Pricewise
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pricewise firmographics
Firmographics- Name
- Pricewise
- Legal name
- Pricewise
- Website
- https://pricewise.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pricewise industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Pricewise is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Pricewise business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Commissions: Pricewise earns commissions when users switch to providers through their platform. The company negotiates deals with providers and receives referral fees for each completed switch.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pricewise product offering
Product offeringCore offering
Pricewise is a Dutch online consumer price comparison platform that lets individual users compare and switch between providers across energy, car insurance, internet & TV, SIM-only mobile plans, and personal loans. The service is offered free of charge to consumers, with the company earning commission on each successful comparison and switch, and it provides a 24/7 self-serve experience through a personalized 'Mijn Pricewise' account.
Product overview
Pricewise is an independent Dutch consumer comparison platform (vergelijkingssite) that aggregates and compares fixed costs across multiple categories. The core platform offers a unified web interface for comparing energy contracts, insurance products (auto, home, health, travel, motorcycle, pet, bicycle), internet/TV services, SIM-only mobile plans, and loans. The primary products include Energie vergelijken (energy), Autoverzekering (car insurance), Internet en TV (internet and television), Sim only (mobile), Geld lenen (loans), Zorgverzekering (health insurance), and Woonverzekering (home insurance). Additional offerings include travel, motorcycle, pet, and bicycle insurance, as well as private leasing. My Pricewise serves as a complementary account management feature where users track applications and manage their fixed expenses. The platform generates revenue through provider commissions and positions itself as independent by sorting results purely by price rather than by commercial arrangement.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy comparison Online comparison of energy supplier tariffs so Dutch consumers can identify the cheapest energy deal and switch providers. Part of Pricewise's core switching offering for households.
- Car insurance comparison Side-by-side comparison of car insurance providers and prices enabling Dutch consumers to switch their auto insurance policy.
- Internet & TV comparison Comparison of internet and television bundle providers so consumers can switch to a better-value home connectivity package.
- SIM-only mobile comparison Comparison of SIM-only mobile plans to help Dutch consumers find and switch to the cheapest mobile subscription.
- Loan comparison Comparison of personal loan providers so Dutch consumers can identify the cheapest personal loan and switch lenders.
Quantifiable outcome
- Consumers can save up to €3,600 per year on fixed expenses
- +1 more outcomes
Companies that use Pricewise
Customer profileSegments1 record
Ideal customer profiles1 record
Pricewise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pricewise partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pricewise competitors and assessment
Company assessmentBroad incumbents
- Trivago: Global hotel and travel price comparison platform. Comparable to Pricewise on the core comparison-and-switch intermediation model and SEO-driven traffic acquisition, though serving the travel vertical rather than household fixed expenses. Useful strategic parallel for global scaling of a comparison brand.
- Check24: Germany's largest multi-category price comparison platform, covering insurance, energy, telecom, travel, and financial products. Comparable to Pricewise on horizontal multi-vertical comparison and affiliate model. Significant scale and brand make it a relevant benchmark for what Pricewise could become, though currently focused on DACH rather than Benelux.
- GoCompare: UK-based price comparison platform covering insurance, energy, and financial services. Comparable to Pricewise on consumer switching intermediation model, though serving UK households and operating at much larger scale. Useful benchmark for European comparison platform unit economics.
- Compare the Market: UK price comparison brand known for insurance, energy, and broadband comparison. Comparable to Pricewise on multi-category consumer comparison and affiliate revenue model, with significantly larger scale and brand awareness in its home market.
- Verivox: German price comparison platform with strong presence in energy, insurance, and financial products. Comparable to Pricewise on multi-vertical consumer comparison and switching services, though Verivox is much larger and serves the German market. Part of the ProSiebenSat.1 group.
Direct peers
- Selectra: European energy and telecom comparison specialist operating in the Netherlands. Comparable to Pricewise on target verticals (energy + telecom + internet), affiliate revenue model, and consumer self-serve switching. Pan-European presence provides cross-market benchmarking.
- PriceRunner: Nordic-headquartered price comparison platform covering consumer products, telecom, and financial services. Comparable to Pricewise on product-aggregator comparison model and affiliate commission revenue, though primarily serving Scandinavian markets rather than the Netherlands.
- Vergelijk.nl: Dutch generalist price comparison site covering insurance, energy, telecom, and financial products. Comparable to Pricewise on consumer target market, product breadth, and PLG distribution model. One of the most direct head-to-head competitors in the Dutch market.
- Gaslicht.com: Dutch comparison platform with a strong focus on energy and utility switching. Comparable to Pricewise on target customer (Dutch households), affiliate revenue model, and self-serve switching flow, though narrower in vertical scope (energy-heavy).
- Independer: The leading Dutch price comparison platform for insurance, energy, and financial products. Directly comparable to Pricewise on geography (Netherlands), target customer (Dutch households), and core offering (multi-category comparison with switching). Stronger brand and larger scale than Pricewise make it the primary direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pricewise social profiles
Digital presencePricewise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pricewise leadership team
Management profileNumber of profiles
Profiles1 record
Pricewise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pricewise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pricewise
What does Pricewise do?
Pricewise is a Dutch online consumer price comparison platform that lets individual users compare and switch between providers across energy, car insurance, internet & TV, SIM-only mobile plans, and personal loans. The service is offered free of charge to consumers, with the company earning commission on each successful comparison and switch, and it provides a 24/7 self-serve experience through a personalized 'Mijn Pricewise' account.
Is Pricewise a public or private company?
Pricewise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pricewise founded?
Pricewise was founded in 2008. It employs 11 to 50 people.
Where is Pricewise based?
Pricewise is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pricewise make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are Pricewise's main competitors?
Broad incumbents on record are Trivago, Check24, GoCompare, Compare the Market and Verivox. Direct peers are Selectra, PriceRunner, Vergelijk.nl, Gaslicht.com and Independer.
Does Pricewise have an API?
No public API is recorded for Pricewise.
What industry is Pricewise in?
Pricewise's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.