Hillcrest
Hillcrest is a nonprofit Life Plan Community (CCRC) on a 50+ acre La Verne, California campus providing a full continuum of senior living — independent living, assisted living, memory care, skilled nursing, and rehabilitation — for adults 62 and older.
- Company typePrivate
- Founded1947
- HeadquartersLa Verne, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hillcrest does
Hillcrest, legally known as Brethren Hillcrest Homes, is a nonprofit Life Plan Community (Continuing Care Retirement Community, or CCRC) located on a 50+ acre walkable campus in La Verne, California. Founded in 1947 by the La Verne Church of the Brethren, the organization delivers the full continuum of senior care on a single integrated campus: Residential Living (independent living in cottages, townhouses, apartments, and duplexes for adults 62+), a unique Residential Living with Services tier, Assisted Living at Birch Court and Cedar Court, Memory Care at Southwoods Lodge (24 rooms), and Skilled Nursing at Woods Health Services (59 Medicare/Medi-Cal-certified beds) plus short-term Rehabilitation.
The community's operating model relies on continuing-care contracts that bundle housing, dining, utilities, maintenance, transportation, wellness programming, and access to higher-acuity care. Pricing is tiered by care level — Independent Living starts at $3,192/month, Assisted Living at $6,594/month, Memory Care at $8,067/month, and Skilled Nursing at $419/day — supplemented by modest entrance deposits ($500 non-refundable Priority Date Agreement; $1,500 refundable Reservation Agreement) and philanthropic contributions to a General Fund, Benevolent Fund, and Endowment. Resident-facing differentiation rests on the proprietary 7-Dimension Wellness Model led by an on-site Wellness Doctor, the IDEA initiative featuring the MIND Diet, an Integrative Therapy Room offering reduced-rate holistic therapies, a first-of-its-kind Collaborative Clinic where specialists provide on-site care, a 10,500 sq. ft. Aquatic & Fitness Center, and a non-gated campus design integrated into the surrounding La Verne neighborhood.
The go-to-market motion is direct-to-consumer: in-person tours, community events (gallery openings, garden tours, literary hangouts), and referral pipelines from five regional hospitals (Pomona Valley, San Antonio Regional, Emanate Health Foothill Presbyterian, Kaiser Permanente Baldwin Park, Casa Colina) and the University of La Verne. Lead executives include CEO/President Matthew Neeley, MBA, MHSA; CFO Joel Brouwer (2025 LA Executive Leadership Awards CFO of the Year for small-to-mid-size companies); and COO Keith Kasin, supported by an 11-member Board of Directors. The Gateway neighborhood expansion, adding 7-9 luxury cottage homes with construction tentatively beginning in 2026, signals Hillcrest's next phase of growth.
Hillcrest firmographics
Firmographics- Name
- Hillcrest
- Legal name
- Brethren Hillcrest Homes
- Website
- https://livingathillcrest.org
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hillcrest is a nonprofit Life Plan Community (CCRC) on a 50+ acre La Verne, California campus providing a full continuum of senior living — independent living, assisted living, memory care, skilled nursing, and rehabilitation — for adults 62 and older.
- Ownership category
- akta.pro rank
Hillcrest industry classification
Industry- Product category
- Senior Living and Continuing Care Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Elder Services & Aging Support (BPAGAEAF), Senior Living Property Management (BPAJAGAI)
Keywords
Where Hillcrest is headquartered
LocationHeadquarters
- HQ city
- La Verne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hillcrest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Service Fees: Residents pay monthly fees that include dining credits, utilities, cable TV, internet, landline, groundskeeping, security, wellness programs, home maintenance, exercise and activities, social services, chaplain services, on-campus transportation, and access to healthcare services. Fee varies by care level: Independent Living $3,192/month, Assisted Living $6,594/month, Memory Care $8,067/month, Skilled Nursing $419/day
- Entrance Fees: Upfront entrance fees for continuing care contracts that guarantee residents access to all services for life. Priority deposit is $500 non-refundable; reservation deposit is $1,500 refundable
- Philanthropy and Donations: Nonprofit receives charitable contributions through General Fund, Benevolent Fund, Good Samaritan Fund, Associate Emergency Fund, Special Purpose Funds, and Endowment Fund to support operations, resident assistance, and capital improvements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - $3,192/month |
| Subscription | Monthly | Assisted Living - $6,594/month |
| Subscription | Monthly | Memory Care - $8,067/month |
| Subscription | Pay-as-you-go | Skilled Nursing - $419/day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Hillcrest product offering
Product offeringCore offering
Hillcrest is a nonprofit Life Plan Community (Continuing Care Retirement Community) in La Verne, California, offering a full continuum of senior living services on a 50+ acre campus. It provides Residential Living, Residential Living with Services, Assisted Living, Memory Care, Skilled Nursing (Woods Health Services), and Rehabilitation Services, supported by amenities including an Aquatic & Fitness Center, Integrative Therapy Room, Collaborative Clinic, dining venues, and a Wellness Library. Residents pay monthly service fees (or entrance fees for continuing care contracts) covering housing, dining, utilities, wellness programs, and access to all care levels.
Product overview
Hillcrest is a nonprofit Life Plan Community (Continuing Care Retirement Community/CCRC) offering a full continuum of senior living services across one campus in La Verne, California. The community operates on a unified platform providing Residential Living (independent living with cottages, townhouses, apartments), Residential Living with Services (a unique third-tier option), Assisted Living (Birch Court and Cedar Court neighborhoods), Memory Care at Southwoods Lodge, Skilled Nursing at Woods Health Services, and Rehabilitation Services. The ecosystem includes digital resident services via an online portal, the MIND Diet dining program, Aquatic & Fitness Center, Integrative Therapy Room, Collaborative Clinic, and extensive amenities including The Gallery at Hillcrest art gallery, Village Center, and Citrus Center for creative pursuits. The Gateway neighborhood expansion represents the community's growth plan for 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Woods Health Services: Skilled nursing and rehabilitation services operated through Woods Health Services, providing 24/7 care with 59 private and semi-private beds, licensed by California and certified by Medicare and Medi-Cal.
- Southwoods Lodge
- Village Center Café & Coffee Bar
- Mountain View Dining Room
- The Gallery at Hillcrest
- Aquatic & Fitness Center (AFC)
Products and services
- Residential Living (Independent Living) Independent living option for adults 62+ offering private cottages, townhouses, apartments, condos, and duplexes with maintenance-free living, utilities included, and access to community amenities. Monthly fee starts at $3,192.
- Residential Living with Services A unique third-tier option that blends independent living with convenient everyday support services, providing peace of mind without full assisted living care.
- Assisted Living (Birch Court and Cedar Court) Personalized care support with daily assistance for bathing, dressing, medication management, dining, housekeeping, and maintenance in private apartments within Cedar Court and Birch Court neighborhoods. Monthly fee $6,594.
- Memory Care (Southwoods Lodge) Specialized 24-hour care for individuals with Alzheimer's and other dementias in Southwoods Lodge with 24 private and semi-private rooms, secure gardens, and therapeutic activities including occupational, music, pet, and art therapy. Monthly fee $8,067.
- Skilled Nursing (Woods Health Services) 24/7 nursing care at Woods Health Services with 59 licensed beds providing professional caregiving, medication support, wound care, and respite services in a home-like environment. Certified by Medicare and Medi-Cal. Rate $419/day.
- Rehabilitation Services Short-term and long-term restorative care offering physical, occupational, and speech therapy through registered and licensed vocational nurses and certified nursing assistants, coordinated via Woods Health Services.
- Dining Program with MIND Diet Restaurant-inspired dining program with flexible plans featuring the MIND Diet (Mediterranean-DASH Intervention for Neurodegenerative Delay) to support brain health and reduce Alzheimer's risk, offered across multiple venues including Village Center Café, Mountain View Dining Room, and Private Dining Room.
- Collaborative Clinic First-of-its-kind on-campus clinic where specialists including podiatrists, ENTs, audiologists, and other specialists regularly provide on-site care to residents, eliminating the need for external facility transfers.
- Integrative Therapy Room Exclusive on-campus wellness facility offering reduced-rate holistic therapies including acupuncture, massage therapy, reflexology, chiropractic, Alexander Technique, and Hanna Somatic Education in a peaceful, dedicated space.
Companies that use Hillcrest
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Hillcrest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hillcrest partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- La Verne Church of the BrethrencoreFounding organization that built the first retirement home in 1947. Continuing partnership reflects the church's egalitarian philosophy and commitment to accepting individual differences. Hillcrest maintains inclusive, faith-based values while welcoming all backgrounds.
- University of La VernecoreHillcrest partners with University of La Verne for intergenerational service and connection. Residents participate in volunteer projects and shared learning experiences with students. The partnership fosters meaningful engagement between generations and keeps residents connected to future generations.
- Pomona Valley Hospital Medical CentercoreMajor referral partner for short-term rehabilitation and skilled nursing services. Located 3 miles from Hillcrest campus. Recognized nationally and regionally for cost-effective, superior quality health services.
- San Antonio Regional HospitalcoreFrequent referral partner for short-term rehabilitation and skilled nursing from San Antonio Regional Hospital.
- Emanate Health Foothill Presbyterian HospitalcoreReferral partner for short-term rehabilitation and skilled nursing services from Emanate Health Foothill Presbyterian Hospital.
- Kaiser Permanente Baldwin Park Medical CentercoreReferral partner for short-term rehabilitation and skilled nursing from Kaiser Permanente Baldwin Park Medical Center.
- Casa Colina Hospital and Centers for HealthcarecoreReferral partner for short-term rehabilitation and skilled nursing from Casa Colina Hospital. Known for high-quality patient experience for hip/knee replacement, spinal surgery, and rehabilitation.
- San Dimas Community HospitalminorCommunity hospital partner in San Dimas, part of Prime Healthcare system with 101 beds. Provides healthcare services to surrounding community.
- Morrison HealthcarecoreFood services partner providing patient-focused, data-driven menu engineering. Supports dining services at Hillcrest with aligned workflows and better dining experience.
- LeadingAgeminorNational industry association for aging services. Hillcrest CEO Matthew Neeley serves on the Association's Public Policy Committee and chaired it from 2022-2024. Represents Hillcrest's voice in aging policy at national level.
- LeadingAge CaliforniaminorState-level industry association for quality nonprofit senior living and care in California. Hillcrest participates in California EMERGE Leadership development program.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Hillcrest competitors and assessment
Company assessmentDirect peers
- Sunrise Senior Living: Premium senior living operator offering independent living, assisted living, memory care, and short-term stay services. Comparable continuum-of-care model and high-end positioning to Hillcrest.
- Front Porch Communities & Services: California-based nonprofit operator of Life Plan Communities / CCRCs with multiple campuses in Southern California including Kingsman Manor and Covina. Most direct structural peer: nonprofit CCRC operator in SoCal with comparable continuum of care.
- Brookdale Senior Living: Largest U.S. senior living operator, publicly traded, offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Directly comparable CCRC and senior living product mix to Hillcrest.
- Atria Senior Living: Large operator of senior living communities including independent living, assisted living, and memory care with a premium-brand portfolio (Atria Senior Living, Atria Park). Comparable product offering and target demographic to Hillcrest.
- Acts Retirement-Life Communities: Faith-based nonprofit operator of continuing care retirement communities (CCRCs) on large campuses in multiple states offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Highly comparable nonprofit CCRC business model and full continuum.
- Erickson Senior Living: Operator of large-scale continuing care retirement communities (CCRCs) on expansive campuses with full continuum of care and entrance-fee model. Closest direct structural comparable to Hillcrest's Life Plan Community CCRC positioning.
- HumanGood: Large nonprofit senior housing operator in California operating life plan communities, affordable housing, and direct-entry assisted living across CA, AZ, NV, ID, MD, DE, PA, NJ, and MA. Comparable nonprofit CCRC structure and California footprint.
- Presbyterian Senior Living: Nonprofit faith-based operator of retirement communities, personal care, skilled nursing, and home health services across multiple states. Comparable faith-rooted nonprofit continuum-of-care model to Hillcrest.
- Pacific Retirement Services: Nonprofit operator of Life Plan Communities across multiple states, managing both owned-operated and third-party managed CCRCs. Comparable nonprofit CCRC operating model and entry-fee/residential revenue structure.
Broad incumbents
- Life Care Services: Largest manager of CCRCs/Life Plan Communities in the U.S., managing 140+ communities. Comparable CCRC operating model to Hillcrest, though operating as a third-party manager rather than owner/operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Hillcrest social profiles
Digital presenceHillcrest compliance and trust
Trust signalCompliance3 records
Hillcrest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillcrest leadership team
Management profileNumber of profiles
Profiles15 records
Hillcrest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillcrest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillcrest
What does Hillcrest do?
Hillcrest is a nonprofit Life Plan Community (Continuing Care Retirement Community) in La Verne, California, offering a full continuum of senior living services on a 50+ acre campus. It provides Residential Living, Residential Living with Services, Assisted Living, Memory Care, Skilled Nursing (Woods Health Services), and Rehabilitation Services, supported by amenities including an Aquatic & Fitness Center, Integrative Therapy Room, Collaborative Clinic, dining venues, and a Wellness Library. Residents pay monthly service fees (or entrance fees for continuing care contracts) covering housing, dining, utilities, wellness programs, and access to all care levels.
Is Hillcrest a public or private company?
Hillcrest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hillcrest founded?
Hillcrest was founded in 1947. It employs 11 to 50 people.
Where is Hillcrest based?
Hillcrest is headquartered in La Verne, United States, in the North America region.
How does Hillcrest make money?
Three revenue lines are on record. Monthly Service Fees are the primary driver. The others are entrance Fees and philanthropy and Donations.
Who are Hillcrest's main competitors?
Direct peers on record are Sunrise Senior Living, Front Porch Communities & Services, Brookdale Senior Living, Atria Senior Living, Acts Retirement-Life Communities, Erickson Senior Living, HumanGood, Presbyterian Senior Living and Pacific Retirement Services. Life Care Services is listed as a broad incumbent.
Does Hillcrest have an API?
No public API is recorded for Hillcrest.
What industry is Hillcrest in?
Hillcrest's product category is Senior Living and Continuing Care Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 623311 and its SIC code is 8050.