairing lights, bag blades, and underglow kits.
- GOAT-E™ Fairing Lights Signature fairing-mounted LED light strips for Harley-Davidson Road Glide and Street Glide models, with integrated turn signals and running lights.
- Shock & Awe® Underglow Lighting LED underglow lighting systems for motorcycle engines, forks, wheels, and chassis, including the EVOLVED 3.0 version and expansion kits for enhanced visual customization.
- Bag Blades® Saddlebag LED Lights LED light strips that mount on motorcycle saddlebags, with optional Lightstrike compatibility for synchronized lighting control or standard operation.
- MACHETE™ Saddlebag LED Lights LED light strips for lower saddlebag areas on Harley-Davidson touring models, available in red and smoke lens options.
- Fang® White Halo Front Signal Inserts LED front turn signal light inserts with white halo design, available with chrome or black bezels for dual-circuit functionality on Harley-Davidson models.
- Latitude Tail Light (Indian) Tail light and license plate mount combination for Indian motorcycles, featuring Lightstrike compatibility and multiple lens color options.
- TAC-10® Auxiliary Light Kit High-output auxiliary driving lights and installation harnesses providing enhanced visibility and road illumination, with configurations available for Indian motorcycles.
- Fork Nav Lights LED fork-mounted navigation/replacement lights for Harley-Davidson touring models, replacing factory fork reflectors with functional LED lighting.
- DENALI® Destroyer LED Headlights 7-inch LED headlight kits for Harley-Davidson Street Glide models featuring multi-beam technology and DOT compliance for highway use.
- DRYFORCE® Waterproof Luggage Line of waterproof motorcycle luggage including the El Sandoval bag, universal waterproof coolers, quick-release coolers, 60L roll-top bags, and 40L/60L duffel bags designed for touring use.
- Constrictor® Phone Holder Adjustable motorcycle phone mount with secure grip mechanism, compatible with bar mounts and Ciro perch mount systems.
- Cybercharger® Wireless Charging Phone Holder Premium motorcycle phone holder with integrated wireless charging capability and GEN 2 offset mounting options.
- BIG ASS® GEN 2 Drink Holder Large-capacity motorcycle drink holder with adjustable mounting options and GEN 2 design improvements.
- Chicane™ Product Line Premium line of motorcycle controls and footrests including convex mirrors, driver floorboards, mini floorboards, footpegs, footrests, passenger floorboard inserts, brake lever pads, shift pegs, and grips for Harley-Davidson models.
- Frame Mounted Adjustable Highway Peg Mount Kit Adjustable highway peg mounting system that attaches to the motorcycle frame, with multiple arm length options and compatibility with various footpeg styles.
- ADJUST-A-BALL™ Mounting System Adjustable ball mounting system allowing flexible positioning of accessories, including perch caps and posts for various motorcycle applications.
- GEN 2 Ball Mount System Modular ball mounting platform including perch ball mounts, universal ball mounts, economy mounts, and mirror ball mounts for accessory attachment.
- Sandoval Seats Premium driver and passenger seats for '23.5-up Harley-Davidson Touring models, including solo driver seat, passenger pillion, and driver/passenger backrests.
Quantifiable outcome
- Limited Lifetime Warranty on LEDs demonstrates confidence in product durability
- +2 more outcomes
Companies that use Ciro
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ciro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Ciro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Motorcycle DealerscoreNetwork of authorized dealers selling Ciro products alongside other motorcycle aftermarket brands. Dealers can be found through Ciro's dealer locator tool on the website. The dealer partnership program allows independent motorcycle shops to carry Ciro products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ciro competitors and assessment
Company assessmentDirect peers
- Custom Dynamics: Specialty manufacturer of motorcycle LED lighting, turn signals, and electrical accessories with strong H-D fitment focus; closely comparable technology portfolio to Ciro's Lightstrike and Shock & Awe lines.
- Kuryakyn: One of the largest and most established aftermarket motorcycle accessory brands in the US, with a deep catalog of lighting, comfort, and styling parts for Harley-Davidson, Indian, and metric cruisers — directly overlapping Ciro's product categories and target rider.
- National Cycle: US-based maker of motorcycle windshields, lighting, and accessory hardware sold through dealers and DTC; overlaps with Ciro on lighting and powersports accessory distribution.
- Show Chrome Accessories (Big Bike Parts): Long-standing manufacturer and wholesaler of motorcycle and ATV aftermarket accessories, including lighting and luggage; competes directly with Ciro in the dealer-channel distribution of H-D fitments.
- Hoppe Industries: Aftermarket manufacturer of audio, lighting, and fairing accessories for Harley-Davidson touring motorcycles — a closely comparable niche competitor with similar fitment-specific product strategy.
- DENALI Electronics: Specialist in high-output LED driving lights and motorcycle electrical accessories (including DOT-compliant headlights) — Ciro already retails DENALI products, and DENALI is a direct competitor in the auxiliary-lighting category.
- Mustang Seats: Premium aftermarket motorcycle seat manufacturer focused on Harley-Davidson and Indian touring riders; directly comparable to Ciro's Sandoval Seats line and overall H-D/Indian premium-accessory positioning.
Emerging players
- Performance Machine: Premium aftermarket V-twin cruiser parts and accessories brand (wheels, controls, lighting) for H-D and Indian touring — a higher-end niche competitor with overlapping fitment strategy but broader focus.
- Arlen Ness: Iconic V-twin aftermarket brand offering premium motorcycle accessories, lighting, and chrome components targeting the same H-D/Indian touring customer as Ciro.
Broad incumbents
- Harley-Davidson OEM Accessories: OEM branded accessories sold through the H-D dealer network — the dominant incumbent controlling shelf space, fitment catalogs, and warranty influence for the very touring platforms Ciro targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ciro social profiles
Digital presenceCiro compliance and trust
Trust signalCompliance2 records
Ciro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciro leadership team
Management profileNumber of profiles
Profiles1 record
Ciro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciro
What does Ciro do?
Ciro designs, manufactures, and sells premium aftermarket accessories for Harley-Davidson and Indian touring motorcycles as well as UTV side-by-sides. Its catalog spans LED lighting systems (Lightstrike® fairing, saddlebag, and underglow lights), waterproof luggage (DRYFORCE® roll-top bags, duffels, and coolers), modular mounting hardware (ADJUST-A-BALL™ and GEN 2 ball mounts), phone and drink holders (Constrictor®, Cybercharger®, BIG ASS®), Chicane™ foot controls and mirrors, seats, headlights, and turn signals. Products are sold direct-to-consumer via ciro3d.com and through an authorized dealer network in the US and internationally.
Is Ciro a public or private company?
Ciro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ciro founded?
Ciro was founded in 2014. It employs 1 to 10 people.
Where is Ciro based?
Ciro is headquartered in Hudson, United States, in the North America region.
How does Ciro make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are dealer/Distribution Sales.
Who are Ciro's main competitors?
Direct peers on record are Custom Dynamics, Kuryakyn, National Cycle, Show Chrome Accessories (Big Bike Parts), Hoppe Industries, DENALI Electronics and Mustang Seats. Emerging players are Performance Machine and Arlen Ness. Harley-Davidson OEM Accessories is listed as a broad incumbent.
Does Ciro have an API?
No public API is recorded for Ciro.
What industry is Ciro in?
Ciro's product category is Motorcycle aftermarket accessories. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 44133 and its SIC code is 3714.