Asitur
- Company typePrivate
- Founded1982
- HeadquartersMadrid, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Asitur firmographics
Firmographics- Name
- Asitur
- Legal name
- ASITUR ASISTENCIA, S.A.
- Website
- https://asitur.es
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Asitur industry classification
Industry- Product category
- Insurance Assistance Services
- NAICS
- Other Insurance Related Activities (52429)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
Keywords
Where Asitur is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
Asitur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Insurance Claims Management Services: Asitur provides claims management and assistance services to insurance companies, managing roadside assistance and multi-risk home, commerce, and community claims. The company is compensated by insurance company clients for services rendered under policy coverage.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Asitur product offering
Product offeringCore offering
Asitur provides insurance assistance and claims management services to first-tier insurance companies across Spain, primarily through roadside vehicle assistance (Asistencia en Carretera) and multi-risk home, commerce, and community claims management (Asistencia al Hogar). Service delivery is supported by its proprietary Modelo de Gestión management model, Asitur Mobility digital platform, and a national network of 850+ repair providers and 3,300+ roadside assistance units.
Product overview
Asitur is an insurance assistance and claims management company with over 40 years of experience, offering a unified portfolio of services for the insurance market. The core offering consists of three main service lines: Asistencia en Carretera (roadside assistance), Asistencia al Hogar (home assistance), and a proprietary Modelo de Gestión (management model) that underpins service delivery. These are supported by the Asitur Mobility digital platform for digitized incident management, and delivered through customer-facing portals (ConectaRed Auto and ConectaRed Hogar). Value-added services include handyman offerings (Bricohogar/Bricomercios/Bricomunidades), appliance repair, boiler repair, pest control, electric vehicle assistance, and indemnifiable claims management. The company manages over 5 million policies and delivers more than 2 million services annually across Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Asitur Focus: News and blog portal for Asitur company news and updates.
- ConectaRed Auto
- ConectaRed Hogar
Products and services
- Asistencia en Carretera (Roadside Assistance) Roadside assistance service for insurance company policyholders covering on-site vehicle repair, towing, electric vehicle assistance, windshield damage, and vehicle replacement. Manages over 1.3 million services per year through 3,300 assistance units nationwide.
- Asistencia al Hogar (Home Assistance) Home, commerce, and community multi-risk claims management covering plumbing, electrical, locksmithing, glazing, appliance and boiler repair, and pest control across Spain through 850+ repair professionals. Manages over 5 million insurance policies and delivers more than 2 million services annually.
- Modelo de Gestión (Management Model) A unique and differential service delivery model structured on four value axes delivering high quality, reduced cost, minimum claim duration, and full service traceability, with improved customer experience for insurance clients.
- Asitur Mobility Digital platform that fully digitizes roadside assistance management, enabling real-time tracking and digitalized service processes for vehicle assistance operations.
- ConectaRed Auto Proprietary partner and collaborator portal enabling digital management of roadside assistance operations for Asitur's network of automotive service providers.
- ConectaRed Hogar Proprietary partner and collaborator portal enabling digital management of home assistance operations for Asitur's network of home repair providers.
- Bricohogar, Bricomercios y Bricomunidades Handyman repair and maintenance services covering multiple trades for residential homes (Bricohogar), commercial properties (Bricomercios), and community associations (Bricomunidades).
- Gestión de siniestros indemnizables Management of indemnifiable claims with digital opening and AI-integrated operations for streamlined processing.
- Asistencia a vehículos eléctricos Specialized roadside assistance services for electric vehicles, including support for EV-specific needs such as charging and battery-related issues.
Quantifiable outcome
- Over 5 million policies managed under home assistance
- +3 more outcomes
Companies that use Asitur
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Asitur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Asitur partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Asitur competitors and assessment
Company assessmentDirect peers
- AXA Assistance: Worldwide assistance and claims services provider within the AXA group, offering roadside, home and lifestyle assistance to insurance clients with similar B2B contracts to Asitur's model.
- MAPFRE Asistencia: Spanish-headquartered global assistance and claims management provider for insurers, directly competing with Asitur in the Spanish market and in adjacent Latin American and European geographies.
- Europ Assistance: Global insurance assistance company owned by Generali, providing roadside, home, travel and health assistance to insurers, including in Spain, making it a direct competitor to Asitur's core lines.
- Allianz Partners (AWP): Global B2B assistance, travel insurance and claims management arm of Allianz, operating roadside, home and lifestyle assistance for insurers worldwide, overlapping directly with Asitur's service portfolio.
- IMA Assistance: European assistance and claims management specialist providing roadside and home services to insurance partners, closely comparable to Asitur's B2B insurance assistance model.
- ARAG: International assistance and legal protection provider serving insurance partners with claims and assistance services, overlapping with Asitur's claims management value proposition in European markets.
Emerging players
- Cover-More Group: Travel and assistance insurance services provider with claims management capabilities, comparable in its B2B assistance model though more travel-focused than Asitur's auto/home emphasis.
Regional players
- Assist Card: Latin American-focused travel and general assistance provider for insurance clients; comparable in B2B assistance delivery but primarily operating outside Spain in Ibero-American markets.
Broad incumbents
- Falck: Large European provider of roadside assistance, emergency response and healthcare services with broad geographic operations, comparable to Asitur in roadside assistance but with a much wider portfolio of services.
- Mapfre: Major Spanish insurance group that outsources parts of its claims and assistance work and competes with Asitur for outsourced service mandates, while also being a potential customer through its MAPFRE Asistencia unit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Asitur social profiles
Digital presenceAsitur compliance and trust
Trust signalCompliance1 record
Asitur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asitur leadership team
Management profileNumber of profiles
Profiles1 record
Asitur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asitur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asitur
What does Asitur do?
Asitur provides insurance assistance and claims management services to first-tier insurance companies across Spain, primarily through roadside vehicle assistance (Asistencia en Carretera) and multi-risk home, commerce, and community claims management (Asistencia al Hogar). Service delivery is supported by its proprietary Modelo de Gestión management model, Asitur Mobility digital platform, and a national network of 850+ repair providers and 3,300+ roadside assistance units.
Is Asitur a public or private company?
Asitur is a private company. It is classified as management employee owned and is currently operating.
When was Asitur founded?
Asitur was founded in 1982. It employs 1,001 to 5,000 people.
Where is Asitur based?
Asitur is headquartered in Madrid, Spain, in the Europe region.
How does Asitur make money?
One revenue line is on record: insurance Claims Management Services.
Who are Asitur's main competitors?
Direct peers on record are AXA Assistance, MAPFRE Asistencia, Europ Assistance, Allianz Partners (AWP), IMA Assistance and ARAG. Cover-More Group is listed as an emerging player. Assist Card is listed as a regional player. Broad incumbents are Falck and Mapfre.
Does Asitur have an API?
No public API is recorded for Asitur.
What industry is Asitur in?
Asitur's product category is Insurance Assistance Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 52429 and its SIC code is 7363.