Hillcrest

What Hillcrest does

Hillcrest, legally known as Brethren Hillcrest Homes, is a nonprofit Life Plan Community (Continuing Care Retirement Community, or CCRC) located on a 50+ acre walkable campus in La Verne, California. Founded in 1947 by the La Verne Church of the Brethren, the organization delivers the full continuum of senior care on a single integrated campus: Residential Living (independent living in cottages, townhouses, apartments, and duplexes for adults 62+), a unique Residential Living with Services tier, Assisted Living at Birch Court and Cedar Court, Memory Care at Southwoods Lodge (24 rooms), and Skilled Nursing at Woods Health Services (59 Medicare/Medi-Cal-certified beds) plus short-term Rehabilitation.

The community's operating model relies on continuing-care contracts that bundle housing, dining, utilities, maintenance, transportation, wellness programming, and access to higher-acuity care. Pricing is tiered by care level — Independent Living starts at $3,192/month, Assisted Living at $6,594/month, Memory Care at $8,067/month, and Skilled Nursing at $419/day — supplemented by modest entrance deposits ($500 non-refundable Priority Date Agreement; $1,500 refundable Reservation Agreement) and philanthropic contributions to a General Fund, Benevolent Fund, and Endowment. Resident-facing differentiation rests on the proprietary 7-Dimension Wellness Model led by an on-site Wellness Doctor, the IDEA initiative featuring the MIND Diet, an Integrative Therapy Room offering reduced-rate holistic therapies, a first-of-its-kind Collaborative Clinic where specialists provide on-site care, a 10,500 sq. ft. Aquatic & Fitness Center, and a non-gated campus design integrated into the surrounding La Verne neighborhood.

The go-to-market motion is direct-to-consumer: in-person tours, community events (gallery openings, garden tours, literary hangouts), and referral pipelines from five regional hospitals (Pomona Valley, San Antonio Regional, Emanate Health Foothill Presbyterian, Kaiser Permanente Baldwin Park, Casa Colina) and the University of La Verne. Lead executives include CEO/President Matthew Neeley, MBA, MHSA; CFO Joel Brouwer (2025 LA Executive Leadership Awards CFO of the Year for small-to-mid-size companies); and COO Keith Kasin, supported by an 11-member Board of Directors. The Gateway neighborhood expansion, adding 7-9 luxury cottage homes with construction tentatively beginning in 2026, signals Hillcrest's next phase of growth.

Name

Hillcrest

Legal name

Brethren Hillcrest Homes

Website

https://livingathillcrest.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Hillcrest is a nonprofit Life Plan Community (CCRC) on a 50+ acre La Verne, California campus providing a full continuum of senior living — independent living, assisted living, memory care, skilled nursing, and rehabilitation — for adults 62 and older.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Elder Services & Aging Support (BPAGAEAF), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care support
• Skilled nursing care

Headquarters

HQ city

La Verne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Service Fees: Residents pay monthly fees that include dining credits, utilities, cable TV, internet, landline, groundskeeping, security, wellness programs, home maintenance, exercise and activities, social services, chaplain services, on-campus transportation, and access to healthcare services. Fee varies by care level: Independent Living $3,192/month, Assisted Living $6,594/month, Memory Care $8,067/month, Skilled Nursing $419/day
2. Entrance Fees: Upfront entrance fees for continuing care contracts that guarantee residents access to all services for life. Priority deposit is $500 non-refundable; reservation deposit is $1,500 refundable
3. Philanthropy and Donations: Nonprofit receives charitable contributions through General Fund, Benevolent Fund, Good Samaritan Fund, Associate Emergency Fund, Special Purpose Funds, and Endowment Fund to support operations, resident assistance, and capital improvements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hillcrest is a nonprofit Life Plan Community (Continuing Care Retirement Community) in La Verne, California, offering a full continuum of senior living services on a 50+ acre campus. It provides Residential Living, Residential Living with Services, Assisted Living, Memory Care, Skilled Nursing (Woods Health Services), and Rehabilitation Services, supported by amenities including an Aquatic & Fitness Center, Integrative Therapy Room, Collaborative Clinic, dining venues, and a Wellness Library. Residents pay monthly service fees (or entrance fees for continuing care contracts) covering housing, dining, utilities, wellness programs, and access to all care levels.

Product overview

Hillcrest is a nonprofit Life Plan Community (Continuing Care Retirement Community/CCRC) offering a full continuum of senior living services across one campus in La Verne, California. The community operates on a unified platform providing Residential Living (independent living with cottages, townhouses, apartments), Residential Living with Services (a unique third-tier option), Assisted Living (Birch Court and Cedar Court neighborhoods), Memory Care at Southwoods Lodge, Skilled Nursing at Woods Health Services, and Rehabilitation Services. The ecosystem includes digital resident services via an online portal, the MIND Diet dining program, Aquatic & Fitness Center, Integrative Therapy Room, Collaborative Clinic, and extensive amenities including The Gallery at Hillcrest art gallery, Village Center, and Citrus Center for creative pursuits. The Gateway neighborhood expansion represents the community's growth plan for 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Woods Health Services: Skilled nursing and rehabilitation services operated through Woods Health Services, providing 24/7 care with 59 private and semi-private beds, licensed by California and certified by Medicare and Medi-Cal.
• Southwoods Lodge
• Village Center Café & Coffee Bar
• Mountain View Dining Room
• The Gallery at Hillcrest
• Aquatic & Fitness Center (AFC)

Products and services

• Residential Living (Independent Living) Independent living option for adults 62+ offering private cottages, townhouses, apartments, condos, and duplexes with maintenance-free living, utilities included, and access to community amenities. Monthly fee starts at $3,192.
• Residential Living with Services A unique third-tier option that blends independent living with convenient everyday support services, providing peace of mind without full assisted living care.
• Assisted Living (Birch Court and Cedar Court) Personalized care support with daily assistance for bathing, dressing, medication management, dining, housekeeping, and maintenance in private apartments within Cedar Court and Birch Court neighborhoods. Monthly fee $6,594.
• Memory Care (Southwoods Lodge) Specialized 24-hour care for individuals with Alzheimer's and other dementias in Southwoods Lodge with 24 private and semi-private rooms, secure gardens, and therapeutic activities including occupational, music, pet, and art therapy. Monthly fee $8,067.
• Skilled Nursing (Woods Health Services) 24/7 nursing care at Woods Health Services with 59 licensed beds providing professional caregiving, medication support, wound care, and respite services in a home-like environment. Certified by Medicare and Medi-Cal. Rate $419/day.
• Rehabilitation Services Short-term and long-term restorative care offering physical, occupational, and speech therapy through registered and licensed vocational nurses and certified nursing assistants, coordinated via Woods Health Services.
• Dining Program with MIND Diet Restaurant-inspired dining program with flexible plans featuring the MIND Diet (Mediterranean-DASH Intervention for Neurodegenerative Delay) to support brain health and reduce Alzheimer's risk, offered across multiple venues including Village Center Café, Mountain View Dining Room, and Private Dining Room.
• Collaborative Clinic First-of-its-kind on-campus clinic where specialists including podiatrists, ENTs, audiologists, and other specialists regularly provide on-site care to residents, eliminating the need for external facility transfers.
• Integrative Therapy Room Exclusive on-campus wellness facility offering reduced-rate holistic therapies including acupuncture, massage therapy, reflexology, chiropractic, Alexander Technique, and Hanna Somatic Education in a peaceful, dedicated space.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• La Verne Church of the BrethrencoreStrategic or Co-development Partner · 1 January 1947Founding organization that built the first retirement home in 1947. Continuing partnership reflects the church's egalitarian philosophy and commitment to accepting individual differences. Hillcrest maintains inclusive, faith-based values while welcoming all backgrounds.
• University of La VernecoreStrategic or Co-development PartnerHillcrest partners with University of La Verne for intergenerational service and connection. Residents participate in volunteer projects and shared learning experiences with students. The partnership fosters meaningful engagement between generations and keeps residents connected to future generations.
• Pomona Valley Hospital Medical CentercoreStrategic or Co-development PartnerMajor referral partner for short-term rehabilitation and skilled nursing services. Located 3 miles from Hillcrest campus. Recognized nationally and regionally for cost-effective, superior quality health services.
• San Antonio Regional HospitalcoreChannel Partner/ Reseller/ DistributorFrequent referral partner for short-term rehabilitation and skilled nursing from San Antonio Regional Hospital.
• Emanate Health Foothill Presbyterian HospitalcoreChannel Partner/ Reseller/ DistributorReferral partner for short-term rehabilitation and skilled nursing services from Emanate Health Foothill Presbyterian Hospital.
• Kaiser Permanente Baldwin Park Medical CentercoreChannel Partner/ Reseller/ DistributorReferral partner for short-term rehabilitation and skilled nursing from Kaiser Permanente Baldwin Park Medical Center.
• Casa Colina Hospital and Centers for HealthcarecoreChannel Partner/ Reseller/ DistributorReferral partner for short-term rehabilitation and skilled nursing from Casa Colina Hospital. Known for high-quality patient experience for hip/knee replacement, spinal surgery, and rehabilitation.
• San Dimas Community HospitalminorChannel Partner/ Reseller/ DistributorCommunity hospital partner in San Dimas, part of Prime Healthcare system with 101 beds. Provides healthcare services to surrounding community.
• Morrison HealthcarecoreStrategic or Co-development PartnerFood services partner providing patient-focused, data-driven menu engineering. Supports dining services at Hillcrest with aligned workflows and better dining experience.
• LeadingAgeminorOthersNational industry association for aging services. Hillcrest CEO Matthew Neeley serves on the Association's Public Policy Committee and chaired it from 2022-2024. Represents Hillcrest's voice in aging policy at national level.
• LeadingAge CaliforniaminorOthersState-level industry association for quality nonprofit senior living and care in California. Hillcrest participates in California EMERGE Leadership development program.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sunrise Senior Living: Premium senior living operator offering independent living, assisted living, memory care, and short-term stay services. Comparable continuum-of-care model and high-end positioning to Hillcrest.
• Front Porch Communities & Services: California-based nonprofit operator of Life Plan Communities / CCRCs with multiple campuses in Southern California including Kingsman Manor and Covina. Most direct structural peer: nonprofit CCRC operator in SoCal with comparable continuum of care.
• Brookdale Senior Living: Largest U.S. senior living operator, publicly traded, offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Directly comparable CCRC and senior living product mix to Hillcrest.
• Atria Senior Living: Large operator of senior living communities including independent living, assisted living, and memory care with a premium-brand portfolio (Atria Senior Living, Atria Park). Comparable product offering and target demographic to Hillcrest.
• Acts Retirement-Life Communities: Faith-based nonprofit operator of continuing care retirement communities (CCRCs) on large campuses in multiple states offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Highly comparable nonprofit CCRC business model and full continuum.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities (CCRCs) on expansive campuses with full continuum of care and entrance-fee model. Closest direct structural comparable to Hillcrest's Life Plan Community CCRC positioning.
• HumanGood: Large nonprofit senior housing operator in California operating life plan communities, affordable housing, and direct-entry assisted living across CA, AZ, NV, ID, MD, DE, PA, NJ, and MA. Comparable nonprofit CCRC structure and California footprint.
• Presbyterian Senior Living: Nonprofit faith-based operator of retirement communities, personal care, skilled nursing, and home health services across multiple states. Comparable faith-rooted nonprofit continuum-of-care model to Hillcrest.
• Pacific Retirement Services: Nonprofit operator of Life Plan Communities across multiple states, managing both owned-operated and third-party managed CCRCs. Comparable nonprofit CCRC operating model and entry-fee/residential revenue structure.

Broad incumbents

• Life Care Services: Largest manager of CCRCs/Life Plan Communities in the U.S., managing 140+ communities. Comparable CCRC operating model to Hillcrest, though operating as a third-party manager rather than owner/operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/livingathillcrest
• Xx.com/LvngatHillcrest
• Facebookfacebook.com/livingathillcrest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest