Custom Dynamics
Custom Dynamics is a privately held U.S. manufacturer and direct-to-consumer retailer of aftermarket LED lighting, electronics, and accessories primarily for Harley-Davidson and Indian motorcycles, plus powersports vehicles, sold via Shopify e-commerce and a dealer network.
- Company typePrivate
- Founded2005
- HeadquartersYoungsville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Custom Dynamics firmographics
Firmographics- Name
- Custom Dynamics
- Legal name
- Custom Dynamics
- Website
- https://customdynamics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Dynamics is a privately held U.S. manufacturer and direct-to-consumer retailer of aftermarket LED lighting, electronics, and accessories primarily for Harley-Davidson and Indian motorcycles, plus powersports vehicles, sold via Shopify e-commerce and a dealer network.
- Ownership category
- akta.pro rank
Custom Dynamics industry classification
Industry- Product category
- Motorcycle LED Lighting & Accessories
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714), Electric Lighting & Wiring Equipment (3640), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)
- akta.pro secondary industries
- Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Custom Dynamics is headquartered
LocationHeadquarters
- HQ city
- Youngsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Dynamics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- LED Lighting Products: Primary revenue stream from LED headlights, turn signals, tail lights, and auxiliary lighting for motorcycles and powersports vehicles. Products are sold as one-time purchases with no recurring fees.
- Motorcycle Accessories: Sales of hard parts, electronic modules, wiring accessories, suspension components, and installation tools. One-time purchase model with various price points.
- Apparel & Merchandise: Sale of branded apparel items including t-shirts and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Custom Dynamics product offering
Product offeringCore offering
Custom Dynamics designs, manufactures, and sells aftermarket LED lighting products and complementary accessories for motorcycles and powersports vehicles. Its portfolio spans headlights, turn signals, brake/tail lights, color-changing accent lighting, electronic modules, suspension upgrades, air horns, and hard parts, organized under proprietary sub-brands such as ProBEAM, Shark Demon, ProGLOW, Genesis, MagicFLEX, and ProBEAST, with primary fitment for Harley-Davidson and Indian Motorcycle platforms.
Differentiator
Problem solved
Functional benefit
Brands
- ProBEAM: Premium LED motorcycle lighting brand
- Shark Demon
- ProGLOW
- Genesis
- MagicFLEX
- Magical Wizards
- CD Off Road
- Legend Suspension
- ProBEAST
Products and services
- ProBEAM Premium LED Motorcycle Lighting Premium LED motorcycle lighting line featuring headlights and passing lamps with DOT and SAE compliance for street-legal installation on Harley-Davidson and Indian motorcycles.
- Shark Demon Performance DOT Lights for Motorcycles Aggressive-design, street-legal LED fog lights, driving lights, turn signals, and auxiliary lighting for motorcycles.
- ProGLOW Color Changing LED System Bluetooth-controlled, color-changing LED accent lighting system for motorcycles and vehicles with customizable colors and patterns.
- Genesis 4 LED Motorcycle Turn Signals Premium LED turn signals designed for motorcycle applications with enhanced visibility and durability.
- MagicFLEX 2 Single Color LED System Single-color LED accent lighting system for motorcycles and vehicles with plug-and-play installation.
- Magical Wizards Color Changing LED System Color-changing LED accent lighting system offering customizable illumination for motorcycles and off-road vehicles.
- Legend Suspension for Harley-Davidson Motorcycles Adjustable front and rear suspension upgrades for Harley-Davidson touring motorcycles, including mounting kits.
- ProBEAST Motorcycle Air Horn Loud motorcycle air horn replacements for enhanced safety and visibility on the road.
- RickRak Motorcycle Accessories Motorcycle accessory brand featuring mounting solutions and hardware for various motorcycle models.
- CD Off Road Side-by-Side/UTV Products Street-legal turn signal kits, LED lighting, license plate frames and mounts, and horn/electrical accessories for side-by-side vehicles, UTVs, ATVs, golf carts, and snowmobiles.
- Electronic Modules and Wiring Accessories Harley TSM/TSSM replacements, brake light flasher modules, run/brake/turn conversion modules, turn signal load equalizers, load isolators, LED system remotes/controllers, and installation tools.
- Adjustable Motorcycle Suspension Front and rear suspension upgrades for Harley-Davidson touring motorcycles, including mounting kits.
- Hard Parts License plate mounts, motorcycle horns, lens replacements, headlight bucket/mounts, seat bolts, GoPro mounts, and saddlebag accessories.
Quantifiable outcome
- 20 years of industry leading motorcycle LED lighting
Companies that use Custom Dynamics
Customer profileSegments5 records
Ideal customer profiles3 records
Custom Dynamics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Custom Dynamics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Legend SuspensioncoreLegend Suspension products are featured as a top motorcycle accessory brand on Custom Dynamics website, specifically suspension upgrades for Harley-Davidson motorcycles including front suspension upgrades, rear suspension upgrades, and mounting kits.
- AFCO Performance GroupcoreAFCO Performance Group is the parent company of Custom Dynamics, providing corporate affiliation and potentially shared manufacturing and distribution infrastructure.
- Harley-DavidsoncoreCustom Dynamics is an aftermarket supplier of LED lighting products specifically designed for Harley-Davidson motorcycles. Products are designed as aftermarket upgrades for Harley models including Road Glide, Street Glide, Road King, Softail, Dyna, Tri Glide, and Sportster.
Scale indicators2 records
Custom Dynamics competitors and assessment
Company assessmentEmerging players
- Hoppe Industries: Aftermarket audio, lighting, and accessory manufacturer for the motorcycle and powersports markets, with similar DTC and dealer-channel strategy targeting Harley-Davidson and off-road riders.
Direct peers
- Kuryakyn: One of the largest aftermarket motorcycle accessory manufacturers in the U.S., offering LED lighting, performance parts, and comfort accessories for V-twin riders — directly competing with Custom Dynamics' core product lines across Harley-Davidson and Indian platforms.
- HogWorkz: Aftermarket LED headlight and lighting specialist serving Harley-Davidson riders with plug-and-play products; overlaps directly with Custom Dynamics' ProBEAM and Shark Demon product families on similar price points and channels.
- Ciro3D: Manufacturer of premium motorcycle accessories including LED lighting, controls, and accents targeted at Harley-Davidson touring and cruiser riders — competing head-to-head with Custom Dynamics in design-forward lighting upgrades.
- Electrical Connection: Specializes in motorcycle electrical components, wiring harnesses, and lighting modules, overlapping directly with Custom Dynamics' electronic modules, load equalizers, and wiring accessory categories.
- Rivera Primo: Aftermarket manufacturer focused on V-twin performance and styling parts for Harley-Davidson, with lighting, controls, and engine accessories — adjacent product overlap and shared distribution through powersports dealers.
- Memphis Shades: Manufacturer of motorcycle windshields and fairings with growing LED lighting and accessory lines, sharing the cruiser and touring customer base and dealer network with Custom Dynamics.
Broad incumbents
- National Cycle: Long-established manufacturer of motorcycle windshields, accessories, and lighting for the cruiser and touring segment; broader portfolio but overlapping rider base and dealer channel relationships with Custom Dynamics.
- Show Chrome Accessories: Diversified powersports accessory brand with extensive lighting, comfort, and chrome product lines for Honda, Yamaha, Kawasaki, and Harley-Davidson — competing across multiple motorcycle platforms Custom Dynamics also serves.
- Saddlemen: Premium aftermarket motorcycle seat and accessory manufacturer serving cruiser, touring, and powersports riders; shares Harley-Davidson dealer channel and DTC e-commerce motion with Custom Dynamics.
Market position
Customer concentration
Custom Dynamics social profiles
Digital presenceCustom Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Dynamics leadership team
Management profileNumber of profiles
Custom Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Dynamics
What does Custom Dynamics do?
Custom Dynamics designs, manufactures, and sells aftermarket LED lighting products and complementary accessories for motorcycles and powersports vehicles. Its portfolio spans headlights, turn signals, brake/tail lights, color-changing accent lighting, electronic modules, suspension upgrades, air horns, and hard parts, organized under proprietary sub-brands such as ProBEAM, Shark Demon, ProGLOW, Genesis, MagicFLEX, and ProBEAST, with primary fitment for Harley-Davidson and Indian Motorcycle platforms.
Is Custom Dynamics a public or private company?
Custom Dynamics is a private company. It is classified as corporate owned and is currently operating.
When was Custom Dynamics founded?
Custom Dynamics was founded in 2005. It employs 1 to 10 people.
Where is Custom Dynamics based?
Custom Dynamics is headquartered in Youngsville, United States, in the North America region.
How does Custom Dynamics make money?
Three revenue lines are on record. LED Lighting Products are the primary driver. The others are motorcycle Accessories and apparel & Merchandise.
Who are Custom Dynamics's main competitors?
Hoppe Industries is listed as an emerging player. Direct peers are Kuryakyn, HogWorkz, Ciro3D, Electrical Connection, Rivera Primo and Memphis Shades. Broad incumbents are National Cycle, Show Chrome Accessories and Saddlemen.
Does Custom Dynamics have an API?
No public API is recorded for Custom Dynamics.
What industry is Custom Dynamics in?
Custom Dynamics's product category is Motorcycle LED Lighting & Accessories. Its primary akta.pro industry code is IMACANAG, Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras), with a secondary code of IMACAJAF, Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior). Its NAICS code is 3351 and its SIC code is 3714.