Royal Glenora Club

What Royal Glenora Club does

Royal Glenora Club is a member-owned, non-profit private athletic and social club founded in 1961 in Edmonton, Alberta, Canada, formed through the merger of the Glenora Skating and Tennis Club, Braemar Badminton Club, and Royal Curling Club. The club operates on a 7-acre parcel in Edmonton's river valley, near the High Level Bridge, and serves individual members, families, corporate members, and non-member event clients with a comprehensive multi-sport and hospitality offering.

The club's core product is integrated athletic infrastructure — including 7 indoor tennis courts, 3 outdoor Classic Clay courts, 7 glass-backed squash courts, 5 badminton courts, an Aquatics Centre with OpenAire retractable roof, a full-size skating arena, a fitness center with PRECOR equipment, and pickleball courts — paired with six dining venues (61 restaurant, Lounge at 61, The Vault, Royal Café, Hot Shots, Pool Patio), three event ballrooms, RG Spa, Penguin Club childcare, a pro shop, and dry cleaning services. The technology backbone consists of Jonas Club Software for member management and Matterport for 3D virtual tours. Strategic partnerships with Tennis Canada, Keyano Swim Club, Okanagan Hockey Academy, and University of Alberta anchor an elite athlete development pipeline.

Revenue is generated through annual membership dues (quote-based, tiered by age and membership type — Standard, Social, Corporate), non-member wedding and corporate event bookings, food and beverage across multiple venues, spa services, sports lessons, ancillary retail (pro shop, dry cleaning), and summer camps. The club employs 101–250 staff under CEO Scott Hippe, with a Board of Directors chaired by Maurizio Capano, and maintains global reciprocal club affiliations for member travel benefits.

Name

Royal Glenora Club

Legal name

The Royal Glenora Club

Website

https://royalglenora.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Royal Glenora Club is a member-owned, non-profit private athletic and social club in Edmonton, Alberta, founded in 1961, offering multi-sport facilities (tennis, squash, aquatics, arena, fitness), dining venues, event hosting, spa, and childcare services to private members and non-member event clients.

Ownership category

akta.pro rank

Product category

Private Social & Athletic Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private club membership
• Athletic facilities
• Social club
• Event venues
• Multi-sport complex

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees that vary based on member age and membership type (standard, Social, or Corporate). Spouses, partners, children, and dependents can be added for additional fees. This is the primary recurring revenue stream.
2. Wedding & Special Event Hosting: Non-members can book ballrooms and event spaces for weddings, corporate events, and parties. Multiple venue options accommodate groups from intimate gatherings (50 guests) to large events (300 guests).
3. Food & Beverage: Multiple dining venues including 61 restaurant, Lounge at 61, The Vault private dining, Royal Café, Hot Shots, and Pool Patio. Upscale dining with refined menus, casual pub-style food, and family-friendly options.
4. Spa Services (RG Spa): Full-service luxury spa offering manicures, pedicures, massages, facials, and body treatments. Located on-site with exclusive member discounts.
5. Pro Shop: RGC branded clothing, accessories, sporting equipment, and racquet restringing services. Operates primarily online with in-person shopping on Wednesday evenings.
6. Childcare Services (Penguin Club): Child minding services for junior members ages 6 and under, plus seasonal camps and programs for children.
7. Dry Cleaning & Laundry: Partnership with Press Gallery for Platinum Locker System dry cleaning pickup. On-site gym clothing laundry subscription service.
8. Sports Programs & Lessons: Elite coaching and classes in tennis, badminton, squash, swimming, figure skating, hockey, and fitness for members of all ages and skill levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Royal Glenora Club sells private club memberships granting access to a multi-sport athletic facility (indoor and outdoor tennis, squash, aquatics centre, ice arena, and fitness centre), member dining venues, and a full-service wedding and corporate event venue in Edmonton. Ancillary paid offerings include RG Spa services, the RGC Pro Shop retail outlet, Penguin Club childcare, and summer sport camps.

Product overview

The Royal Glenora Club is a premier private members club in Edmonton, Alberta offering a comprehensive suite of recreational and hospitality services. The club operates a multi-sport athletic complex (tennis, badminton, squash, fitness, aquatics, arena/squash) alongside extensive dining venues (61 restaurant, lounge, private dining, café, pool patio) and event spaces for weddings and corporate functions. Additional services include child care (Penguin Club), a full-service spa (RG Spa), a pro shop, and various social clubs. The club also offers reciprocal access to affiliated golf clubs. Membership provides access to all facilities with tiered options including standard, social, and corporate memberships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hosted Edmonton National Bank Challenger with $50,000 combined prize purse
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Tennis CanadaflagshipStrategic or Co-development Partner · 21 September 2023Tennis Canada named Royal Glenora Club as host of the 2023 Edmonton National Bank Challenger, an ITF World Tennis Tour event. The tournament featured professional players and top juniors with $50,000 combined prize purse. This was Edmonton's first combined Challenger tournament since 2017.
• National Bank ChallengerflagshipGTM or Marketing PartnerNational Bank Challenger series sponsorship provided the prize purse and brand visibility for the Edmonton Challenger tournament. Sixth stop on the National Bank Challenger Tour.
• Keyano Swim ClubcoreStrategic or Co-development PartnerRenowned and successful Canadian swimming club hosted at RGC's Aquatics Centre alongside University of Alberta-led swimming programs.
• Okanagan Hockey AcademycoreStrategic or Co-development PartnerElite figure skating and hockey training academy conducted at RGC's full-size arena. The club has nurtured NHL, WHL, and professional players.
• Leading Edge PhysiotherapycoreImplementation/ SI/ Consulting PartnerOn-site physiotherapy clinic providing services to RGC members, including advanced Vestibular Rehabilitation program. Also owns and operates RG Spa.
• The Press GalleryminorChannel Partner/ Reseller/ DistributorEdmonton's top clothing and textile cleaner providing Platinum Locker System dry cleaning pickup service in RGC locker rooms for members.
• Lexus of EdmontonminorGTM or Marketing PartnerSponsor of the 2023 Edmonton Open Squash tournament, providing support for event logistics and player experience.
• BKY TechnologiesminorGTM or Marketing PartnerTechnology sponsor of the BKY Technologies Open Pro Squash tournament hosted at RGC.
• Edmonton Junior Tennis SocietyminorStrategic or Co-development PartnerDonated ticket sales from final Saturday and Sunday of the Challenger to support local grassroots tennis initiatives and nurture young talent.
• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerAnnual Ladies Luncheon beneficiary (donated $1,875 in 2023). Staff volunteers with Home for Dinner program preparing and serving meals for families staying at the House.
• WIN HouseminorStrategic or Co-development Partner2024 Ladies Christmas Luncheon benefited WIN House, with $25 from each ticket donated. Organization supports women in need.
• Stollery Women's NetworkminorStrategic or Co-development Partner2024 Ladies Luncheon donations supported the Stollery Women's Network, part of the Stollery Children's Hospital foundation.
• Hope MissionminorStrategic or Co-development PartnerAnnual Cozy Tree initiative collects hats, socks, mittens, and scarves from members for donation to Hope Mission during Christmas.
• Veterans Association FoodbankminorStrategic or Co-development PartnerSet up special Remembrance Day display collecting donations for the Veterans Association foodbank to support veterans in need.
• CapitalCare (Feast on the Field)minorStrategic or Co-development PartnerHead Chef Steve Buzak volunteers for Feast on the Field event at Commonwealth Stadium, preparing meals supporting seniors in care. Proceeds support CapitalCare.
• Canadian Blood ServicesminorStrategic or Co-development PartnerBlood drive partnership with The Derrick Golf & Winter Club resulted in 96 total donations to Canadian Blood Services in January 2025.
• 1000 Women (NorQuest College)minorStrategic or Co-development PartnerSponsored and attended Sip and Chip fundraising event for 1000 Women initiative supporting women's education at NorQuest College.
• University of AlbertacoreStrategic or Co-development PartnerLed swimming programs hosted at RGC's Aquatics Centre alongside the Keyano Swim Club.
• Highlands Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club affiliation providing RGC members with access to world-class golf experiences at Highlands Golf Club.
• Glendale Golf and Country ClubminorChannel Partner/ Reseller/ DistributorReciprocal club affiliation providing RGC members with golf access. Also hosted 1000 Women Sip and Chip fundraising event.
• Chateau Lacombe HotelminorGTM or Marketing PartnerMember discount partnership providing RGC members with special rates at this Edmonton luxury hotel for weekend getaways or staycations.
• Kris SoutarminorStrategic or Co-development PartnerRenowned coach consultant from Scotland with Level 5 Master Performance Coach background. Worked with RGC staff, members, and junior/adult programs. Conducted doubles workshop.
• Strathcona Micro GreensminorStrategic or Co-development PartnerLocal supplier providing fresh micro greens for RGC's restaurant menus, supporting local sourcing initiatives.
• Lakeside FarmsteadminorStrategic or Co-development PartnerLocal supplier providing Fromage Blanc and cream for RGC's kitchen, supporting local ingredient sourcing.
• Irving FarmsminorStrategic or Co-development PartnerSupplier of dry-cured bacon and quality meat products for RGC's culinary offerings.
• Gramma Bee's HoneyminorStrategic or Co-development PartnerLocal honey supplier used in RGC's salads and recipes, supporting local producers.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Glencoe Club: Calgary-based private athletic and social club offering multi-sport facilities (tennis, squash, swimming, fitness), dining, and event hosting. Highly comparable to RGC as a Western Canadian multi-sport private club serving families and professionals.
• Mayfair Clubs: Toronto-area private athletic and social club with multiple locations, offering tennis, squash, fitness, aquatics, dining, and social programming. Comparable multi-sport membership model and revenue mix to Royal Glenora Club.
• Calgary Winter Club: Calgary private athletic and social club offering tennis, squash, swimming, fitness, skating, dining, and events. Direct comparable as an Alberta-based multi-sport private club with similar family and professional member base.
• Boulevard Club: Toronto private athletic and social club on the lakefront offering tennis, squash, swimming, fitness, dining, and event hosting. Comparable multi-sport private club model with a strong family programming focus similar to RGC.
• The National Club: Toronto private members' club offering athletic, dining, and social amenities. Comparable as a Canadian private club with tiered membership and event-hosting capabilities, though more business-social than sport-focused.
• Rideau Club: Ottawa private members' club offering dining, fitness, and social amenities. Comparable as a long-established Canadian private club with member-owned governance and tiered membership structures.
• Toronto Lawn Tennis Club: Historic Toronto private tennis-focused club offering courts, fitness, dining, and social events. Comparable to RGC's tennis-centric facility and tournament-hosting profile.

Regional players

• The Derrick Golf & Winter Club: Edmonton private club offering golf and winter sports amenities. Direct local market peer — competes with RGC for the same Edmonton affluent demographic and even partnered with RGC on a Canadian Blood Services drive.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain offering memberships across hundreds of locations. Broad incumbent competing for the same fitness and wellness discretionary spend, though at a far lower price point than RGC.
• YMCA of Northern Alberta: Regional non-profit offering multi-sport facilities, swimming, fitness, and child care across the Edmonton area. Competes for the same family-oriented recreational programming segment at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theroyalglenora
• Facebookfacebook.com/RoyalGlenora
• Instagraminstagram.com/royalglenoraclub
• LinkedInlinkedin.com/company/the-royal-glenora-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Glenora Club