WP Tangerine
WP Tangerine is a Berkeley-based, privately-held WordPress and WooCommerce support agency offering flat-rate monthly subscriptions (Basic $197, Pro $297, VIP $997) that provide SMB owners and solopreneurs with a dedicated team for unlimited site development, design, maintenance, and SEO tasks.
- Company typePrivate
- Founded2015
- HeadquartersBerkeley, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WP Tangerine does
WP Tangerine is a private, Berkeley-based WordPress and WooCommerce services firm founded in 2015 by CEO Marcus Krupp, operating with 56 full-time employees comprising developers, designers, graphic artists, QA specialists, and management. The company sells unlimited, flat-rate monthly subscriptions across three tiers (Basic at $197, Pro at $297, VIP at $997), assigning each subscriber a dedicated team (developer, designer, client manager, QA specialist) to perform an open-ended catalog of WordPress and WooCommerce tasks — from design and development to fixes, optimization, SEO, graphics, and emergency care — with a stated one-business-day turnaround. Its go-to-market is product-led and self-serve through the company website, supplemented by a partner/referral program and content marketing, and it sells globally while delivering work during US business hours. The core technology stack is conventional WordPress/PHP tooling augmented by integrations with WP Engine (hosting bundled into Pro/VIP plans) and project management tools (Asana, Trello, Basecamp); the differentiated layer is the team's accumulated operational know-how across 3,000+ sites worked on since founding, with a current monthly throughput of 6,400+ tasks. WP Tangerine is independently owned, discloses no institutional funding or acquisitions, and reports no AI or proprietary platform capabilities beyond human-delivered services.
WP Tangerine firmographics
Firmographics- Name
- WP Tangerine
- Legal name
- WP Tangerine
- Website
- https://wptangerine.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WP Tangerine is a Berkeley-based, privately-held WordPress and WooCommerce support agency offering flat-rate monthly subscriptions (Basic $197, Pro $297, VIP $997) that provide SMB owners and solopreneurs with a dedicated team for unlimited site development, design, maintenance, and SEO tasks.
- Ownership category
- akta.pro rank
WP Tangerine industry classification
Industry- Product category
- WordPress and WooCommerce Managed Services
- NAICS
- Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP Managed Services & AMS (Application Management) (BPAEAGAB)
- akta.pro secondary industries
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Content Operations & Workflow Management (BPAFAIAI)
Keywords
Where WP Tangerine is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
WP Tangerine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription Plans: Three tiered subscription plans (Basic $197/mo, Pro $297/mo, VIP $997/mo) providing unlimited WordPress and WooCommerce services up to designated hours per business day. Auto-renews monthly or annually with 15% annual discount available.
- Annual Subscription Plans: Annual subscription options with 15% savings compared to monthly billing. Auto-renews annually until cancellation requested.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - $197/month - Up to 1 hour per business day, up to 3 sites |
| Subscription | Monthly | Pro Plan - $297/month - Up to 2 hours per business day, up to 6 sites |
| Subscription | Monthly | VIP Plan - $997/month - Up to 4 hours per business day, unlimited sites |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
WP Tangerine product offering
Product offeringCore offering
WP Tangerine provides unlimited WordPress and WooCommerce support, development, design, graphic design, maintenance, optimization, and SEO services through monthly subscription plans. Customers receive a dedicated team of developer, designer, client manager, and QA specialist that handles unlimited tasks submitted 24/7 with a 1-business-day turnaround at a flat monthly rate.
Product overview
WP Tangerine provides unlimited WordPress and WooCommerce support services through a tiered subscription model with three plans: Basic Plan, Pro Plan, and VIP Plan. The service operates as a comprehensive managed WordPress agency offering development, design, SEO, support, and maintenance. Each subscription includes a dedicated team of developer, designer, client manager, and QA specialist. The core product is their Unlimited WordPress Services suite, supplemented by specialized WooCommerce Help for e-commerce needs, WordPress SEO Services for search optimization, and WordPress Consultant for expert guidance. The company positions itself as a full-service WordPress Development Agency alternative to individual freelancers, providing enterprise-level support at flat monthly rates.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3,000+ WordPress and WooCommerce sites successfully worked on
- +3 more outcomes
Companies that use WP Tangerine
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
WP Tangerine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
WP Tangerine partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
WP Tangerine competitors and assessment
Company assessmentDirect peers
- WP Buffs: WP Buffs offers unlimited WordPress care plans with a dedicated team model very similar to WP Tangerine's Basic/Pro/VIP subscriptions. Both compete for the same SMB and agency customers seeking ongoing WordPress maintenance and small-task development.
- WP Site Care: WP Site Care provides tiered WordPress support plans with dedicated developers and emergency fix services targeting SMBs. Directly competes with WP Tangerine on subscription pricing, scope of included services, and the dedicated-team value proposition.
Emerging players
- ManageWP: ManageWP (a GoDaddy company) offers a multi-site management dashboard that enables users to manage WordPress updates, backups, and security themselves — a partial substitute for WP Tangerine's maintenance services. Represents the DIY/automation alternative for technically capable customers.
- MainWP: MainWP provides a self-hosted WordPress management dashboard for agencies and freelancers to manage many client sites from a single interface. Competes at the multi-site workflow layer, lowering willingness to pay for human-only support services like WP Tangerine's.
Broad incumbents
- WP Engine: WP Engine is the largest pure-play managed WordPress hosting provider and a partner of WP Tangerine (hosting bundled on Pro/VIP). Also offers in-house premium support, overlapping with WP Tangerine's value proposition at the higher end of the SMB and mid-market.
- GoDaddy: GoDaddy, owner of ManageWP, provides WordPress hosting bundles that include automated maintenance, security, and basic support — a budget-tier incumbent alternative to WP Tangerine's human-driven subscription model. Serves millions of SMBs who may never need human WordPress support.
- Kinsta: Kinsta is a premium managed WordPress host built on Google Cloud with concierge migration and support services. Higher-end of the managed WP market, comparable customers to WP Tangerine's VIP tier, and offers bundled maintenance that competes for the same wallet share.
- Flywheel: Flywheel is a managed WordPress host (now under WP Engine) targeting agencies and SMBs with bundled hosting, security, and collaborative tools. Overlaps with WP Tangerine at the agency/SMB site-management layer.
- Pagely: Pagely is a longstanding enterprise managed WordPress hosting provider with high-touch support. Comparable to WP Tangerine's VIP-tier concept but operating further upmarket into mid-market and enterprise customers.
- Pressable: Pressable is a managed WordPress host with concierge security, performance, and support add-ons. Like WP Tangerine, it bundles ongoing maintenance with hosting — competing for SMBs who want a single-vendor WordPress solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WP Tangerine social profiles
Digital presenceWP Tangerine financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Tangerine leadership team
Management profileNumber of profiles
Profiles1 record
WP Tangerine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Tangerine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Tangerine
What does WP Tangerine do?
WP Tangerine provides unlimited WordPress and WooCommerce support, development, design, graphic design, maintenance, optimization, and SEO services through monthly subscription plans. Customers receive a dedicated team of developer, designer, client manager, and QA specialist that handles unlimited tasks submitted 24/7 with a 1-business-day turnaround at a flat monthly rate.
Is WP Tangerine a public or private company?
WP Tangerine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Tangerine founded?
WP Tangerine was founded in 2015. It employs 51 to 100 people.
Where is WP Tangerine based?
WP Tangerine is headquartered in Berkeley, United States, in the North America region.
How does WP Tangerine make money?
Two revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are annual Subscription Plans.
Who are WP Tangerine's main competitors?
Direct peers on record are WP Buffs and WP Site Care. Emerging players are ManageWP and MainWP. Broad incumbents are WP Engine, GoDaddy, Kinsta, Flywheel, Pagely and Pressable.
Does WP Tangerine have an API?
No public API is recorded for WP Tangerine.
What industry is WP Tangerine in?
WP Tangerine's product category is WordPress and WooCommerce Managed Services. Its primary akta.pro industry code is BPAEAGAB, ERP Managed Services & AMS (Application Management), with a secondary code of BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 541511 and its SIC code is 7371.