What Primrose Center does

Primrose Center, Inc. is a 501(c)(3) nonprofit organization founded in 1952 in Orlando, Florida, serving adults with intellectual and developmental disabilities (I/DD) across Central Florida. The organization delivers an integrated continuum of four core programs — Adult Day Training (ADT), Supported Employment, Affordable Housing, and Transportation — augmented by specialty components including the Therapeutic Activity Program (TAP) with sensory room, the Positive Intervention Program (PIP) for intensive behavioral support, and Primrose Industries. Services are delivered on a 7.5-acre main campus in Orlando's SODO district and through six group homes providing 24/7 residential support to 54 individuals, with a daily census of 300+ adults served across programs. The operating model is built around tiered staff-to-participant ratios (1:3, 1:5, 1:10) matched to client acuity, on-site primary care, and an active Special Olympics team.

Revenue is generated primarily through Florida Medicaid programs, including the iBudget Waiver and the ICMC managed care plan administered by the Agency for Persons with Disabilities (APD) and the Agency for Health Care Administration (AHCA), with Florida Community Care as a managed care partner. Secondary revenue streams include the Consumer-Directed Care Plus (CDC+) program, Social Security benefits (SSI/SSDI) for residential clients, government grants (Orange County SHIP, City of Orlando, HUD/CDBG) for capital improvements, private pay from families and trusts, and charitable donations through the Givebutter platform. Go-to-market is referral-driven through state agency enrollment, managed care plans, and direct family inquiry; marketing is community-led via the website, social media, local press, community events, and Primrose's leadership role in the Central Florida I/DD Collaborative. The organization is governed by a volunteer board, with affiliated nonprofit Primrose Properties holding real estate under common governance, and is led by CEO Jake White (MBA, CNL) entering his third year.

Name

Primrose Center

Legal name

Primrose Center, Inc.

Website

https://primrosecenter.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Primrose Center is a 501(c)(3) nonprofit founded in 1952 that delivers Adult Day Training, Supported Employment, Affordable Housing, and Transportation to 300+ adults with intellectual and developmental disabilities across Central Florida, funded primarily through Florida Medicaid waivers and government grants.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industries

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Developmental disability services
• Adult day training
• Supported employment programs
• Residential support services
• Disability community programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Medicaid-Funded Services: Primrose Center generates primary revenue through Florida Medicaid programs including iBudget Waiver and ICMC (Intellectual and Developmental Disabilities Comprehensive Managed Care) managed by the Agency for Health Care Administration. Services covered include Adult Day Training, Residential Support, and Supported Employment for eligible adults with developmental disabilities.
2. CDC+ Program: Consumer-Directed Care Plus (CDC+) Program provides self-directed care options where clients or their representatives manage allocated funds for services, offering flexibility in service delivery and provider selection.
3. Government Grants: Primrose Center receives grant funding from government entities including Orange County SHIP Grant for housing improvements, City of Orlando Grant for HVAC systems, and HUD/CDBG funding for hurricane preparedness infrastructure upgrades.
4. Social Security Benefits: Residential services may be funded through Social Security benefits (SSI/SSDI) paid on behalf of residents for room, board, and care services.
5. Private Donations: The organization accepts charitable donations through online platforms (Givebutter) to supplement government-funded services and support capital improvements and program enhancements.
6. Private Pay: Families may pay privately using trust funds, family contributions, private funding, or out-of-pocket payments for services not covered by Medicaid or other programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Primrose Center is a nonprofit human services organization that delivers Adult Day Training (ADT), Supported Employment, Affordable Housing in five group homes, and Transportation services to adults with intellectual and developmental disabilities in Central Florida. Programs are delivered on a 7.5-acre Orlando campus and surrounding group homes, with supplemental therapeutic offerings such as the Therapeutic Activity Program (TAP) and the Positive Intervention Program (PIP) overseen by certified behavior analysts. Services are funded primarily through Florida Medicaid waivers (iBudget, ICMC, CDC+), Social Security benefits, government grants, and private donations, serving 300+ individuals daily.

Product overview

Primrose Center is a non-profit service organization offering a comprehensive suite of programs for adults with intellectual and developmental disabilities. The core offerings include Adult Day Training (ADT), Supported Employment, Affordable Housing, and Transportation Services. These programs work together to provide 24/7 support: ADT offers daytime educational and skill-development activities; Supported Employment facilitates job placement and career advancement; Affordable Housing provides residential facilities across five group homes; and Transportation ensures connectivity between all services. Supporting components include the Therapeutic Activity Program (TAP) for sensory and physical development, and the Positive Intervention Program (PIP) for intensive behavioral support.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Training (ADT) Daytime educational and skill-development program for adults with intellectual and developmental disabilities, offering Primrose Industries work enclaves, daily living skills training, Therapeutic Activity Program (TAP), Positive Intervention Program (PIP) for behavioral support, computer lab, cooking, arts & crafts, sign language, and Special Olympics team participation at staff-to-participant ratios of 1:3, 1:5, and 1:10.
• Supported Employment Career assessment, development, and placement services for adults with intellectual and developmental disabilities in Orange and Seminole Counties, providing meaningful job opportunities with comprehensive ongoing support at client worksites and in the community.
• Affordable Housing / Residential Support Safe, accessible housing in five group homes near the SODO and main Orlando campus, providing residential support to 54 individuals with 24/7 staff availability, daily living skills training, medication management, household management, and various levels of supervision; room and board cost is lower than other Central Florida providers.
• Transportation Services

Quantifiable outcome

• 300+ individuals served daily across programs
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Central Florida Intellectual and Developmental Disability CollaborativecoreStrategic or Co-development PartnerPrimrose Center leads efforts in this collaborative organization that promotes industry collaboration and progress across the I/DD community, working to advance the mission and create lasting positive change for individuals served.
• Kiwanis Aktion ClubminorStrategic or Co-development PartnerPrimrose Center launched a Kiwanis Aktion Club for residents, fostering leadership development and community engagement opportunities for individuals with disabilities.
• Agency for Persons with Disabilities (APD)coreOthersAPD is the state agency that manages iBudget Waiver eligibility and enrollment for individuals with developmental disabilities, actively seeking new enrollees. APD Central Region office in Orlando serves Primrose Center's service area.
• Agency for Health Care Administration (AHCA)coreOthersAHCA is Florida's Medicaid agency administering the ICMC (Intellectual and Developmental Disabilities Comprehensive Managed Care) Program that covers medical care and similar services to iBudget Waiver.
• Florida Community CarecoreOthersFlorida Community Care operates the health plan for ICMC program, providing managed care services for individuals with intellectual and developmental disabilities in Florida.
• Orlando Economic PartnershipminorStrategic or Co-development PartnerTracy Garcia, Vice Chair and Nominations Committee Chair, represents Primrose Center while serving at Orlando Economic Partnership, creating potential connection for employment partnerships and community development initiatives.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Quest, Inc. Quest, Inc. is a Florida-based nonprofit providing residential, adult day training, and supported employment services to adults with intellectual and developmental disabilities across Central Florida, directly overlapping with Primrose Center's service area, funding sources (Florida Medicaid waivers), and target population.
• The Arc of Florida: The Arc of Florida is a statewide advocacy and service umbrella for I/DD providers, with local chapters delivering residential, day program, and employment supports directly comparable to Primrose Center's Adult Day Training, Supported Employment, and group home services for adults with developmental disabilities.
• Sunrise Community, Inc. Sunrise Community is a Florida-headquartered nonprofit supporting individuals with developmental disabilities through residential group homes, adult day programs, and supported employment funded by Medicaid waivers — a closely comparable operating model in the same regulatory and funding environment as Primrose.
• Easterseals Florida: Easterseals Florida provides adult day services, residential supports, and employment programs for individuals with intellectual and developmental disabilities using Florida Medicaid waivers, directly competing with Primrose for clients, staff, and referrals in overlapping Central Florida service areas.

Broad incumbents

• Sevita Health (Florida Mentor): Sevita Health, formerly Florida Mentor and the MENTOR Network, is a national I/DD and behavioral health provider operating group homes, day programs, and supported employment across Florida. It competes with Primrose Center at scale with a multi-state footprint and similar waiver-funded service lines.
• BrightSpring Health Services: BrightSpring Health Services is a publicly traded national provider of home and community-based services including I/DD residential and day programs. While broadly diversified beyond I/DD, its Provider Services segment operates in similar Medicaid waiver-funded service categories to Primrose Center.
• Devereux Advanced Behavioral Health: Devereux Advanced Behavioral Health is a national nonprofit operating residential, day, and behavioral health programs for individuals with I/DD and behavioral health needs. Its Florida operations provide comparable adult day training and residential services funded through state Medicaid waivers.

Regional players

• Merakey: Merakey is a nonprofit human services organization providing I/DD residential, day, and employment supports across multiple states but with limited Florida penetration. It is comparable in service mix but primarily competes in Mid-Atlantic and Midwest geographies rather than Central Florida.

Others

• National Core Indicators (NCI) I/DD Providers: National Core Indicators is a collaborative of state I/DD agencies and providers tracking outcomes for Medicaid waiver I/DD services; Primrose's participation positions it within an industry benchmarking ecosystem that shapes reimbursement, quality measurement, and policy direction in Florida.
• Florida Community Care: Florida Community Care is the managed care plan administering the ICMC Medicaid waiver program covering Primrose's clients. It is an upstream ecosystem partner and payer, not a direct competitor, but its decisions on rates, authorizations, and provider inclusion directly affect Primrose's revenue and referral access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primrose Center