What Clevertours.com does

clevertours.com GmbH is a Cologne-based German online travel agency and tour operator (Reiseveranstalter) that has been operating since 2008 as a 100% subsidiary of DERTOUR Central Europe, the travel division of the REWE Group. The company sells package holidays, cruises, round trips, city breaks, self-drive trips, event travel, and themed wellness packages, primarily to German leisure travelers, with a destination catalogue spanning roughly twenty countries across Europe, Africa, and Asia. The platform is a direct-to-consumer booking site with a search interface filtered by destination, date, duration, participant count, hotel category, and recommendation rate, and the product set is sold both directly and through exclusive distribution partnerships with REWE Reisen and PENNY Reisen, as well as through the German travel-agency network (Reisebürovertrieb).

Under the hood, clevertours.com runs a conventional OTA stack: a tour-operator booking platform that bundles flights, accommodation, transfers, and the Rail&Fly (Deutsche Bahn) train-to-airport add-on, layered with a cookie-based recommendation engine, an internal A/B testing framework for offer variants, and a personalization layer built on Adobe Analytics, Adobe Target, Adobe Launch tag management, and Usercentrics consent management for GDPR compliance. IATA membership provides airline distribution access. Two Managing Directors (Boris Raoul and Stefan Kukuck) lead the entity, which employs 51-100 staff.

The business model is transaction-fee based: the company earns on the margin of packaged travel products it creates and resells, with revenue streams spanning package-holiday sales, cruise bookings, round-trip and city-break packages, and B2B partner distribution. Pricing is per-package, varies by destination, season, duration, and accommodation category, and is displayed individually per offer; examples range from €479 per person for a one-week package holiday to €1,099+ per person for cruise packages. There is no public pricing tier or subscription product, and the only disclosed commercial differentiators are exclusive REWE/PENNY retail distribution, the DERTOUR/REWE Group brand umbrella, and group-level supplier purchasing power.

Name

Clevertours.com

Legal name

clevertours.com GmbH

Website

https://clevertours.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Clevertours.com is a Cologne-based German online travel agency and tour operator, wholly owned by DERTOUR Central Europe (REWE Group), selling package holidays, cruises, round trips, city breaks, and event travel directly to German leisure travelers and through REWE Reisen and PENNY Reisen portals.

Ownership category

akta.pro rank

Product category

Online Travel Agency and Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package holiday booking
• Online travel agency
• Cruise packages
• Guided round trips
• City break tours

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Others

Revenue model

1. Package Holiday Sales: Revenue generated from direct sales of package holidays including flights, accommodation, transfers, and Rail&Fly. The company acts as a tour operator (Reiseveranstalter) creating and selling packaged travel products.
2. Cruise Bookings: Revenue from cruise package bookings including ocean and river cruises
3. Round Trip and City Break Packages: Revenue from organized round trips and city breaks with inclusive packages
4. B2B Partner Distribution: Products marketed exclusively through selected partner portals (REWE Reisen, PENNY Reisen) and travel agency networks, generating revenue through B2B channels

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clevertours.com operates as a German online travel agency and tour operator, creating and selling package holidays that bundle flights, accommodation, transfers (including Rail&Fly train connections), and optional meal plans. The company offers six core travel categories: self-drive holidays, package holidays, cruises, round trips, city breaks, and event travel, complemented by wellness packages. Products are sold directly to consumers via clevertours.com and exclusively distributed through REWE Reisen and PENNY Reisen partner portals plus the Reiseburovertrieb travel agency network.

Product overview

Clevertours.com is a German online travel agency and tour operator offering a unified consumer booking platform for package holidays and travel services. The core product portfolio includes six main travel categories: Eigene Anreise (self-drive holidays), Pauschalreisen (package holidays), Kreuzfahrten (cruises), Rundreisen (round trips), Städtereisen (city breaks), and Eventreisen (event travel). Additional offerings include themed wellness packages and ancillary services such as Rail&Fly train-to-flight transfers. Products are sold through the clevertours.com website as well as exclusive distribution partnerships with REWE Reisen and PENNY Reisen retail portals. The company operates under German travel law as a subsidiary of DERTOUR Central Europe within the REWE Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays)
• Kreuzfahrten (Cruises) Ocean and river cruise bookings including major cruise lines such as MSC, Costa, and AIDA, with packages that may include flights and transfers for individual travelers.
• Rundreisen (Round Trips) Guided and self-guided tour packages covering multiple destinations within a region, including multi-country European tours and international itineraries for leisure travelers.
• Städtereisen (City Breaks) Short city getaway packages including accommodation and optional flights, rail travel, and guided tours in major European cities for individual consumers.
• Eigene Anreise (Self-Drive Holidays) Self-drive and self-organized travel packages where customers arrange their own transportation to destinations, typically including hotel accommodations, for flexible leisure travelers.
• Eventreisen (Event Travel) Travel packages combined with event tickets including concerts, musicals, shows, theme park visits, and leisure activities for individual travelers.
• Wellness & Themenreisen (Wellness and Themed Travel) Specialized themed travel packages including wellness retreats, spa holidays, thermal baths, and health-focused hotel stays for individual consumers seeking themed leisure experiences.

Quantifiable outcome

• 100 years of combined travel experience through DERTOUR partnership

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• DERTOUR Central EuropecoreStrategic or Co-development Partner100% parent company. Clevertours.com is a wholly-owned subsidiary of DERTOUR Central Europe, the Nr. 2 in the German travel market. DERTOUR provides the operational framework, supplier relationships, and travel industry expertise.
• REWE GroupcoreStrategic or Co-development PartnerParent conglomerate providing brand backing and distribution access. Clevertours.com is a long-standing part of the REWE Group, one of Germany's largest retail conglomerates. The partnership provides access to REWE's retail distribution network and brand recognition.
• REWE ReisencoreChannel Partner/ Reseller/ DistributorExclusive partner portal for distribution of clevertours.com products. REWE Reisen serves as a white-label distribution channel for travel products.
• PENNY ReisencoreChannel Partner/ Reseller/ DistributorExclusive partner portal for distribution of clevertours.com products through PENNY discount retail chain.
• REWE Group CompliancecoreStrategic or Co-development PartnerCompliance framework aligned with REWE Group standards. Includes access to REWE Group's compliance reporting channel (Hintbox), ombudsman services, and behavioral codes.
• Travel Agency Network (Reisebürovertrieb)coreChannel Partner/ Reseller/ DistributorB2B channel partnership with travel agency distribution networks for sale of specially designed travel products to commercial partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ab-in-den-urlaub.de: German OTA focused on package holidays and last-minute deals. Now part of the CHECK24 Group but retains a comparable consumer proposition in affordable German package travel.
• weg.de: German online travel agency focused on package holidays, city breaks, and last-minute deals to similar consumer segments. Closely comparable as a German-language OTA with package-tour emphasis.
• HolidayCheck Group: German-language travel platform combining hotel reviews, package bookings, and holiday offers. Comparable target market (German-speaking leisure travelers) and overlapping product categories (packages, hotels, cruises).
• L'Tur: German tour operator specializing in last-minute and discounted package holidays. Direct competitor in the affordable package-holiday segment served by clevertours.com.
• Schauinsland-Reisen: Privately-held German tour operator offering package holidays, round trips, and city breaks. Comparable mid-sized German tour operator with similar product mix and target customer.

Broad incumbents

• TUI Group: Largest European tour operator and vertically integrated travel conglomerate. Overlaps in package holidays, cruises, and tours but operates at global scale across hotels, airlines, and cruise lines.
• FTI Group: Major German tour operator with package holidays, cruises, and tour operations across Europe, North Africa, and beyond. Comparable product breadth but larger scale and broader geographic footprint.
• CHECK24: Germany's leading price-comparison portal with a sizable travel vertical (flights, hotels, packages). Competes for the same German price-sensitive consumer but as part of a much broader multi-vertical comparison business.
• Booking.com: Global OTA with strong German-language presence. Competes directly for German package and leisure bookings at scale, with significant advantages in inventory breadth and marketing spend.

Others

• ITS Reisen: German tour operator for package holidays, also part of the REWE Group / DERTOUR family. Sister-brand dynamic makes ITS a closely adjacent comparison rather than direct competitor, illustrating internal brand cannibalization risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clevertours
• LinkedInlinkedin.com/company/clevertours-com-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clevertours.com