Furman Power

What Furman Power does

Furman Power, founded in 1975 and headquartered in Carlsbad, California, is a manufacturer of professional-grade power conditioning, surge protection, voltage regulation, battery backup, and noise filtration products for audio, video, and broadcast applications. The company operates as a brand under Nice North America, alongside sister brands including Gefen and NICE, and sells hardware spanning price points from roughly $190 (Merit Series rackmount units) to $6,199 (Prestige Series P-3600 AR G global voltage regulator), with an additional $2,299 F1500-UPS true sine wave battery backup. Furman's core technologies include Series Multi-Stage Protection (SMP), Extreme Voltage Shutdown (EVS), Linear Filtration Technology (LiFT), Discrete Symmetrically Balanced Power, Power Factor Technology, and the BlueBOLT cloud-based TCP/IP remote power management platform, with products offered in both 120V and 220-240V variants.

Furman serves five primary customer personas: touring artists and performers, professional studio engineers, A/V system contractors, residential integrators, and audiophile/enthusiast consumers. Revenue is generated predominantly through one-time hardware sales distributed via a multi-tier channel that includes direct e-commerce on furmanpower.com, platinum resellers (Sweetwater, Crutchfield, Guitar Center, B&H), authorized B2B distributors (ADI, TD Synnex, Markertek, JB&A), authorized internet resellers, and regional distributors across North America, Europe, Asia, the Middle East, and Africa. The company is a NAMM member, was featured in the New York Times' Wirecutter, and was endorsed publicly by touring professionals such as Edward Van Halen, contributing to a 50-year brand presence in the professional A/V power management category.

The go-to-market combines channel partner sales for SMB and consumer end users, enterprise field sales targeting A/V integrators and commercial installers (supported by the Contractor Series with SmartSequencer and remote power management), and content marketing via blog, social media, email, trade shows, and downloadable product catalogs. Furman has 101-250 employees, is privately held, and does not disclose revenue or funding information.

Name

Furman Power

Legal name

Furman

Website

https://furmanpower.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Furman Power manufactures professional-grade power conditioners, surge protectors, voltage regulators, and battery backups for audio, video, and broadcast applications. Operating as a brand under Nice North America, it sells through platinum resellers, B2B distributors, and direct e-commerce to musicians, studio engineers, system contractors, and audiophiles globally.

Ownership category

akta.pro rank

Product category

Power Conditioning Equipment

NAICS

Electrical Equipment Manufacturing (33531), Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Coils, Transformers & Other Inductors (3677), Electronic Components & Accessories (3670)

akta.pro primary industry

AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)

akta.pro secondary industry

Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs) (HDACANAG)

Keywords

• Power conditioning equipment
• Surge protection devices
• Voltage regulation systems
• Uninterruptible power supply
• Audio video power management

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sale of power conditioning, surge protection, voltage regulation, and battery backup products across multiple series (Merit, Classic, Prestige, Contractor, Elite, Reference). Products range from basic power strips to advanced voltage regulators priced up to $6,199.
2. Accessories and Replacement Parts: Sale of accessories including external battery packs (BATT1500-EXT), remote control panels, power relay accessories, and replacement components.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Furman Power manufactures and sells professional-grade power conditioning, surge protection, voltage regulation, and battery backup equipment for audio, video, and broadcast applications. The product portfolio spans entry-level rack-mount conditioners, advanced voltage regulators, smart power sequencers for commercial A/V installations, and premium balanced power systems for studios and home theaters. Products are organized into multiple series (Merit, Merit Z, Classic, Prestige, Contractor, Elite, Reference) available in 120V and 220-240V configurations with prices ranging from under $200 to $6,199.

Product overview

Furman Power is a manufacturer of professional-grade power conditioning, protection, and distribution solutions for audio/video and broadcast applications. The product portfolio spans multiple voltage configurations (120V and 220-240V) and includes distinct product series positioned at different price and capability tiers: Merit Z Series (entry-level rack-mount), Merit Series (budget-conscious with standard protection), Classic Series (advanced professional features with SMP, LiFT, EVS), Prestige Series (top-tier with voltage regulation and balanced power), Contractor Series (power sequencing and remote control for commercial installations), Power Station Series (portable protection), Pro Plugs Series (compact surge protection), and Elite/Reference Series (home theater and studio-focused premium products). Supporting products include Battery Backups (F1500-UPS) with UPS and voltage regulation, plus Accessories. Core proprietary technologies include Series Multi-Stage Protection (SMP), Extreme Voltage Shutdown (EVS), Linear Filtration Technology (LiFT), Discrete Symmetrically Balanced Power, Power Factor Technology, and BlueBOLT Remote Power Management. Target markets include pro audio/video professionals, studio engineers, touring musicians, system contractors, residential integrators, and audiophiles. The company was founded in 1975 and has been in business for over 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Station Series Portable power protection product line offering flexible defense tiers and signal line safety for professional audio/video applications.
• Pro Plugs Series Rugged, portable power protection with specialized plug security and advanced floor-level defense for professional and stage applications.
• Compact Power Conditioner (AC-215A) Discreet, compact 120V power conditioner with advanced professional protection and component-focused conditioning.
• Merit Series Power Conditioners Entry-level rackmount power conditioners providing nine total outlets, standard-level surge suppression, standard-level EMI/RFI filtration, and a robust steel chassis. Includes M-8x2, M-8Lx (with pull-out lights), M-8Dx (with lights and digital voltmeter), M-8S (power sequencer), and M-8x AR (voltage regulator) models. Pricing starts under $200 and ranges to $799.95 for the M-8x AR voltage regulator.
• Merit Z Series Power Conditioners All-new line of rack-mount power conditioners delivering real Furman protection at an affordable price point, available in 120V and 220-240V configurations.
• Classic Series Power Conditioners Advanced power conditioners with SMP surge protection, EVS protection, Linear Filtering Technology, pull-out LED lights, and isolated rear panel outlet banks. Includes PL-8C, PL-PLUS C, PL-PLUS DMC, P-8 PRO C, PL-PRO C, and PL-PRO DMC models ranging from 15A to 20A capacity. Pricing from $349.95 to $699.95.
• Prestige Series Power Conditioners and Voltage Regulators Top-tier advanced voltage regulators and power conditioners providing consistent 120V (±5V) output to correct unstable voltage, with all advanced protection and noise filtering benefits. Includes Power Factor power conditioners (P-1800 PF R at $919.95), Advanced Voltage Regulators (P-1800 AR at $1,499.95, P-2400 AR at $2,899.95, P-3600 AR G at $6,199.95 for 30A global touring), and Balanced Power Conditioners (P-2400 IT at $2,499.95).
• Contractor Series SmartSequencers and Power Distribution Smart power sequencing and protection equipment allowing sound reinforcement equipment to be remotely powered up or down over large distances. Includes CN-1800S SmartSequencer ($809.95, 15A), CN-2400S SmartSequencer (20A), ASD-120 2.0 Sequencing Power Distributor ($1,379.95), CN-15MP and CN-20MP MiniPorts, RS-1 and RS-2 Remote Control Panels ($83.95), and PS-REL Power Relay Accessory.
• Elite Series Home Theater Power Conditioners Home theater and audiophile-focused power conditioning with advanced audio/video filtration and premium performance foundation for residential high-end AV systems.
• Reference Series Power Conditioners Top-of-the-line power conditioning with symmetrically balanced power and ultimate power foundation for the most demanding low-noise applications, including professional studio and reference-grade home theater use.
• F1500-UPS Battery Backup 1500VA, 2RU uninterruptible power supply and voltage regulator designed for audio/video professionals and home theater enthusiasts. Features SMP surge suppression, LiFT filtration, EVS voltage protection, True Sine Wave output, RS-232 control, and optional BlueBOLT TCP/IP control. Priced at $2,299.95, with BATT1500-EXT external battery pack sold separately.
• Accessories and Replacement Parts Supporting products including power strips, surge protectors, rack ears, cables, remote control panels, power relay accessories, and other complementary power management components for Furman power products.

Quantifiable outcome

• 10 dB @ 10kHz, 40 dB @ 100 kHz, 50 dB @ 500kHz filtration rating with Linear Filtration Technology
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Nice North AmericacoreOthersFurman Power is a brand under Nice North America, a company that offers a portfolio of smart home and building solutions including control systems, security, access control, door openers, gate operators, audio/AV solutions, and power management under brands including Furman, Gefen, NICE, and others.
• NAMMcoreStrategic or Co-development PartnerFurman is a proud member of NAMM (National Association of Music Merchants), participating in annual NAMM trade shows and events for the music products industry.
• ADI (ADI Global Distribution)majorChannel Partner/ Reseller/ DistributorADI is an authorized distributor of Furman products, serving professional integrators and contractors with B2B distribution services.
• TD SynnexmajorChannel Partner/ Reseller/ DistributorTD Synnex is an authorized distributor of Furman products, providing distribution services to the technology channel.
• SweetwatermajorChannel Partner/ Reseller/ DistributorSweetwater is a platinum reseller of Furman products, specializing in audio equipment sales to musicians and audio professionals.
• CrutchfieldmajorChannel Partner/ Reseller/ DistributorCrutchfield is a platinum reseller of Furman products, serving consumers and professionals with consumer electronics and home audio solutions.
• Guitar CentermajorChannel Partner/ Reseller/ DistributorGuitar Center is a platinum reseller of Furman products, serving musicians and audio professionals through retail stores and online.
• B&H Photo VideomajorChannel Partner/ Reseller/ DistributorB&H Photo Video is a platinum reseller of Furman products, specializing in professional audio and video equipment sales.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SurgeX: SurgeX is the closest direct competitor to Furman, specializing in professional-grade surge protection and power conditioning for AV installations. They compete head-to-head with Furman in commercial AV integrator, recording studio, and house-of-worship segments with similar proprietary technologies.
• Panamax / Furman (Core Brands): Panamax (now part of Core Brands under Nice competitor Legrand) offers surge protection and power management products that directly compete with Furman's Classic and Merit series. Both brands target AV integrators and custom installers with similar form factors and feature sets.
• Middle Atlantic Products (Legrand): Middle Atlantic manufactures rack-mounted AV infrastructure including power distribution and conditioning products used by the same system contractors and integrators that buy Furman. Their power products overlap with Furman's Contractor and Classic series.
• Juice Goose: Juice Goose specializes in power conditioning, sequencing, and distribution products specifically for AV systems. They directly compete with Furman in the contractor/integrator channel with comparable rack-mounted power sequencing products.
• AtlasIED: AtlasIED manufactures commercial AV products including power conditioning and distribution equipment for professional installations. They directly compete with Furman's Contractor series in commercial and large-venue AV applications.

Broad incumbents

• APC by Schneider Electric: APC is the mass-market leader in UPS and surge protection, offering products that overlap with Furman's F1500-UPS and basic surge protection lines. While not specialized for pro-AV, APC's scale, distribution, and pricing pressure the entry-level and mid-tier segments Furman competes in.
• Tripp Lite (Eaton): Tripp Lite (acquired by Eaton) offers a broad portfolio of UPS systems, surge protectors, and power conditioning products across consumer and commercial channels. They compete with Furman in the SMB and small commercial AV install segments at typically lower price points.
• Eaton: Eaton is a global power management leader offering UPS, surge protection, and power quality solutions across industrial, commercial, and IT channels. They compete indirectly with Furman's voltage regulation and battery backup products in commercial and IT-adjacent AV applications.
• CyberPower Systems: CyberPower is a major UPS and power protection vendor with strong e-commerce and consumer channel presence. Their products compete with Furman's entry-level Merit and battery backup units at significantly lower price points.
• Belkin: Belkin is a major consumer electronics accessories brand with a strong surge protector and power strip portfolio sold through mass-market retail. Their products compete with Furman's entry-level Merit series at significantly lower prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FurmanPower
• Facebookfacebook.com/FurmanPower
• LinkedInlinkedin.com/company/furmanpower
• Instagraminstagram.com/Nice.FurmanPower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furman Power