What Diesel Force does

Diesel Force is a US-based diesel engine maintenance and preventative solutions brand, operating as a product line within the Lyden Oil Company Family of Brands and headquartered in Walbridge, Ohio. The company sells a comprehensive diesel emissions system cleaning program centered on its solvent-free EGR & Induction System Cleaner, which is delivered through patented B1400, B1500, and B1500-X equipment using engine-specific adapters and shop air, then activated by a VGT & EGR electronic controller that cycles valves and turbos through their full range of motion during cleaning. Supporting products include the Ultimate 11 fuel treatment (proprietary surfactant that reduces fuel droplet size eightfold), an injector cleaner, an oil system cleaner, the Eliminator, HydroClean, and Ultimate 10, packaged into engine-specific maintenance kits covering Caterpillar, Cummins, Ford, GMC, International, Isuzu, Mack, Mercedes, Mitsubishi, PACCAR, Perkins, Volvo, and Yanmar platforms.

The company generates revenue through one-time sales of cleaning products and kits, hardware sales of patented delivery systems and electronic controllers, and a licensed service-partner network of more than 100 certified partners across the US who perform the cleaning service using Diesel Force equipment. Go-to-market is sales-led, supported by three distribution centers in Ohio and Michigan, eight regional sales offices spanning Ohio to Southern California, a direct webstore, and customer testimonials from public transit (PSTA), commercial truck repair (Quality Truck Service), and industrial material handling (Mitsubishi Caterpillar Forklift of America) verticals. Diesel Force claims up to 90% cost savings versus emissions component replacement and at least 60% reduction in carbon buildup after service.

Name

Diesel Force

Legal name

Lyden Oil Company

Website

https://diesel-force.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Diesel Force, a brand under Lyden Oil Company, sells a patented diesel emissions system cleaning program combining proprietary foaming cleansers, electronic VGT/EGR controllers, and engine-specific delivery systems, distributed through three warehouses, eight US sales offices, a webstore, and a 100+ certified service partner network serving transit, trucking, and industrial fleet operators.

Ownership category

akta.pro rank

Product category

Diesel Emissions Maintenance Equipment

NAICS

Other Engine Equipment Manufacturing (333618), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Exhaust, Aftertreatment & Emissions Compliance (DPF/SCR/EGR, Smoke Testing) (TLAKABAG)

akta.pro secondary industries

Fuel Systems Service (Diesel/Gas/CNG/LNG, Injectors, Tanks) (TLAKABAH), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Cooling, Lubrication & Air Induction Component Rebuild/Remanufacturing (Oil pumps, water pumps, EGR) (TLAKALAK)

Keywords

• Diesel emissions cleaning
• EGR system maintenance
• Diesel fuel treatment
• DPF cleaning equipment
• Fleet preventative maintenance

Headquarters

HQ city

Walbridge

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Products: Sale of proprietary cleaning products including EGR System Cleaner, Ultimate 11 Fuel Treatment, Injector Cleaner, Oil System Cleaner, and HydroClean Fuel Treatment. Products are sold in kits specific to engine size with one vehicle per box.
2. Equipment & Delivery Systems: Sale of patented delivery systems (B1500, B1500-X, B1400 machines) and electronic component controllers with cable adapters for specific engine applications.
3. Engine-Specific Maintenance Kits: Custom Diesel Force kits made for any engine, packaged for single vehicle per box. Available for small and large displacement engines with various adapters.
4. Service Partner Network: Licensed service partners across the US perform the cleaning services using Diesel Force equipment and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Diesel Force sells a comprehensive diesel engine emissions maintenance program consisting of proprietary cleaning chemicals (EGR & Induction System Cleaner, Ultimate 11 Fuel Treatment, Injector Cleaner, Oil System Cleaner, HydroClean), patented foam-delivery equipment (B1400, B1500, B1500-X Delivery Systems), a VGT & EGR electronic controller, engine-specific adapters, and pre-packaged maintenance kits. The program is sold to fleets, repair shops, and industrial operators directly and through a network of over 100 certified service partners who perform the cleaning service using Diesel Force equipment.

Product overview

Diesel Force is a comprehensive diesel maintenance program consisting of a unified product portfolio centered around EGR (Exhaust Gas Recirculation) system cleaning. The core offering includes the EGR & Induction System Cleaner paired with proprietary Delivery Systems (B1500, B1500-X, B1400) that apply foaming cleanser using shop air, supplemented by the VGT & EGR Controller for optimal cleaning cycles. Supporting products include Injector Cleaner, Oil System Cleaner, and fuel treatments (Ultimate 11, Ultimate 10, HydroClean, Eliminator). Engine-specific Adapters and Complete Maintenance Kits enable application across diverse diesel platforms from Caterpillar, Cummins, Ford, International, Mack, Mercedes, and others. The company is distributed by Lyden Oil Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Force EGR & Induction System Cleaner Solvent-free foaming cleanser designed to dissolve carbon buildup on contact, restoring diesel engines to factory conditions by cleaning EGR circuits, coolers, induction systems, DOC, and DPF components. Delivered via patented Diesel Force equipment using high-volume foam into both intake and exhaust sides simultaneously.
• Diesel Force Ultimate 11 Fuel Treatment Proprietary fuel treatment containing surfactants that reduce fuel droplet size by a factor of eight, utilizes hydrogen polar bonding to eliminate water, boosts cetane by 4-6 points, and includes a full winter package for severe weather reliability.
• Diesel Force Injector Cleaner Maximum strength one-tank cleanup product for cleaning both external and internal diesel fuel injector deposits, dissolving carbon, gums, varnishes and Internal Diesel Injector Deposits (IDID) in High Pressure Common Rail (HPCR) fuel systems without requiring tools.
• Diesel Force Oil System Cleaner Synthetic oil system cleaner using vapor action with API licensed Heavy Duty Motor Oil to remove oil contaminants, decrease blowby, and clean critical engine surfaces including ring lands and cylinder walls. Used following EGR cleaning, circulated for approximately 15 minutes before oil change.
• Diesel Force VGT & EGR Controller Electronic component controller that continuously cycles EGR valves and variable geometry turbos through their full range of motion during the cleaning process, enabling foam to reach inaccessible areas, freeing stuck turbos, and providing software monitoring of Commanded and Actual positions of EGR valve and turbo, Turbo Actuator Load, and system voltage.
• Diesel Force B1500 Delivery System Powder-coated steel delivery system with dash interface and toggle controls that applies foaming cleanser into the EGR circuit using shop air, capable of cleaning engines from small displacement up to 18.0 Liter diesel engines.
• Diesel Force B1500-X Delivery System Enhanced delivery system designed for larger displacement engines and vehicles operating under extreme conditions with high idle hours, featuring larger product capacity and enhanced flow to push through the dirtiest exhaust systems.
• Diesel Force B1400 Delivery System Lightweight and portable delivery system with capacity to clean up to 9.0 Liter engines, made with robust materials for versatile cleaning applications of small displacement diesel engines.
• Diesel Force Engine Adapters Engine-specific adapters (DPF/DOC, Exhaust, Intake, Accessory types) that connect delivery systems to various diesel engines including Caterpillar, Cummins, Ford, GMC, International, Isuzu, Mack, Mercedes, Mitsubishi, PACCAR, Perkins, Volvo, and Yanmar platforms from 2000-2018 model years.
• Diesel Force Complete Induction Maintenance Kit Engine-specific kits packaged for one vehicle per box, available in multiple configurations (DF633, DF634, DF636, DF637, DF638, DF639, DF641, DF641A, DF641B) for various engine sizes and types.
• Diesel Force Complete Fuel System Maintenance Kit Fuel system maintenance kits (DF680, DF680-1) designed for comprehensive fuel system cleaning and maintenance.
• Diesel Force HydroClean Fuel Treatment Fuel treatment product designed to clean and treat diesel fuel.
• Diesel Force Ultimate 10 Fuel Treatment Fuel treatment product used in conjunction with Ultimate 11.
• Diesel Force Eliminator Product designed for heavy-duty diesel cleaning applications.

Quantifiable outcome

• Save up to 90% on diesel emissions system maintenance costs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lyden Oil CompanycoreOthersDiesel Force is a product line of Lyden Oil Company, distributed exclusively by the parent company. Lyden Oil Company is also the parent of Fuel Force automotive products brand. Contact address is 30692 Tracy Road, Walbridge, OH 43465.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Power Service Products: Power Service Products is a leading manufacturer of diesel fuel additives and cetane improvers sold through truck stops, distributors, and service networks across North America. Directly comparable to Diesel Force's fuel treatment line (Ultimate 11, HydroClean), though it is a broader fuel-additive player without proprietary emissions cleaning equipment.
• FPPF Chemical Company: FPPF Chemical Company formulates and distributes diesel fuel additives, cetane boosters, and fuel system cleaners sold through truck stop and distributor channels. Closely comparable in product category (diesel fuel and injector treatments) and end customer base (trucking fleets and repair shops).
• BG Products: BG Products manufactures and distributes a broad line of automotive aftermarket fuel, oil, and engine cleaning chemicals sold through professional service centers. Highly comparable to Diesel Force's chemical cleaning + service-partner-channel model, though BG serves light-duty gasoline vehicles broadly rather than specializing in heavy-duty diesel emissions.
• Schaeffer's Specialized Lubricants: Schaeffer's manufactures specialty diesel and industrial lubricants, fuel additives, and engine treatments sold through a distributor network. Highly comparable product mix (oil system cleaners, fuel treatments) and industrial customer base, though without Diesel Force's patented emissions cleaning equipment platform.

Emerging players

• Hot Shot's Secret: Hot Shot's Secret markets a line of specialty diesel and gasoline fuel additives, oil treatments, and engine cleaners to the performance and fleet markets. Comparable as a competing specialty diesel additive brand with direct-to-consumer and fleet channels, but with broader (gasoline + diesel) positioning.
• Penray Companies: Penray formulates and packages automotive and heavy-duty chemical additives including fuel treatments, cooling system products, and emissions system cleaners. Comparable in chemical additive focus on heavy-duty diesel, but more diversified across light-duty automotive chemicals.
• Champion Brands: Champion Brands manufactures and distributes automotive lubricants, fuel additives, and engine treatments under multiple brand names including Kleen-Flo and Pyroil. Comparable as a specialty chemicals player in the heavy-duty diesel additive space, with broader automotive aftermarket positioning.

Broad incumbents

• Stanadyne: Stanadyne is a long-established manufacturer of diesel fuel injection systems and engine components serving OEMs and the aftermarket. Comparable to Diesel Force in the diesel engine ecosystem, but operates at the OEM/component manufacturer level rather than the aftermarket cleaning/service niche.
• AMSOIL: AMSOIL is a major synthetic lubricants and fuel additive manufacturer with a direct-sales dealer network. Comparable channel structure (dealer/service partner network) and product overlap (oil system cleaners, fuel treatments), though much broader scope and significantly larger scale than Diesel Force.
• Liqui Moly: Liqui Moly is a major German manufacturer of motor oils, additives, and automotive chemicals sold globally. Comparable product family (oil system cleaners, fuel additives) but at much larger scale and broader geographic scope; diesel emissions cleaning is not a primary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dieselforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diesel Force