DETOURS

Name

DETOURS

Legal name

DETOURS American West

Website

https://detoursamericanwest.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

DETOURS American West is a family-owned, Tempe-based guided tour operator offering public, private, multi-day, motorcoach, and air tours of the American Southwest from Phoenix/Scottsdale and Sedona/Flagstaff since 2001.

Ownership category

akta.pro rank

Product category

Guided Tour Services

NAICS

Scenic and Sightseeing Transportation, Land (4871), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert & Dune Nature Experiences (THAJAIAG)

akta.pro secondary industries

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Guided tour services
• Southwest adventure tours
• Grand canyon excursions
• Private group tours
• Scenic air tours

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Day Tours: Public single-day tours departing from Phoenix/Scottsdale and Flagstaff to destinations including Grand Canyon, Sedona, Antelope Canyon, Apache Trail, Tombstone, and Phoenix/Scottsdale city tours. Pricing per person with child discounts available.
2. Private Day Tours: Private VIP tours with dedicated vehicle and guide. Group-based pricing (1-5 guests in SUV, 6-13 guests in van). Includes customizable itineraries with optional add-ons like jeep tours, helicopter upgrades, and hiking tours.
3. Multi-Day/Overnight Tours: Public and private multi-day tours (2-12 days) covering extended Southwest destinations including Monument Valley, Bryce Canyon, Zion, and cross-state itineraries. Per-person pricing with lodging costs varying by season. Includes custom multi-day itineraries.
4. Air Tours: Scenic air tours including small airplane flights (up to 9 passengers) and helicopter tours (up to 5 passengers for SaberCat1, EC130). Departing from Scottsdale/Phoenix and Las Vegas. Per-person pricing ranging from $620-$2300/person.
5. Motorcoach Group Tours: Large group tours (up to 53 guests per bus) for corporate retreats, family reunions, schools, destination weddings, and international tour operators. 20+ years of experience with dedicated group specialists.
6. Tour Add-Ons and Third-Party Activities: Optional add-on activities including Pink Jeep Tours, helicopter rides, kayaking, guided hiking, wine tastings, Verde Canyon Railroad, and horse trekking. Commission or fees from activity partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

DETOURS American West operates guided van, SUV, and air tours of Arizona and the American Southwest, departing primarily from Phoenix/Scottsdale and Sedona/Flagstaff. Offerings include public single-day and multi-day tours, private VIP tours, custom multi-day itineraries, motorcoach tours for large groups, and scenic airplane and helicopter air tours to destinations such as the Grand Canyon, Sedona, Antelope Canyon, Monument Valley, and Bryce Canyon.

Product overview

DETOURS American West is a tour operator offering guided tours of the American Southwest, primarily serving the Phoenix, Scottsdale, Sedona, and Flagstaff areas. The company operates a fleet of Luxury SUVs and Custom High-Roof Touring Vans, providing day tours, multi-day tours, private tours, motorcoach group tours, and air tours (helicopter and airplane). Key product lines include Public Day Tours (shared tours to Grand Canyon, Sedona, Antelope Canyon, Apache Trail, Phoenix-to-Las Vegas transfers), Private Day Tours (VIP experiences with customizable itineraries), Multi-Day Tours (overnight packages from 2-5 days), Custom Multi-Day Tours (bespoke itineraries), Motorcoach Group Tours (up to 53 guests), and Air Tours (scenic flights). Tour add-ons include helicopter upgrades, Pink Jeep Tours, Dolly Steamboat cruises, and guided hikes. Founded in 2001, the company is a small, family-owned Arizona business.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Canyon Tour from Phoenix & Scottsdale with Sedona Public day tour combining Grand Canyon South Rim visits with Sedona photo stops, including Bell Rock, Uptown Sedona, and Oak Creek Canyon. Targeted at tourists visiting Arizona.
• Sedona Tour from Phoenix & Scottsdale with Montezuma Castle Day tour featuring Sedona's red rock landscapes and ancient Sinagua cliff dwellings at Montezuma Castle National Monument, for tourists departing from Phoenix/Scottsdale.
• Antelope Canyon Tour from Phoenix & Scottsdale with Horseshoe Bend Day tour to Lower Antelope Canyon with Navajo-guided canyon walk and Horseshoe Bend overlook, departing Phoenix/Scottsdale for tourists.
• Apache Trail Tour with Dolly Steamboat Cruise Day tour through Superstition Mountains featuring Goldfield Ghost Town, Tortilla Flat, and a 90-minute Dolly Steamboat nature cruise on Canyon Lake for tourists.
• Phoenix to Las Vegas with Grand Canyon Tour Day tour combining Grand Canyon South Rim visit with shuttle drop-off in Las Vegas at Treasure Island Hotel & Casino for travelers transitioning between cities.
• Private Grand Canyon South Rim Tour VIP private tour to Grand Canyon South Rim with customizable itinerary and optional stops at Cameron Trading Post, Williams, or Sedona, for small groups of 1-13 guests.
• Private Sedona Tour from Phoenix & Scottsdale Private tour to Sedona including Montezuma Castle, red rock formations, with optional add-ons for jeep tours, helicopter, or guided hikes.
• Private Antelope Canyon Tour Private day tour to Lower Antelope Canyon and Horseshoe Bend with Navajo-guided canyon experience for small groups.
• Private Apache Trail Tour Private tour of Apache Trail with options for Dolly Steamboat cruise or kayak adventure on Canyon Lake for small groups.
• Private Tombstone Tour Private tour to historic Tombstone including O.K. Corral, Big Nose Kate's Saloon, Boothill Cemetery, and San Xavier del Bac Mission for small groups.
• Private Phoenix & Scottsdale City Half-Day Tour Half-day private city tour covering Old Town Scottsdale, Arizona State Capitol, Arizona Biltmore, and Sonoran Desert regional parks for time-limited travelers.
• Multi-Day Tours from Phoenix & Scottsdale Overnight and multi-day tour packages ranging from 2-5 days, including Grand Canyon, Sedona, Antelope Canyon, Monument Valley, and Bryce Canyon destinations, with lodging included.
• Private Custom Multi-Day Tours Bespoke multi-day itineraries with custom planning for logistics, lodging, and third-party activities including helicopters, jeeping, UTV/ATVs, available up to 12 days.
• Private Guided Motorcoach Tours for Groups Large group tours using motorcoaches accommodating up to 53 guests per bus for corporate retreats, family reunions, schools, and destination weddings.
• Air Tours from Scottsdale, Phoenix & Las Vegas Scenic air tours including airplane flights (up to 9 passengers in Westwind Caravan) and helicopter tours to Grand Canyon, Sedona, and Page/Antelope Canyon, departing from Scottsdale, Phoenix, and Las Vegas.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Maverick HelicopterscoreStrategic or Co-development PartnerPartnership for helicopter air tours including 'Colors & Canyons' 45-minute Grand Canyon helicopter experience. Maverick Helicopters provides aircraft and pilots for scenic aerial experiences combined with ground tours.
• Pink Jeep TourscoreStrategic or Co-development PartnerPreferred partner for off-road jeep tour add-ons including Broken Arrow, Scenic Rim, Coyote Canyon, and Red Rock Range tours in Sedona. DETOURS integrates Pink Jeep Tours as activity add-ons on Sedona day tours.
• Dolly SteamboatcoreStrategic or Co-development PartnerPartnership for Dolly Steamboat nature cruises on Canyon Lake along the Apache Trail. 90-minute narrated nature cruise with wildlife viewing opportunities included in Apache Trail tour itineraries.
• Dixie's Lower Antelope TourscoreStrategic or Co-development PartnerPartnership for Navajo-led guided tours through Lower Antelope Canyon. DETOURS books tickets and coordinates transportation to Page, Arizona for these world-famous slot canyon experiences.
• Visit PhoenixcoreGTM or Marketing PartnerOfficial tourism partner providing promotional support, destination marketing, and referral traffic. Logo displayed on DETOURS website as trusted partner.
• Experience ScottsdalecoreGTM or Marketing PartnerOfficial destination marketing partner for Scottsdale tourism. Mutual promotional relationship with logo placement and referral coordination.
• Arizona Office of TourismcoreGTM or Marketing PartnerOfficial Arizona state tourism partner. Logo displayed and coordinated destination marketing efforts for statewide tourism promotion.
• Visit MesaminorGTM or Marketing PartnerTourism marketing partner for Mesa, Arizona area. Logo displayed on partner page.
• Tempe TourismminorGTM or Marketing PartnerTourism marketing partner for Tempe, Arizona. Logo displayed on partner page.
• Trail LoversminorStrategic or Co-development PartnerPartner for outdoor activity coordination. Logo displayed on partner page.
• National Park ExpressminorChannel Partner/ Reseller/ DistributorMotorcoach partner for Phoenix to Las Vegas shuttle service via Grand Canyon. 30-year operating history. Handles shuttle from Grand Canyon South Rim to Las Vegas Treasure Island Hotel & Casino on behalf of DETOURS customers.
• Visit the USA Travel Trade (Brand USA)minorGTM or Marketing PartnerInternational inbound travel promotion program. DETOURS listed as approved travel trade partner for international tour operators and travel professionals.
• International Inbound Travel AssociationminorGTM or Marketing PartnerIndustry association for inbound travel operators. DETOURS listed as member/travel partner for coordinated industry promotion.
• US Travel AssociationminorGTM or Marketing PartnerNational travel industry association. Logo displayed indicating membership/partnership in broader travel industry ecosystem.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pink Adventure Tours (Pink Jeep Tours): Sedona-headquartered tour operator running off-road Jeep tours (Broken Arrow, Scenic Rim, Red Rock Range) that DETOURS resells as $90/person add-ons. Directly competes for the same Sedona day-trip customer and overlapping guide/network labor pool, making it the closest comparable.
• Arizona Tour & Travel Company: Long-running Arizona/Southwest guided tour operator offering Grand Canyon, Sedona, and Monument Valley day and multi-day tours out of Phoenix and Scottsdale. Overlapping routes, target customer (FIT and small groups), and booking channels make it a near-direct comparable in scale and product mix.
• Maverick Helicopters: Operates the EC130 and Airbus helicopter fleet DETOURS resells for its 'Colors & Canyons' $360/person and $2,035/person Grand Canyon products. Same scenic aerial routes out of Phoenix/Scottsdale and Las Vegas, same tourist buyer, with both partnership and partial overlap in end-customer offerings.
• Scenic Airlines: Grand Canyon-focused fixed-wing scenic air tour operator (similar Westwind-class aircraft) running combined air/ground itineraries from Las Vegas and the South Rim. Directly comparable aerial sightseeing product line and shared destination customer with DETOURS' airplane air tours.
• Sedona Adventure Tours: Sedona-based small-group Jeep and hiking outfitter offering Broken Arrow and vortex tours. Competes head-to-head for the same Sedona private and custom itinerary customers that DETOURS serves with its private SUV/van tours.
• National Park Express: Motorcoach operator running the Phoenix–Grand Canyon–Las Vegas shuttle that DETOURS resells on its Phoenix-to-Las Vegas itineraries. Functions both as a partner and as a competing ground-transport alternative for the same Southwest corridor tourists.

Broad incumbents

• Grand Canyon Railway & Hotel: Williams, AZ heritage rail and hotel operator running daily train service from Williams to Grand Canyon South Rim. Broader experience-and-lodging destination play targeting similar Southwest tourists, though built around a rail asset rather than a touring fleet.
• Papillon Grand Canyon Helicopters: Large established Grand Canyon helicopter and bus tour operator (part of a larger tourism group) running both Las Vegas and Grand Canyon South Rim excursions. Comparable air tour inventory and broader scale, serving overlapping high-end tourist demand as DETOURS' AS350 helicopter products.

Others

• Viator (Tripadvisor): Global OTA where DETOURS distributes inventory alongside thousands of competing Arizona tour operators. Not a tour operator itself but a key distribution channel and competitive surface (price comparison, review aggregation) that shapes DETOURS' direct-booking economics.
• GetYourGuide: Major attractions and tours marketplace that resells DETOURS' Southwest tour inventory. Functions as both a distribution partner and a competitor to direct booking by aggregating identical itineraries from multiple Arizona operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/detourswest
• Instagraminstagram.com/detourswest
• Xx.com/detourswest
• LinkedInlinkedin.com/company/detours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DETOURS