Asitur

Name

Asitur

Legal name

ASITUR ASISTENCIA, S.A.

Website

https://asitur.es

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Insurance Assistance Services

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Insurance assistance services
• Claims management
• Roadside assistance
• Home repair services
• Multirisk insurance support

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Claims Management Services: Asitur provides claims management and assistance services to insurance companies, managing roadside assistance and multi-risk home, commerce, and community claims. The company is compensated by insurance company clients for services rendered under policy coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asitur provides insurance assistance and claims management services to first-tier insurance companies across Spain, primarily through roadside vehicle assistance (Asistencia en Carretera) and multi-risk home, commerce, and community claims management (Asistencia al Hogar). Service delivery is supported by its proprietary Modelo de Gestión management model, Asitur Mobility digital platform, and a national network of 850+ repair providers and 3,300+ roadside assistance units.

Product overview

Asitur is an insurance assistance and claims management company with over 40 years of experience, offering a unified portfolio of services for the insurance market. The core offering consists of three main service lines: Asistencia en Carretera (roadside assistance), Asistencia al Hogar (home assistance), and a proprietary Modelo de Gestión (management model) that underpins service delivery. These are supported by the Asitur Mobility digital platform for digitized incident management, and delivered through customer-facing portals (ConectaRed Auto and ConectaRed Hogar). Value-added services include handyman offerings (Bricohogar/Bricomercios/Bricomunidades), appliance repair, boiler repair, pest control, electric vehicle assistance, and indemnifiable claims management. The company manages over 5 million policies and delivers more than 2 million services annually across Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Asitur Focus: News and blog portal for Asitur company news and updates.
• ConectaRed Auto
• ConectaRed Hogar

Products and services

• Asistencia en Carretera (Roadside Assistance) Roadside assistance service for insurance company policyholders covering on-site vehicle repair, towing, electric vehicle assistance, windshield damage, and vehicle replacement. Manages over 1.3 million services per year through 3,300 assistance units nationwide.
• Asistencia al Hogar (Home Assistance) Home, commerce, and community multi-risk claims management covering plumbing, electrical, locksmithing, glazing, appliance and boiler repair, and pest control across Spain through 850+ repair professionals. Manages over 5 million insurance policies and delivers more than 2 million services annually.
• Modelo de Gestión (Management Model) A unique and differential service delivery model structured on four value axes delivering high quality, reduced cost, minimum claim duration, and full service traceability, with improved customer experience for insurance clients.
• Asitur Mobility Digital platform that fully digitizes roadside assistance management, enabling real-time tracking and digitalized service processes for vehicle assistance operations.
• ConectaRed Auto Proprietary partner and collaborator portal enabling digital management of roadside assistance operations for Asitur's network of automotive service providers.
• ConectaRed Hogar Proprietary partner and collaborator portal enabling digital management of home assistance operations for Asitur's network of home repair providers.
• Bricohogar, Bricomercios y Bricomunidades Handyman repair and maintenance services covering multiple trades for residential homes (Bricohogar), commercial properties (Bricomercios), and community associations (Bricomunidades).
• Gestión de siniestros indemnizables Management of indemnifiable claims with digital opening and AI-integrated operations for streamlined processing.
• Asistencia a vehículos eléctricos Specialized roadside assistance services for electric vehicles, including support for EV-specific needs such as charging and battery-related issues.

Quantifiable outcome

• Over 5 million policies managed under home assistance
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AXA Assistance: Worldwide assistance and claims services provider within the AXA group, offering roadside, home and lifestyle assistance to insurance clients with similar B2B contracts to Asitur's model.
• MAPFRE Asistencia: Spanish-headquartered global assistance and claims management provider for insurers, directly competing with Asitur in the Spanish market and in adjacent Latin American and European geographies.
• Europ Assistance: Global insurance assistance company owned by Generali, providing roadside, home, travel and health assistance to insurers, including in Spain, making it a direct competitor to Asitur's core lines.
• Allianz Partners (AWP): Global B2B assistance, travel insurance and claims management arm of Allianz, operating roadside, home and lifestyle assistance for insurers worldwide, overlapping directly with Asitur's service portfolio.
• IMA Assistance: European assistance and claims management specialist providing roadside and home services to insurance partners, closely comparable to Asitur's B2B insurance assistance model.
• ARAG: International assistance and legal protection provider serving insurance partners with claims and assistance services, overlapping with Asitur's claims management value proposition in European markets.

Emerging players

• Cover-More Group: Travel and assistance insurance services provider with claims management capabilities, comparable in its B2B assistance model though more travel-focused than Asitur's auto/home emphasis.

Regional players

• Assist Card: Latin American-focused travel and general assistance provider for insurance clients; comparable in B2B assistance delivery but primarily operating outside Spain in Ibero-American markets.

Broad incumbents

• Falck: Large European provider of roadside assistance, emergency response and healthcare services with broad geographic operations, comparable to Asitur in roadside assistance but with a much wider portfolio of services.
• Mapfre: Major Spanish insurance group that outsources parts of its claims and assistance work and competes with Asitur for outsourced service mandates, while also being a potential customer through its MAPFRE Asistencia unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asitur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asitur