NY Spine Medicine

What NY Spine Medicine does

NY Spine Medicine is a privately-held interventional pain management and neurology practice founded in 2005 by Dr. Douglas Schottenstein, a physician double board-certified in neurology and interventional pain management and one of only an estimated 200 such physicians in the United States. The practice operates from a modern Midtown Manhattan headquarters at 18 E 48th St and a secondary Miami Beach office, serving patients across the New York metropolitan area, New Jersey, and Florida. Core service lines include medical pain management, neurology, minimally invasive spine procedures (epidural steroid injections, facet joint injections, radiofrequency ablation, kyphoplasty, spinal cord stimulation, nerve root blocks, trigger point injections), regenerative medicine and stem cell recruitment injections, in-house physical therapy and rehabilitation, and diagnostic services (diagnostic imaging coordination, electromyography and nerve conduction studies, discogram). The technology backbone relies on fluoroscopic guidance for precision injection delivery, dual-physician MRI review (radiologist plus treating physician), and FDA-approved outpatient procedures.

The business model is direct-to-consumer professional services billed through insurance (Medicare, Medicaid, Workers Compensation, No-Fault, and major commercial plans), with patients responsible only for specialist co-pays. Patient acquisition runs through multiple parallel channels: Zocdoc online booking, direct phone scheduling (212-750-1155), same-day appointment availability, physician referrals, a content-marketing blog, organic SEO via extensive service-area pages, and substantial earned media coverage across NY Times, Dr. Oz Show, ESPN, CBS, Fox News, Men's Journal, and SiriusXM. A complimentary MRI review service operates as a top-of-funnel conversion tool. Since inception, the practice has treated over 12,000 patients in Queens, 8,000+ in Brooklyn, and built a roster that includes professional athletes from the NFL, MLB, and NBA.

The practice carries no external funding, no parent company, and operates with 1-10 employees, making it a founder-dependent boutique clinical operation. Its competitive position rests on the scarcity of Dr. Schottenstein's dual credentials, a sustained 10+ year presence on New York's Best Doctors list (Castle Connolly/New York Magazine), 35+ awards, and recognition by U.S. News & World Report as one of the top 216 physicians in Pain Management. The business also operates under the trade name "Schottenstein Pain & Neuro" and serves as a teaching site via Dr. Schottenstein's assistant professorship at Cornell University.

Name

NY Spine Medicine

Legal name

NY Spine Medicine

Website

https://nyspinemedicine.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

NY Spine Medicine is a private New York City interventional pain management and neurology practice founded by Dr. Douglas Schottenstein, serving chronic pain patients, urban professionals, and professional athletes with minimally invasive spine procedures, regenerative medicine, diagnostics, and in-house physical therapy.

Ownership category

akta.pro rank

Product category

Pain Management and Neurology Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pain Medicine (Interventional/Neuropathic Pain) (HLAKAIAM)

akta.pro secondary industries

Spine (Orthopedic Spine) (HLAKALAE), Pain Management Clinics (Interventional & Medical) (HLAFABAH)

Keywords

• Pain management services
• Interventional pain medicine
• Neurology care
• Spine treatments
• Physical therapy services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Medical Procedures and Treatments: Revenue generated from interventional pain management procedures, diagnostic injections, and treatments. Insurance typically covers procedures and office visits with only specialist co-pay applying. Services include epidurals, nerve blocks, radiofrequency ablation, spinal cord stimulation, and physical therapy.
2. MRI Review Services: Complimentary MRI reviews provided at no charge as a patient acquisition tool. Actual revenue generated if patient proceeds with recommended treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NY Spine Medicine is a private medical practice that delivers non-surgical, minimally invasive pain management and neurology services to patients suffering from chronic and acute spinal, neurological, and musculoskeletal pain. Its core offering combines diagnostic evaluation (MRI review, EMG, nerve conduction studies), fluoroscopic-guided interventional procedures (epidural steroid injections, radiofrequency ablation, spinal cord stimulation, regenerative medicine), and in-house physical therapy and rehabilitation under a four-part treatment plan. All services are delivered on an outpatient basis at its Midtown Manhattan facility with same-day appointments available.

Product overview

NY Spine Medicine is a medical practice offering a comprehensive suite of pain management and neurology services, not a unified software product. The core offering centers on Medical Pain Management and Neurology Services provided by Dr. Douglas Schottenstein, who is double board-certified in neurology and interventional pain management. These core services are supplemented by Minimally Invasive Spine Surgery, Physical Therapy and Rehabilitation, and Diagnostic Imaging including electromyography and nerve conduction studies. The practice offers numerous interventional procedures including Epidural Steroid Injections, Facet Joint Injections, Radiofrequency Ablation, Kyphoplasty, Spinal Cord Stimulation, Regenerative Medicine, Stem Cell Recruitment Injections, Nerve Root Blocks, Trigger Point Injections, Discogram, and Joint Injections. Additionally, they provide a Complimentary MRI Review service and specialize in treating various Back Pain Conditions. The practice operates primarily in New York City with a secondary location in Miami Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Pain Management Comprehensive pain management services including diagnostic evaluation and minimally invasive treatments for chronic and acute pain conditions affecting the spine and nervous system. Targeted at adult patients seeking non-surgical pain relief.
• Neurology Services Advanced neurology care for diagnosing and treating neurological conditions affecting the brain and nervous system, provided by double board-certified neurologist Dr. Douglas Schottenstein.
• Minimally Invasive Spine Surgery Outpatient spine procedures performed using minimally invasive techniques with quick recovery times, including fluoroscopic-guided injections and targeted nerve treatments. Designed for patients who want to avoid traditional open back surgery.
• Physical Therapy and Rehabilitation In-house physical therapy and rehabilitation services designed to help maintain pain relief and prevent future injury through targeted exercises and manual therapy. Provided within the same facility as the medical and interventional services.
• Diagnostic Imaging Advanced medical imaging services including MRI and X-ray coordination for accurate diagnosis of spine and pain conditions, with images interpreted by both a radiologist and the treating physician.
• Electromyography and Nerve Conduction Studies Diagnostic testing to evaluate muscle and nerve function, helping identify the source of pain and neurological conditions. Used as part of the diagnostic phase of the four-part treatment plan.
• Epidural Steroid Injections Injections that deliver anti-inflammatory medication directly to the source of spinal pain to reduce inflammation and relieve discomfort. For patients with radicular or spinal inflammatory pain.
• Facet Joint Injections Diagnostic and therapeutic injections into the facet joints of the spine to identify and treat joint-related pain. Used both for diagnosis and pain relief.
• Radiofrequency Ablation (Rhizotomy/Neurotomy) Procedure using heat to disrupt nerve signals and provide long-term relief from chronic back and joint pain. Targeted at patients with chronic facet or nerve-mediated pain.
• Kyphoplasty Minimally invasive procedure to treat vertebral compression fractures by restoring spinal stability and reducing pain. For patients with vertebral compression fractures.
• Spinal Cord Stimulation Implanted device that delivers electrical signals to the spinal cord to interrupt pain signals and provide relief for chronic pain conditions. For patients with complex chronic pain syndromes, including failed back surgery syndrome.
• Regenerative Medicine Advanced treatment using the body's own healing mechanisms to repair damaged tissues and reduce pain. Targeted at patients seeking non-surgical tissue repair and pain relief.
• Stem Cell Recruitment Injections Injections designed to recruit the body's own stem cells to promote healing and tissue regeneration. For patients seeking regenerative approaches to pain relief.
• Nerve Root Blocks Injections that target specific nerve roots to relieve radicular pain radiating from the spine. For patients with radiating nerve pain from the spine.
• Trigger Point Injections (TPI) Injections into muscle knots to relieve myofascial pain and muscle tension. For patients with localized muscle pain and trigger points.
• Discogram

Quantifiable outcome

• Most patients experience significant pain relief within 3 days
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ZocdocsupportingGTM or Marketing PartnerOnline appointment scheduling platform partnership allowing patients to book appointments with Dr. Schottenstein through the Zocdoc platform. New and existing patients can access booking widget directly on the NY Spine Medicine website.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hospital for Special Surgery (HSS): Premier NYC orthopedic specialty hospital offering comprehensive spine care, interventional pain management, and rehabilitation. Broad incumbent that competes for complex and athlete patients via reputation and hospital infrastructure.
• NewYork-Presbyterian Hospital Pain Management: Major academic hospital system offering comprehensive pain management, neurology, and spine surgery. Competes for referrals from PCPs and insurers seeking hospital-affiliated interventional pain services.
• Weill Cornell Pain Medicine: Academic medical center division offering interventional pain management with neurology and anesthesiology-trained physicians. Broad incumbent with hospital-based delivery and academic brand competing for the same complex-pain segment.

Direct peers

• New York Pain Care: NYC-based interventional pain management practice offering similar non-surgical spine and joint treatments, fluoroscopic-guided injections, and physical therapy. Direct competitor serving overlapping Manhattan and borough patient populations.
• Performance Pain and Sports Medicine: Interventional pain and sports medicine practice treating athletes and chronic pain patients with minimally invasive procedures, regenerative medicine, and physical therapy. Direct competitor in the same physician-delivered, outpatient model.
• The Spine and Sports Health Center: Manhattan-based practice combining interventional pain management, sports medicine, and rehabilitation. Comparable outpatient model with fluoroscopic-guided procedures and integrated PT.
• Hudson Medical Group: Multi-specialty practice with strong interventional pain and spine offering across NYC, treating athletes and chronic pain patients using minimally invasive techniques. Comparable in scale, athlete clientele, and integrated care model.
• Spine & Pain Institute of New York: NYC interventional pain and spine practice offering epidural injections, RF ablation, spinal cord stimulation, and related procedures. Closely aligned with NY Spine Medicine in service mix and patient population.
• Manhattan Pain Medicine: Midtown Manhattan pain management practice offering interventional procedures, neurological evaluation, and PT. Direct geographic and service-line competitor.

Regional players

• Spine Institute of North America: New Jersey-based interventional spine and pain management practice with multiple locations. Comparable in procedures offered (injections, RF ablation, SCS) and serves patients in the tri-state area that overlap with NY Spine Medicine's NJ catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nyspinemedicine
• YouTubeyoutube.com/user/DrDougSchottenstein/videos
• Facebookfacebook.com/NYSpineMedicine.SchottensteinPainandNeurology
• LinkedInlinkedin.com/company/ny-spine-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NY Spine Medicine