RinseKit
RinseKit is a Vista, California-based manufacturer of battery-powered pressurized portable shower systems serving outdoor recreationists, van-life consumers, and institutional buyers through direct e-commerce, Amazon, Costco, and GSA channels, with over 500,000 cumulative customers served.
- Company typePrivate
- Founded2014
- HeadquartersVista, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RinseKit does
RinseKit is a privately held, bootstrapped manufacturer of battery-powered pressurized portable shower systems, founded by Chris C. in 2013/2014 and headquartered in Vista, California with a single warehouse distribution facility. The company designs and sells an integrated portable shower platform built around an onboard AGM 12V 5Ah battery driving a pump that delivers consistent 50 PSI water pressure without hand pumping, hanging, or external power, with tanks ranging from 3.5 to 10 gallons and up to 28 minutes of spray time per fill. Its current product lineup spans the 3.5-gallon PRO, the flagship 4-gallon PRO 2.0 (USB-C charging, LED lighting, transparent tank), the 4-gallon Cube, the 10-gallon vehicle-mounted Tailgate Shower (12V truck-powered for mountain bikers), and the HyperHeater 2.0 propane tankless water heater accessory delivering 110-120°F in 30 seconds.
RinseKit generates revenue primarily through one-time hardware sales at price points from $149.95 (blemished/refurbished) to $549.95 (bundles with HyperHeater), supplemented by accessories, bundle packages, and gift cards. The go-to-market model is e-commerce-first, with direct-to-consumer sales on a Shopify storefront (rinsekit.com), Amazon marketplace presence, Costco retail distribution, specialty outdoor retailers, GSA schedule access for federal government buyers, international distributors, and a GovX-verified discount program for military and first responders. Payments are processed via Shopify, Shop Pay installments, Afterpay, and PayPal. Marketing is content-led through a company blog ranking RinseKit as "Best Overall" portable shower, an active YouTube channel, earned media coverage in Fox and ESPN, and a 10%-commission affiliate program gated to creators with 15k+ followers.
The customer base is distributed across outdoor recreationists (campers, surfers, hikers, off-road, van life, mountain bikers), pet owners, and institutional buyers including government/humanitarian disaster relief and hazmat/industrial decontamination operations. Aggregate review counts above 1,700 per flagship product with 4.44-4.86 average ratings and a cumulative customer base of over 500,000 indicate established product-market fit in a niche category that benefits from secular tailwinds in RV ownership, camping participation, and van-life adoption, with the North America portable shower market projected to grow from $174M (2025) to $308M (2033) at 7.4% CAGR.
RinseKit firmographics
Firmographics- Name
- RinseKit
- Legal name
- RinseKit LLC
- Website
- https://rinsekit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RinseKit is a Vista, California-based manufacturer of battery-powered pressurized portable shower systems serving outdoor recreationists, van-life consumers, and institutional buyers through direct e-commerce, Amazon, Costco, and GSA channels, with over 500,000 cumulative customers served.
- Ownership category
- akta.pro rank
RinseKit industry classification
Industry- Product category
- Portable Outdoor Showers
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)
Keywords
Where RinseKit is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RinseKit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Portable Shower Hardware Sales: Primary revenue stream from selling portable shower units (PRO, PRO 2.0, Cube, Tailgate models) directly to consumers and through retail channels. One-time hardware purchase with varying price points from $149.95 to $399.95 depending on model.
- Accessories and Add-ons: Revenue from complementary products including HyperHeater 2.0 ($249.95), hose extensions, mounting brackets, spare batteries, chargers, spray nozzles, and replacement parts.
- Bundle and Package Deals: Pre-configured bundles combining showers with heaters at discounted prices compared to individual purchases, driving higher average order value.
- Refurbished and Blemished Products: Sale of refurbished and blemished units at reduced prices, recovering value from returned or cosmetic-defect products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Portable Shower Units - Core Hardware |
| One time/ perpetual license | Pay-as-you-go | Heater and Accessory Add-ons |
| One time/ perpetual license | Pay-as-you-go | Bundle Packages with Savings |
| One time/ perpetual license | Pay-as-you-go | Specialty Accessories |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
RinseKit product offering
Product offeringCore offering
RinseKit designs, manufactures, and sells battery-powered pressurized portable shower systems (3.5-10 gallon capacities) along with complementary accessories such as propane-powered hot water heaters, hose extensions, and mounting brackets. The systems deliver consistent 50 PSI water pressure via an onboard AGM battery and integrated pump, eliminating the need for hand pumping, gravity bags, or external power sources, and are targeted at outdoor recreationists, van lifers, mountain bikers, industrial/hazmat workers, and government/humanitarian relief operations. The company sells primarily direct-to-consumer through its own e-commerce storefront, with additional distribution via Amazon, Costco, specialty outdoor retailers, and a GSA schedule for government buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- RinseKit PRO 2.0 (4 Gallon) Battery-powered pressurized portable shower with a 4-gallon transparent tank, USB-C charging, integrated LED lights, and 5-setting spray nozzle, marketed to outdoor enthusiasts.
- RinseKit Cube (4 Gallon) Battery-powered pressurized portable shower with a 4-gallon cube-form tank, designed for portability and ease of use in outdoor settings.
- RinseKit PRO (3.5 Gallon) Compact 3.5-gallon battery-powered pressurized portable shower offering consistent 50 PSI spray pressure for outdoor recreation use.
- 10 Gallon RinseKit Tailgate Shower 10-gallon vehicle-mounted portable shower powered by a truck's 12V/4-pin trailer plug, featuring bike-slot padding for mountain bikers and large-group outdoor cleaning use.
Quantifiable outcome
- 50 PSI consistent pressure throughout entire water supply
- +4 more outcomes
Companies that use RinseKit
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
RinseKit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
RinseKit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmazoncoreStrong e-commerce distribution partnership through Amazon marketplace alongside specialty retailers. Amazon is listed as a primary distribution channel for portable shower products including RinseKit, Ivation, and Dometic.
- Affiliate PartnersminorAffiliate marketing program offering 10% commission on sales with no earning limits. Additional monthly rewards for top affiliates. Requires applicants to have 15k+ followers or subscribers.
- GovXminorGovX ID verification service used to verify eligibility for military, first responder, nurse, and teacher discounts. Discount program prominently featured at checkout and on product pages.
- Specialty Outdoor RetailerscoreDistribution through specialty outdoor recreation retailers alongside Amazon and direct-to-consumer sales. Part of the broader portable shower market distribution network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RinseKit competitors and assessment
Company assessmentBroad incumbents
- Dometic: Large public outdoor and RV products company with extensive portable shower and sanitation products. Explicitly identified alongside RinseKit as a primary competitor in the portable shower market, with far greater scale and distribution.
- Mr. Heater: Established portable heater brand with adjacent propane-powered hot water and outdoor products. Targets overlapping customer use cases in outdoor recreation and tailgating, with broader product portfolio.
- Decathlon: Large global sporting goods retailer and manufacturer with outdoor recreation products including portable showers and water systems. Competes for the same outdoor enthusiast customer base through massive retail footprint.
Direct peers
- Ivation: Direct competitor explicitly identified as a primary player in the portable shower market alongside RinseKit and Dometic. Sells similar battery-powered and outdoor shower products through Amazon and retail channels.
- Camplux: Direct competitor in portable outdoor water heating and shower products. Offers propane tankless water heaters and portable shower systems aimed at similar outdoor recreation and RV use cases as RinseKit's HyperHeater.
- Zodi Outback: Direct peer offering portable hot water shower systems for outdoor recreation, camping, and emergency use. Targets overlapping customer segments with similar battery-powered and propane-heated portable shower products.
- KEDSUM: Portable shower brand competing in the same outdoor recreation category on Amazon and retail channels. Offers battery-powered and rechargeable portable shower products at similar price points.
Emerging players
- NEMO Equipment: Outdoor recreation brand with adjacent products including portable showers, pumps, and outdoor cleaning accessories. Targets the same camping, backpacking, and outdoor enthusiast customer base with premium positioning.
- BioLite: Portable battery-powered outdoor products company with similar technology approach (rechargeable battery systems for outdoor use). Comparable business model targeting outdoor enthusiasts with hardware products sold DTC and through retail.
- EcoFlow: Portable power and battery products company with adjacent outdoor lifestyle positioning. Shares the battery-powered portable technology approach and similar DTC/retail distribution strategy for outdoor recreation customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RinseKit social profiles
Digital presenceRinseKit financial estimates
Financial estimateRevenue estimate
Valuation estimate
RinseKit leadership team
Management profileNumber of profiles
Profiles1 record
RinseKit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RinseKit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RinseKit
What does RinseKit do?
RinseKit designs, manufactures, and sells battery-powered pressurized portable shower systems (3.5-10 gallon capacities) along with complementary accessories such as propane-powered hot water heaters, hose extensions, and mounting brackets. The systems deliver consistent 50 PSI water pressure via an onboard AGM battery and integrated pump, eliminating the need for hand pumping, gravity bags, or external power sources, and are targeted at outdoor recreationists, van lifers, mountain bikers, industrial/hazmat workers, and government/humanitarian relief operations. The company sells primarily direct-to-consumer through its own e-commerce storefront, with additional distribution via Amazon, Costco, specialty outdoor retailers, and a GSA schedule for government buyers.
Is RinseKit a public or private company?
RinseKit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RinseKit founded?
RinseKit was founded in 2014. It employs 1 to 10 people.
Where is RinseKit based?
RinseKit is headquartered in Vista, United States, in the North America region.
How does RinseKit make money?
Four revenue lines are on record. Portable Shower Hardware Sales are the primary driver. The others are accessories and Add-ons, bundle and Package Deals and refurbished and Blemished Products.
Who are RinseKit's main competitors?
Broad incumbents on record are Dometic, Mr. Heater and Decathlon. Direct peers are Ivation, Camplux, Zodi Outback and KEDSUM. Emerging players are NEMO Equipment, BioLite and EcoFlow.
Does RinseKit have an API?
No public API is recorded for RinseKit.
What industry is RinseKit in?
RinseKit's product category is Portable Outdoor Showers. Its primary akta.pro industry code is IMALAJAB, Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers). Its NAICS code is 333914 and its SIC code is 3561.