Sinema Films
Sinematic is a New York-headquartered TV commercial production company serving enterprise brands and creative agencies with end-to-end broadcast video production, LED virtual production, and transparent itemized pricing across five US production hubs.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sinema Films does
Sinematic (also referenced as Sinema Films) is a New York-headquartered TV commercial production company founded in 2013. The firm provides end-to-end video production services — concept development, script writing, storyboarding, casting, location scouting, production design, filming, post-production (editing, VFX, motion graphics, sound design, color grading), and broadcast mastering — for corporate brands and creative agencies. Its technical platform centers on high-end cinema cameras and LED virtual production walls with real-time CGI-rendered backgrounds, enabling in-camera compositing of exotic locations from its NYC studios. The company positions a signature cinematic visual style, with fast edits and sleek visuals, as its creative differentiator.
The company monetizes entirely on a project-based, quote-driven professional services model with fully itemized transparent pricing, where cost varies by actors, locations, wardrobe, cameras, and production requirements. It operates direct sales through five US production hubs (New York, New Jersey, Los Angeles, San Francisco, Miami) with remote consultation capabilities for out-of-region clients. Supporting partnerships include casting agencies Ford Models, Elite Model Management, and IMG Models, plus equipment vendor Panavision. The company has produced TV commercials for enterprises including Google, Nike, Yves Saint Laurent, Hell Energy, Arbonne, the United Nations, and IronFX, and claims specific quantifiable outcomes such as a 2.15x sales increase within 12 months for a European energy drink client, a 3x membership increase within 18 months for a non-profit client, and 600-store distribution in 4 weeks for an indie NYC beauty brand.
Sinematic has accumulated 35+ industry awards, including 12 Telly Awards in cinematography, editing, and film direction (with 2020 Telly Gold/Silver wins across household products, editing, health & wellness, non-profit, and cosmetics categories) and has a roster of directors with at least 10 years of content creation experience from backgrounds including major ad agencies (Ogilvy, JWT), studio features, and short films. The leadership team is led by founder Susan Carlson. No funding, revenue, ownership, or M&A information is disclosed in the public source material.
Sinema Films firmographics
Firmographics- Name
- Sinema Films
- Legal name
- Sinematic
- Website
- https://sinemafilms.tv
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sinematic is a New York-headquartered TV commercial production company serving enterprise brands and creative agencies with end-to-end broadcast video production, LED virtual production, and transparent itemized pricing across five US production hubs.
- Ownership category
- akta.pro rank
Sinema Films industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)
Keywords
Where Sinema Films is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sinema Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- TV Commercial Production: Project-based professional services for TV commercial production. Covers full production lifecycle from concept development to final post-production, including script writing, storyboarding, casting, location scouting, filming, editing, VFX, and broadcast mastering. Pricing determined by project complexity factors including number of actors, locations, wardrobe, and cameras used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client budget |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sinema Films product offering
Product offeringCore offering
Sinema Films (dba Sinematic) is a New York-headquartered, full-service TV commercial production company that delivers end-to-end television advertising for corporate brands and creative agencies. Services span concept development, script writing, storyboarding, casting, location scouting, production design, filming, editing, visual effects, sound design, and broadcast mastering. The firm supplements its TV commercial work with social media video content production and runs five production hubs across the U.S. (New York, New Jersey, Los Angeles, Miami, San Francisco).
Product overview
Sinematic is a TV commercial production company offering a unified suite of video production services centered around television advertising. The core offering is TV Commercial Production, complemented by Social Media Content Production for digital platforms. Supporting these are sub-products for Creative Services (script writing, storyboarding, casting, wardrobe, hair/makeup) and Post-Production Services (editing, VFX, color grading, sound design). The company provides end-to-end capabilities from concept development through final broadcast delivery.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2.15x increase in sales within 12 months for European energy drink client
- +2 more outcomes
Companies that use Sinema Films
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Sinema Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sinema Films partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Ford ModelsminorCasting agency relationship for casting models in TV commercials. Ford is one of several casting agencies utilized for talent selection in productions.
- Elite Model ManagementminorCasting agency partnership for casting models and actors in TV commercial productions.
- IMG ModelsminorCasting agency partnership for casting talent in TV commercial productions.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Sinema Films competitors and assessment
Company assessmentDirect peers
- MJZ: Iconic NYC and LA director-driven commercial production company representing award-winning directors for global brand TV campaigns; direct competitor to Sinematic for premium broadcast commercial work.
- Partizan: Globally distributed director-driven commercial and music video production company with a New York office; directly comparable in offering TV commercials, branded content, and music videos to enterprise clients.
- Anonymous Content: NYC- and LA-based commercial and content production company producing award-winning TV commercials, branded content, and feature work for global brands; directly comparable to Sinematic in service mix, cinematic style, and enterprise brand client base.
- Smuggler: Global director-led production company with deep NYC presence producing TV commercials, branded content, and feature films for major brands; comparable service offering and premium brand client profile to Sinematic.
- RSA Films: Ridley Scott-associated commercial and feature production company with strong NYC operations; produces award-winning TV commercials for enterprise brands and competes in the same premium segment as Sinematic.
- Radical Media: Long-established NYC commercial and film production company producing TV ads, branded content, and documentaries for major global brands; competes head-to-head with Sinematic for the same enterprise CMO and agency budgets.
- Tool of North America: Bicoastal commercial production company producing TV commercials, branded content, and music videos with a strong award-winning reputation; comparable size, model, and client mix to Sinematic.
- IconicTV: NYC-based commercial production company producing TV ads and branded content for global brands, including tech, fashion, and beverage; similar size and customer profile to Sinematic.
- Hype (Hyphen): Bicoastal commercial and content production studio producing TV ads and branded content for major brands, with strong post-production and visual-effects capabilities; overlaps with Sinematic's end-to-end service offering.
Broad incumbents
- Ogilvy: Global advertising agency holding company with full creative, media, and production capabilities; a frequent upstream buyer of production services and occasional competitor when campaigns are produced in-house or through affiliated production arms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sinema Films social profiles
Digital presenceSinema Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinema Films leadership team
Management profileNumber of profiles
Profiles1 record
Sinema Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinema Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinema Films
What does Sinema Films do?
Sinema Films (dba Sinematic) is a New York-headquartered, full-service TV commercial production company that delivers end-to-end television advertising for corporate brands and creative agencies. Services span concept development, script writing, storyboarding, casting, location scouting, production design, filming, editing, visual effects, sound design, and broadcast mastering. The firm supplements its TV commercial work with social media video content production and runs five production hubs across the U.S. (New York, New Jersey, Los Angeles, Miami, San Francisco).
Is Sinema Films a public or private company?
Sinema Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sinema Films founded?
Sinema Films was founded in 2013. It employs 11 to 50 people.
Where is Sinema Films based?
Sinema Films is headquartered in New York, United States, in the North America region.
How does Sinema Films make money?
One revenue line is on record: TV Commercial Production.
Who are Sinema Films's main competitors?
Direct peers on record are MJZ, Partizan, Anonymous Content, Smuggler, RSA Films, Radical Media, Tool of North America, IconicTV and Hype (Hyphen). Ogilvy is listed as a broad incumbent.
Does Sinema Films have an API?
No public API is recorded for Sinema Films.
What industry is Sinema Films in?
Sinema Films's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 51211 and its SIC code is 7812.