What Flowfit does

Flowfit (legal entity Harrier Fluid Power Ltd) is a UK-based manufacturer and distributor of hydraulic components founded in 1996 in Ludlow, Shropshire. The company operates across the full hydraulic system stack — pumps (gear, piston, vane, hand), directional control valves (monoblock, sectional, Cetop, cartridge), motors (low-speed high-torque, gear, steering), cylinders (single/double acting, telescopic, log splitter, bespoke), power units (DC, AC, diesel/petrol), hydraulic hoses and fittings, filtration, tanks, coolers, gauges, adaptors, and quick release couplings — serving as both a distributor of branded lines (Walvoil, Bucher, Casappa, Galtech, M+S, EATON, TEC) and a manufacturer of its own Flowfit private-label range. In-house engineering capability supports bespoke power units, cylinders, and complete hydraulic system packages designed to customer specification.

The business serves four primary verticals: industrial and manufacturing operations requiring hydraulic power for production machinery and material handling; agriculture (tipping trailers, PTO assemblies, telehandlers, farm equipment); construction and mobile equipment (excavators, presses, mobile hydraulics); and a secondary marine/specialized segment served by a stainless steel product line for corrosive environments. Distribution combines a self-serve e-commerce storefront at flowfitonline.com with an in-house sales team, a dedicated key accounts function for enterprise and OEM customers, and a trade account program for repeat business buyers, supported by next-day UK delivery on orders above £99.99 and worldwide shipping. Pricing spans from sub-£1 catalog adaptors to £500+ solenoid valves and quote-based bespoke systems.

In December 2025, Flowfit was acquired by Swedish industrial group Axel Johnson International for an undisclosed sum, joining its fluid technology business network. The company remains operationally independent under its existing management led by founder and Managing Director Simon Parsonage, with the broader Parsonage family continuing across finance, sales, procurement, and business development functions. ISO 9001:2015 certified and claiming over 9,000 global customers, Flowfit maintains its position as a UK hydraulics specialist with technical differentiation through custom engineering rather than volume manufacturing.

Name

Flowfit

Legal name

Harrier Fluid Power Ltd

Website

https://flowfitonline.com

Company type

Private

Founded year

1996

Operating status

Acquired

Headcount range

11–50 employees

Short description

Flowfit is a UK-based manufacturer and distributor of hydraulic components — pumps, valves, motors, cylinders, power units, and bespoke hydraulic systems — serving industrial, agricultural, construction, and marine customers through e-commerce, direct sales, and trade accounts from its Ludlow headquarters.

Ownership category

akta.pro rank

Product category

Hydraulic Components and Systems

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Cylinder and Actuator Manufacturing (333995), Pump and Compressor Manufacturing (33391), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Pumps & Pumping Equipment (3561), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

Keywords

• Hydraulic components
• Hydraulic power units
• Hydraulic cylinders
• Fluid power systems
• Hydraulic fittings

Headquarters

HQ city

Ludlow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hydraulic Components Sales: Sale of hydraulic components and systems including pumps, valves, motors, cylinders, power units, fittings, and accessories. Products sold at unit prices ranging from under £1 to several hundred pounds. Mix of standard catalog items and bespoke engineered solutions.
2. Engineering and Bespoke Solutions: Bespoke hydraulic engineering services including custom power unit design, hydraulic cylinder manufacturing, and system integration. Technical consulting and system design support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Flowfit is a UK-based manufacturer and distributor of hydraulic components, offering a comprehensive portfolio of over 9,000 products including hydraulic power units, pumps, motors, valves, cylinders, hoses, fittings, tanks, and filtration products. The company serves industrial, agricultural, construction, and mobile equipment sectors with both catalog products and bespoke hydraulic engineering services for custom system design and build.

Product overview

Flowfit is a UK-based hydraulic components distributor and manufacturer offering a comprehensive portfolio of over 9,000 hydraulic products. The company operates as both a distributor of branded components (including Walvoil, Bucher, Casappa, Galtech, M+S, EATON, TEC, Honda, Loncin, and others) and a manufacturer of Flowfit-branded products including gear pumps, monoblock valves, hydraulic motors, power units, and cylinder assemblies. The product range spans the full hydraulic system including pumps, motors, valves (directional control, cartridge, cetop, solenoid), cylinders, hose assemblies, filtration, tanks, coolers, and adaptors. Flowfit provides both catalog products and bespoke hydraulic engineering services for custom system design and build. The company is ISO 9001:2015 certified and positions itself as a technical specialist with in-house engineering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulic Power Units Self-contained hydraulic power systems including DC power units (single acting, double acting, pressure and tank circuit), AC power units (industrial and mini), diesel and petrol engine driven units, and bespoke custom-built hydraulic power units. For industrial, agricultural, construction, and mobile equipment applications.
• Hydraulic Cylinders Hydraulic cylinder range including double acting cylinders (pin mounted, spherical bearing, mini, plain end, stabiliser leg, top link), single acting cylinders, telescopic cylinders (commercial and agricultural), log splitter cylinders, and bespoke custom-engineered hydraulic cylinders. For industrial, agricultural, and mobile equipment OEMs and operators.
• Hydraulic Pumps Hydraulic pumps including Flowfit, Walvoil, Galtech, and Casappa gear pumps (Group 1, 2, 3), piston pumps (PVS and PV series), vane pumps, hand pumps, two-stage hi-low gear pumps, gear pump spares, and pump bearing supports. For industrial, agricultural, and mobile hydraulic systems.
• Hydraulic Motors Low speed high torque motors (Flowfit FFPM series, M+S, EATON), gear motors (Walvoil 2SM/2XM/3GM), hydraulic steering units, stainless steel motors, and motor seal kits. For mobile equipment, agricultural, and industrial drive applications.
• Directional Control Valves Monoblock and sectional directional control valves (1/4" to 1" BSP) including solenoid control valves, joystick controls, and rotary monoblock valves from Flowfit, Walvoil, and Bucher brands. For hydraulic system actuation in industrial, agricultural, and mobile equipment.
• Hydraulic Cartridge Valves Cartridge valves including pilot operated check valves, single and double pilot check valves, ball valves (2-way and 3-way), diverter valves (rotary, manual, solenoid), relief valves, flow control valves, pressure reducing valves, sequence valves, overcentre valves, and hose burst valves. For hydraulic circuit control applications.
• Hydraulic Cetop Valves Cetop 3, 5, 7, and 8 solenoid valves, manual operated valves, modular sandwich valves, manifolds, subplates, coils, and spools conforming to Cetop industry-standard mounting patterns. For industrial hydraulic systems using standardised valve mounting.
• Hydraulic Hose, Assemblies and Fittings Hydraulic hoses, fittings, and assemblies including a build-your-own hose assembly tool, hydraulic hose fittings (Flowfit, Vincke, stainless steel), hose range covering EN853 1SN/2SN, EN857 1SC/2SC, EN856 4SP, SAE 100R4/6/7, PTFE hose, and custom-logo hoses. For hydraulic system plumbing across sectors.
• Hydraulic Adaptors Hydraulic adaptors including male-to-male, male-to-female, female-to-female, bulkhead, swivel, tee, forged, ORFS, JIS, hose tail, bonded seal, and compression fittings. For connecting hydraulic components and tubing.
• Hydraulic Tanks Hydraulic tanks including steel welded and weldless tanks, heavy duty tanks, stainless steel tanks, aluminium tanks, tank heaters (cartridge screw-in and immersion), and tank accessories. For hydraulic power unit reservoirs and fluid storage.
• Hydraulic Filtration Filtrec filtration products including level indicators, breathers, pressure transmitters, suction strainers, in-line return filters, high/medium/low pressure filters, clogging indicators, fluid monitoring, and filtration units. For hydraulic fluid cleanliness and condition monitoring.
• Hydraulic Quick Release Couplings Quick release couplings including Flowfit and Gemels ISO A, flat face, and trailer brake couplings, plus stainless steel variants. For fast connection and disconnection of hydraulic lines in agricultural, mobile, and industrial applications.
• Hydraulic Pressure Gauges Hydraulic pressure gauges, test kits (single and portable), stainless steel pressure gauges, pneumatic gauges, digital pressure gauges, gauge accessories, and isolator valves. For hydraulic system pressure monitoring, testing, and diagnostics.
• Hydraulic Oil Coolers Hydraulic oil coolers including AC air blast, DC air blast (compact), and motor driven air blast variants. For thermal management of hydraulic fluid in industrial and mobile equipment.
• Clutches and Gearboxes Agricultural PTO pump assemblies, electromagnetic clutches (Flowfit and Borelli), mechanical clutches, PTO gearboxes (aluminium and cast iron), speed reduction gearboxes, PTO splitter gearboxes, and splined couplings. For driving hydraulic pumps from engines and PTOs.
• Bell Housings and Couplings Electric motor bell housings and drive couplings (Setco, HBE), petrol engine bell housings and drive couplings (Flowfit standard gear pump, Flowfit hi-lo gear pump, OMT), and accessories. For mounting pumps to electric motors and petrol engines.
• Electric Motors and Drives Single phase and three phase electric motors (TEC brand), AC variable speed drives/inverters, and electric motor pump sets. For powering hydraulic power packs and pumpsets in industrial applications.
• Control Systems Control boxes for hydraulic valves plus joystick controls and handles for hydraulic system operation. For OEM machine builders and hydraulic system integrators.
• Hydraulic Tube and Components Imperial and metric steel hydraulic tubing, chrome hydraulic tubing, stainless steel tubing, hydraulic pipe clamps, and compression tube fittings. For rigid hydraulic line installation.
• Walvoil Geared Flow Dividers Walvoil 1SF and 2SF group geared flow dividers for splitting hydraulic flow between multiple circuits. For hydraulic systems requiring parallel actuation from a single pump.
• Log Splitter Kits and Components Log splitter kits and components including lever valves, starter kits, double acting kits, engine driven kits, log splitter cylinders, and related components. For log splitter OEMs and end users.
• Vehicle PTO and Pump Kits Power take-off and pump kit assemblies for vehicle hydraulic systems. For truck and vehicle-mounted hydraulic applications such as tippers, loaders, and service vehicles.
• Oil Transfer and Dispensing Hand and electric oil/fuel transfer pumps, fuel dispensing nozzles, fuel flow meters, and fluid transfer accessories. For workshops, fuel handling, and hydraulic oil top-up.
• Stainless Steel Hydraulics Complete range of stainless steel hydraulic components including adaptors, cartridge valves, hand pumps, motors, quick release couplings, pressure gauges, tanks, tubing, filters, hose fittings, and tank heaters. For marine, offshore, food and beverage, and corrosive environment applications.
• Bespoke Hydraulic Engineering Custom hydraulic system design and engineering services including bespoke power units, cylinders, valves, hoses, hand pumps, tanks, and complete hydraulic system builds delivered to customer specifications. For OEMs and operators requiring non-standard hydraulic solutions.

Quantifiable outcome

• Next-day delivery available on UK orders
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pirtek: UK and global hydraulic service and parts supplier offering hose replacement, on-site service, and component distribution across industrial, agricultural, and mobile equipment sectors — the closest direct competitor to Flowfit in terms of B2B hydraulic component distribution with rapid response in the UK.
• Hayley Group: UK industrial services and hydraulic distributor combining MRO supply, technical support, and engineering services across multiple industrial categories — comparable to Flowfit's multi-channel distribution and customer-segment breadth in the UK.
• Cross Manufacturing (Cross Hydraulics): UK-based manufacturer and supplier of hydraulic cylinders, rotary unions, and bespoke hydraulic assemblies serving agricultural, mobile, and industrial OEMs — comparable to Flowfit on the bespoke cylinder and engineered assemblies side.
• Integrated Hydraulics (IHC): UK-based hydraulic components distributor and systems integrator offering pumps, valves, cylinders, power units, and bespoke engineering — directly comparable to Flowfit's hybrid catalog-plus-custom model serving similar UK industrial and mobile equipment customers.
• Hydraulic Centre: UK distributor of hydraulic components, power units, and systems from major brands with both standard catalog supply and bespoke build capability — direct overlap with Flowfit in pumps, valves, cylinders, and custom power packs.

Broad incumbents

• Parker Hannifin: Global incumbent in motion and control technologies including hydraulic valves, pumps, cylinders, hoses, and fittings — represents the broad incumbent whose branded components Flowfit distributes and which competes at the OEM level with Flowfit's bespoke engineered systems.
• Bosch Rexroth: Global incumbent in hydraulic components, power units, and motion control — competes with Flowfit's custom power units and also supplies through distribution channels that overlap with Flowfit's catalog offering.
• Danfoss Power Solutions: Global manufacturer of hydraulic pumps, motors, valves, and electronic controls for mobile and industrial equipment — competes at the OEM hydraulic components layer that Flowfit distributes and integrates into bespoke power units.
• Rubix (formerly Brammer): Pan-European industrial MRO and bearings/power-transmission distributor with a UK hydraulic and fluid power business — comparable to Flowfit as a multi-brand industrial distribution player with broader MRO scope.
• Eaton: Global broad-line industrial manufacturer with major hydraulic pump, valve, and motor lines (including brands distributed by Flowfit) — comparable at the wholesale/OEM layer and as a principal supplier relationship for Flowfit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flowfitonline
• Facebookfacebook.com/flowfitonline
• LinkedInlinkedin.com/company/flowfit
• Instagraminstagram.com/flowfit_hydraulics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowfit