What MoneyView does

MoneyView Research BV is a Dutch financial product research and benchmarking company founded in 1993, headquartered in Amsterdam (468 Prinsengracht) with a second office in Assen and approximately 35 employees. The company addresses the structural difficulty of comparing Dutch banking and insurance products — which carry complex, non-standardized terms and conditions — by collecting and analyzing information on virtually the entire Dutch financial retail market, claiming coverage of approximately 6,500 products across more than 200 conditions and characteristics, updated daily with provider-supplied changes. MoneyView's product architecture follows a platform-plus-modules structure: ProductManager (30 modules) is the core benchmarking database for banks and insurers, Analyzer (15 modules) enables competitive positioning via fictitious customer portfolios, ProductRating provides an independent 1-5 star rating system built on the proprietary MPR scoring algorithm, Advisa (12 modules) serves independent financial advisors with a comparison and knowledge-bank tool, AeQuote (10 modules) handles premium and rate calculation, and Datafeeds (28 modules) plus an API (19 modules) provide standardized data for embedding in third-party platforms such as comparison websites and software vendors.

MoneyView generates revenue primarily through annual subscription fees (ProductManager starts at approximately €4,000 per module per year for unlimited internal use, with minimum one-year terms), supplemented by licensing of benchmarking data to banks and insurers, custom Maatwerk research services, standalone premium data files (from €5,000/year), and integration via Datafeeds and API. Pricing varies by module and customer type, and customers are offered free two-week trials before committing. The company sells direct to enterprise banks and insurers, distributes through financial advisor networks and advice chains, and supplies data to software houses, comparison websites, newspapers, TV programs, and government agencies. Claimed market reach includes 95% of Dutch banks and insurers and 3,700 insurance advisors and intermediaries using its data.

Since 2024, MoneyView has operated as part of the Topicus group while maintaining full operational independence and its long-standing 100% independence from banks and insurers (providers do not pay for inclusion of their products). The company's R&D output includes the monthly MoneyView Special Item research publications — covering product categories such as woonverzekeringen, beleggingsrekeningen, and reisverzekeringen — and a long product-launch history spanning AeQuote (2000), IFC Systems acquisition (2003), Advisa (2006), ProductManager (2009), Analyzer (2011), Collectief Pensioen (2014), Selector (2015, being discontinued in favor of Advisa by September 2025), and Checkpoint/Advisa Kennisbank (2020).

Name

MoneyView

Legal name

MoneyView Research BV

Website

https://moneyview.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MoneyView is a Dutch financial product research company founded in 1993 that provides benchmarking, comparison, and analytics tools covering approximately 6,500 banking, insurance, mortgage, and pension products for banks, insurers, financial advisors, and comparison platforms in the Netherlands.

Ownership category

akta.pro rank

Product category

Financial Product Research & Benchmarking Software

NAICS

Finance and Insurance (52), Insurance and Employee Benefit Funds (5251)

SIC

Finance Services (6199), Investment Advice (6282)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Financial product research
• Product comparison database
• Insurance benchmarking tools
• Banking product analytics
• Financial data subscriptions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: MoneyView generates revenue primarily through annual subscription fees for access to their database, comparison tools, and analysis modules. Subscriptions are sold per module with pricing varying by product category. Subscriptions are minimum one year terms with one concurrent user per module.
2. Licensing Fees: Licensing fees for banks and insurers to use MoneyView data and benchmarking tools. Pricing varies based on module type, number of modules subscribed, and subscription duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MoneyView operates a subscription-based software platform that collects, analyzes, and distributes comprehensive data on virtually all Dutch retail financial products (~6,500 products from banks and insurers with 200+ conditions each), updated daily. The platform enables banks, insurers, financial advisors, pension advisors, and comparison websites to benchmark product terms, calculate competitive positioning, and access standardized data via APIs and data feeds for integration into third-party systems.

Product overview

MoneyView is a Dutch financial product research company founded in 1993, providing a platform-plus-modules architecture for benchmarking, comparing, and analyzing financial products in the Netherlands. The core platform is the ProductManager (30 modules) providing real-time database access to conditions and pricing of virtually all Dutch banking and insurance products. Related tools include the Analyzer (15 modules) for competitive positioning, the ProductRating star system for market ranking, and Checkpoint for data management. For advisors, MoneyView offers Advisa (12 modules) with integrated Kennisbank search functionality and AeQuote (10 modules) for premium calculations. MoneyView also provides Datafeeds (28 modules) and API (19 modules) for B2B integration. All products are organized around specific financial product categories including mortgages, insurance (home, auto, travel, life, disability, legal), pensions, and banking products.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyView ProductManager: Online benchmark platform for banks and insurers providing access to a database with all terms, coverage, acceptance standards and other characteristics of nearly all Dutch financial retail products.
• MoneyView Analyzer
• MoneyView Advisa
• MoneyView AeQuote
• MoneyView ProductRating
• MoneyView Checkpoint
• MoneyView Kennisbank
• MoneyView Special Item

Products and services

• MoneyView ProductManager Online benchmark platform providing banks and insurers with real-time access to terms, coverage, acceptance criteria, and pricing of nearly all Dutch financial retail products, with 30 product modules. The primary benchmarking and competitive intelligence tool for the Dutch financial market.
• MoneyView Analyzer Premium and rate calculation tool for providers to compose fictional customer portfolios and calculate competitive positioning across all market products. Contains 15 product modules covering insurance and banking products.
• MoneyView ProductRating Independent star rating system (1-5 stars) for financial product terms and pricing, using the proprietary MPR-system scoring methodology with weighted criteria based on advisor and consumer organization input.
• MoneyView Checkpoint Online 24/7 product data management portal for providers to maintain, update, and submit product data to MoneyView.
• MoneyView Advisa Product comparison application for financial advisors with knowledge bank and comparison functionality. Includes 12 product modules covering mortgages, investment funds, savings, and investment accounts.
• MoneyView AeQuote Premium calculation tool for advisors to calculate premiums, capital, and payouts for financial products. Includes 10 product modules covering mortgages, ORV (life insurance), annuities, and insurance products.
• MoneyView Collectief Pensioen Collective pension calculation module - the first comparison tool enabling DC pension scheme calculations to decimal precision, for pension advisors.
• MoneyView Datafeeds Data feed services providing standardized conditions and pricing data for comparison platforms and other partners. Contains 28 modules covering insurance and banking products.
• MoneyView API Developer API providing premium calculations and product data access for integration into third-party systems. Contains 19 modules covering mortgages, ORV, annuities, and insurance products.
• MoneyView Maatwerk Custom research and analysis services for specialized needs beyond standard modules. Covers Hypotheken and Pensioenen product groups.
• MoneyView Advisa Kennisbank Super-fast search engine allowing advisors to search the entire MoneyView conditions database (280+ acceptance rules and product conditions) by keywords. Includes 39 money lenders and detailed information on Annuïteiten, Lineaire, Aflossingsvrije, and Spaarhypotheken.
• MoneyView Special Item Monthly published research reports covering different financial product categories (insurance, banking, pensions, mortgages) throughout the year, including ProductRating updates and market analysis.

Quantifiable outcome

• Daily database updates ensure permanent currency and completeness
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• TopicusflagshipStrategic or Co-development PartnerMoneyView has recently become part of the Topicus family while maintaining full independence. This ownership change ensures continuity while MoneyView remains 100% objective and independent. The partnership allows both companies to have greater impact on the market and consumers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wolters Kluwer: Dutch-headquartered global professional information and software provider with strong Finance, Risk & Regulatory and Tax & Accounting divisions. Comparable as a B2B subscription/regulated data business serving Dutch banks, insurers, and advisors, though it operates across many verticals rather than specializing in NL retail financial product comparison.
• Bureau van Dijk (Moody's): Global company information and corporate data provider, now part of Moody's, headquartered in Belgium. Comparable as a B2B subscription financial information business, though it focuses on corporate/entity data rather than Dutch retail financial product data.
• Bloomberg: Global financial data, analytics, and workflow terminal incumbent. Comparable as a subscription-driven financial information platform serving banks, insurers, and advisors; overlaps with MoneyView's benchmarking and pricing intelligence value proposition at much larger scale.
• Refinitiv (LSEG): London Stock Exchange Group's financial market data and infrastructure business (formerly Refinitiv). Comparable as a B2B subscription financial data powerhouse serving banks, insurers, and advisors worldwide; a potential long-term threat if it localizes comprehensive Dutch retail product data.

Direct peers

• Independer: Amsterdam-based Dutch insurance and financial product comparison platform with both consumer-facing and B2B data offerings (Independer Business). Most directly comparable as a Dutch financial product comparison and benchmarking brand; competes with MoneyView-adjacent tools though more consumer-direct.
• Pricewise: Dutch comparison platform covering insurance, energy, and financial products, operating a similar data-driven comparison model in the Netherlands. Comparable because it sits in the same Dutch financial product comparison data ecosystem MoneyView serves with its APIs and datafeeds.
• Poliswijzer: Dutch insurance comparison platform offering independent product analysis across Dutch insurers. Comparable because it competes within the same Dutch insurance comparison/data category that MoneyView serves through its Advisa, AeQuote, and Datafeed products.

Regional players

• Graydon: Dutch business information, credit, and marketing data provider with a long history in the Netherlands. Comparable as a subscription-based Dutch financial/business data provider, though focused on company credit information rather than retail banking/insurance product data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MoneyView
• LinkedInlinkedin.com/company/moneyview

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyView