Pines Behavioral Health

What Pines Behavioral Health does

Pines Behavioral Health Services is a Community Mental Health Services Program (CMHSP) and SAMHSA-certified Certified Community Behavioral Health Clinic (CCBHC) headquartered at 200 Vista Drive, Coldwater, Michigan. The organization provides integrated behavioral health services to residents of Branch County, Michigan, regardless of residence or ability to pay. Service delivery is organized into four core lines — Children's Services, Teen Services, Adults Services, and Substance Use Services — supplemented by 24/7 crisis intervention and emergency services. Clinical modalities include a documented evidence-based practice portfolio spanning ACT, CBT, DBT, EMDR, IDDT, Motivational Interviewing, Seeking Safety, Supported Employment, Wraparound, Trauma-Focused CBT, and Youth Peer Support, with additional programming for individuals with intellectual/developmental disabilities, veterans with complex needs, and women's substance use services.

The underlying delivery model is a person-centered, safety-net behavioral health practice rather than a technology platform; no proprietary software, AI/ML systems, or digital product surface is described in the available data. The organization operates a single physical hub with walk-in hours, evening and weekend appointments, and a 24/7 clinical crisis line, supported by telehealth and telephone-based care implied by the crisis infrastructure.

Commercially, Pines is a nonprofit funded almost entirely through Medicaid, with utilization management and oversight handled by Southwest Michigan Behavioral Health (SWMBH), the regional Prepaid Inpatient Health Plan that coordinates Medicaid behavioral health services across an 8-county network of affiliated CMHSPs (Branch, Barry, Berrien, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren). There is no public pricing or fee schedule; services are publicly funded and rendered regardless of ability to pay. Governance is provided by a 12-member public board chaired by Tom Schmelzer, with executive leadership held by CEO Sue Germann (MPA, LLP, BCBA). The organization has 101–250 employees and is not privately or publicly traded.

Name

Pines Behavioral Health

Legal name

Pines Behavioral Health Services

Website

https://pinesbhs.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pines Behavioral Health is a nonprofit, SAMHSA-certified Community Behavioral Health Clinic in Coldwater, Michigan, providing publicly funded mental health, substance use, crisis, and developmental disability services to Branch County residents regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)

Keywords

• Community mental health services
• Behavioral health treatment
• Substance use treatment
• Crisis intervention services
• Developmental disability support

Headquarters

HQ city

Coldwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Medicaid-funded Services: Pines Behavioral Health is a Community Mental Health Services Program (CMHSP) that receives oversight of Medicaid services managed by Southwest Michigan Behavioral Health (SWMBH). Services are provided regardless of residence or ability to pay.

Distribution channels2 records

Marketing channels4 records

Core offering

Pines Behavioral Health Services is a Community Mental Health Services Program (CMHSP) providing integrated mental health, substance use, intellectual/developmental disability, and crisis intervention services to individuals across Branch County, Michigan. Service is delivered through age-segmented programs (children, teens, adults) plus substance use treatment and 24/7 crisis response, regardless of ability to pay under a CCBHC-certified model.

Product overview

Pines Behavioral Health is a Community Mental Health Services Program (CMHSP) providing integrated behavioral health services as a Certified Community Behavioral Health Clinic (CCBHC). The organization offers a coordinated portfolio of services across four age-based service lines: Children's Services, Teen Services, Adults Services, and Substance Use Services, supplemented by 24/7 Emergency Services/Crisis Intervention. Each service line employs evidence-based practices tailored to the specific population served. The core service model integrates mental health treatment, substance use services, and intellectual/developmental disability support with crisis response capabilities, all delivered through a person-centered planning approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Services

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and significant.

• Southwest Michigan Behavioral Health (SWMBH)coreOthersSWMBH provides oversight of Medicaid services for Pines Behavioral Health and the affiliated network of 7 other community mental health agencies across Barry, Berrien, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties. SWMBH manages the provider directory, customer service handbooks, and utilization management for the regional network.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreOthersSAMHSA certifies Pines Behavioral Health as a Certified Community Behavioral Health Clinic (CCBHC), recognizing the organization meets nationally recognized standards of care for integrated mental health and physical health services.
• Affiliated Regional CMHSPssignificantStrategic or Co-development PartnerPines is affiliated with seven other Community Mental Health Services Programs in Barry, Berrien, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties. The partnership enables cost-sharing, best practice sharing, and provides additional provider choices for individuals in the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Integrated Services of Kalamazoo (formerly Kalamazoo CMH): Sister CMHSP within the SWMBH PIHP network serving Kalamazoo County; shares Medicaid contracts, SWMBH utilization management, and CCBHC-equivalent service expectations with Pines.
• Berrien County Community Mental Health (Riverwood Center): SWMBH-affiliate CMHSP for Berrien County offering 24/7 crisis, SUD, and IDD services under the same CCBHC-aligned regional framework as Pines.
• St. Joseph County Community Mental Health Authority: SWMBH-affiliate CMH for St. Joseph County; comparable public behavioral health safety-net provider sharing the 8-county network with Pines.
• Network180 (Kent County Community Mental Health): Michigan CMHSP serving Kent County with comparable CCBHC-aligned services; same Medicaid-funded public behavioral health model and overlapping SWMBH-style PIHP oversight structure.
• Cass County Community Mental Health Authority: SWMBH-affiliate CMHSP for Cass County; one of seven named partner agencies in the SWMBH consortium alongside Pines for cross-county service and best-practice coordination.
• Calhoun County Mental Health Authority: SWMBH-affiliate CMH for Calhoun County; directly comparable in mission, governance, and Medicaid funding mechanisms, serving an adjacent rural/semi-urban county to Pines.
• Van Buren County Community Mental Health Authority: SWMBH-affiliate CMHSP serving Van Buren County; same CCBHC-like integrated care mission and Medicaid funding model as Pines within the SWMBH consortium.
• Barry County Community Mental Health Authority: SWMBH-affiliate CMHSP serving Barry County; provides mental health, SUD, and IDD services on the same PIHP contract structure as Pines, with explicit cost-sharing and best-practice exchange arrangement.

Broad incumbents

• Detroit Wayne Mental Health Authority (DWMHA): Michigan's largest CMH/PIHP serving Wayne County (including Detroit); much larger scale but the same CMHSP public-behavioral-health model with Medicaid managed care at its core.
• Washtenaw County Community Mental Health (WCCMH): Michigan CMH/PIHP serving Washtenaw County; comparable CCBHC-style integrated services but operating in a more urbanized catchment at substantially larger scale than Pines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinesbehavioralhealth
• LinkedInlinkedin.com/company/pines-behavioral-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pines Behavioral Health