Power Service Products

Name

Power Service Products

Legal name

Power Service Products, Inc.

Website

https://powerservice.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Diesel Fuel Additives

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Fuel Additives & Lubricant Additives (IMAEAMAL)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Diesel fuel additives
• Cetane boosters
• DPF cleaning
• Winter diesel treatment
• Fuel tank hygiene

Headquarters

HQ city

Weatherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Diesel Fuel Additives (Consumer Packaging): Sale of diesel fuel additives in various container sizes (12-oz to 260-gallon tote) for consumer and commercial use. Products include Diesel Kleen +Cetane Boost, Diesel Fuel Supplement +Cetane Boost, Diesel 911, Clear-Diesel, Bio Kleen, and Diesel Injector & DPF Flush. Revenue generated through retail, distributor, and direct sales channels.
2. Bulk Additive Sales (Commercial/Industrial): Sale of additives in bulk quantities (55-gallon drums, 260-gallon totes, and bulk) to commercial fleet operators, fuel marketers, and industrial customers. Part of partnership model for fuel marketers who pretreat fuel to create differentiated premium diesel products.

Pricing tiers

Go-to-market motion2 records

Distribution channels13 records

Marketing channels11 records

Core offering

Power Service Products manufactures and sells a complete line of proprietary diesel fuel additives across three categories: Performance additives (Diesel Kleen +Cetane Boost, Diesel Injector & DPF Flush), Winterization products (Diesel Fuel Supplement +Cetane Boost, Diesel 911), and Fuel Tank Hygiene treatments (Clear-Diesel Fuel & Tank Cleaner, Bio Kleen Diesel Fuel Biocide). Products are packaged from 12-ounce consumer bottles to 55-gallon drums and 260-gallon totes, sold through retail channels (Walmart, Amazon, NAPA), travel centers, agricultural cooperatives, a warehouse distributor network, and direct enterprise sales serving both individual consumers and commercial/industrial fleets.

Product overview

Power Service Products offers a complete line of diesel fuel additives organized into three categories: Performance (Diesel Kleen +Cetane Boost, Diesel Injector & DPF Flush), Winterization (Diesel Fuel Supplement +Cetane Boost, Diesel 911), and Fuel Tank Hygiene (Clear-Diesel Fuel & Tank Cleaner, Bio Kleen Diesel Fuel Biocide). The portfolio ranges from everyday injector cleaners and cetane boosters for regular use, to winter emergency products for cold weather operability, to tank cleaning and biocide treatments for fuel system maintenance. The company introduced Diesel Injector & DPF Flush in September 2025 as its first new product in nearly 20 years, featuring proprietary REGENEXTEND technology. Products are available in various sizes from 12-ounce bottles to 55-gallon drums and 260-gallon totes, serving both consumer and commercial/industrial markets.

Differentiator

Problem solved

Functional benefit

Brands

• REGENEXTEND: Exclusive technology in Diesel Injector & DPF Flush that reduces DPF regeneration frequency and duration by up to 50%
• Slickdiesel Lubricator
• +PetroFresh

Products and services

• Diesel Kleen +Cetane Boost A total injector cleaner and performance improver loaded with cetane, detergent and lubricity improver that provides peak diesel performance. Cleans injectors, boosts cetane up to 6 numbers, and contains Slickdiesel Lubricator to protect fuel pumps and injectors. Recommended for every fill-up and endorsed by Cummins.
• Diesel Injector & DPF Flush A fast-acting single-tank flush that cleans the entire fuel system including injectors, DPF, turbo, and EGR. Features exclusive REGENEXTEND technology that reduces regeneration frequency and duration by up to 50%. Removes stubborn injector deposits including IDIDs and nozzle coking. Improves fuel economy up to 10%.
• Diesel Fuel Supplement +Cetane Boost A winterizer/antigel that prevents fuel gelling and protects against fuel-filter icing when temperatures drop below +30°F. Contains Arctic Formula with cetane boost for faster cold starts. Endorsed by Cummins. The nation's bestselling diesel fuel supplement since 1981.
• Diesel 911 A winter emergency use product with Winter Rescue Formula that reliquefies gelled fuel and de-ices frozen fuel-filters to restore diesel fuel flow to an engine. Emergency treatment for engines that have already gelled; Diesel Fuel Supplement is the preventive product.
• Clear-Diesel Fuel & Tank Cleaner An advanced diesel fuel and tank cleaning technology with Fuel Polishing Formula that removes water and slime, disperses fuel contaminants, and stabilizes fuel during long-term storage. Contains +Petrofresh for maximum long-term storage stability up to 12 months.
• Bio Kleen Diesel Fuel Biocide A dual-phased diesel fuel biocide effective in both diesel fuel and water that kills microbes including bacteria and fungus. Used to rid fuel systems of microbial contamination (diesel algae) and prevent fuel-filter plugging and tank corrosion. Registered for use in the US only.

Quantifiable outcome

• Up to 10% fuel economy improvement
• +6 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CumminscoreChannel Partner/ Reseller/ DistributorCummins officially endorses Power Service Diesel Kleen and Diesel Fuel Supplement products. Cummins dealers have access to and can sell the entire line of Power Service diesel additives. Products available through shop.cummins.com. Endorsement provides assurance of product quality and compatibility with Cummins diesel engines.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Howes Products: Direct competitor in diesel fuel additives with overlapping product lines including anti-gel, cetane boosters, and fuel treatments sold through similar retail and fleet channels. Howes is the most analogous privately-held US diesel additive specialist.
• Hot Shot's Secret: Direct competitor specializing in diesel performance additives and fuel treatments serving both consumer and fleet markets. Comparable product set (injector cleaners, cetane boosters, anti-gel) and similar channel mix through retail and online.
• Stanadyne: Direct competitor in diesel fuel additives, both as a fuel injection equipment manufacturer and as an additive formulator. Sells branded diesel fuel additives through service and retail channels comparable to Power Service.
• BG Products: Direct peer in fuel additives, with overlapping product portfolio (fuel cleaners, system conditioners) and a parallel go-to-market motion through professional service channels and fleets.

Emerging players

• Lucas Oil: Adjacent competitor in lubricants and fuel additives with strong consumer brand presence in the performance automotive and trucking markets. Overlaps in diesel additive SKUs though broader portfolio extends to engine oils and gear lubes.
• Royal Purple (Calumet): Synthetic lubricant and additive brand owned by Calumet, with a consumer-leaning product line that overlaps with Power Service in the diesel performance additives category for light-duty and trucking enthusiasts.

Broad incumbents

• Afton Chemical: Major global fuel and lubricant additive manufacturer owned by NewMarket Corporation. Operates at much larger scale with broad petroleum additive portfolio including diesel performance additives that overlap with Power Service's chemistry.
• Lubrizol: Global specialty chemicals company (Berkshire Hathaway) producing fuel and lubricant additives at industrial scale. Overlaps with Power Service in diesel additive chemistry and serves fuel marketers and OEMs globally.
• Infineum: Joint venture between Shell and ExxonMobil focused on fuel and lubricant additives. Competes with Power Service in diesel additive chemistry at the enterprise/fuel-marker level but does not target the consumer retail shelf.
• Chevron Oronite: Subsidiary of Chevron developing fuel and lubricant additive packages. Comparable at the additives chemistry level but operates as a B2B supplier to fuel marketers rather than a consumer-facing brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pspadditives
• YouTubeyoutube.com/channel/UCBwTAuoCZZ7Ul3D4XS5eSfQ
• Facebookfacebook.com/powerserviceproducts
• LinkedInlinkedin.com/company/powerserviceproducts
• Instagraminstagram.com/powerserviceproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Service Products