Trampoline Branding

What Trampoline Branding does

Trampoline Branding (legally Trampoline Creative Inc.) is a privately held, full-service marketing communications agency headquartered at The Factory on Hollis in Halifax, Nova Scotia. Founded in 2004 by Leslie and Mark Gascoigne after relocating from Vancouver, the firm has operated continuously for approximately 20 years and employs around 20 staff across client services, creative, media, technology, and production functions. Its service offering is organized around six integrated stages — Discovery + Research, Understanding + Strategy, Creative Development + Design, Development + Production, Activate + Optimize, and Measure + Evolve — covering brand development, campaign creation, media planning and buying (including programmatic and SEO/SEM), video and content production, UX/UI, web build, and analytics.

The agency's technology stack is conventional marketing-agency infrastructure rather than proprietary platform technology: Google Analytics, SEO/SEM tooling, programmatic media management, web development, and UX/UI. Its sister organization Twist & Bits, originally an independent digital and web development shop, was brought in-house in February 2021 to consolidate technology capability under one roof. Trampoline does not publish a public API, SDK, or app; its "technology" differentiator is process integration across creative, media, and digital rather than unique technical IP. The firm is PIPEDA-compliant, adheres to WCAG 2.1 AA accessibility standards, and was certified as a B Corporation in October 2024.

Trampoline's business model is project-based professional services sold through direct client engagement, referrals, and Agency of Record (AOR) relationships. It serves a mix of government, non-profit, and enterprise clients across tourism, healthcare, food & beverage, retail, telecommunications, and sports — including Discover Halifax, Nova Scotia Health Authority, Eastlink, Good Robot, Pizza Delight, Kent Building Supplies, Canadian Naval Memorial Trust, International Canoe Federation, and Parkinson Canada. Pricing is not publicly disclosed; the firm does not charge subscription or platform fees, and no external funding or institutional investment has been disclosed.

Name

Trampoline Branding

Legal name

Trampoline Creative Inc.

Website

https://trampolinebranding.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Trampoline Branding is a privately held, full-service marketing communications agency in Halifax, Nova Scotia, founded in 2004. It provides branding, advertising, digital, media, and web development services to government, non-profit, and enterprise clients across Atlantic Canada.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Brand strategy services
• Advertising agency
• Creative marketing services
• Media planning buying
• Brand identity design

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding Services: Brand development, identity systems, visual storytelling, brand voice development, and brand strategy services for businesses and organizations.
2. Advertising & Campaign Services: Bold ideas, compelling campaigns, and precision-placed media buying across traditional and digital channels.
3. Digital & Web Development: Website build, QA, digital development, UX/UI design, and technology solutions through integrated Twist & Bits capabilities.
4. Video & Content Production: Video production, content creation, radio production, and experiential marketing production services.
5. Media Planning & Management: Media channel strategy, planning, buying, management, and optimization services including programmatic media and SEO/SEM.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trampoline Branding is a full-service marketing communications agency delivering integrated branding, advertising, digital, and media services. Offerings span strategy (research, brand development, communications planning), creative development (campaign creation, art direction, graphic and web design, UX/UI), production (video, content, radio, print, experiential), media planning/buying/programmatic/SEO-SEM, and performance measurement. Services are sold project-by-project or via ongoing retainers to businesses, government bodies, and non-profits primarily in Atlantic Canada.

Product overview

Trampoline Branding is a full-service marketing communications agency headquartered in Halifax, Nova Scotia. The company operates as a single unified service offering combining strategy, creativity, media, and technology under one roof. Their core capabilities span six service areas: Discovery + Research (sector research, usability testing), Understanding + Strategy (brand development, media planning), Creative Development + Design (campaign development, graphic/web design, UX/UI), Development + Production (video, content, website build), Activate + Optimize (digital media, SEO/SEM, programmatic), and Measure + Evolve (performance measurement, analytics). The agency serves local, regional, and national clients including Discover Halifax, Good Robot, Kent Building Supplies, Canadian Naval Memorial Trust, Pizza Delight, Eastlink, and Parkinson Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Brand Strategy Services Brand development, identity systems, visual storytelling, brand voice development, brand platforms, and brand strategy for businesses and organizations across sectors including tourism, healthcare, food & beverage, retail, and non-profit.
• Advertising & Campaign Services Bold ideas, compelling campaigns, and precision-placed media across traditional and digital channels for clients including Discover Halifax, Eastlink, Good Robot, Canadian Naval Memorial Trust, Pizza Delight, and Kent Building Supplies.
• Digital & Web Development Website design, build and quality assurance, UX/UI design, digital development, and technology solutions delivered through integrated Twist & Bits capabilities.
• Video & Content Production Video production, content creation, radio production, print and studio production, and experiential marketing production for integrated brand and campaign work.
• Media Planning & Buying Media channel strategy, planning, buying, management, and optimization across digital and traditional channels, including programmatic media, SEO/SEM, and out-of-home placements.
• Marketing Research & Strategy Sector research, survey process, stakeholder interviews, insight analysis, social media review, website assessment, usability testing, communications planning, and social media strategy for client engagements.
• Performance Measurement & Analytics Performance measurement, live dashboard creation and analysis, post-campaign media reporting, Google Analytics analysis, and media plan optimization.
• Public Relations Services Public relations services supporting integrated campaigns and client communications, led by the Executive Vice President of PR.

Quantifiable outcome

• 70% increase in users from Ontario for Discover Halifax campaign
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Alice HouseminorStrategic or Co-development PartnerCommunity partnership supporting Alice House, a local organization providing shelter and support services.
• AIDS Coalition of Nova ScotiaminorStrategic or Co-development PartnerLong-standing partnership with AIDS Coalition of Nova Scotia for public health awareness campaigns.
• Autism Nova ScotiaminorStrategic or Co-development PartnerCommunity partnership supporting autism awareness and programs in Nova Scotia.
• Canadian Cancer Society - Maritime DivisionminorStrategic or Co-development PartnerOngoing partnership supporting cancer awareness and fundraising initiatives.
• Dartmouth General Hospital FoundationminorStrategic or Co-development PartnerCommunity partnership supporting hospital foundation initiatives.
• Feed Nova ScotiaminorStrategic or Co-development PartnerPartnership supporting food security and hunger relief efforts in Nova Scotia.
• Get Up There for Colon CancercoreStrategic or Co-development PartnerFounded by CEO Mark Gascoigne in 2008, this is a movement, fundraiser, and annual event supporting colorectal cancer research. One of Trampoline's signature community initiatives.
• IWK FoundationminorStrategic or Co-development PartnerPartnership supporting the IWK Health Centre, a leading children's hospital for Atlantic Canada.
• Mental Health Foundation of Nova ScotiaminorStrategic or Co-development PartnerCommunity partnership supporting mental health awareness and programs.
• QEII FoundationminorStrategic or Co-development PartnerPartnership supporting QEII Health Sciences Centre foundation initiatives.
• Shelter Nova ScotiaminorStrategic or Co-development PartnerPartnership supporting homeless shelter services and awareness campaigns.
• Creatives For Climate ActionminorStrategic or Co-development PartnerStaff-led initiative uniting creatives around the world as agents of environmental change.
• Community Foundation of Nova ScotiaminorStrategic or Co-development PartnerPartnership with charitable giving facilitator helping donors make sustainable philanthropic impact.
• Accomplice ContentminorStrategic or Co-development PartnerCreative partner for animation production on Trampoline's 'Adapting Together' COVID-19 communications.
• Jive Photographic ProductionsminorStrategic or Co-development PartnerContributed photography services for Shelter Nova Scotia campaign during COVID-19.
• Outfront MediaminorStrategic or Co-development PartnerContributed out-of-home advertising space for Shelter Nova Scotia awareness campaign.
• Saint Mary's UniversitycoreStrategic or Co-development Partner18-year partnership supporting university marketing and student recruitment initiatives. Long-standing educational institution relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cossette: One of Canada's largest independent full-service marketing communications agencies, offering branding, advertising, digital, and media services comparable to Trampoline's integrated model but operating at significantly larger national and international scale.
• DDB Canada: Canadian arm of the DDB Worldwide network providing integrated advertising, brand strategy, and digital services to national clients, with overlapping capabilities to Trampoline but at significantly greater scale.
• McCann Canada: Canadian arm of the McCann Worldgroup network providing full-service advertising, branding, digital, and media capabilities — overlapping Trampoline's integrated offering but operating within a much larger global holding-company structure.

Direct peers

• No Fixed Address: Independently owned Canadian creative agency providing advertising, branding, and content across channels, mirroring Trampoline's full-service creative model with comparable independent ownership structure.
• Zulu Alpha Kilo: Independently owned Canadian creative agency known for integrated brand building, campaigns, and content production, replicating Trampoline's integrated creative-services model while serving larger national brand clients.
• Rethink: Canadian independent creative agency (now part of Plus Company) offering advertising, branding, and digital services across multiple categories with a similar full-service creative and strategy approach to Trampoline.
• Bensimon Byrne: Toronto-based independent creative agency offering branding, advertising, and content services with a similarly integrated model and creative-led positioning comparable to Trampoline's approach.
• Juniper Park\TBWA: Canadian independent creative advertising agency within the TBWA network providing integrated brand strategy, creative development, and media services to national clients with capabilities parallel to Trampoline's full-service creative offering.
• LG2: Québec-based Canadian creative agency with full-service offerings spanning brand strategy, advertising, and digital, comparable to Trampoline's integrated model with a similarly strong creative reputation.
• Bruce Mau Design: Canadian design and branding firm focused on identity systems, visual systems, and brand strategy — directly aligned with Trampoline's brand-development, identity, and visual storytelling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trampolinebrand
• LinkedInlinkedin.com/company/trampolinebrand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trampoline Branding